Download or read book Facebook Ads Domination written by and published by HEMANT KUMAR PASWAN. This book was released on 2018-03-10 with total page 83 pages. Available in PDF, EPUB and Kindle. Book excerpt: There are over 2 billion people who log into Facebook every single day. They share updates with their families, friends, and acquaintances. But did you know, they also buy billions of dollars’ worth of products and services just from the ads they see on Facebook? With Facebook Ads Domination, you can crush your competitors by stealing their customers and converting them over to your business! Topics covered: 1.How To Get Started With Facebook Ads 2.Getting To Know The Facebook Ads Manager 3.Facebook Ads VS. Boosted Posts 4.How To Optimize Your Facebook Ad design 5.Gain Maximum Exposure Using Custom Targeted Audiences 6.How To Use Retarget Marketing With Facebook 7.Split Testing Your Facebook Ads For Optimum Performance 8.Boost Your Profits With Facebook Dynamic Ads 9.How To Lower Your Overall Facebook Ad Budget 10.How To Create A Facebook Lead Capture Funnel
Download or read book Facebook Ads Domination written by RD king and published by 大賢者外語. This book was released on with total page 118 pages. Available in PDF, EPUB and Kindle. Book excerpt: There are over 2 billion people who log into Facebook every single day. They share updates with their families, friends, and acquaintances. But did you know, they also buy billions of dollars’ worth of products and services just from the ads they see on Facebook? With Facebook Ads Domination, you can crush your competitors by stealing their customers and converting them over to your business! Topics covered: How To Get Started With Facebook Ads Getting To Know The Facebook Ads Manager Facebook Ads VS. Boosted Posts How To Optimize Your Facebook Ad design Gain Maximum Exposure Using Custom Targeted Audiences How To Use Retarget Marketing With Facebook Split Testing Your Facebook Ads For Optimum Performance Boost Your Profits With Facebook Dynamic Ads How To Lower Your Overall Facebook Ad Budget How To Create A Facebook Lead Capture Funnel
Download or read book Tech Giants and Digital Domination written by Caleb Bissinger and published by Greenhaven Publishing LLC. This book was released on 2017-07-15 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are tech giants the new robber barons of the digital age? Many governments and ordinary people are increasingly uncomfortable with the monopolistic might a small number of tech companies are amassing, the taxes they are avoiding, the data they are collecting, the privacy they are undermining, and the way they are functioning as “extraterritorial” powers beholden to no state and to no citizen or consumer. All sides of this super-charged debate are represented here—from those of the chieftains of Silicon Valley and EU regulators to FBI counterintelligence agents, scrappy open-source programmers, and ordinary computer users and digital consumers—in an effort to illuminate the digital world we currently inhabit, the limits of its freedoms, and who owns and controls its future.
Download or read book The Four written by Scott Galloway and published by Penguin. This book was released on 2017-10-03 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER USA TODAY BESTSELLER Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong. For all that’s been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway. Instead of buying the myths these companies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they’re almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world’s first trillion-dollar company, can anyone challenge them? In the same irreverent style that has made him one of the world’s most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can’t match. And he reveals how you can apply the lessons of their ascent to your own business or career. Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.
Download or read book Facebook written by Steven Levy and published by Penguin. This book was released on 2020-02-25 with total page 592 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the Best Technology Books of 2020—Financial Times “Levy’s all-access Facebook reflects the reputational swan dive of its subject. . . . The result is evenhanded and devastating.”—San Francisco Chronicle “[Levy’s] evenhanded conclusions are still damning.”—Reason “[He] doesn’t shy from asking the tough questions.”—The Washington Post “Reminds you the HBO show Silicon Valley did not have to reach far for its satire.”—NPR.org The definitive history, packed with untold stories, of one of America’s most controversial and powerful companies: Facebook As a college sophomore, Mark Zuckerberg created a simple website to serve as a campus social network. Today, Facebook is nearly unrecognizable from its first, modest iteration. In light of recent controversies surrounding election-influencing “fake news” accounts, the handling of its users’ personal data, and growing discontent with the actions of its founder and CEO—who has enormous power over what the world sees and says—never has a company been more central to the national conversation. Millions of words have been written about Facebook, but no one has told the complete story, documenting its ascendancy and missteps. There is no denying the power and omnipresence of Facebook in American daily life, or the imperative of this book to document the unchecked power and shocking techniques of the company, from growing at all costs to outmaneuvering its biggest rivals to acquire WhatsApp and Instagram, to developing a platform so addictive even some of its own are now beginning to realize its dangers. Based on hundreds of interviews from inside and outside Facebook, Levy’s sweeping narrative of incredible entrepreneurial success and failure digs deep into the whole story of the company that has changed the world and reaped the consequences.
Download or read book An Ugly Truth written by Sheera Frenkel and published by HarperCollins. This book was released on 2022-07-05 with total page 391 pages. Available in PDF, EPUB and Kindle. Book excerpt: INSTANT NEW YORK TIMES BESTSELLER// WINNER OF THE SABEW BEST IN BUSINESS AWARD A Book of the Year: Fortune, Foreign Affairs, The Times (London), Cosmopolitan, TechCrunch, WIRED “The ultimate takedown.” –New York Times Book Review Award-winning New York Times reporters Sheera Frenkel and Cecilia Kang unveil the tech story of our times in a riveting, behind-the-scenes exposé that offers the definitive account of Facebook’s fall from grace. Once one of Silicon Valley’s greatest success stories, Facebook has been under constant fire for the past five years, roiled by controversies and crises. It turns out that while the tech giant was connecting the world, they were also mishandling users’ data, spreading fake news, and amplifying dangerous, polarizing hate speech. The company, many said, had simply lost its way. But the truth is far more complex. Leadership decisions enabled, and then attempted to deflect attention from, the crises. Time after time, Facebook’s engineers were instructed to create tools that encouraged people to spend as much time on the platform as possible, even as those same tools boosted inflammatory rhetoric, conspiracy theories, and partisan filter bubbles. And while consumers and lawmakers focused their outrage on privacy breaches and misinformation, Facebook solidified its role as the world’s most voracious data-mining machine, posting record profits, and shoring up its dominance via aggressive lobbying efforts. Drawing on their unrivaled sources, Sheera Frenkel and Cecilia Kang take readers inside the complex court politics, alliances and rivalries within the company to shine a light on the fatal cracks in the architecture of the tech behemoth. Their explosive, exclusive reporting led them to a shocking conclusion: The missteps of the last five years were not an anomaly but an inevitability—this is how Facebook was built to perform. In a period of great upheaval, growth has remained the one constant under the leadership of Mark Zuckerberg and Sheryl Sandberg. Both have been held up as archetypes of uniquely 21st century executives—he the tech “boy genius” turned billionaire, she the ultimate woman in business, an inspiration to millions through her books and speeches. But sealed off in tight circles of advisers and hobbled by their own ambition and hubris, each has stood by as their technology is coopted by hate-mongers, criminals and corrupt political regimes across the globe, with devastating consequences. In An Ugly Truth, they are at last held accountable.
Download or read book Sell Anything Online written by Anaita Sarkar and published by . This book was released on 2021-01-10 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: An actionable digital marketing playbook to help grow e-commerce businesses in Australia
Download or read book Super Mad at Everything All the Time written by Alison Dagnes and published by Springer. This book was released on 2019-03-11 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Super Mad at Everything All the Time explores the polarization of American politics through the collapse of the space between politics and culture, as bolstered by omnipresent media. It seeks to explain this perfect storm of money, technology, and partisanship that has created two entirely separate news spheres: a small, enclosed circle for the right wing and a sprawling expanse for everyone else. This leads to two sets of facts, two narratives, and two loudly divergent political sides with extraordinary anger all around. Based on extensive interviews with leading media figures and politicos, this book traces the development of the media machine, giving suggestions on how to restore our national dialogue while defending our right to disagree agreeably.
Download or read book Explorations in Critical Studies of Advertising written by James F. Hamilton and published by Routledge. This book was released on 2016-10-26 with total page 407 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume provides a thoughtful and wide-ranging exploration of approaches to the critical study of advertising. Current and impending practices of advertising have in many ways exceeded the grasp of traditional modes of critique, due at least in part to their being formulated in very different historical conditions. To begin to address this lag, this edited collection explores through critical discussion and application a variety of critical approaches to advertising. Authors address a variety of concrete examples in their chapters, drawing on existing research while presenting new findings where relevant. In order to maintain the relevance of this collection past this particular historical moment, however, chapters do not simply report on empirical work, but develop a theoretical argument.
Download or read book Taking the Crowd to the Cloud written by Kelli Richards and published by Kelli Richards. This book was released on 2011-07 with total page 90 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Ultimate Guide to Google AdWords written by Perry Marshall and published by Entrepreneur Press. This book was released on 2017-10-10 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: Covering the latest breaking news in Google AdWords, the fifth edition introduces revised, expanded and new chapters covering Enhanced Campaigns, Google AdWord’s Express, Google’s Product Listing Ads, and the introduction to Google’s Universal Analytics. Nuances in Big Data advertising are also revealed and expanded sections and necessary updates have been added throughout. Updates specific to this edition include: Powerful bidding strategies using remarketing lists for search ads New ad extension features Automation capabilities using AdWords scripts Bonus Online Content that includes links to dozens of resources and tutorials covering: registering a domain name, setting up a website, selecting an email service, choosing a shopping cart service, finding products to sell, and starting up an Google AdWords account Readers are given the latest information paired with current screenshots, fresh examples, and new techniques. Coached by AdWords experts Perry Marshall, Mike Rhodes, and Bryan Todd advertisers learn how to build an aggressive, streamlined AdWords campaign proven to increase their search engine visibility, consistently capture clicks, double their website traffic, and increase their sales. Whether a current advertiser or new to AdWords, this guide is a necessary handbook.
Download or read book Facebook Ads Domination written by Melanie Byas and published by . This book was released on 2023-03-27 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Facebook Ads Domination: Easy Step-By-Step Guide" is a comprehensive guidebook designed to help marketers master Facebook advertising. The Facebook Ads guidebook starts with the basics of creating a Facebook ad account, information on Facebook Ad guidelines, and setting up a campaign. From there, it dives into advanced targeting techniques, including how to use Facebook's powerful demographic and interest data to reach your ideal customer. With easy-to-follow comprehensive instructions, this guidebook is your key to Facebook advertising mastery. Whether you're a beginner or an experienced Facebook advertiser, this guidebook is the ultimate resource for anyone looking to master Facebook Ads and dominate the Facebook advertising landscape.
Download or read book 80 20 Sales and Marketing written by Perry Marshall and published by Entrepreneur Press. This book was released on 2013-07-22 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Guided by famed marketing consultant and best-selling author Perry Marshall, sales and marketing professionals save 80 percent of their time and money by zeroing in on the right 20 percent of their market and applying 80/202 and 80/203 to gain 10X, even 100X the success. With a powerful 80/20 software tool (online, included with the book), sellers and marketers uncover how to slash time-wasters; advertise to hyper-responsive buyers and avoid tire-kickers; gain coveted positions on search engines; differentiate themselves from competitors and gain esteem in their marketplace. With the included tools they’ll see exactly how much money they’re leaving on the table, and how to put it back in their pockets. Sellers will identify untapped markets, high-profit opportunities and incremental improvements, gaining time and greater profit potential. Supported by online tools from Marshall, including The 80/20 Power Curve, a tool that helps you see invisible money, and a Marketing DNA Test, a personal assessment that zeroes in on one’s natural selling assets, this timeless guide promises to change the game for seasoned and novice marketers and sellers.
Download or read book The Seven Figure Agency Roadmap written by Josh Nelson and published by Josh Nelson. This book was released on 2019-10-29 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Seven Figure Agency Roadmap is the must-have resource for digital marketing agency owners. Increase your income, work when and how you want, get your clients get incredible results...... and live your desired lifestyle. The Seven Figure Agency is designed to solve these issues you may be experiencing such as: * Too many agencies hit an income ceiling, and never make the kind of money (or the kind of impact) that they are capable of. They get stuck at one of the 3 plateaus: Startup, Struggle or even Success * Most agencies blame themselves, and try to work on their MINDSET -- But nothing changes because it's not your mindset that's the problem. It's the MODEL that needs to change. * The model that you bought into when you started your agency business is completely unscalable (Manual prospecting to get a few leads, chasing prospects down rather than getting them to come to you... and living off of project revenue so there's never consistent income or time for you). * For the last 5 years, the author has been working with a select group of agencies, taking them from Struggle to Success, Scale and Significance. Josh Nelson has a very new approach and he shares the very best of what is working in his business & for the agencies he works with to build million dollar agencies. This book is essential reading for agencies of all types and experience-levels and is of particular value for anyone looking to start a digital marketing agency to short cut growing pains and accelerate their growth to Seven Figures & Beyond.Forget the old concept of a general, digital marketing agency that takes years to establish - there's no need to wait when you have The Seven Figure Agency Roadmap. Whether your dream is to control your schedule or earn six figures in a month, The Seven Figure Agency Roadmap is your manual.This set of turn-by-turn directions to building a digital agency teaches: * How Josh went from virtually bankrupt to running a hypergrowth agency that made the Inc 5000 list of fastest growing companies in the Untied States 4 years in a row * How to build the team that will manage the day-to-day operations * How top agency owners grow to seven figures within a year * How to add $5,000 in monthly recurring revenue to your agency every single month * How to rapidly establish authority in any niche, so clients ask to work with you When you purchase the book you get access to a workbook that help you put the ideas into action: * Multiple case studies & long form interviews with members of Seven Figure Agency Coaching who have grown their revenue to seven figures, hired teams to replace themselves, or sold their agencies for a nice profit * Josh's templates you can copy for setting goals, designing your marketing, and tracking performance * How the Seven Figure Agency principles create a life shaped to your goals
Download or read book How To Start A Pressure Washing Business 101 written by Aaron Parker and published by L & M Media LLC . This book was released on 2022-09-25 with total page 66 pages. Available in PDF, EPUB and Kindle. Book excerpt: How To Start A Pressure Washing Business 101 Q&A - Volume 1: Tough Love From Aaron's Lean & Mean Academy Youtube Channel This book is for serious starters only! This book is a compilation of 101 pressure washing questions from my youtube channel. (Aaron's Lean & Mean Academy) I answered all of them the best I could to fit them in this book. Heres a few samples: Can you use a pressure washer as a soft washer? Is bleach actually Biodegradable?...the deep-state ongoing controversy that surrounds this topic. The most efficient way to measure properties for quoting purposes. How to "Break The News" of a price increase to your current customers. The pitfall of Google Ads that only veteran pressure washing contractors know. The BEST Pressure Washer you can get for $2500..(Question #11) The BIG LIE of Wix Websites and cheap template website builders. (Question #14) How the pros work with the EPA Gestapo to stay in regulatory compliance. (Question #15) A little tip on "how to use the customers water." and not your own. (should you charge less?...inside) How creating a partnership will sabotage your business from the inside out. The best way to charge? (Square Footage or by the hour?) and much much more....inside. Warning To The Woke Masses! This book is not for everyone, and if you're a complainer, entitled child or self-righteous communist, (ironically reading this through their iphone) - pressure washing and my channel (Aarons Lean & Mean Academy) isn't for you. If you're one of the few and proud men and women who love to dictate their schedule, be at all your kids football games, sign your own checks, and is willing to work their butt off for it...grab your copy now. I am so immensely grateful because Pressure Washing was my "restart" at life. It gave me the freedom I had always wanted and allowed me to be with my son more often. It also opened up so many opportunities for me and partnerships I never could have dreamed of. I know it can do the same for you...if you want it badly enough.
Download or read book Becoming Facebook written by Mike Hoefflinger and published by AMACOM. This book was released on 2017-04-06 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the hard learned lessons to creating a successful company, straight from a stakeholder who had a front-row seat to Facebook’s growing pains, stumbles, and reinventions. You can’t create a $300 billion company by accident in between classes. You may think you know the legendary story behind the beginning of Facebook by wunderkind Harvard student Mark Zuckerberg, but those who were there on the inside molding this social media idea into a game-changing, Goliath-sized company know the experience was far more tumultuous and uncertain than one might expect. In Becoming Facebook, computer engineer turned marketing innovator Mike Hoefflinger shares the challenges faced and lessons learned during the coming-of-age times of the übercompany. Discover from an insider: How Facebook recovered from its “disastrous” IPO How the growth team achieved the impossible Why Facebook’s newsfeed ads were the company’s most important business decision ever How Google+ attacked and lost Why and how Instagram and WhatsApp were added Follow the social media giant from its almost mythical birth all the way to the overwhelming success it has been solidified in today, uncovering the lessons its leaders learned while overcoming setbacks and achieving greatness.
Download or read book Facebook Advertising For Dummies written by Paul Dunay and published by John Wiley & Sons. This book was released on 2010-10-26 with total page 347 pages. Available in PDF, EPUB and Kindle. Book excerpt: Profitable ideas and techniques for advertising on Facebook Tap into the explosive growth of social media and reach your customers with effective Facebook advertising campaigns and savvy insights into how to use this social media phenomenon effectively. It’s all here and more in this detailed, easy-to-follow guide from two award-winning marketers. You'll learn what makes a good Facebook ad, how to apply the latest strategies and tactics for effective pay-per-click and cost-per-impression advertising, how to test your ad results, and much more. Explores Facebook advertising inside and out; there are now more than 400 million active Facebook users and over 1.6 million active Pages on Facebook Works as an all-around, hands-on guide for both experienced and new Facebook advertisers Walks you through planning and creating an advertising campaign Explains writing effective ad copy, how to use landing pages, and how to test and optimize your ads Shows you how to use Facebook Insights to understand your results and how to create reports that analyze data Put your company's best face forward with the sound advertising tips and techniques in Facebook Advertising For Dummies.
