Download or read book Persuasive Communication Third Edition written by James B. Stiff and published by Guilford Publications. This book was released on 2016-08-22 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: Providing an accessible integration of theory and research methods, this text prepares students to critically analyze persuasive appeals and to design effective messages and campaigns. The book draws on key ideas from both communication and social psychology to explore the mutual influence of cognitive and affective processes and the characteristics and production of messages. It gives the reader a solid grasp of foundational issues in persuasion research, the core components of persuasive transactions, and major theoretical models. Instructive concrete examples illustrate applications of the concepts in such settings as health promotion, political campaigns, the courtroom, and advertising. ÿ New to This Edition *Engaging topic boxes on college drinking, attitudes about same-sex marriage, the "birther" movement, and other timely issues. *New or expanded discussions of the integrative model of behavioral prediction, the use of guilt appeals, social media, individualized tailoring of political messages, and numerous other topics. *The latest data and theoretical perspectives. *Epilogue on current and future trends in the field.
Download or read book Persuasive Communication written by James B. Stiff and published by Guilford Publications. This book was released on 2016-08-26 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: Providing an accessible integration of theory and research methods, this text prepares students to critically analyze persuasive appeals and to design effective messages and campaigns. The book draws on key ideas from both communication and social psychology to explore the mutual influence of cognitive and affective processes and the characteristics and production of messages. It gives the reader a solid grasp of foundational issues in persuasion research, the core components of persuasive transactions, and major theoretical models. Instructive concrete examples illustrate applications of the concepts in such settings as health promotion, political campaigns, the courtroom, and advertising. New to This Edition *Engaging topic boxes on college drinking, attitudes about same-sex marriage, the "birther" movement, and other timely issues. *New or expanded discussions of the integrative model of behavioral prediction, the use of guilt appeals, social media, individualized tailoring of political messages, and numerous other topics. *The latest data and theoretical perspectives. *Epilogue on current and future trends in the field.
Download or read book Introduction to Rhetorical Communication written by James C Mccroskey and published by Routledge. This book was released on 2015-11-19 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: An Introduction to Rhetorical Communication offers a true integration of rhetorical theory and social science approaches to public communication. This highly successful text guides students through message planning and presentation in an easy step-by-step process. An Introduction to Rhetorical Communication provides students with a solid grounding in the rhetorical tradition and the basis for developing effective messages.
Download or read book An Experimental Study of the Effects of Communication Media on Source Credibility written by Ray Edward Weisenborn and published by . This book was released on 1968 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book An Introduction to Rhetorical Communication written by James C Mccroskey and published by Routledge. This book was released on 2015-11-19 with total page 381 pages. Available in PDF, EPUB and Kindle. Book excerpt: An Introduction to Rhetorical Communication offers a true integration of rhetorical theory and social science approaches to public communication. This highly successful text guides students through message planning and presentation in an easy step-by-step process. An Introduction to Rhetorical Communication provides students with a solid grounding in the rhetorical tradition and the basis for developing effective messages.
Download or read book Persuasive Communication written by James Brian Stiff and published by Guilford Press. This book was released on 2002-10-18 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: This popular text provides a comprehensive introduction to the study of persuasive messages and their effects. Concepts and methods from communication and social psychology are seamlessly integrated to give students a solid grasp of foundational issues in persuasion research, the core features of persuasive transactions, and major models of persuasive communication. Distinguished by its clear organization and wealth of concrete examples, this is an ideal text for advanced undergraduate- and graduate-level courses for students with a basic understanding of quantitative research methods.
Download or read book Persuasion written by Daniel J. O'Keefe and published by SAGE. This book was released on 2002 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Annotated Archive of Communication References written by William D. Crano and published by . This book was released on 1981 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book An Experimental Study of the Effect of the Sex of the Communicator on Perceived Ethos and Attitude Change written by Gretchen E. Steffens and published by . This book was released on 1967 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Handbook of Instructional Communication written by Virginia P. Richmond and published by Routledge. This book was released on 2015-10-14 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written to address the contemporary challenges facing teachers and trainers in traditional and non-traditional settings, this text offers a comprehensive collection of research focusing on the role and effects of communication in instructional environments. With accessible research for students, teachers, and educational leaders, the Handbook of Instructional Communication enhances an individual’s ability to understand instructional communication research, plan and conduct instructional communication research, practice effective instructional communication, and consult with other teachers and trainers about their use of instructional communication.
Download or read book Argumentation and Advocacy written by and published by . This book was released on 1998 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Five Chapters on Rhetoric written by Michael S. Kochin and published by Penn State Press. This book was released on 2015-10-27 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: Michael Kochin’s radical exploration of rhetoric is built around five fundamental concepts that illuminate how rhetoric functions in the public sphere. To speak persuasively is to bring new things into existence—to create a political movement out of a crowd, or an army out of a mob. Five Chapters on Rhetoric explores our path to things through our judgments of character and action. It shows how speech and writing are used to defend the fabric of social life from things or facts. Finally, Kochin shows how the art of rhetoric aids us in clarifying things when we speak to communicate, and helps protect us from their terrible clarity when we speak to maintain our connections to others. Kochin weaves together rhetorical criticism, classical rhetoric, science studies, public relations, and political communication into a compelling overview both of persuasive strategies in contemporary politics and of the nature and scope of rhetorical studies.
Download or read book Persuasion written by Mike Allen and published by Hampton Press (NJ). This book was released on 1998 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work examines the status of persuasion research, evaluates the theoretical bases of claims about particular message effects, quantifies the magnitude of effects attributable to message features and refines the prescriptions offered to advocates designing messages.
Download or read book Communication Yearbook 27 written by Pamela J. Kalbfleisch and published by Routledge. This book was released on 2003-06-20 with total page 826 pages. Available in PDF, EPUB and Kindle. Book excerpt: Communication Yearbook 27 is devoted to publishing state-of-the-art literature reviews in which authors critique and synthesize a body of communication research. This volume continues the tradition of publishing critical, integrative reviews of specific lines of research. Chapters focus on an organizational communication challenge to the discourse of work and family research; recovering women's voice; empowerment and communication; participatory communication for social change; and the problematics of dialogue and power. In addition, chapters discuss the megaphone effect; the effects of television on group vitality; the empowerment of feminist scholarship in public relations and the building of a feminist paradigm; control, resistance, and empowerment in raced, gendered, and classed work contexts; credibility for the 21st century; and communicating disability.
Download or read book The Journal of the American Forensic Association written by American Forensic Association and published by . This book was released on 1979 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Communication Yearbook 7 written by Robert N. Bostrom and published by Routledge. This book was released on 2011-10-25 with total page 918 pages. Available in PDF, EPUB and Kindle. Book excerpt: First published in 2012. Routledge is an imprint of Taylor & Francis, an informa company.
Download or read book When Communication Became a Discipline written by William F. Eadie and published by Rowman & Littlefield. This book was released on 2021-11-05 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: When Communication Became a Discipline argues that speech and journalism professors embraced the concept of communication between 1964 and 1982. They changed the names of their scholarly societies and journals and revised their academic curricula. Five “strands” of scholarship became and remain central to this transformation. Communication is not a traditional academic discipline, but its scholars convinced their colleagues to understand and embrace it. When Communication Became a Discipline presents an argument with historical evidence that illustrates scholarly creativity at its finest.
