Download or read book Essays on Product Design and Consumer Behavior written by Sara Caprioli and published by . This book was released on 2021 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Essays on the Influence of Product Design on Consumer Behaviour written by Matteo Visentin and published by . This book was released on 2016 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book People and Products written by Allan J. Kimmel and published by Routledge. This book was released on 2015-03-05 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: By examining the interface between consumer behavior and new product development, People and Products: Consumer Behavior and Product Design demonstrates the ways in which consumers contribute to product design, enhance product utility, and determine brand identity. With increased connectedness and advances in technology, consumers and marketers are more closely connected than ever before. Yet consumer behavior texts often overlook the application of the subject to product design, testing, and success. This is the first book to explore this interface in detail, exploring such issues as: the attributes and qualities that consumers demand from products and services, and social and cultural forces to be aware of; design and form and how they facilitate product usage; technological developments and the ways they have changed how consumers interact with products; product disposal and sustainability; emerging and future trends in consumer behavior and product development and design. This exciting volume is relevant to anyone interested in marketing, consumer behavior, product development, technology, engineering, design, and brand management.

Download or read book Two Essays on Product Design and Consumer Evaluations written by Sangwon Lee and published by . This book was released on 2010 with total page 91 pages. Available in PDF, EPUB and Kindle. Book excerpt: This paper is about the central role of product design on consumer evaluations. While the design literature has articulated two different types of design, i.e. form-based design and function-based design (Khalid 2004), most extant marketing literature has mostly focused on the impact of functional design on performance (see Chitturi, Raghunathan, and Mahajan (2007) for a notable exception). In this paper, I examine the individual and joint effects of the two design dimensions: form design and functional design on consumer evaluations of new products. In the first essay, employing theoretical underpinnings from processing fluency theory, I investigate four major research questions. First, all else equal, does form design matter? Second, how does form design interact with functional design? Third, does the interaction between form and functionality change in an innovation context? Specifically, given a certain level of functionality, what type of form is more advantageous for a radically new product (RNP) or an incrementally new product (INP)? Fourth, is there an individual difference in consumer evaluations to innovative products with various form designs? Results from the four experiments conducted demonstrate that (1) more typical form design leads to more positive attitudes toward the product than less typical form design, (2) a more typical design compensates for the average functionality of the product and hence a product with average functionality is evaluated as well as highly functional products in the more typical design condition. In a less typical design condition, a product with high functionality leads to much lower consumer attitudes towards the product, (3) whereas the form design for incremental innovations must be closer to the incumbent products for favorable evaluations, less typical form is evaluated as good as more typical form for radical innovations. (4) Form design of an innovative product matters more to the technologically more sophisticated consumers (experts) than technologically less sophisticated consumers (novices). In the second essay, I examine the issues involved in using form design to nullify first mover advantage. Pioneers or first movers can be defined as the first firm to sell in a new product category. Despite the proliferation of the pioneering advantage research, there are few empirical studies which examined how the product design enables the later entrants to nullify the first mover advantage. Employing theoretical underpinnings from categorization theory, I investigate the following research questions. First, what type of form is more likely to enhance consumer evaluations and nullify first mover advantage when the follower's product is featured with higher or lower functionality? Second, how does form design interact with functional design for the follower's product? Results from the experimental study conducted demonstrate that (1) if the follower's functionality is not superior to the pioneer's, follower had better focus on design differentiation which can compensate for the lower functionality of the follower (2) if the follower's functionality is superior to the pioneer's, follower had better follow the pioneer's design for the better product evaluation. The managerial implication is clear: Form design is a critical determinant of consumer evaluations. Form design helps create and appropriate value for firms.

Download or read book Handbook of Human Factors and Ergonomics in Consumer Product Design 2 Volume Set written by Waldemar Karwowski and published by CRC Press. This book was released on 2020-05-18 with total page 1040 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive resource, this handbook covers consumer product research, case study, and application. It discusses the unique perspective a human factors approach lends to product design and how this perspective can be critical to success in the market place. Divided into two volumes, the handbook includes introductory and summary chapters on case study design, design methods and process, error and hazards, evaluation methods, focus groups, and more. It discusses white goods, entertainment systems, personnel audio devices, mobile phones, gardening products, computer systems, and leisure goods.

Download or read book Essays on Product Design and Online Word of mouth written by Tan Wang (Ph. D.) and published by . This book was released on 2021 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: This dissertation consists of three essays on the topics of product design and online Word-of-mouth (WOM). The first essay considers two robustness approaches to design a product line under great uncertainty. An efficient frontier of robust designs is constructed, and a simple metric is proposed to finalize designs on the frontier. Moving from analytical modeling to real-world data, the second essay empirically studies the differential impact of online reviews that express different levels of expertise on consumer demand for craft beers. The key finding is that reviews from non-experts are more influential than those from experts. Finally, the third essay establishes the relationship between co-mentions with popular products in discussion forums and demand for niche products in the context of craft beers. The results suggest that consumer demand is positively associated with being co-mentioned with top-selling products, and the effect is significant for products in the tail of sales distribution

Download or read book Essays on the Interactions of Consumer Behavior and Firm Strategy in Multi channel Environments written by Bin Li and published by . This book was released on 2016 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: With the increasing popularity of the online channel, both consumers and firms are engaging in more and more multi-channel activities. On the one hand, consumers can integrate information from searches on both online and offline channels, and then decide on the best channel to buy from. On the other hand, firms need to consider consumer behavior in different channels in their strategy design. As a result, cross-channel interactions between consumer behavior and firm strategy can be within the same channel or across different channels. While the within-channel interaction has been studied extensively in the previous literature, there is much less research on the cross-channel interaction. In my dissertation, I add to the understanding of consumer behavior and firm strategy in the multi-channel environment by empirically analyzing their cross-channel interactions. This dissertation consists of three separate but related essays. The first answers the question: How does consumer behavior affect optimal product portfolio strategies in online versus offline channels? I develop an empirical model to simultaneously identify the cannibalization effect (within a brand) and the competition effect (between different brands) in different retail channels. I further examine how these effects are affected by consumer preferences. The second essay answers the question: How does a firm’s offline strategy affect consumer online behavior? I use a natural experiment to examine how the awareness and convenience effects from opening new retail stores affect the online search. The final essay answers the question: How does online banking affect entry/exit of offline bank branches? I develop and estimate a dynamic entry/exit model examining the relationship between technological advances and market structure evolution. My counterfactual analysis shows that the asymmetric reduction in operating costs is the most significant factor driving recent changes in the U.S. banking industry, followed by increased entry costs and increased deposits for large banks due to greater online presence. My findings provide important implications for firms engaging in multi-channel activities.

Download or read book Context written by Herbert L. Meiselman and published by Woodhead Publishing. This book was released on 2019-04-20 with total page 708 pages. Available in PDF, EPUB and Kindle. Book excerpt: Context: The Effects of Environment on Product Design and Evaluation addresses the environment, or context, in which we consume products and the impact of context on choice and acceptability. The book explores what context is, how it influences design by specialists, and acceptance by consumers. Chapters discuss the basics of context, food and drink in context, testing a range of other products, and other contextual variables. Historically, research on context has been done in the laboratory and various natural locations, but rapid growth in other methods to study context, including evoked contexts, immersive contexts, virtual reality contexts, and more have widened research possibilities. Appealing to the professional, academic and commercial markets, this book will be of interest to those who conduct research in product development and product testing, to those who study what controls product usage, including eating from the health perspective, and to those who make decisions about product and space development. - Explores information on how context works and how to assess its influence on product decisions - Discusses the basics of context, food and drink in context, and testing other products in context, including personal care products and home and workspace design - Identifies variables that contribute to the contextual experience

Download or read book Essays on Integrating Product Design and Marketing Research written by Eleanor McDonnell Feit and published by . This book was released on 2010 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Well Designed written by Jon Kolko and published by Harvard Business Review Press. This book was released on 2014-10-28 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Design Thinking to Design Doing Innovators today are told to run loose and think lean in order to fail fast and succeed sooner. But in a world obsessed with the new, where cool added features often trump actual customer needs, it’s the consumer who suffers. In our quest to be more agile, we end up creating products that underwhelm. So how does a company like Nest, creator of the mundane thermostat, earn accolades like “beautiful” and “revolutionary” and a $3.2 billion Google buyout? What did Nest do differently to create a household product that people speak of with love? Nest, and companies like it, understand that emotional connection is critical to product development. And they use a clear, repeatable design process that focuses squarely on consumer engagement rather than piling on features for features’ sake. In this refreshingly jargon-free and practical book, product design expert Jon Kolko maps out this process, demonstrating how it will help you and your team conceive and build successful, emotionally resonant products again and again. The key, says Kolko, is empathy. You need to deeply understand customer needs and feelings, and this understanding must be reflected in the product. In successive chapters of the book, we see how leading companies use a design process of storytelling and iteration that evokes positive emotions, changes behavior, and creates deep engagement. Here are the four key steps: 1. Determine a product-market fit by seeking signals from communities of users. 2. Identify behavioral insights by conducting ethnographic research. 3. Sketch a product strategy by synthesizing complex research data into simple insights. 4. Polish the product details using visual representations to simplify complex ideas. Kolko walks the reader through each step, sharing eye-opening insights from his fifteen-year career in product design along the way. Whether you’re a designer, a product developer, or a marketer thinking about your company’s next offering, this book will forever change the way you think about—and create—successful products.

Download or read book Human Factors In Consumer Products written by Neville A. Stanton and published by CRC Press. This book was released on 1997-12-10 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: The design of consumer products has a central role in its potential for contributing to a healthier living and working space. However, too often consumers are only aware of the designers' role when bad practice manifestly exacerbates the easy application of basic functionality. This important book places human factors perspective firmly at the centre of good practice in consumer product design, encouraging rigorous human factors evaluation and methodology as an essential component of the design process. The book's central theme is to introduce human factors techniques to consumer product design and the efficacy of the approach is illustrated with several case studies from a diverse variety of products. Products addressed range from scissors to strimers, from pens to power tools, from kettles to cookers, from radio-cassettes to rucksacks, adn from razors to VCRs. Techniques brought to bear on the devices include: checklists, hierarchical task analysis, observations, interviews, error prediction, questionnaires, guidelines, focus groups, simulations and user trials. Key Features: * Foreword by Sean Blair of the Design Council * Valuable resource for professionals, academics and students in both human factors engineering and design * Fosters an approach which integrates the skills of both professions in a successful approach to consumer product design * Includes plenty of examples throughout the book

Download or read book When is Seeing Believing written by Kevin Landers Sample and published by . This book was released on 2019 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: Visual designs are increasingly utilized by consumers to make determinations about offerings in the marketplace, yet, the field's understanding of the role of visual design still needs further investigation. To address this, I examine the role of visual perception of marketplace designs through three essays. Essay 1 provides a conceptual framework and a systematic overview of the piecemeal visual perceptual research conducted in marketing to date. While past work has examined holistic perception and cognitive processing related to visual stimuli, my work exposes the components that comprise what consumers see in the marketplace, synthesizing findings while exposing pertinent areas under researched in marketing. Whereas consumers make determinations based off these components, consumers also process objects holistically. To capture the influence of holistic evaluations, I develop a diagnostic product design scale in Essay 2. This scale uncovers the dimensions that consumers holistically utilize in assessing goodness of marketplace designs, generating insights that allow for greater design success and better communication between marketers and designers in design development. Finally, in Essay 3, I examine how one of these piecemeal components can impact consumers' holistic perceptions. This essay demonstrates how the lighting directionality that visual marketing stimuli (e.g. ads, packaging) feature can impact consumer perception of provision and elimination claims. Collectively, these essays provide a solid foundation for continued research into a surprisingly nascent area of marketing research.

Download or read book Human Factors and Ergonomics in Consumer Product Design written by Waldemar Karwowski and published by CRC Press. This book was released on 2011-06-22 with total page 524 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every day we interact with thousands of consumer products. We not only expect them to perform their functions safely, reliably, and efficiently, but also to do it so seamlessly that we don’t even think about it. However, with the many factors involved in consumer product design, from the application of human factors and ergonomics principles to reducing risks of malfunction and the total life cycle cost, well, the process just seems to get more complex. Edited by well-known and well-respected experts, the two-volumes of Handbook of Human Factors and Ergonomics in Consumer Product Design simplify this process. The second volume, Human Factors and Ergonomics in Consumer Product Design: Uses and Applications, discusses challenges and opportunities in the design for product safety and focuses on the critical aspects of human-centered design for usability. The book contains 14 carefully selected case studies that demonstrate application of a variety of innovative approaches that incorporate Human Factor and Ergonomics (HF/E) principles, standards, and best practices of user-centered design, cognitive psychology, participatory macro-ergonomics, and mathematical modeling. These case studies also identify many unique aspects of new product development projects, which have adopted a user-centered design paradigm as a way to attend to user requirements. The case studies illustrate how incorporating HF/E principles and knowledge in the design of consumer products can improve levels of user satisfaction, efficiency of use, increase comfort, and assure safety under normal use as well as foreseeable misuse of the product. The book provides a comprehensive source of information regarding new methods, techniques, and software applications for consumer product design.

Download or read book People and Products written by Allan J. Kimmel and published by Routledge. This book was released on 2015-03-05 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: By examining the interface between consumer behavior and new product development, People and Products: Consumer Behavior and Product Design demonstrates the ways in which consumers contribute to product design, enhance product utility, and determine brand identity. With increased connectedness and advances in technology, consumers and marketers are more closely connected than ever before. Yet consumer behavior texts often overlook the application of the subject to product design, testing, and success. This is the first book to explore this interface in detail, exploring such issues as: the attributes and qualities that consumers demand from products and services, and social and cultural forces to be aware of; design and form and how they facilitate product usage; technological developments and the ways they have changed how consumers interact with products; product disposal and sustainability; emerging and future trends in consumer behavior and product development and design. This exciting volume is relevant to anyone interested in marketing, consumer behavior, product development, technology, engineering, design, and brand management.

Download or read book The Messy Middle written by Scott Belsky and published by Penguin. This book was released on 2018-10-02 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt: NATIONAL BESTSELLER NAMED ONE OF THE MOST INSPIRING BOOKS OF 2018 BY INC. NAMED ONE OF THE BEST STARTUP BOOKS OF ALL TIME BY BOOKAUTHORITY The Messy Middle is the indispensable guide to navigating the volatility of new ventures and leading bold creative projects by Scott Belsky, bestselling author, entrepreneur, Chief Product Officer at Adobe, and product advisor to many of today's top start-ups. Creating something from nothing is an unpredictable journey. The first mile births a new idea into existence, and the final mile is all about letting go. We love talking about starts and finishes, even though the middle stretch is the most important and often the most ignored and misunderstood. Broken into three sections with 100+ lessons, this no-nonsense book will help you: • Endure the roller coaster of successes and failures by strengthening your resolve, embracing the long-game, and short-circuiting your reward system to get to the finish line. • Optimize what’s working so you can improve the way you hire, better manage your team, and meet your customers’ needs. • Finish strong and avoid the pitfalls many entrepreneurs make, so you can overcome resistance, exit gracefully, and continue onto your next creative endeavor with ease. With insightful interviews from today’s leading entrepreneurs, artists, writers, and executives, as well as Belsky’s own experience working with companies like Airbnb, Pinterest, Uber, and sweetgreen, The Messy Middle will outfit you to find your way through the hardest parts of any bold project or new venture.

Download or read book Three Essays on Product Design Incorporating Capacity Remanufacturing and Environmental Friendliness written by and published by . This book was released on 2012 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Interdisciplinary Approaches to Product Design Innovation Branding in International Marketing written by K. Scott Swan and published by Emerald Group Publishing. This book was released on 2012-09-05 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: Interdisciplinary approaches are critical to solve the interesting problems of the day. This volume seeks to capture and synthesize the knowledge in the area of branding, product design, innovation, and strategic thought in international marketing.