Download or read book Ethics in Social Networking and Business 2 written by Pierre Massotte and published by John Wiley & Sons. This book was released on 2017-10-30 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book, the second of two volumes dedicated to ethics in social networking and business, presents the future and changing paradigms related to ethics, and morality in our interconnected society. This volume analyzes advanced topics, including new technologies, transhumanism and uberization, to provide a more complex, shared and collective environment into why business ethics is essential for managing risks and uncertainties. The Ethics in Social Networking and Business series is the result of a cross-integration of real experiences (from IBM, society and the Rotary Club), transdisciplinary works in decision making, and advances at the boundaries of several scientific fields.

Download or read book Ethics in Social Networking and Business 1 written by Pierre Massotte and published by John Wiley & Sons. This book was released on 2017-08-30 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book, the first of two volumes dedicated to ethics in social networking and business, presents the notions, theories and practical aspects related to ethics, morale and deontology in our society. Through a series of discussions and examples on topics ranging from complexity to evolution theories, the author provides an insight into why business ethics is essential for managing risks and uncertainties. The Ethics in Social Networking and Business series is the result of a cross-integration of real experiences (from IBM, society and the Rotary Club), transdisciplinary works in decision making, and advances at the boundaries of several scientific fields.

Download or read book Social Media Ethics Made Easy written by Joseph W. Barnes and published by Business Expert Press. This book was released on 2016-08-23 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social Media Ethics Made Easy takes an in-depth look at the risks of social, digital and mobile media marketing without structured policies. Readers will learn what is at stake from the law to their reputation, and what happens if businesses and/or individuals do not disclose relationships or comply with (FTC) Federal Trade Commission regulations. Readers will come to understand what they should do, why, and how they should do it. The issues in this book affect every single business from for-profits, to nonprofits, to government and educational institutions. It also addresses the impact on every single social/digital media participant and why they must learn about these guidelines so they can protect their own personal brand. This book is intended for a broad audience including students and professors in both undergrad and graduate schools, and practicing business executives. The goal is to inform management practice and help current and future business leaders navigate through the ethical laws and compliance issues affecting social, digital and mobile media.

Download or read book Ethics in Social Networking and Business 1 written by Pierre Massotte and published by John Wiley & Sons. This book was released on 2017-08-14 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book, the first of two volumes dedicated to ethics in social networking and business, presents the notions, theories and practical aspects related to ethics, morale and deontology in our society. Through a series of discussions and examples on topics ranging from complexity to evolution theories, the author provides an insight into why business ethics is essential for managing risks and uncertainties. The Ethics in Social Networking and Business series is the result of a cross-integration of real experiences (from IBM, society and the Rotary Club), transdisciplinary works in decision making, and advances at the boundaries of several scientific fields.

Download or read book Digital Dilemmas written by Øyvind Kvalnes and published by Springer Nature. This book was released on 2020-06-02 with total page 93 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media is at the core of digital transformations in organizations. Facebook, Twitter, LinkedIn, and other social media platforms widen the scope for rapid and effective communication with stakeholders. They also create a range of new and challenging ethical dilemmas. This open access book categorizes the dilemmas organizations across a range of industries can face when they implement social media to communicate with stakeholders. This book provides a systematic framework for analyzing these ethical dilemmas in social media using the Navigation Wheel. This tool leads the decision-maker through a series of considerations such as legal questions, corporate identity, morality, reputation, and ethics. Finally, the author considers implications for leaders and presents potential solutions to these dilemmas. Based on five years of original research with 250 executive students at a European business school, all of whom work with social media communications in their organizations, this book is the first major study to explore the ethical use of social media across industries and is a valuable resource for researchers and practitioners alike.

Download or read book Get Connected The Social Networking Toolkit for Business written by Starr Hall and published by Entrepreneur Press. This book was released on 2009-08-12 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Covers the top 20 social network sites! Sign On to Social Networking! This is Why Keep in contact with current clients Reach millions of potential clients Share your business news Be a voice in your industry Manage your company reputation Communicate with employees and partners Build your client list Boost your bottom line Now, Learn How Social media pros Starr Hall and Chadd Rosenberg take you behind the scenes of today's hottest social networks and help you uncover the best social sites for your business. Using simple steps and solutions, learn how to set up an attractive company profile, reach and engage your target market, develop stronger relationships with your current clientele, enhance your reputation, and become a recognized expert in your industry-investing nothing more than minutes a day! Identify the best social-site matches for your business Brand your online profile using customizing features Develop content that increases your search engine exposure Practice proven techniques to engage and attract quality customers Use unique strategies to maintain and improve your company's reputation Incorporate social media marketing and advertising opportunities into future business plans Plus, gain social networking success tips, insights, and techniques from practicing small businesses. “Starr Hall is single handedly changing the world’s conversation around social networking. From her insightful observations about the nature of these online communities to her practical, easy-to-manage strategies on how to use social networks to grow your business and get more clients – nobody has their finger on the pulse of this marketing tool like Starr Hall. If you’re in business today, you simply must have this innovative guide to turning social media into one of your most lucrative marketing venues.” —Jane Deuber, Bestselling Author, Consultant and President of Profit Partners Consulting "Hall and sidekick Rosenberg get into the nuts and bolts here with a fine primer. Their no-nonsense approach serves to make the confusing array of choices a bit more comprehensible and actionable for clueless newbies. They review the sites, provide case studies and offer opinions. It's a very good approach and their book might be the perfect one for small businesses and practices that have limited resources and limitless ambitions." —Richard Pachter, "Get Marketing Help with New Social Media Books," The Sacramento Bee

Download or read book The SAGE Encyclopedia of Business Ethics and Society written by Robert W. Kolb and published by SAGE Publications. This book was released on 2018-03-27 with total page 4074 pages. Available in PDF, EPUB and Kindle. Book excerpt: Spans the relationships among business, ethics, and society by including numerous entries that feature broad coverage of corporate social responsibility, the obligation of companies to various stakeholder groups, the contribution of business to society and culture, and the relationship between organizations and the quality of the environment.

Download or read book Social Media Management written by Amy Van Looy and published by Springer. This book was released on 2015-09-14 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: This undergraduate textbook adopts the perspective of organizations - not individuals - and clarifies the impact of social media on their different departments or disciplines, while also exploring how organizations use social media to create business value. To do so, the book pursues a uniquely multi-disciplinary approach, embracing IT, marketing, HR and many other fields. Readers will benefit from a comprehensive selection of current topics, including: tools, tactics and strategies for social media, internal and external communication, viral marketing campaigns, social CRM, employer branding, e-recruiting, search engine optimization, social mining, sentiment analysis, crowdfunding, and legal and ethical issues.

Download or read book Research Anthology on Applying Social Networking Strategies to Classrooms and Libraries written by Management Association, Information Resources and published by IGI Global. This book was released on 2022-07-08 with total page 2012 pages. Available in PDF, EPUB and Kindle. Book excerpt: The introduction of social media has given many communities the opportunity to connect and communicate with each other at a higher level than ever before. Many organizations, from businesses to governments, have taken advantage of this important tool to conduct research and enhance efficiency. Libraries and educational institutions have also made use of social media to enhance educational marketing, engage with learning communities, adapt educational tools, and more. The Research Anthology on Applying Social Networking Strategies to Classrooms and Libraries describes the applications, tools, and opportunities provided by the intersection of education and social media. It also considers the ways in which social media encourages learner engagement and community participation. Covering topics such as data collection, online professional learning networks, and reinforcement learning, this major reference work is a dynamic resource for pre-service teachers, teacher educators, faculty and administrators of both K-12 and higher education, librarians, archivists, government officials, researchers, and academicians.

Download or read book The SAGE Handbook of Social Media Research Methods written by Luke Sloan and published by SAGE. This book was released on 2017-01-26 with total page 709 pages. Available in PDF, EPUB and Kindle. Book excerpt: With coverage of the entire research process in social media, data collection and analysis on specific platforms, and innovative developments in the field, this handbook is the ultimate resource for those looking to tackle the challenges that come with doing research in this sphere.

Download or read book Social Media for Communication and Instruction in Academic Libraries written by Joe, Jennifer and published by IGI Global. This book was released on 2019-03-01 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: The subject of the use of social media has renewed interest because of the impact that it had on the last U.S. presidential election and the impact that social media networks will have on subsequent elections. As guides in the information world, it is thus important that librarians be well versed in social media. This has called attention to the relevance and urgency of incorporating social media use into the academic library, both as a marketing tool and as an instruction tool. Social Media for Communication and Instruction in Academic Libraries is an essential reference source that offers guidance in using social media in academic libraries and in instruction with a special emphasis on assessment and evidence-based practice. Featuring research on topics such as digital libraries, marketing, and web analytics, this book is ideally designed for librarians, administrators, educators, managers, information technology specialists, professionals, researchers, and students.

Download or read book The Social Media Industries written by Alan B. Albarran and published by Routledge. This book was released on 2013-03-05 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume examines how social media is evolving as an industry—it is an extension of traditional media industries, yet it is distinctly different in its nature and ability to build relationships among users. Examining social media in both descriptive and analytical ways, the chapters included herein present an overview of the social media industries, considering the history, development, and theoretical orientations used to understand social media. Covered are: Business models found among the social media industries and social media as a form of marketing. Social media as a form of entertainment content, both in terms of digital content, and as a tool in the production of news. Discussions of ethics and privacy as applied to the area of social media. An examination of audience uses of social media considering differences among Latinos, African-Americans, and people over the age of 35. Overall, the volume provides a timely and innovative look at the business aspects of social media, and it has much to offer scholars, researchers, and students in media and communication, as well as media practitioners.

Download or read book The Ethics of Online Research written by Kandy Woodfield and published by Emerald Group Publishing. This book was released on 2017-12-15 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume focuses on the ethics of internet and social networking research, exploring the ethical challenges faced by researchers making use of social media and big data in their research.

Download or read book Civic Engagement and Social Media written by J. Uldam and published by Springer. This book was released on 2015-05-19 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Occupy movement and the Arab Spring have brought global attention to the potential of social media for empowering otherwise marginalized groups. This book addresses questions like what happens after the moment of protest and global visibility and whether social media can also help sustain civic engagement beyond protest.

Download or read book Global Perspectives on Social Media Influencers and Strategic Business Communication written by Bi, Nicky Chang and published by IGI Global. This book was released on 2024-05-22 with total page 451 pages. Available in PDF, EPUB and Kindle. Book excerpt: In an era of social media, influencers wield unprecedented power over global consumer decisions. As digital natives increasingly turn to influencers for guidance, the need for comprehensive research on their impact becomes paramount. Brands, aiming to connect with a precisely targeted audience, must grapple with ethical considerations in this rapidly evolving sphere. Global Perspectives on Social Media Influencers and Strategic Business Communication delves into influencer research and practices, exploring their impact on various industries and sectors. This book dissects the motives and characteristics of social media influencers and navigates the terrain of ethical considerations surrounding their collaboration with businesses and organizations. This book covers influencers' effect on brand loyalty, cultural norms, community building, and their role in business management, advertising, and strategic communication. The book dissects the impacts of social media influencers on audience behavior, exploring areas such as brand attitudes, purchase intentions, and the dynamics of parasocial relationships. It examines the nuances of engagement, differentiating between paid endorsements, sponsored content, and pure electronic word-of-mouth while also spotlighting the influence of live streaming on consumer behaviors. This book is a valuable resource for businesses, strategic communicators, marketers, scholars, and anyone seeking a profound understanding of the dynamic world of social media influencers.

Download or read book Handbook of Research on Business Social Networking Organizational Managerial and Technological Dimensions written by Cruz-Cunha, Maria Manuela and published by IGI Global. This book was released on 2011-10-31 with total page 1060 pages. Available in PDF, EPUB and Kindle. Book excerpt: Given the widespread, frequent use of social networks as a means for people to communicate and share their interests, it comes as no surprise that they have become an important tool for businesses and business networking. The Handbook of Research on Business Social Networking: Organizational, Managerial, and Technological Dimensions investigates the beginning of social networks and provides perspectives on how they can enhance business. This two-volume reference discusses the main issues, challenges, opportunities, and trends related to the range of new developments and applications in business social networking. Social networks and their integration in businesses are be addressed using technological, organizational, managerial, and social perspectives with the aim of disseminating current developments, case studies, new integrated approaches, and practical solutions and applications.

Download or read book Technologies of the Self written by Michel Foucault and published by Taylor & Francis. This book was released on 1988 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt: