Download or read book Entry strategy for Carrefour for entry into the UK market written by Andre Schroeder and published by GRIN Verlag. This book was released on 2012-05-29 with total page 13 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2011 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, Coventry University, course: MBA - From Local to Global: Strategies for International Development, language: English, abstract: Carrefour as the leading retailer in Europe should enter the market in the United Kingdom. The analysis of the country shows that the conditions are good enough to succeed in the market. Although, the competition is already high, the opportunities for Carrefour are even higher. The company knows how to enter even difficult markets with the help of different market strategies. Besides, the global sourcing network and the long expertise in internationalization and innovation processes give the company the best conditions for a good and sustainable entry.
Download or read book Global Competitive Strategy written by Daniel F. Spulber and published by Cambridge University Press. This book was released on 2007-07-02 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Globalization has fundamentally changed the game of business. Strategic frameworks developed for the analysis of purely domestic business necessarily fall short in the international business context. Managers and business students require alternative approaches to understand and cope with these far-reaching changes. We must learn to think globally in order to succeed. Global Competitive Strategy shows how we can do this by providing a unique set of strategic tools for international business. Such tools include the 'star analysis' that allows strategy makers to integrate geographic information with market information about the global business environment. Also introduced is the 'global value connection' that shows managers how to account for the gains from trade and the costs of trade. Aimed at MBA students taking courses in international strategy, consultants and practising managers with responsibility for strategic development, this 2007 book offers a comprehensive strategic framework for gaining competitive advantage in the global marketplace.
Download or read book Handbook of Marketing Strategy written by Venkatesh Shankar and published by Edward Elgar Publishing. This book was released on 2012 with total page 529 pages. Available in PDF, EPUB and Kindle. Book excerpt: This authoritative, comprehensive, and accessible volume by leading global experts provides a broad overview of marketing strategy issues and questions, including its evolution, competitor analysis, customer management, resource allocation, dynamics, branding, advertising, multichannel management, digital marketing and financial aspects of marketing. The Handbook comprises seven broad topics. Part I focuses on the conceptual and organizational aspects of marketing strategy while Part II deals with understanding competition. Customers and customer-based strategy, marketing strategy decisions, and branding and brand strategies are covered in the next three parts while Part VI looks at marketing strategy dynamics. The final part discusses the impact of marketing strategy on performance variables such as sales, market share, shareholder value and stakeholder value. All of the chapters in this Handbook offer in-depth analyses of research developments, provide frameworks for analyzing key issues, and highlight important unresolved problems in marketing strategy. Collectively, they provide a deep understanding of and key insights into the foundations, antecedents and consequences of marketing strategy. This compendium is an essential resource guide for researchers, doctoral students, practitioners, and consultants in the field of marketing strategy.
Download or read book Strategic Issues in International Retailing written by John Dawson and published by Routledge. This book was released on 2006-08-21 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: This significant book takes a strategic approach to international retailing, examining in-depth studies of several retailers, and marrying theory with practice to clearly present material for students at every level.
Download or read book International Retailing written by Nicholas Alexander and published by Oxford University Press. This book was released on 2009 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: "International Retailing reflects contemporary research and current practice, focusing on what is happening in the field, who is making it happen, why it is happening in the way it is, and how it is happening. Structured around four parts, this textbook guides students through the internationalization process, considering international markets, and how retail companies operate within them. It concludes by exploring future trends and challenges of the international retail marketplace." "The text is packed with a wealth of international examples and familiar case studies, clearly showing how the theory translated into practice."--BOOK JACKET.
Download or read book Consumer Behaviour written by John O'Shaughnessy and published by Bloomsbury Publishing. This book was released on 2012-12-04 with total page 550 pages. Available in PDF, EPUB and Kindle. Book excerpt: A high level textbook discussing different perspectives in consumer behaviour. Drawing on real life case studies, this book enables students to critically approach and evaluate behavioural concepts.
Download or read book Entrepreneurial Strategy written by Lucio Cassia and published by Edward Elgar Publishing. This book was released on 2006-01-01 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: Entrepreneurial Strategy aims to revive the debate on the role of entrepreneurship in the context of mature business. The authors contend that mature and declining industries are increasingly dominated by the negative pressure of external factors but they are also embedded with a potential renewed role for entrepreneurship because the industry forces as a whole tend to break up, leaving space for strategic business innovation.
Download or read book Principles of Retailing written by John Fernie and published by Routledge. This book was released on 2015-04-24 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Retailing is one of the biggest and most important sectors in today's economy. Graduates who are seeking a career in the sector will therefore require a solid knowledge of its core principles. The Principles of Retailing Second Edition is a topical, engaging and authoritative update of a hugely successful textbook by three leading experts in retail management designed to be a digestible introduction to retailing for management and marketing students. The previous edition was praised for the quality of its coverage, the clarity of its style and the strength of its sections on operation and supply chain issues such as buying and logistics, which are often neglected by other texts. This new edition has been comprehensively reworked in response to the rapid changes to the industry, including the growth of online retail and the subsequent decline of physical retail space and new technologies that improve customer experience and help track consumer behaviour. It also builds upon the authors' research over the last decade with new chapters on offshore sourcing and CSR and product management in addition to considerable revisions to existing chapters to highlight changes in online retailing and e-tail logistics, retail branding, retail security, internationalisation and the fashion supply chain. This edition will also be supported by a collection of online teaching materials to help tutors spend less time preparing and more time teaching.
Download or read book International Corporate Finance written by Laurent L. Jacque and published by John Wiley & Sons. This book was released on 2019-10-29 with total page 832 pages. Available in PDF, EPUB and Kindle. Book excerpt: As globalization is redefining the field of corporate finance, international finance is now part and parcel of the basic literacy of any financial executive. This is why International Corporate Finance is a “must” text for upper-undergraduates, MBAs aspiring to careers in global financial services and budding finance professionals. International Corporate Finance offers thorough coverage of the international monetary system, international financing, foreign exchange risk management and cross-border valuation. Additionally, the book offers keen insight on how disintermediation, deregulation and securitization are re-shaping global capital markets. What is different about International Corporate Finance? Each chapter opens with a real-life mini-case to anchor theoretical concepts to managerial situations. Provides simple decision rules and “how to do” answers to key managerial issues. Cross-border Mergers & Acquisitions, Project Finance, Islamic Finance, Asian Banking & Finance are completely new chapters that no other textbooks currently cover. Accompanied with a comprehensive instructor support package which includes case studies, an Instructor’s Manual, PowerPoint slides, Multiple Choice Questions and more.
Download or read book Global Strategy written by Vinod K. Jain and published by Routledge. This book was released on 2016-07-15 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: Global Strategy: Competing in the Connected Economy details how firms enter, compete and grow in foreign markets. Jain moves away from the traditional focus on developed countries and their multinational enterprises, instead focusing on both developed and emerging economies, as well as their interaction in an increasingly connected world. As the current global business environment is increasingly shaped—and connected—by faster technological developments, geopolitical forces, emerging economies, and new multinationals from those economies, this highly charged dynamic provides rich opportunity to revisit mainstream paradigms in globalization, innovation, and global strategy. The book rises to the challenge, exploring new competitive phenomena, new business models, and new strategies. Rich illustrations, real-world examples, and case data, provide students and executives with the insights necessary to connect, compete, and grow in a globalized business environment. This bold book succinctly covers strategy models and implementation for a range of global players, providing students of strategy and international business with a rich understanding of the contemporary business environment. For access to additional materials, including Powerpoint slides, a list of suggested cases, and sample syllabus, please contact Vinod Jain ([email protected]).
Download or read book International Retail Marketing written by Christopher Moore and published by Routledge. This book was released on 2007-03-30 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: International Retail Marketing combines a broad thematic overview of the key issues concerning international retail marketing with a series of incisive cases and examples of industry practice from markedly different sectors as fashion, food and healthcare. The authors provide an accessible and wide-ranging outline of the fundamentals of the subject, such as trends in retail marketing, strategy and logistics, and buying and merchandise management within an international perspective. Contributions from Europe, North America and Asia show the dynamics affecting international retailing through a variety of case. Key discussion points are highlighted throughout the text, giving a hands-on focus.
Download or read book The Strategy Pathfinder written by Duncan Angwin and published by John Wiley & Sons. This book was released on 2011-12-12 with total page 461 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new edition of the popular The Strategy Pathfinder updates the micro-cases of real-life problems faced by companies and executives. These micro-cases help readers to engage with the kinds of situations they will encounter in their working lives while provoking discussions about key theoretical themes. Original presentation and design makes this an essential companion for both the business-school classroom and the executive briefcase. The Strategy Pathfinder brings experienced and potential executives alike an instant guide to the concepts and techniques they need to know. An innovative introduction to strategy. Makes readers active “producers” of strategy, rather than passive recipients of received wisdom. Presents essential pathways through the strategy jungle. Each case provokes discussion about a key theoretical theme. Encourages readers to form a view themselves, and then test it against the views of others, before offering recommendations about how best to proceed. Cases are drawn from Africa, the Americas, Asia, Europe and Oceania. Supported by online lecturer supplements.
Download or read book Retail Management written by S.C. Bhatia and published by Atlantic Publishers & Dist. This book was released on 2008 with total page 516 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Changing Face of Retailing in the Asia Pacific written by Elizabeth Howard and published by Routledge. This book was released on 2013-10-18 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Retailing in the countries of Asia Pacific is changing dramatically. Changes which took decades, even centuries, elsewhere are happening in a few years. The growth of larger firms and the arrival of international retailers are changing the business landscape, bringing the consistent supply and presentation of wider ranges of goods to consumers, and leading to the development of new kinds of retail stores and modern shopping malls, often in new locations. All of these developments are important for economic growth and for consumers and their lifestyles, They raise questions for governments about foreign investment, about social and environmental change, and about the fate of traditional retailers. This book examines the trends, seeking to understand how far they are global and how local circumstances affect developments. International retailers have spread across the region, but not always successfully. Studies in several countries look at their processes of growth and some of the reasons for success and failure. A review of changing regulation across the region suggests regulators should be concerned to avoid the problems of overconcentration of retail power, and country studies reflect on the effects of regulation as well as cultural and other influences on change. This book was published as a special issue of Asia Pacific Business Review.
Download or read book International Retailing written by and published by Emerald Group Publishing. This book was released on 2005 with total page 97 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book China s New Retail Economy written by Shuguang Wang and published by Routledge. This book was released on 2014-01-10 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: Retail is the essential link between production and consumption. The dynamics of a nation’s economy cannot be fully understood without a good understanding of its retail sector. This book is written to achieve three broad objectives. First, it provides a comprehensive assessment of the changes in consumption patterns in China, the current size of the Chinese consumer market, and the regional variations. Second, it presents an interpretation of the changes in the country’s regulatory system and the corresponding policy initiatives, including the new state spatial strategies devised after its admission to the WTO. Third, it delivers a systematic analysis of the transformation of China’s retail sector. This includes the entry and expansion of foreign retailers, the development of indigenous retail chains as a national strategy to modernize China’s retail industry, and the changing retailer-supplier relations. This book is a useful reference not only for university students and faculty researchers, but also for international retailers and commercial real estate developers who contemplate business and investment opportunities in China.
Download or read book Globalization and the Chinese Retailing Revolution written by Yong Zhen and published by Elsevier. This book was released on 2007-02-28 with total page 307 pages. Available in PDF, EPUB and Kindle. Book excerpt: Chinese retailing serves 1.3 billion consumers and is developing with high economic growth rates. This detailed reference examines the following issues: the revolution happening in Chinese retailing; the evolution of the opening-up policy of Chinese retailing; the great opportunities brought about by the dramatic change in the Chinese retail industry particularly by China's entry to the World Trade Organisation (WTO); how to succeed in the Chinese retail market; successful models and strategies for both Chinese retailers and multinational retailers in China. The book also discusses the deep impact of China's entry to the WTO on the Chinese retail industry and the strategic importance of the industry in China's transitional economy. The first book to systematically study the Chinese retail industry and is written by someone who is from the inside of Chinese retailing and who understands western retailing well Includes many case studies of multinational retailer operations in China and valuable suggestions for success in China Wal-Mart's business model, internationalization and operations in emerging market, particularly in China
