Download or read book Evaluating Military Advertising and Recruiting written by National Research Council and published by National Academies Press. This book was released on 2004-04-15 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is anticipated that in the coming decade the Department of Defense (DoD) will field and test new advertising and recruiting initiatives designed to improve the recruiting outlook. The DoD needs a comprehensive research and evaluation strategy based on sound research principles that will ensure valid, reliable, and relevant results to discover the most promising policies. The primary objective of this book is to help the DoD improve its research on advertising and recruiting policies. Evaluating Military Advertising and Recruiting: Theory and Methodology presents a framework for evaluation that links different types of research questions to various research methodologies. The framework identifies four major categories of research questions and four broad methodological approaches. The first category of research question asks "What does a target audience see as attractive or unattractive features of a program?" It is well suited to examination via qualitative methods, such as focus groups, unstructured or open-ended surveys, and interviews. The second category of research question asks "What is the effect of a program on specified attitudes or behavioral intentions?" It is well suited to examination via surveys, experiments, and quasi experiments. The third category of research question asks "What is the effect of a proposed new program on enlistment?" It is well suited to examination via experiments and quasi experiments. The final category of research question asks "What is the effect of an existing program on enlistment?" It is well suited to examination via econometric modeling.
Download or read book Attitudes Aptitudes and Aspirations of American Youth written by National Research Council and published by National Academies Press. This book was released on 2003-01-01 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recruiting an all-volunteer military is a formidable task. To successfully enlist one eligible recruit, the Army must contact approximately 120 young people. The National Research Council explores the various factors that will determine whether the military can realistically expect to recruit an adequate fighting force-one that will meet its upcoming needs. It also assesses the military's expected manpower needs and projects the numbers of youth who are likely to be available over the next 20 years to meet these needs. With clearly written text and useful graphics, Attitudes, Aptitudes, and Aspirations of American Youth offers an overview of important issues for military recruiters, touching on a number of important topics including: sex and race, education and aptitude, physical and moral attributes, and military life and working conditions. In addition, the book looks at how a potential recruit would approach the decision to enlist, considering personal, family, and social values, and the options for other employment or college. Building on the need to increase young Americans' "propensity to enlist," this book offers useful recommendations for increasing educational opportunities while in the service and for developing advertising strategies that include concepts of patriotism and duty to country. Of primary value to military policymakers, recruitment officers, and analysts, Attitudes, Aptitudes, and Aspirations of American Youth will also interest social scientists and policy makers interested in youth trends.
Download or read book Military recruiting DOD needs to establish objectives and measures to better evaluate advertising s effectiveness written by and published by DIANE Publishing. This book was released on with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Is Military Advertising Effective An Estimation Methodology and Applications to Recruiting in the 1980s and 90s written by James N. Dertouzos and published by Rand Corporation. This book was released on 2003-06-03 with total page 115 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Defense Department has been spending over $100 million annually on recruiting advertising. Previous econometric studies of military advertising's effects have relied on data from time periods unlike today's and have used models possibly inappropriate for supporting today's decisionmakers. This report details improved methods developed to assess military advertising's effectiveness and illustrates them using early 1980s and mid-1990s data.
Download or read book Advertising for Military Recruiting how Effective is It written by United States. General Accounting Office and published by . This book was released on 1976 with total page 78 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book An Evaluation of Joint and Service Specific Advertising Efficiency for Military Recruitment written by and published by . This book was released on 2000 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This report examines whether advertising money is more efficiently allocated to Joint advertising or to Service-specific advertising (Army, Navy, Air Force, Marines). This is done using data gathered in 1984 under the Department of Defense sponsored 'Advertising Mix Test' wherein a designed experiment varied the levels of joint and service-specific advertising across the U.S. and observed the number of recruits obtained. Previous studies have not considered the efficiency with which different entities conduct recruiting activities, and it is possible that a good program can be inefficiently run, or an inferior program can be efficiently run, thus leading to incorrect conclusions if efficiency is ignored. Here we show that in the test data design, the.
Download or read book Performance Evaluation and Army Recruiting written by James N. Dertouzos and published by Rand Corporation. This book was released on 2008-03-31 with total page 127 pages. Available in PDF, EPUB and Kindle. Book excerpt: Traditional performance metrics, such as number of contracts signed per month per Army recruiter, do not adequately measure recruiter effort, skill, and productivity. The authors develop a "preferred performance metric" that takes into account the difficulty of recruiting different types of youth in various markets and propose short-term changes to the system that would more accurately assess recruiter effort and skill.
Download or read book Is Military Advertising Effective written by and published by . This book was released on 2003 with total page 95 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Military Recruiting written by United States. General Accounting Office and published by . This book was released on 1994 with total page 94 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Military Recruiting written by United States. General Accounting Office and published by . This book was released on 2003 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Leveraging Big Data Analytics to Improve Military Recruiting written by Nelson Lim and published by . This book was released on 2019-11-30 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The authors identified current, desired, and prospective data-enabled practices that the U.S. Department of Defense and the services might be able to deploy in their outreach and recruiting processes.
Download or read book Military Recruiting written by United States Government Accountability Office and published by Createspace Independent Publishing Platform. This book was released on 2017-10-21 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt: Military Recruiting: DOD Needs to Establish Objectives and Measures to Better Evaluate Advertising's Effectiveness
Download or read book Military Recruiting written by United States. General Accounting Office and published by . This book was released on 2003 with total page 31 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Evaluation of Military Service Youth Advertisements written by and published by . This book was released on 2002 with total page 163 pages. Available in PDF, EPUB and Kindle. Book excerpt: This report presents the findings of quantitative research assessing the effectiveness of eight U.S. Military Service youth advertisements. The research was conducted by Wirthlin Worldwide in support of the Department of Defense (DoD) Joint Recruiting Advertising Program (JRAP). Eight Service-specific (Air Force, Army, Navy, Marines and Joint Recruiting) television advertisements were assessed using an advertising assessment model, strata. The television executions were evaluated on how they communicated the positioning strategy developed in the Youth VISTA Research and their success in communicating benefits of military service. One of the key findings of the Youth VISTA research was that respondents could not articulate specific attributes or benefits of military service. An effective communications strategy is based on attributes or benefits that underpin personal values, in this case the values that drive youth decision to join or not join the military. The strata research thus was designed to identify the means of communicating personal benefits in a manner that would be personally relevant and believable to youth.
Download or read book An Annotated Bibliography of Recruiting Research Conducted in the U S Armed Services and in Foreign Services written by Lisa M. Penney and published by . This book was released on 2001 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This is an annotated bibliography of research conducted on military recruiting by the U.S. Army Research Institute for the Behavioral and Social Sciences (ARI), the other U.S. military services, and foreign military organizations. To provide a framework for the research summaries, they are organized around a model of military recruitment showing the important factors contributing to successful recruiting. The model contains the following factors: (1) personnel selection and assessment; (2) training and development; (3) recruiting management and organization; (4) recruiter performance; (3) marketing; (6) youth supply, characteristics, and influencers; (7) propensity; (8) enlistment decisions; and (9) delayed entry programs. One hundred fifty-one reports are summarized, describing recruiting research most relevant to the current U.S. military recruiting environment. It is hoped that the review provides a comprehensive yet concise picture of the research results generated by the U.S. Army, Navy, Marine Corps, Air Force, and foreign service recruiting research communities."--DTIC.
Download or read book Military Personnel written by William Beusse and published by DIANE Publishing. This book was released on 2000 with total page 54 pages. Available in PDF, EPUB and Kindle. Book excerpt: DoD faces a significant challenge in recruiting & retaining the hundreds of thousands of new recruits it enlists each year. The last few years have been difficult for the military services as they have struggled to meet their recruiting goals. This recruiting crisis makes the services' problems with first-term attrition rates even more critical. The early separation of new recruits is costly in that the services' recruiting & training investment in each enlistee averages almost $38,000. This report assesses: (1) the services' responses to recent recruiting shortfalls, & (2) the services' efforts to reduce their historically high attrition rates for first-term enlistees. Charts & tables.
Download or read book Military Recruiting in High Schools written by Brian W. Lagotte and published by Springer. This book was released on 2016-07-08 with total page 153 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses exclusively on specific education policy instead of general military recruiting in high schools. "When the George W. Bush administration passed its landmark education legislation in 2001, dubbed the No Child Left Behind Act, legislators included a small section containing strict military recruiting mandates for public high schools. The law had two main provisions. First, a data sharing provision requires high schools to distribute the personal directory information of every student to all local armed forces recruiting stations on an annual basis. Second, the equal access provision requires high schools to provide military recruiters access to school grounds equal to university recruiters or career recruiters. For accountability, if these provisions are not fulfilled, the school will lose all federal education funds. Students or parents may “opt out” of the data collection through a bureaucratic process, but no such opt-out option exists for the soldiers visiting schools. When President Barack Obama renewed the omnibus education law in 2015, the name changed to the Every Student Succeeds Act, but the military mandates remained – the provisions were strengthened by including a passage prohibiting any local school board from instituting an “opt-in” bureaucratic structure for parents and students. This book focuses on how the two provisions have been met by parents, school staff, soldiers, and other individuals influenced by high school education policy and military recruiting. The central question is: do military recruiting methods utilized in public high schools work to promote the best interests of the students, or should policy makers rethink the freedom adult soldiers have when interacting with children within schools?
