Download or read book Export Marketing Strategy written by Shaoming Zou and published by Business Expert Press. This book was released on 2009-05-01 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you find that the domestic market is saturated, exporting is a very important strategic initiative, and you need this book to understand everything inherent in export marketing. This book describes the steps necessary to achieve success in export marketing. It is a step-by-step guide to the art and science of export marketing, from initial discovery to researching new markets, to the financial aspects, to managing ongoing operations.
Download or read book Export Marketing for Smaller Firms written by International Marketing Institute (Cambridge, Mass.) and published by . This book was released on 1966 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Export Marketing Management written by Costas G. Alexandrides and published by Greenwood. This book was released on 1977 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Export Strategy Markets and Competition RLE Marketing written by Nigel Piercy and published by Routledge. This book was released on 2014-09-15 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers management students and managers new insights by approaching exporting from the perspective of marketing planning, rather than the mechanics of export practice. The author evaluates the widely recommended strategy of key market concentration, showing its weaknesses and the flaws in the supporting evidence. The book provides the reader with a framework for making an explicit and informed choice between the real market options faced in practical export situations, which takes into account the many company and market factors shaping such strategies. Closely related to market strategy is the competitive base for a company’s exporting, particularly in balancing price and non-price forms of competition, and this is assessed in the second part of the book.
Download or read book Export Planning written by Joris J.A. Leeman and published by BoD – Books on Demand. This book was released on 2015-10-09 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: The purpose of this book is to show you how to plan and execute internationalisation within your firm. Export Planning explains a method, following a 10 – step approach, to create your international marketing plan It will enable you to: -Systematically select and plan the entry into new international markets; -Enhance the chances of success through its integrated review of analysis and strategy with marketing, logistics, organisation and finance; -Put together a sound line of reasoning from strategy to implementation. This book provides you with: -An Export Planning – Model: a framework to develop your International Marketing Plan; -4 phases showing you how to set up an Export Policy, Export Audit, Export Plan and Export Roll-out; -10 steps and 5P’s for export which can be used as a toolkit; -A checklist to review whether you are ready for export; “The secret of successful international trade can be found in applying the 4C’s of marketing and matching them with the 5P’s for export: product, performance, partners, people and perseverance.” A book for practitioners and thinkers; students and managers.
Download or read book Export Planning written by Joris Leeman and published by BoD – Books on Demand. This book was released on 2021-03-05 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: When a company initiates export development and internationalisation, it is essential to follow a systematic strategy formulation and decision-making process. Export Planning (2nd edition) provides a methodology to plan and achieve globalisation. This process of export planning consists of four phases: export policy, export audit, export plan, and export roll-out. Export Planning describes these 4 phases, and provides a 10-step guide for the construction of an international marketing plan. Export Planning will enable readers to: 1. systematically select and plan entries into new international markets; 2. enhance the chances of success through an integrated review of analysis and strategy by means of marketing, logistics, organization and finance; 3. assemble a sound line of reasoning from strategy to implementation. Export Planning is a practical book. It describes export and international marketing at a strategic, tactical and operational level, and combines theoretic models with relevant practical experience. New to this 2nd edition is an additional chapter on the implementation of the export transaction. This book is intended for bachelor and graduate students at business schools and universities. This book is also useful for anyone who wants to know more about export planning, international marketing and international market development.
Download or read book Export Marketing Strategy written by Shaoming Zou and published by . This book was released on 2009 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: If you find that the domestic market is saturated, exporting is a very important strategic initiative, and you need this book to understand everything inherent in export marketing. This book describes the steps necessary to achieve success in export marketing. It is a step-by-step guide to the art and science of export marketing, from initial discovery to researching new markets, to the financial aspects, to managing ongoing operations.
Download or read book Research Handbook on Export Marketing written by Craig C. Julian and published by Edward Elgar Publishing. This book was released on 2014-12-31 with total page 449 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Research Handbook on Export Marketing profiles the main theoretical frameworks used in export marketing, the contingency approach; the eclectic paradigm; industrial organization approach; resource-based view and relational exchange theory. Through
Download or read book How to build an export business written by Nelson T. Joyner and published by . This book was released on 1978 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book EXPORT MARKETING for Smaller firms written by and published by . This book was released on with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Export Marketing Handbook written by Walter Nagel and published by Praeger. This book was released on 1988-10-06 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a `how-to' sourcebook to establishing and managing an export marketing business. The authors include details for getting started, analyzing products for `export potential,' methods of generating sales leads, and other points of interest. The book is geared towards marketing managers, entrepreneurs, and trade associations and local elected officials. Business Information Alert What business knowledge is needed to get ahead in export marketing? What factors should be considered before entering the export marketing field? How can export marketing managers maximize sales while minimizing risks? Nagel and Ndyajunwoha bring their unique combination of academic, governmental, trade association, and private sector experience to bear in this guide to establishing and managing an export marketing business. They examine the background and future of export marketing in order to assess the decision to enter the field. Also discussed are details for getting started, analyzing a product's export potential, methods of generating sales leads, the finer points of export sales negotiation, tips on establishing foreign distribution networks, and getting paid.
Download or read book The Export Marketing Imperative written by Michael R. Czinkota and published by South Western Educational Publishing. This book was released on 2004 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Increasing competition and mounting pressure to boost revenues leave limited growth options for some companies, prompting many to turn a hopeful eye toward international markets. A must-read for anyone interested in breaking into global markets, The Export Marketing Imperative walks readers through the entire exporting process - from beginning to end - offering a wealth of information with its comprehensive coverage of all facets of exporting, including pricing, channel management, marketing plans/strategies, financial environments, and more. An essential resource for entry- and mid-level managers involved in marketing and exporting.
Download or read book Tools For Export Based Business written by Jerrold Delegado and published by . This book was released on 2021-08-05 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book shares that knowledge into the export business. In this book you will: - Information planning and starting a good export-based business to fail. - How to sell abroad; tried and tested international trading ideas to help you stay profitable. - How to develop successful marketing strategies for your export business. - How to forecast your revenue and expenses; Common mistakes you should avoid. - How to finance your export deals - tips and strategies to make your business more profitable. - Effective export strategic ideas that bring instant results; Discover proven techniques to turn your exports into a money-making machine.
Download or read book How to Build an Export Business written by USA. Department of Commerce. Office of Minority Business Enterprise and published by . This book was released on 1981 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Profitable Export Marketing written by Marta Ortiz-Buonafina and published by Prentice Hall. This book was released on 1984-01-01 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Intelligent Exporter How to Achieve Success in Foreign Trade Like a Pro written by Nand Jee Singh and published by EXIM Clinic. This book was released on 2021-01-01 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: A COMPREHENSIVE & EASY-TO-FOLLOW TEXTBOOK-CUM-GUIDANCE COMPANION that understands the growing importance of export business & helps entrepreneurs & businesses understand the advantages & subtleties of this business to create a strong footprint globally. This book highlights critical, entry-point, & practical information of the export business with the best & authentic solutions that entrepreneurs & small-to-mid-sized enterprises need to start exporting their goods around the globe. Inside, readers will find the most up-to-date information on export trade regulations, export documentation, letter of credit, export pricing, INCOTERMS, finding winning products, finding target foreign markets, finding foreign buyers, sales agreements, solving export-related various problems & many more. In many educational institutions, international trade is now part of the curriculum, & students need to have good knowledge on this topic; this book becomes a valuable resource for them. ✓STEP-BY-STEP GUIDANCE WITH CASE STUDY– The book is specially designed to inculcate a deeper understanding of how to be successful in the export business. Inside, several case studies help the readers to make correlations with the real problems so that readers can easily understand how to solve the problems of export business. All the chapters are sequentially interlinked, allowing readers to manage the export business step-by-step. ✓STRATEGIES THAT WORKS FOR EXPORT– Who does not want to be successful in the export business? Did you know that 12 important steps can create a road map to achieve the desired results in the export business? Please read Chapter 4 very carefully to learn these effective 12 steps for successful export. ✓FINDING WINNING PRODUCTS– At first, buyers show interest in the product. And the truth is that every product is saleable, but no one can offer everything to a customer at once. Therefore, export sales success depends on offering the right product. This book guides you as to what are the products that you can choose to export from a developing or developed country. ✓FINDING TARGET FOREIGN MARKETS– Almonds cannot be exported to any country which holds the top position in the world in terms of its production. Finding an overseas market is a matter of developing a good marketing plan. This book helps to create a framework for developing a marketing plan. ✓FINDING FOREIGN CUSTOMERS– No business can be imagined without a buyer. This is the most challenging job of the business aspect. Finding overseas customers can be a cumbersome process without knowing the proper equipment. This book guides you in finding customers in two ways; Online and Offline. Read Chapter 8 with Case Studies. ✓COMPETITIVE EXPORT PRICING– Studies show that cost/pricing ranks fifth among the top 20 reasons startups fail. Take the help of this book to calculate the total export price. ✓INTERNATIONAL BUSINESS COMMUNICATION– The art of explaining your business message leads to getting an export order. Learn this art effectively in Chapter 10 of this book. ✓FEARLESS RELEASING THE FIRST EXPORT SHIPMENT– The first export shipment is like a dream come true. Sometimes, even many professionals do not know the exact process of releasing the first export shipment. Chapter 10 has been specially prepared to solve this problem. ✓PAYMENT RISK MANAGEMENT & HANDLING VARIOUS EXPORT PROBLEMS– Every business works to earn money & profit. What if the payment for an export shipment gets stuck. This may ruin the entire business of a startup. Chapter 14 explains the different types of International Business Risk Management. Read Chapter 15 to learn how to deal with various export problems of FTP, Customs, FEMA, etc. ✓TEST YOUR EXPORT KNOWLEDGE–Appendix-I helps build confidence to take the first step towards success.
Download or read book Export Now written by Frank Lavin and published by John Wiley & Sons. This book was released on 2011-06-24 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how your business can tap into foreign markets In Export Now, two international business experts reveal the secrets to taking your company global. Offering a real-life strategy that businesses of any size can use to expand their reach around the world, this book is the ultimate guide to identifying, evaluating, and profiting from global opportunities. Essential reading for any company looking to expand abroad, the book explains the five essentials of international growth. All businesses know they need to get into new markets, but the lack of familiarity, the cultural and language gaps, and the differences in business practices can be intimidating—this book solves these problems, giving you everything you need to grow. The ultimate handbook for any business looking to go global Explains the five essentials of international expansion Written by two experts with years of experience building global businesses around the world Guiding you through the how to's of going global, Export Now is your one-stop resource for expanding your business overseas.
