Download or read book Everyday Book Marketing written by Midge Raymond and published by Ashland Creek Press. This book was released on 2013-09 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: Book publication is just the beginning. Everyday Book Marketing is for the published author who is not only a writer but who also may have another career, a family, and any number of other obligations that require fitting book promotion into a budget where both hours and dollars may be hard to find. This book will guide you on the journey from Writer to Marketing Pro, offering essential marketing tools along the way--including such book promotion basics as how to schedule a book tour and how to make the most of social media to how to keep the buzz going long after your launch date. Everyday Book Marketing is divided into easily accessible sections that cover not only what you'll need to handle before publication, such as establishing a blog and website, but what you can do during your book launch and beyond. It also offers tips and advice for how to keep the never-ending tasks of book promotion manageable, whether you have ten minutes a day or two hours a day. Also included are Q&As with a range of authors and industry experts--from fiction authors and poets to librarians and event managers--who provide such invaluable tips as how to present yourself as an author, how to reach out to event coordinators, and how to find new readers both within your community and beyond.
Download or read book 90 Days of Promoting Your Book Online written by Angela J. Hoy and published by Booklocker.Com Incorporated. This book was released on 2012 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: With more than a decade of successful online book selling experience under their belts, the authors explain how to promote a book effectively onlineNthrough techniques that primarily are free.
Download or read book Plug Your Book written by Steve Weber and published by Stephen Weber. This book was released on 2007 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book LinkedIn Marketing written by Viveka von Rosen and published by John Wiley & Sons. This book was released on 2012-09-12 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: A step-by-step guide for succeeding on the for ''business'' social media network LinkedIn Marketing: An Hour a Day helps you create, customize, and optimize a presence on LinkedIn, the world's largest social network for professionals. In this detailed, step-by-step book, LinkedIn expert Viveka von Rosen reveals how to use this powerful platform to ensure that you or your company get noticed by the right audience. Discover previously undocumented tips and tricks for community growth and management, including how to best use Groups, events, and other LinkedIn features and applications. Offers a complete resource for anyone who wants to market and recruit on the world's largest professional network Features hands-on tutorials, case studies, examples, tips, and tactics Reveals how to monitor and maintain a vibrant LinkedIn presence Includes effective tactics for recruiters, job seekers, and entrepreneurs, as well as legal, real estate, and nonprofit professionals Incorporates an exploration of the LinkedIn advertising platform, API, and mobile platform This soup-to-nuts guidebook for tackling every stage of the LinkedIn process ensures your online presence will get noticed.
Download or read book The Kitchen Daughter written by Jael McHenry and published by Simon and Schuster. This book was released on 2011-12-20 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seeking comfort in traditional family culinary practices after the early deaths of her parents, twenty-six-year-old Asperger's patient Ginny struggles with her domineering sister's decision to sell the house, troubling secrets, and the ghost of a dead ancestor.
Download or read book Forgetting English written by Midge Raymond and published by Ashland Creek Press. This book was released on 2017-02-01 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winner of the Spokane Prize for Short Fiction In this new, expanded edition of her prize-winning collection, which includes a reading group guide, Midge Raymond stretches the boundaries of place as she explores the indelible imprint of home upon the self and the ways in which new frontiers both defy and confirm who we are. The characters who inhabit these stories travel for business or for pleasure, sometimes out of duty and sometimes in search of freedom, and each encounters the unexpected. From a biologist navigating the stark, icy moonscape of Antarctica to a businesswoman seeking refuge in the lonely islands of the South Pacific, the characters in these stories abandon their native landscapes—only to find that, once separated from the ordinary, they must confront new interpretations of whom they really are, and who they’re meant to be.
Download or read book Savvy written by Ingrid Law and published by Penguin. This book was released on 2008-05-01 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: A vibrant new voice . . . a modern classic. For generations, the Beaumont family has harbored a magical secret. They each possess a “savvy”—a special supernatural power that strikes when they turn thirteen. Grandpa Bomba moves mountains, her older brothers create hurricanes and spark electricity . . . and now it’s the eve of Mibs’s big day. As if waiting weren’t hard enough, the family gets scary news two days before Mibs’s birthday: Poppa has been in a terrible accident. Mibs develops the singular mission to get to the hospital and prove that her new power can save her dad. So she sneaks onto a salesman’s bus . . . only to find the bus heading in the opposite direction. Suddenly Mibs finds herself on an unforgettable odyssey that will force her to make sense of growing up—and of other people, who might also have a few secrets hidden just beneath the skin.
Download or read book How to Market a Book Third Edition written by and published by . This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Adorno Foucault and the Critique of the West written by Deborah Cook and published by Verso Books. This book was released on 2018-11-27 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: The alliance of critical theory between Frankfurt and Paris Adorno, Foucault and the Critique of the West argues that critical theory continues to offer valuable resources for critique and contestation during this turbulent period. To assess these resources, it examines the work of two of the twentieth century's more prominent social theorists: Theodor W. Adorno and Michel Foucault. Although Adorno was situated squarely in the Marxist tradition that Foucault would occasionally challenge, Deborah Cook demonstrates that their critiques of our current predicament are complementary in important respects. Among other things, these critiques converge in their focus on the historical conditions-economic in Adorno and political in Foucault-that gave rise to the racist and authoritarian tendencies that continue to blight the West. Cook also shows that, when Adorno and Foucault plumb the economic and political forces that have shaped our identities, they offer remarkably similar answers to the perennial question: What is to be done?
Download or read book My Last Continent written by Midge Raymond and published by Simon and Schuster. This book was released on 2016-06-21 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: "It is only at the end of the world--among the glacial mountains, cleaving icebergs, and frigid waters of Antarctica--where Deb Gardner and Keller Sullivan feel at home. For the few blissful weeks they spend each year studying the habits of emperor and Adaelie penguins, Deb and Keller can escape the frustrations and sorrows of their separate lives and find solace in their work and in each other. But Antarctica, like their fleeting romance, is tenuous, imperiled by the world to the north"--Dust jacket flap.
Download or read book Everyday Business Storytelling written by Janine Kurnoff and published by John Wiley & Sons. This book was released on 2021-02-17 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical, easy-to-use guide to transform business communications into memorable narratives that drive conversations—and your career—forward In Everyday Business Storytelling: Create, Simplify, and Adapt A Visual Narrative for Any Audience, visual communication and storytelling experts Janine Kurnoff and Lee Lazarus leverage decades of experience helping executives at the world's top brands—including Colgage-Palmolive, Nestlé, T-Mobile, Medtronic and Meta—bring clarity and meaning to their business communications. Whether you're building a presentation, crafting a high-stakes email, or need to influence the conversation in your next meeting with an executive, or have to communicate with data, Everyday Business Storytelling offers an insightful exploration of how to develop compelling business narratives that meet diverse audience needs. You'll discover how to use a simple, repeatable framework to transform your ideas, data, and insights into an authentic, persuasive story. Within this professional development book, you'll also find clever data visualization and visual display techniques to help humanize your stories and build an audience connection, leading to improved presentation skills and better data literacy. Whether you're looking to enhance your executive presence, align teams, become an expert at converting data analysis into data insights, or want to communicate change and influence audiences, Everyday Business Storytelling is for you. Everyday Business Storytelling is an indispensable guide to making your communications stick in the minds of your audience and drive change. It enables you to display confidence and communicate with clarity regardless of how complex your message is. If you're a busy, talented businessperson looking for tactics to improve your executive presentations, one-pagers, emails, or virtual meetings, this communication book is for you.
Download or read book Pay Per Click Search Engine Marketing written by David Szetela and published by John Wiley & Sons. This book was released on 2010-07-06 with total page 453 pages. Available in PDF, EPUB and Kindle. Book excerpt: The complete guide to a winning pay-per-click marketing campaign Pay-per-click advertising-the "sponsored results" on search engine results pages-is increasingly being used to drive traffic to websites. Marketing and advertising professionals looking for a hands-on, task-based guide to every stage of creating and managing a winning PPC campaign will get the step-by-step instruction they need in this detailed guide. Using the popular An Hour A Day format, this book helps you avoid the pitfalls and plan, develop, implement, manage, and monitor a PPC campaign that gets results. Successful pay-per-click campaigns are a key component of online marketing This guide breaks the project down into manageable tasks, valuable for the small-business owner as well as for marketing officers and consultants Explains core PPC concepts, industry trends, and the mechanics that make a campaign work Shows how to perform keyword research, structure campaigns, and understand campaign settings and various pricing models Discusses how to write ads, develop and test landing pages, use ad groups, and leverage Google's content network Covers launching a campaign, bidding for position, monitoring, gathering results, and interpreting and acting on the data collected Pay-Per-Click Search Engine Marketing: An Hour a Day provides the tools to make the most of this important marketing method.
Download or read book Sticky Marketing written by Grant Leboff and published by Kogan Page Publishers. This book was released on 2011-01-03 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: We live in a world were people have become empowered. Consumers can contact companies directly and they can talk to each other with a powerful voice they never had before. Sticky Marketing takes into account these fundamental changes and provides a new set of rules for effective communications in a world transformed by new technology. It introduces a new model of customer engagement and asks 'not what your marketing can do for you, but what your marketing can do for your customer'. Companies have to move away from the old marketing system of shouting messages at people to attracting them by providing value around their product or service - in other words by becoming 'sticky' or attractive. Grant Leboff argues that it is not 'return on investment' that matters but 'return on engagement', not your unique sales point (or USP), but your customer engagement point (your CEP), that will make the difference in today's cluttered marketplace. Sticky Marketing proves that marketing should now be about value creation if you want to truly engage with your customers. It is only by providing value that you can win the battle for customer attention - stop shouting and start a conversation.
Download or read book Plug Your Book Online Book Marketing for Authors written by Steve Weber and published by . This book was released on 2013-07 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: > Get massive exposure for your book, no special computer skills needed -- trade published or self published, fiction or nonfiction > Discover why authors fail with paid advertising, pay-per-click, fee-based reviews, and "bestseller" campaigns > Blog to connect with readers, driving them to Amazon and bookstores > Boost your visibility with Google, use MySpace for viral marketing > Ignite word of mouth with Web social networks > Capitalize on peer content and "amateur" book reviews Here's what the experts say about this book: "A wealth of ideas for making your book stand out, including many techniques for Internet buzz you won't find elsewhere." -- Jane Corn, Amazon.com Top Reviewer "I spent two years building up skills to market my books Earthcore and Ancestor online, and I can tell you right now that Plug Your Book would have saved me MONTHS of time. I bought this book just to make sure I wasn't missing anything, but it blew me away." -- Scott Sigler, # 1 bestselling author "An amazingly rich collection of cutting-edge promotional tactics and strategies. Makes most other books about online publicity look sickly." -- Aaron Shepard, author: Aiming at Amazon ..".The one book every author needs to read. I don't care if you're writing a computer book, a science fiction novel or the next great self-help guide, you need to get copy of Steve Weber's Plug Your Book!" - Joe Wikert, executive publisher, John Wiley & Sons "Practical, pragmatic, low-cost ideas for promoting the heck out of your own book, whether it's fiction, nonfiction, technical, business or anything else." -- Dave Taylor, author: 'Growing Your Business with Google' "I've worked with most of America's largest book publishers, helping many of them build online marketing departments. I've worked for authors too. Plug Your Book is the new training manual." -- Steve O'Keefe, author: 'Publicity on the Internet' ..".Plug Your Book reveals the most effective and least expensive tools to promote your titles and to increase your exposure. It's the best book on online marketing I have ever read, and I read quite a few in the course of my consulting practice with small presses." -- Marion Gropen, president, Gropen Associates
Download or read book The Ultimate Guide to Book Marketing written by Nicholas Erik and published by . This book was released on 2020-06-30 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: A complete guide to book marketing, from covers and blurbs to launching. Topics covered include: -how to get an effective cover-how to write an effective blurb-how Amazon's algorithms help you sell more books-how to launch your book...and more
Download or read book Enlightenment Is Sexy written by Valerie Gangas and published by . This book was released on 2015-07-07 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: Living life from the INSIDE OUT is the only way to roll. There is a whole world inside of you waiting to be tapped into. Once you begin paying attention to your inner world (instead of non-stop focusing on trends, fashions and TV shows), once you start identifying what's working for you and what's not, once you clarify what you really want and understand that you have a choice in whether or not and HOW you manifest it, get ready for radical change to start happening! Because nothing short of a truly magical life is your birthright....and Enlightenment Is Sexy is your guide to living it! A few years ago, the book's author, Valerie Gangas, learned Transcendental Meditation and during her first meditation, she had what some people call an awakening: She began to see EVERYTHING about life differently than she had in the past. In her own words, it was a sudden and profound shift in perception, so much so that it became crystal clear that our INNER life is what generates ALL the juice, ALL the goodies, ALL the righteous experiences any of us have ever had and will ever have. And so Valerie started living in a completely new way-from the inside out. As a result, she can now play at creating a better existence every day... more and more richly rewarding life experiences (e.g. relationships, health, job, travel, studies) every day! And what she's found is that all of us-every single person on the planet-is WAY more radiant, attractive, and yes, sexy, when that inner life is lit up like a blazing sun! This, she says, is how to lead an enlightened, magical life! Indeed, wouldn't it be amazing to have such a strong sense of self that you effortlessly attract the perfect partner, an amazing job or whatever it is your heart has longed for, but has eluded you for what seems like your whole life? And what if that same, well-developed sense of who you are would naturally bring you more happiness than you ever dreamed of? According to Ms. Gangas, not only is all of that possible; it's your birthright!
Download or read book The Nonfiction Book Marketing Plan written by Stephanie Chandler and published by . This book was released on 2013-07 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: After finally getting a book published, many authors find that the hardest part wasn't actually writing the book or getting it into print. The biggest challenge lies in marketing the book. Aside from the fact that it can be overwhelming, most authors have day jobs and not much time to figure out which book promotion strategies will work. The Nonfiction Book Marketing Plan is loaded with proven and effective tactics to make the marketing journey a bit easier and a lot more effective. You will learn how to: Develop your own unique book marketing plan Establish authority in your field for your subject matter Build an effective website and leverage the power of blogging Reach your audience with Twitter, Facebook, LinkedIn, Google+, Pinterest, and YouTube Attract media attention with DIY publicity strategies that generate big exposure Boost sales on Amazon with insider tips to help you gain more visibility for your book Participate in book awards programs, book signing events, and other offline strategies Host ebook giveaways, write for websites, participate in Internet radio shows, and other powerful online marketing tactics Break in to professional speaking-for free or for fee Leverage your book to generate revenues from consulting, information products, and much more Each chapter concludes with an interview with a successful nonfiction author, providing even more real-world insight. Written for new and established authors of business, self-help, health and wellness, memoir, how-to, and other nonfiction books, The Nonfiction Book Marketing Plan will help you identify proven tactics that you can begin implementing immediately to reach your audience and sell more books. Stephanie Chandler is the author of several books including Own Your Niche: Hype-Free Internet Marketing Tactics to Establish Authority in Your Field and Promote Your Service-Based Business. She is also CEO of AuthorityPublishing.com, specializing in custom publishing for nonfiction books and social media marketing services for authors, and NonfictionAuthorsAssociation.com, a community dedicated to providing marketing education for members. A frequent speaker at business events and on the radio, Stephanie has been featured in Entrepreneur, BusinessWeek, and Wired magazine, and she is a blogger for Forbes. Visit StephanieChandler.com for more information or follow her on Twitter: @bizauthor.
