Download or read book Factors Affecting Customer Satisfaction in Fast Food Sector written by Abdullah Afzal and published by . This book was released on 2014-10-07 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt: Masterarbeit aus dem Jahr 2013 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Lovely Professional University, Punjab, Sprache: Deutsch, Abstract: Prior research has shown that customer satisfaction is the most important means for fast food restaurant. The main objectives of the study were to enhance the fast food service quality impact on overall customer satisfaction, to study purchaser behavior towards fast food places, to identify various key factors used by clients in the selection of fast food restaurants; and to analyze the particular differences/similarities in critical factors deemed by consumers for the selection of fast food restaurants. Our objective should be to look into the particular crucial elements that really help to determine the expectations which buyers have regarding the fast food market and his or her perceptions of good quality through experience. The organizations under study were Pizza Hut, Hardees, KFC, McDonald's and Subway located in Lahore, Pakistan. An extensive review of the literature was carried out by reviewing research studies, books, site pages and journals etc. On the basis of that literature review and its inferences, a questionnaire was developed which was needed for this quantitative type of research. The data was collected from the customer of these restaurants. A sample of 407 customers was selected randomly. Data was compiled and statistically analyzed using SPSS and Microsoft Excel. On the basis of their responses correlation test and analysis of variance (ANOVA) was applied through IBM SPSS. Results of each question were thoroughly analyzed and discussed by the researcher. Graphical representation of all the data has been shown. Conclusions of the study include the strengths of the organization as well as a few deficiencies in performance. Recommendations have been made for fast food restaurants to overcome those deficiencies for enhancing performance through statistical tec
Download or read book Factors Affecting Customer Satisfaction in Fast Food Sector written by Abdullah Afzal and published by LAP Lambert Academic Publishing. This book was released on 2014-10-15 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fast food industry is on an upward trend. The demand for fast food product is now growing as it is convenience which suits the lifestyle of customers. With the changing lifestyle of consumers of Lahore (Pakistan), more educated people and affluent, people tend to eating-out especially in fast food restaurants. Along with the huge promotions through media, customers has a variety choice of fast food pattern and restaurants. Therefore, local fast foods restaurants have to be sensitive to these changing trends and to be innovative and get prepare to change accordingly to avoid from losing their existing and future potential customers. The aim of this study is to examine how the respondent's perception will be influenced by factors of customer loyalty towards preferred fast food restaurants. With this important information, marketers or strategy planner can formulate or develop an appropriate strategy that able to outdo the competitors. Furthermore, they also can identify which factors will influence customer loyalty most and made innovative changes to keep track and add value to their fast food restaurants.
Download or read book Impact Of Food Quality Service Quality Price And Promotion On Customer Loyalty In Local Fast Food Industry Of Hyderabad Pakistan written by Muhammad Bashir and published by GRIN Verlag. This book was released on 2024-08-12 with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bachelor Thesis from the year 2021 in the subject Business economics - Market research, Shaheed Zulfikar Ali Bhutto Institute of Science & Technology (Shaheed Zulfikar Ali Bhutto Institute of Science and Technology), course: Bachelors in Business, language: English, abstract: This research investigates the key factors influencing customer loyalty within the fast-food sector of Hyderabad. By examining the relationships between food quality, service quality, pricing strategies, and promotional efforts, this study aims to identify the critical elements that contribute to customer retention and satisfaction in the local fast-food market.
Download or read book Re Investigating Key Factors of Customer Satisfaction Affecting Customer Retention for Fast Food Industry written by Omkar Dastane and published by . This book was released on 2017 with total page 22 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is an undisputed fact that the cost of Customer Retention is far lesser than that of acquiring fresh ones. Customer satisfaction is undoubtedly one of the strong factors ensuring customer retention. Several researches have been done in the past to identify factors influencing customer satisfaction and in turn leading to customer retention. With changing perceptions, preferences and markets, we find a need to reinvestigate what are the key factors of customer satisfaction affecting customer retention in Malaysian fast food industry. Product quality, service quality, prices, facility and emotional factor are selected as factors of customer satisfaction (independent variables) based on extensive literature review. The research uses primary data collected from 180 Malaysian fast food customers using a multi-factor questionnaire with a Likert-scale from 1 to 5. To ensure reliability and validity the questionnaire was checked by Cronbach's Alpha and principal components analysis was carried out. Correlation and regression analysis is conducted using SPSS 21 to identify influence and impact of selected factors on customer retention. Descriptive statistics show that the most significant key factor of customer satisfaction is emotional factor followed by store facility, service quality and prices and the lease poor is product quality. Emotional factor and facility plays important role in customer satisfaction that ensures customer retention in Malaysian fast food industry.
Download or read book Factors Influencing Customer Satisfaction at a Fast Food Hamburger Chain written by Jahangir M. Kabir and published by . This book was released on 2016 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Food in Society written by Peter Atkins and published by Routledge. This book was released on 2016-04-29 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: Who can deny the significance of food? It has a central role in our health and pleasure as well as in our economy, politics and culture. Food in Society provides a social science perspective on food systems and demonstrates the rich variety of disciplinary and theoretical contexts of food studies. While hunger and malnutrition remain a reality in many countries, for some food has become an experience rather than a sustenance. This book addresses the different worldwide understandings of food through thematic chapters and a wide range of material including: description of the political economy of the food chain, from production to the point of sale; analysis of global issues of supply and demand; critical debate of environmental and health aspects of food, including GM food, the role of habits, taboos, age and gender in food consumption. Each chapter contains a guide to further reading and to websites of relevance to food. Extensively illustrated, this book is essential reading for students of food studies in the social sciences and humanities.
Download or read book Customer Satisfaction Amongst Black Customers in the Fast Food Restaurant Industry written by Paul Forjoe Jnr and published by . This book was released on 2011 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Service Quality and Customer Satisfaction of Chain Restaurants in Selected Cities of Gujarat written by Dr Kalgi Shah Dr MamtaBrahmbhatt and published by Archers & Elevators Publishing House. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Factors Affecting Customers Experience in Local Fast Food Restaurant written by Azila Jaini and published by . This book was released on 2014 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Quick serve and fast food Market in the restaurant industry in the United States A short analysis written by Jessica Phillips and published by GRIN Verlag. This book was released on 2021-03-31 with total page 11 pages. Available in PDF, EPUB and Kindle. Book excerpt: Academic Paper from the year 2021 in the subject Business economics - Market research, grade: 98, , course: GEB 4905, language: English, abstract: This paper represents a market analysis of the quick serve and fast food restaurant industry. The restaurant industry is highly competitive, there are currently 660 thousand restaurants in the U.S. the industry does have its barriers but it is not impossible to enter the market. The barriers consist of large capital investment, patents and trademarks, state and federal regulations, and high overhead costs. These barriers are a moderate threat to new entries. Because there are so many restaurants buyers have the power. Restaurants must compete with each other to win the buyer. The same thing is occurring to the suppliers of the restaurants. There is always a cheaper and or simply just another supplier available. This gives restaurants all of the power.
Download or read book Customer Retention in Fast Food Industry written by Usman Ali Warraich and published by . This book was released on 2014 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This research investigates the relationship between dining attributes, customer satisfaction and customer retention in the fast food industry. This research has brought out how to gain customer retention to the services and the factors that influence the customer retention. For this research sample size of 164 consumers from different fast food restaurant has been taken randomly on the basis of convenience sampling. Multiple Regressions were used as the statistical tool. Results obtained from the analysis corroborate that there is a significant impact of service quality on the customer retention.
Download or read book Factors of Food Dimension Affecting Customer Satisfaction in Family Restaurants written by Norshahniza Sahari and published by . This book was released on 2012 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Different Factors Affecting Customer Satisfaction For Young Generations In Fine Dining Restaurant written by Heyjin Koo and published by . This book was released on 2015 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Customer satisfaction is influenced by various factors. As the restaurant industry is vastly expanding worldwide, restaurant industry professionals must understand what builds and affects customer satisfaction based on cultural differences, especially for fine dining restaurants, as customers tend to have higher expectations for such establishments. This study sought to compare and contrast the different factors affecting customer satisfaction in fine dining restaurants in two different cultures. The two countries, the United States and South Korea, embody individualism and collectivism, respectively, based on Hofstede's (1980) model of cultural dimensions. Adopting a quantitative approach, past dining experiences at fine dining restaurants were measured with foci on the food quality, service quality, physical environment, similarity to other customers, and physical appearance of other customers. The reliability variables were tested using Cronbach's alpha and factor analysis. Also, t tests were conducted to ascertain the significance of mean differences. Regression analysis was conducted to test research hypotheses. Besides investigating the differences in factors affecting customer satisfaction in fine dining restaurants among the different cultures, this study sought to present practical managerial implications that can be implied to a restaurant business that is rapidly growing worldwide. Results show that food quality, service quality, and physical appearance of other customers had no distinctive effects on customer satisfaction between participants from the United States or South Korea. Physical environment and similarity to other customers appeared to have higher impacts on the United States population compared to the South Korean population.
Download or read book How Advertisement Effects The Consumer Behaviour In the Fast Food Industry During the Corona Pandemic In India written by Yash Mandviwala and published by GRIN Verlag. This book was released on 2021-10-08 with total page 54 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bachelor Thesis from the year 2021 in the subject Sociology - Consumption and Advertising, grade: 8.0, , course: Bachelors of Business Administration, language: English, abstract: This paper aims at providing information about understanding how advertisement effects the fast food industry during COVID-19 in India. One of the world's fastest growing food types is victuals (fast foods). People buy fast food because it's easy to prepare, cheap and heavily promoted. But due to COVID-19 situations, the scenario changed. With the presence of lockdown in all countries because of the spread of the COVID-19 virus, the growth of the fast food industry declines. Restaurants in India are state subjects and during this time, they were having zero income but with a fixed cost. The fear of social proximity will persist post lockdown and initially affects business negatively. In the recent times, the fast food industry has shifted their normal advertisements to special COVID-related advertisements that may or may not drive the emotion of buying the fast food by any means.
Download or read book Motivation factors impact on employees job satisfaction a study in the fast food industry in Auckland written by Yang Shu Jun and published by . This book was released on 2006 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book A Study on the Factors Affecting Job Satisfaction Amongst Employees of Fast Food Restaurants written by Abuduaini Wubuli and published by . This book was released on 2009 with total page 65 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book A Study of the Relationship Between Customer Satisfaction and Waiting Time and Its Impact on Worker Requirements in a Fast Food Operation written by Mark Maurice Davis and published by . This book was released on 1986 with total page 422 pages. Available in PDF, EPUB and Kindle. Book excerpt:
