Download or read book Consumer Western Europe 2009 2010 written by Euromonitor International and published by Euromonitor International. This book was released on 2009-07-13 with total page 628 pages. Available in PDF, EPUB and Kindle. Book excerpt: With comparisons of market size data for over 330 consumer products, across 17 European countries and over a six year time period (2003-2008), Consumer Western Europe 2009/2010 is the must-have reference source for anyone doing strategic marketing planning in Europe.Whether you are looking to identify the largest market for a product or the rate of growth of a particular consumer market, this is the business tool you need to give you instant access to comparable and reliable business intelligence.
Download or read book European Marketing Data and Statistics 1996 written by and published by Gale Cengage. This book was released on 1995-12 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Meganet written by Wilson P Dizard Jr and published by Routledge. This book was released on 2021-11-28 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: So Paulo, Brazils largest city, has more mobile phones than does Paris. The largest phone system in Kampuchea is cellular. In the next twenty years, within one generation, everyone on earth will be able to place a phone call to anyone else anywhere. This Meganet is a patchwork of networks, big and small, local and global, primitive and high-tech, that fit together because they share compatible technologies. Wilson Dizards Meganet is a report on the progress and setbacks in expanding Meganet resources to everyone on earth. He examines not only the advantages, from toll-free numbers and credit cards, but the downsides, from the potential invasions of privacy to the question of who will and who should control Meganet. Dizard describes the likely players: from the oil and utility companies who own desirable rights-of-way to Silicon Valley to emerging innovators in Chile and Germany.
Download or read book Leisure Marketing written by Susan Horner and published by Routledge. This book was released on 2012-06-25 with total page 426 pages. Available in PDF, EPUB and Kindle. Book excerpt: Divided into nine parts, Leisure Marketing: a global perspective guides the reader through leisure and marketing concepts, the marketing mix, key issues in different sectors, topical issues (such as globalisation, marketing research and ethics, for example branding and environmental issues), and the future of leisure marketing. A section of the book is devoted entirely to international case studies, which illustrate and highlight key themes and issues raised throughout in order to facilitate learning. Example of international cases used are: Disneyland Resort, Paris: The Marketing Mix Manchester United Football Club: Marketing the Brand The Growth of the Online Retail Travel Market Hilton Head Island, USA: The Leisure Island for Golf and Leisure Shopping Health, Leisure and Tourism Marketing including Spa Hotels, Health Clubs and lake Resorts. This book combines real world experience with a solid theoretical framework. It is essential reading for anyone studying, teaching or working in marketing in the leisure industry.
Download or read book Statistical Abstract of the United States written by and published by . This book was released on 2000 with total page 1032 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Statistical Sources for Social Research on Western Europe 1945 1995 written by Franz Rothenbacher and published by Springer Science & Business Media. This book was released on 2013-11-11 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: The intention of this book is to give a picture of the complex material that has been published in the field of social and econornic statistics in Western Europe. Although there are many guides, bibliographies and reference books on special topics of this broad theme, a general overview has been missing. With this book I hope to fill this gap. The frame of reference is a scientific one: enabling and facilitating comparative social research on Western Europe. In some respect this book enlarges and updates the bibliography written by Peter Flora, "Quantitative Historical Sociology", pub lished in "Current Sociology" in 1975. In principle, this guide is an annotated bibli ography of the most important printed material in the field of official statistics. The legitimacy of such an approach lies in the fact that even today printed statistics are the most important form of dissemination of statistical results, although microcom puters, CD-ROMs and the Internet have changed this situation. In any case, a spe cial section on statistical databases is included for every country, describing the main databases of the statistical offices. Furthermore, the Internet address of each international or national statistical institute is provided in the introductory para graph. This enables the reader to get fast access to online databases and supple mentary online information on statistics via the Internet.
Download or read book Marketing in Central and Eastern Europe written by Erdener Kaynak and published by Routledge. This book was released on 2014-02-04 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the sudden opening of the markets in Central and Eastern Europe (CEE) in 1989, there has been a growing need to investigate the fundamental changes occurring in the countries’marketing environment, the lucrative market opportunities created by the changes, and the inscrutable marketing practice followed by local and international companies. Marketing in Central and Eastern Europe helps you understand the changes taking place in these valuable and challenging markets and introduces you to the emerging opportunities and effective marketing strategies to be employed in the region. Researchers specializing in CEE business; managers of international companies operating in or contemplating entering CEE markets; and students studying CEE business, East-West business, or marketing in transitional economies will better understand the region by examining issues of cross- cultural inquiry, commonality, and market segmentation. Marketing in Central and Eastern Europe also provides you with: a region-relevant market analysis to determine environmental dimensions of emerging markets a preliminary report on market-entry strategies in Poland an assessment of foreign direct investment opportunities in Hungary a study of Western-style marketing applied in transitional economies an analysis of marketization and Westernization used as classifying dimensions information on increasing the validity of post-command economy research and application Although the book’s chapters cover a variety of topics and use different research approaches and methodologies, they have a common theme--there is a great interest in, and an equally great need to scientifically investigate, rapidly emerging market opportunities, marketing-environment issues, and marketing-strategy problems with respect to transitional economies of Central and Eastern Europe.
Download or read book Retailing The environments for retailing written by A. M. Findlay and published by Taylor & Francis. This book was released on 2002 with total page 508 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Statistical Reference Index written by and published by . This book was released on 1985 with total page 1016 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing Issues in Transitional Economies written by Rajeev Batra and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the markets in transitional economies open and grow, major challenges and opportunities arise for multinational firms entering these markets, local firms facing these new competitors, and policymakers seeking to increase the ability of all firms to compete fairly and efficiently. Yet despite the important questions transition economies pose for policymakers and companies seeking to enter and compete in these new markets, there has been a relative absence of systematic research on these concerns. This book seeks to fill a gap in the existing literature by offering a pioneering and comprehensive examination of issues that have developed as markets in transitional economies become more deregulated and open. The countries discussed include China, the Czech Republic, Hungary, India, Poland, Romania, Russia, South Africa and South Korea. The topics covered are divided into five main sections, and the individual chapters are written by some of the world's leading academic experts on these issues. Most of the authors draw from freshly-collected data in new studies of consumers and/or firms in transitional economies. After an opening section which discusses the marketing issues and challenges multinational and local firms face in transitional economies, the next three sections offer detailed treatments of changing consumer behavior, measuring and improving the marketing orientation of firms, and implementing and managing distribution channels. The fifth and final section is devoted to firm strategies and tactics, examined variously from the perspective of multinational firms entering these new markets, from the viewpoint of existing local firms facing new competitive challenges from global entrants, and from the perspective of local firms seeking to establish themselves in foreign markets where they have not previously competed. Most of the individual chapters are revised versions of papers originally presented at a conference sponsored by the William Davidson Institute, which focuses on research related to emerging and transitional economies, and have not previously appeared in published form. Thus, the book is a unique collection of cutting-edge scholarship on the various aspects of marketing in transitional economies. It will prove valuable reading to academics, policymakers, and international business strategists.
Download or read book Multivariate Statistical Methods written by Bryan F.J. Manly and published by CRC Press. This book was released on 2004-07-06 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: Multivariate methods are now widely used in the quantitative sciences as well as in statistics because of the ready availability of computer packages for performing the calculations. While access to suitable computer software is essential to using multivariate methods, using the software still requires a working knowledge of these methods and how they can be used. Multivariate Statistical Methods: A Primer, Third Edition introduces these methods and provides a general overview of the techniques without overwhelming you with comprehensive details. This thoroughly revised, updated edition of a best-selling introductory text retains the author's trademark clear, concise style but includes a range of new material, new exercises, and supporting materials on the Web. New in the Third Edition: Fully updated references Additional examples and exercises from the social and environmental sciences A comparison of the various statistical software packages, including Stata, Statistica, SAS Minitab, and Genstat, particularly in terms of their ease of use by beginners In his efforts to produce a book that is as short as possible and that enables you to begin to use multivariate methods in an intelligent manner, the author has produced a succinct and handy reference. With updated information on multivariate analyses, new examples using the latest software, and updated references, this book provides a timely introduction to useful tools for statistical analysis.
Download or read book World Development Report 1996 written by and published by World Bank Publications. This book was released on 1996 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: Almost one-third of the world's population has embarked on a transition from planned to market economies. Like economic reforms elsewhere, the long-term goal of this transition is to build a thriving market economy capable of delivering long-term growth in living standards. Now in its 19th annual edition, the World Development Report 1996 takes an in-depth look at these transition countries, focusing on the key lessons that have taken place thus far. The introduction to the Report poses a number of key questions that are addressed in later chapters, including questions relating to initial challenges and how contries have tackled them from very different starting points and political conditions. The Report also focuses on the additional challenges these transition countries face, with a final chapter that summarizes the main conclusion of the Report, creating a text that will no doubt become the definitive source for students stydying international economics and politics.
Download or read book The Path to European Economic and Monetary Union written by Scheherazade S. Rehman and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 478 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sir Alan Walters ex-chief economic advisor to PM Margaret Thatcher Whether it succeeds or fails, Europe is everyone's concern. The idea of a united Europe has been entertained, even partially at least, achieved, inter alia, CharlemagI!e, Napoleon, Hitler, and in our da)' by Spaak, Monet and Chancellor Kohl: the first three by military conquest, the last three by "negotiation" and the creation of integrating institutional arrangements. The motives varied from the twisted paranoia of the Nazis to the idealism of SpaaklMonet/Kohl in avoiding conflicts and wars. Under the protection of NATO the European Coal and Steel Community soon was transformed into the EEC by the 1957 Treaty of Rome. The massive reduction of trade barriers, particularly between France and Germany, was rewarded by vigorous growth over the next 15 years. Even as late as 1972, when Britain acceeded to the Treaty of Rome, the EEC was thought to be lar~ely a customs union: in de Gaulle eyes the EEC was simply a collection of sovereISJ:l states who cooperated primarily on trade. Each state however enjoyed a veto; deCIsions had to be unanimous.
Download or read book International Business Information written by Ruth A. Pagell and published by Global Professional Publishi. This book was released on 1999 with total page 474 pages. Available in PDF, EPUB and Kindle. Book excerpt: Changes in the economy required business professionals and researchers to learn about new sources of information, as well as to expand their understanding of international business subjects. The sources, language, document coding, and definitions are different -- truly foreign. International Business Information was written to help business ......
Download or read book International Financial Statistics Yearbook 2007 written by International Monetary Fund. Statistics Dept. and published by International Monetary Fund. This book was released on 2007-08-15 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: The International Financial Statistics Yearbook, usually published in September, contains available annual data covering 12 years for countries appearing in the monthly issues of IFS. The IFS service is the standard source of international financial statistics. Additional time series in country tables and some additional tables of area and world aggregates are included in the Yearbook.
Download or read book Development with Sustainable Use of Electricity written by Jørgen S. Nørgård and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: The rather young field of research into electricity savings is attracting increasing attention since low electricity consumption is a vital component of environmentally sustainable development. The potential benefits from using less electricity, without sacrificing quality of life, are immense, as the book shows with case studies from Eastern and Western Europe and the USA. Saving electricity means that the expense of constructing scores of power plants can be saved, and that their economic and environmental impact will vanish. Audience: Can be read with profit by any graduate. Suitable as a reference work for Master's and Doctoral students, as well as for others working on environmental issues in general and electricity savings in particular.
Download or read book Consumer Behaviour written by Michael R. Solomon and published by Pearson UK. This book was released on 2019 with total page 986 pages. Available in PDF, EPUB and Kindle. Book excerpt: La 4è de couv. indique : "Now in its seventh edition, Consumer Behaviour: A European Perspective provides the most comprehensive, lively and engaging introduction to the behaviour of consumers in Europe and around the world. The new slimline edition has 13 chapters, maintaining its breadth of coverage and making it ideal for second- and third-year undergraduates as well as Master's students. The book links consumer behaviour theory with the real-life problems faced by practitioners in many ways: Marketing opportunity, Marketing pitfalls and Multicultural dimensions boxes throughout the text illustrate the impact consumer behaviour has on marketing activities. Consumer behaviour as I see it boxes feature marketing academics talking about the relevance of consumer behaviour issues to their everyday work. Brand new Case studies about European companies and topics give deep insights into the world of consumer behaviour. New coverage of sustainable consumption, emerging technologies, social media and online behaviour is woven throughout this edition. Online materials including multiple-choice questions and links to useful websites are available on the book's website at www.pearsoned.co.uk/solomon"
