Download or read book Everything I Learned at 200 000 MBA about Marketing Easy Relaxed Fun to Read written by Ritesh Chaube and published by Everything I Learned at $200,0. This book was released on 2019-02-11 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: How did Norwegian mass murderer Anders Breivik get tangled with global clothier Lacoste? How did Mercedes cross paths with the movie 'Slumdog Millionaire'? That's right. Nobody teaches business management like I do. PERIOD. I combine intrigue, fascination and story telling with world class knowledge in a way that crucial business concepts stick in your memory. Hello, my name is Ritesh and I was fortunate to attend the #1 Business School in the World for Marketing. Sticker price: $200k. In this book, I unleash everything I learned. Read on. I promise to not take myself too seriously. Unlike most boring MBA books out there, this book is fun. Like watching episodes of 'MBA Professors Gone Wild'. Full of day-to-day conversational terms like 'shitty', 'sucks', and 'blows' to keep you entertained and awake. We will cover everything from vision formulation and marketing strategy to product-market fit, pricing, distribution, viral marketing, running digital ads, enterprise sales, and campaign effectiveness using analytics. Once you read this book, you will be able to understand very relevant industry speak used by business professionals. For example: Brand Positioning Statement. And how it is used by companies like Amazon and Coca Cola to design Ads that hook us. In case you were wondering, Brand Positioning Statement is a one-liner that reflects your marketing strategy, along with the brief rationale for choosing that strategy. This book answers the top questions that most professionals face today: What are the secrets of building Winning Businesses that grow vigorously on Minimal Marketing? How you I tune pricing, features, messaging & branding to dramatically improve profitability? How can I fix the business that is failing to signup customers even though you are spending big money on marketing? All of this with fun filled facts: Chinese armies in the 5th century were setting fire to the enemy camps late at night. Why? And, what fascinating lesson does it gives is about formulating corporate mission and strategies? Rock and roll song that failed miserably on debut in 1954 went on to become the second best selling number of all time. How? And, what surprising lesson does it teach us about viral marketing .. see more in Viral Digital Advertising. For just $20/day people are running Facebook marketing campaigns and using insider tricks to make their Ads go Viral. How are they doing it? Find out in Viral Digital Advertising. Enterprise prospect gone cold? How can you use Facebook/Linkedin sniper targeting to wake them up? Learn these pro tricks in Mastering Enterprise Sales. Ikea is making one major mistake in outlining their corporate vision. What is that mistake? Read more inside in Visionary Marketing. Master everything I am going to teach you here. Then, apply these kick-butt skills in your personal life and business. You will be able to make a huge difference. Rich rewards await. I wrote this book for people like us and I cannot wait to see what you will do with it. - Ritesh
Download or read book The Ultimate MBA Book written by Alan Finn and published by Teach Yourself. This book was released on 2018-08-23 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you want to be the best, you have to have the right skillset. From finance and strategy to leadership and marketing, THE ULTIMATE MBA BOOK is a dynamic collection of tools, techniques, and strategies for success. Discover the main themes and key ideas you need and bring it all together with practical exercises. This is your complete MBA course. ABOUT THE SERIES ULTIMATE books are for managers, leaders, and business executives who want to succeed at work. From marketing and sales to management and finance, each title gives comprehensive coverage of the essential business skills you need to get ahead in your career. Written in straightforward English, each book is designed to help you quickly master the subject, with fun quizzes embedded so that you can check how you're doing.
Download or read book Visionary Marketing written by Ritesh Premchand Chaube and published by . This book was released on 2019-04-30 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: As a longtime fan of business books, I realized that there is a huge problem. There are tons of books out there on business advice. But, all of them throw information at readers in bits and pieces. These books address one small specific area of business without tying it correctly into the big picture or considering the effects of their localized advice on the larger business. This is huge problem that no one is taking the effort to address. Until now. This book changes everything. It ties everything into the big picture and makes groundbreaking information accessible to everyday people who face real business problems. All of this in a format that is easy to read and easy to understand. Hello, my name is Ritesh and I was fortunate to attend the #1 Business School in the World for Marketing: Kellogg School of Management. This book will unleash a visionary approach to marketing using everything I have learned through continued education, research, and years of professional experience. What is different about companies that succeed wildly compared to those that don't? Is success in business largely luck or is it possible to significantly tilt the odds in your favor? This book answers these important questions. This book cuts through the noise and confusion abound in the business world and presents an actionable playbook that details how to lay the foundation for a winning business. A winning business that grows vigorously on minimal marketing and leaves the completion in the dust. Note: This book is a selective adaption of ideas presented in my first book, 'Everything I learned at $200,000 MBA about Marketing'. So, if you are buying this book, skip the first book.
Download or read book Ten day MBA The Rev written by Steven Silbiger and published by Harper Collins. This book was released on 1999-10-20 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: Steven Silbiger has distilled the material of the ten most popular business schools in order to teach readers the language of business. At the rate of one easy-to-understand chapter a day, this book will enable readers to absorb the material, speak the language, and, most importantly, acquire the confidence and expertise needed to get ahead in the competitive business world.
Download or read book Tough Choices written by Carly Fiorina and published by Hachette UK. This book was released on 2011-02-22 with total page 429 pages. Available in PDF, EPUB and Kindle. Book excerpt: By accepting the CEO job at Hewlett-Packard, an iconic company that had lost its way, Carly Fiorina confirmed her status as the most powerful businesswoman in America. But she also made herself a target for everyone who disliked her bold leadership style and resented her rapid rise. For six years, as she led HP through drastic changes and a controversial merger, Fiorina was the subject of endless analysis, debate and speculation. Yet in all that time, the public never really got to know the person behind the persona. Tough Choices finally reveals the real Carly Fiorina, who writes with brutal honesty about her triumphs and failures, her deepest fears and most painful confrontations – including her sudden and very public firing by HP's board of directors. Tough Choices shows what it's really like to lead a major corporation in a time of great change while trying to stay true to your values. It's one woman's inspiring story, along with her unique perspective on leadership, technology, globalisation, sexism and many other issues. "Superb... certain to be a hit. Ms Fiorina is at her best when recounting the travails of a woman in a male-dominated culture. She is also good in her psychological descriptions of the constant betrayals that occur in corporate bureaucracies. The woman that emerges from these pages is cultured, sensitive and vulnerable, even as she acts tough." —The Economist
Download or read book The Personal MBA 10th Anniversary Edition written by Josh Kaufman and published by Penguin. This book was released on 2020-09-01 with total page 497 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 10th anniversary edition of the bestselling foundational business training manual for ambitious readers, featuring new concepts and mental models: updated, expanded, and revised. Many people assume they need to attend business school to learn how to build a successful business or advance in their career. That's not true. The vast majority of modern business practice requires little more than common sense, simple arithmetic, and knowledge of a few very important ideas and principles. The Personal MBA 10th Anniversary Edition provides a clear overview of the essentials of every major business topic: entrepreneurship, product development, marketing, sales, negotiation, accounting, finance, productivity, communication, psychology, leadership, systems design, analysis, and operations management...all in one comprehensive volume. Inside you'll learn concepts such as: The 5 Parts of Every Business: You can understand and improve any business, large or small, by focusing on five fundamental topics. The 12 Forms of Value: Products and services are only two of the twelve ways you can create value for your customers. 4 Methods to Increase Revenue: There are only four ways for a business to bring in more money. Do you know what they are? Business degrees are often a poor investment, but business skills are always useful, no matter how you acquire them. The Personal MBA will help you do great work, make good decisions, and take full advantage of your skills, abilities, and available opportunities--no matter what you do (or would like to do) for a living.
Download or read book Ask a Manager written by Alison Green and published by Ballantine Books. This book was released on 2018-05-01 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the creator of the popular website Ask a Manager and New York’s work-advice columnist comes a witty, practical guide to 200 difficult professional conversations—featuring all-new advice! There’s a reason Alison Green has been called “the Dear Abby of the work world.” Ten years as a workplace-advice columnist have taught her that people avoid awkward conversations in the office because they simply don’t know what to say. Thankfully, Green does—and in this incredibly helpful book, she tackles the tough discussions you may need to have during your career. You’ll learn what to say when • coworkers push their work on you—then take credit for it • you accidentally trash-talk someone in an email then hit “reply all” • you’re being micromanaged—or not being managed at all • you catch a colleague in a lie • your boss seems unhappy with your work • your cubemate’s loud speakerphone is making you homicidal • you got drunk at the holiday party Praise for Ask a Manager “A must-read for anyone who works . . . [Alison Green’s] advice boils down to the idea that you should be professional (even when others are not) and that communicating in a straightforward manner with candor and kindness will get you far, no matter where you work.”—Booklist (starred review) “The author’s friendly, warm, no-nonsense writing is a pleasure to read, and her advice can be widely applied to relationships in all areas of readers’ lives. Ideal for anyone new to the job market or new to management, or anyone hoping to improve their work experience.”—Library Journal (starred review) “I am a huge fan of Alison Green’s Ask a Manager column. This book is even better. It teaches us how to deal with many of the most vexing big and little problems in our workplaces—and to do so with grace, confidence, and a sense of humor.”—Robert Sutton, Stanford professor and author of The No Asshole Rule and The Asshole Survival Guide “Ask a Manager is the ultimate playbook for navigating the traditional workforce in a diplomatic but firm way.”—Erin Lowry, author of Broke Millennial: Stop Scraping By and Get Your Financial Life Together
Download or read book Your First Year in Network Marketing written by Mark Yarnell and published by Crown. This book was released on 2010-12-08 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to Keep the Dream Alive! Network marketing is one of the fastest-growing career opportunities in the United States. Millions of people just like you have abandoned dead-end jobs for the chance to achieve the dream of growing their own businesses. What many of them find, however, is that the first year in network marketing is often the most challenging—and, for some, the most discouraging. Here, Mark Yarnell and Rene Reid Yarnell, two of the industry's most respected and successful professionals, offer you strategies on how to overcome those first-year obstacles and position yourself for lifelong success. The Yarnells provide you with a wealth of savvy advice on everything you need to know to succeed in network marketing, such as proven systems for recruiting, training, growing and supporting your downline, and much more. In an easy, step-by-step approach, you will learn how to: ·Deal with rejection ·Recruit and train ·Avoid overmanaging your downline ·Remain focused ·Stay enthusiastic ·Avoid unrealistic expectations ·Conduct those in-home meetings ·Ease out of another profession You owe it to yourself to read this inspiring book! "This will be the Bible of Network Marketing." — Doug Wead, former special assistant to the president, the Bush Administration
Download or read book Red Plenty written by Francis Spufford and published by Graywolf Press. This book was released on 2012-02-14 with total page 437 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Spufford cunningly maps out a literary genre of his own . . . Freewheeling and fabulous." —The Times (London) Strange as it may seem, the gray, oppressive USSR was founded on a fairy tale. It was built on the twentieth-century magic called "the planned economy," which was going to gush forth an abundance of good things that the lands of capitalism could never match. And just for a little while, in the heady years of the late 1950s, the magic seemed to be working. Red Plenty is about that moment in history, and how it came, and how it went away; about the brief era when, under the rash leadership of Khrushchev, the Soviet Union looked forward to a future of rich communists and envious capitalists, when Moscow would out-glitter Manhattan and every Lada would be better engineered than a Porsche. It's about the scientists who did their genuinely brilliant best to make the dream come true, to give the tyranny its happy ending. Red Plenty is history, it's fiction, it's as ambitious as Sputnik, as uncompromising as an Aeroflot flight attendant, and as different from what you were expecting as a glass of Soviet champagne.
Download or read book Setting the Table written by Danny Meyer and published by Harper Collins. This book was released on 2009-10-13 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: The bestselling business book from award-winning restauranteur Danny Meyer, of Union Square Cafe, Gramercy Tavern, and Shake Shack Seventy-five percent of all new restaurant ventures fail, and of those that do stick around, only a few become icons. Danny Meyer started Union Square Cafe when he was 27, with a good idea and hopeful investors. He is now the co-owner of a restaurant empire. How did he do it? How did he beat the odds in one of the toughest trades around? In this landmark book, Danny shares the lessons he learned developing the dynamic philosophy he calls Enlightened Hospitality. The tenets of that philosophy, which emphasize strong in-house relationships as well as customer satisfaction, are applicable to anyone who works in any business. Whether you are a manager, an executive, or a waiter, Danny’s story and philosophy will help you become more effective and productive, while deepening your understanding and appreciation of a job well done. Setting the Table is landmark a motivational work from one of our era’s most gifted and insightful business leaders.
Download or read book The Million Dollar One Person Business Revised written by Elaine Pofeldt and published by Lorena Jones Books. This book was released on 2018-01-02 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: The self-employment revolution is here. Learn the latest pioneering tactics from real people who are bringing in $1 million a year on their own terms. Join the record number of people who have ended their dependence on traditional employment and embraced entrepreneurship as the ultimate way to control their futures. Determine when, where, and how much you work, and by what values. With up-to-date advice and more real-life success stories, this revised edition of The Million-Dollar, One-Person Business shows the latest strategies you can apply from everyday people who--on their own--are bringing in $1 million a year to live exactly how they want.
Download or read book The Tyranny of Words written by Stuart Chase and published by HMH. This book was released on 2015-04-07 with total page 413 pages. Available in PDF, EPUB and Kindle. Book excerpt: The pioneering and still essential text on semantics, urging readers to improve human communication and understanding with precise, concrete language. In 1938, Stuart Chase revolutionized the study of semantics with his classic text, The Tyranny of Words. Decades later, this eminently useful analysis of the way we use words continues to resonate. A contemporary of the economist Thorstein Veblen and the author Upton Sinclair, Chase was a social theorist and writer who despised the imprecision of contemporary communication. Wide-ranging and erudite, this iconic volume was one of the first to condemn the overuse of abstract words and to exhort language users to employ words that make their ideas accurate, complete, and readily understood. “[A] thoroughly scholarly study of the science of the meaning of words.” —Kirkus Reviews “When thinking about words, I think about Stuart Chase’s The Tyranny of Words. It is one of those books that never lose its message.” —CounterPunch
Download or read book Daily Rituals written by Mason Currey and published by Pan Macmillan. This book was released on 2013-10-24 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Marx to Murakami and Beethoven to Bacon, 'Daily Rituals' examines the working routines of more than a 160 of the greatest philosophers, writers, composers and artists ever to have lived. Filled with fascinating insights on the mechanics of genius and entertaining stories of the personalities behind it, it is irresistibly addictive and utterly inspiring
Download or read book Get Rich With Options written by Lee Lowell and published by John Wiley & Sons. This book was released on 2007-05-23 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: In order to survive and thrive in today's financial markets, you must seriously consider the use of options in your investment endeavors. Options allow you to reap the same benefits as an outright stock or commodity trade, but with less risk and less money on the line. The truth is, you can achieve everything with options that you would with stocks or commodities?at less cost?while gaining a much higher percentage return on your invested dollars. After numerous years as a market maker in the trenches of the New York Mercantile Exchange, few analysts know how to make money trading options like author Lee Lowell. In this well-rounded resource, Lowell shows both stock and commodity option traders exactly what works and what doesn't. Filled with in-depth insight and expert advice, Get Rich with Options provides you with the knowledge and strategies needed to achieve optimal results within the options market. The book quickly covers the basics?how options are priced, strike price selection, the use of Delta, and using volatility to one's advantage?before moving on to the four options trading strategies that have helped Lowell profit in this arena time and again: buying deep-in-the-money call options, selling naked puts, selling option credit spreads, and selling covered calls. Using these strategoes decisively, he says, is the fastest route to riches in the options trading game. Get Rich with Options is packed with real-life examples of actual trades and detailed discussions of how options can be used as a hedging, speculating, or income-producing tool. You'll learn how to set up a home business with the best options trading software, tools, and Web sites. And you'll begin to see options in a whole new light and discover how to become part of a small group of investors who consistently win.
Download or read book Complete MBA For Dummies written by Kathleen Allen and published by John Wiley & Sons. This book was released on 2007-12-26 with total page 441 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your guide to understanding the basics of an MBA Want to get an MBA? The Complete MBA For Dummies, 2nd Edition, is the practical, plain-English guide that covers all the basics of a top-notch MBA program, helping you to navigate today’s most innovative business strategies. From management to entrepreneurship to strategic planning, you’ll understand the hottest trends and get the latest techniques for motivating employees, building global partnerships, managing risk, and manufacturing. This fun, easy-to-access guide is full of useful information, tips, and checklists that will help you lead, manage, or participate in any business at a high level of competence. You’ll find out how to use databases to your advantage, recognize and reward your employees, analyze financial statements, and understand the challenges of strategic planning in a global business environment. You’ll also learn the basic principals of accounting, get a grip on the concepts behind stocks and bonds, and find out how technology has revolutionized everything from manufacturing to marketing. Discover how to: Know and respond to your customers’ needs Handle budgets and forecasts Recruit and retain top people Establish and run employee teams Use Sarbanes-Oxley to your company’s advantage Negotiate with the best of them Build long-term relationships with clients Avoid common managerial mistakes Improve cash flow Market your products and services Make the most of your advertising dollar Once you know what an MBA knows, the sky’s the limit. Read The Complete MBA For Dummies, 2nd Edition, and watch your career take off!
Download or read book The Ten Day MBA 4th Ed written by Steven A. Silbiger and published by Harper Collins. This book was released on 2012-07-24 with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt: Revised and updated to answer the challenges of a rapidly changing business world, the 4th edition of The Ten-Day MBA includes the latest topics taught at America's top business schools, from corporate ethics and compliance to financial planning and real estate to leadership and negotiation. With more than 400,000 copies sold around the world, this internationally acclaimed guide distills the lessons of the most popular business school courses taught at Harvard, Stanford, the University of Pennsylvania, the University of Chicago, Northwestern, and the University of Virginia. Author Steven A. Silbiger delivers research straight from the notes of real MBA students attending these top programs today—giving you the tools you need to get ahead in business and in life.
Download or read book Horseradish written by Lemony Snicket and published by Harper Collins. This book was released on 2007 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lemony Snicket's work is filled with bitter truths, like: 'It is always cruel to laugh at people, of course, although sometimes if they are wearing an ugly hat it is hard to control yourself.' Or: 'It is very easy to say that the important thing is to try your best, but if you are in real trouble the most important thing is not trying your best, but getting to safety.' For all of life's ups and downs, its celebrations and its sorrows, here is a book to commemorate it all - especially for those not fully soothed by chicken soup. Witty and irreverent, Horseradish is a book with universal appeal, a delightful vehicle to introduce Snicket's uproariously unhappy observations to a crowd not yet familiar with the Baudelaires' misadventures.
