Download or read book Environmental Advertising in China and the USA written by Xinghua Li and published by Routledge. This book was released on 2016-05-05 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the late 1980s, green consumerism has been hailed in the West as an efficient solution to environmental problems. However, Chinese consumers have been slow to warm up to eco-friendly products. Consumers prefer SUVs to hybrid cars, health supplements and snake oil medicines to organic foods and eco-fashion is still secluded in high-end designer studios. These choices contradict the findings of many sustainable lifestyle surveys that claim to register a rising desire for green products among the Chinese. This book examines the psycho-cultural differences that disrupt the translation of "eco-friendly" appeals to China by analyzing environmental advertising. It explores the different notions of "green", the structures of desire that underlies the advertisements, and how they are shaped by ideological, cultural, and historical differences. Rather than arguing the superiority of the American or Chinese version of green consumerism, the book interrogates the role of advertising in the global spread of Western ideologies and explores the possibilities for consumers to resist transnational corporate hegemony in the green movement. This book fills an important gap in the critical scholarship on green marketing and should be of interest to students and scholars of environment studies, green advertising and marketing, environmental communication and media studies, China studies and environmental sociology, ethics and cultural studies.
Download or read book Communicating the incommunicable Green written by Xinghua Li and published by . This book was released on 2010 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: These views shape the ways the Chinese perceive and react to environmental dangers and lead to a significant disjunction in the understanding of "green" between China and the U.S. By acknowledging these cultural, ideological, and historical differences, this dissertation investigates the international struggles for hegemony underlying the green consumerist movement and explores the conditions under which global environmental alliance can be established.
Download or read book Environmental Management written by Chris Barrow and published by Taylor & Francis. This book was released on 2024-04-29 with total page 441 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensively updated third edition explores the nature and role of environmental management and offers an introduction to this rapidly expanding and changing field. It focuses on challenges and opportunities, and core concepts including sustainable development. The book is divided into five parts: Part I (Introduction to Environmental Management): four introductory chapters cover the justification for environmental management, its theory, scope, goals and scientific background Part II (Practice): explores environmental management in economics, law and business and environmental management’s relation with environmentalism, international agreements and monitoring Part III (Global Challenges and Opportunities): examines resources, challenges and opportunities, both natural and human-caused or human-aggravated Part IV (Responses to Global Challenges and Opportunities): explores mitigation, vulnerability, resilience, adaptation and how technology, social change and politics affect responses to challenges Part V (The Future): the final chapter considers the way ahead for environmental management in the future. With its well-structured coverage, effective illustrations and foundation for further, more-focused interest, this book is easily accessible to all. It is an essential reference for undergraduates and postgraduates studying environmental management and sustainability, and an important resource for many students on courses including environmental science, environmental studies and human geography.
Download or read book Water Rhetoric and Social Justice written by Casey R. Schmitt and published by Rowman & Littlefield. This book was released on 2020-01-20 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: Water, Rhetoric, and Social Justice: A Critical Confluenceexamines how individuals and communities have responded on a global scale to present day water crises as matters of social justice, through oratory, mass demonstration, deliberation, testimony, and other rhetorical appeals. This book applies critical communication methods and perspectives to interrogate the pressing yet mind-boggling dilemma currently faced in environmental studies and policy: that clean water, the very stuff of life, which flows freely from the tap in affluent areas, is also denied to huge populations, materially and fluidly exemplifying the currents of justice, liberty, and equity. Contributors highlight discourse and water justice movements in nonofficial spheres from activists, artists, and the grassroots. In extending the technical, economic, moral, and political conversations on water justice, this collection applies special focus on the novel rhetorical concepts and responses not necessarily unique to but especially enacted in water justice situations. Scholars of rhetoric, sociology, activism, communication, and environmental studies will find this book particularly useful.
Download or read book An Analysis of the Advertising Environment for Western Advertisers in China written by Andrew William Watt and published by . This book was released on 1989 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Critical Discourse Analysis of Chinese Advertisement written by Chong Wang and published by Springer. This book was released on 2017-07-04 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book reflects the chronological changes in Chinese cultural values, social relations, economy and politics by critically analyzing the Chinese advertising discourse. The work is based on research into the ideological values portrayed in Chinese household appliance advertisements in the 1980s – 1990s. The analytical framework covers a variety of methods: critical discourse analysis, chronological analysis, visual and verbal analysis, and qualitative and quantitative analysis. The findings suggest that ideological values consciously or unconsciously manifested by the visual and verbal devices in the Chinese advertisements moved in a pattern from simplicity to diversity, from being politically-oriented to being economically and profit-oriented, from conservatism to globalization and westernization, in keeping with the progression of the Chinese economic reform. The findings further indicate that the ideological values in the Chinese household appliance advertisements are embedded in the advertising language and illustrations. Lastly, the work reveals the reality of Chinese politics, economy and society at a time when China experienced the growth of the market economy and evolution of Chinese mainstream ideologies, and demonstrates the impacts of these changes on the ideological meanings in advertisements. This book will help readers discover the more profound meanings behind the superficial content of Chinese advertisements.
Download or read book China s Environmental Governing and Ecological Civilization written by Jiahua Pan and published by Springer. This book was released on 2015-11-30 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book looks into the increasing conflict between the demand of economic growth and the already fragile ecological system condition in China. The prolonged urbanization process has escalated the erosion of natural environments and is increasing energy consumption. China’s role as a “world plant” is also demanding more and more resource supply as well as energy consumption. This book argues that to correctly respond to these emerging issues, apart from upgrading industry and improves environmental protection techniques, China needs to establish an “ecological civilization” that provides an ideological basis for the construction of a green low-carbon model of economic growth.
Download or read book Social and Environmental Issues in Advertising written by Sukki Yoon and published by Routledge. This book was released on 2018-10-11 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the past few decades, attention has turned to the need to apply commercial marketing concepts, knowledge, and techniques to promote goods, services, and actions that enhance consumer well-being and social welfare through socially and environmentally responsible advertising, for example, recycling promotions. Critics argue, however, that for-profit advertisers who endorse social responsibility are inherently serving commercial purposes and diluting the value of socially responsible advertising. Scholars in many fields—advertising, marketing, communications, and psychology—explore ways to encourage consumers, companies, and policymakers to adopt socially responsible behaviours, and to provide theoretical and practical insights regarding effective applications of pro-social and pro-environmental marketing messages. This book comprises ten chapters that contribute to advertising theory, research, and practice by providing an overview of current and diverse research that compares, contrasts, and reconciles conflicting views regarding social and environmental advertising; uncovering individual differences in perception of advertising messages and their consequences for social and environmental behaviours; reconciling societal and business interests; identifying a message factor that determines eco-friendly behaviours; and identifying source factors that enhance and weaken advertising effectiveness. This book was originally published as a special issue of the International Journal of Advertising.
Download or read book Transparency in Environmental Protection and Climate Change in China written by United States. Congressional-Executive Commission on China and published by . This book was released on 2010 with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Environmental Trends and Policies in China written by Pamela Baldinger and published by . This book was released on 2000 with total page 63 pages. Available in PDF, EPUB and Kindle. Book excerpt: China's efforts to clean up its environment mean new laws and new market opportunities for foreign firms.
Download or read book Environmental Activism Social Media and Protest in China written by Elizabeth Brunner and published by Rowman & Littlefield. This book was released on 2019-07-05 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is an in-depth study on the use of social media in environmental activism in China. The author weaves together post-structuralist theory, media theory, social movement theory, and environmental communication studies to analyze concepts such as wild public networks and force majeure in the context of contemporary social movements.
Download or read book Clearing the air written by United States. Congressional-Executive Commission on China and published by . This book was released on 2003 with total page 56 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contains testimony and prepared statements by Elizabeth Economy, Richard Ferris, Brian Rohan, and Jennifer Turner.
Download or read book Current Issues of Science and Research in the Global World written by Vlasta Kunova and published by CRC Press. This book was released on 2014-12-01 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book contains the papers presented at the International Conference on Current Issues of Science and Research in the Global World, held at the premises of the Vienna University of Technology from May 27 to May 28, 2014. The book represents a significant contribution to Law, Economics, Information & Communication Technologies, Journalism and
Download or read book Environmental NGOs in China written by United States. Congressional-Executive Commission on China and published by . This book was released on 2005 with total page 40 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Environmental Protection Policy and Experience in the U S and China s Western Regions written by Sujian Guo and published by Lexington Books. This book was released on 2010-06-14 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt: China is a multiethnic country with vast territory, a land of diverse ecosystems. With the drive for industrialization in China and the implementation of 'western grand development' strategy in western regions, both governments and people face great challenges in environmental protection and sustainable use of biodiversity resources as a result of growing interaction between human activities and natural environment. To meet the challenges, governments in these regions need to adopt a series of important policy measures, not only to reduce industrial emissions, but also to return farmland to forests and pasture to grasslands and to implement measures of ecological migration to reduce human activities in ecological conservation areas. In this regard, China must not only learn profound lessons from industrialized countries but also search for international cooperation. The United States provides some good comparative case studies on the environmental protection, grassroots environmental management, and conservation policies in western regions This book attempts to address key questions about Chinese and U.S. environmental policies by looking at historical development of environmental protection and current environmental policy in the western regions of the two countries.
Download or read book EBOOK Basic Marketing written by William Perreault and published by McGraw Hill. This book was released on 2013-04-16 with total page 783 pages. Available in PDF, EPUB and Kindle. Book excerpt: Built on a strong foundation, Basic Marketing 18e with ConnectPlus and LearnSmart provides an integrated teaching and learning solution for presenting the four Ps framework and managerial orientation with a strategy planning focus. The Perreault franchise was the pioneer of the “four Ps” in the introductory marketing course. The unifying focus of Basic Marketing has always been on how to make marketing decisions in deciding what customers to focus on and how best to meet their needs. Consistent with our belief in continuous quality improvement, this edition has been critically revised, updated, and rewritten to reflect new concepts, new examples, recent “best practices,” and to tightly integrate the best digital tools in the industry for ensuring that students are prepared to engage in classroom lectures and pursue future business and marketing careers.
Download or read book From Smart City to Smart Factory for Sustainable Future Conceptual Framework Scenarios and Multidiscipline Perspectives written by Marek Pagac and published by Springer Nature. This book was released on with total page 497 pages. Available in PDF, EPUB and Kindle. Book excerpt:
