Download or read book Entrepreneur Jack Ma Alibaba and the 40 Thieves of Success written by Think Maverick and published by . This book was released on 2017-09-27 with total page 106 pages. Available in PDF, EPUB and Kindle. Book excerpt: How did Alibaba's Jack Ma become a successful entrepreneur, despite being an English teacher previously? "People laughed at him for NOT understanding Technology"He publicly humiliates himself for it...In " Entrepreneur: Jack Ma, Alibaba and the 40 Thieves of Success" you'll not only learn about the 40 key leading principles millionaire entrepreneurs know about kick-starting a business, but you'll also learn;-The unorthodox methods of Jack which makes him a Maverick: The Pratfall Effect & the Forrest Gump Strategy.-How he uses these two strategies to ultimately get investors and his team to trust him even more than the Brilliant Genius in the room...-The "holy Grail" of gaining an infinite amount of entrepreneurial energy.-Entrepreneurial success secrets without the BS!-How to break through the next Goal Barrier!-Uncover the Midas Touch of a Maverick Entrepreneur-How to bring your lofty ideas to Life!Not only that, this helps you bring your million dollar idea into realization. You'll discover, maintain and grow any idea you have into your entrepreneur's dream.* This is Jack Ma's guide when it comes to starting your own company and becoming the next Successful Entrepreneur!Why Only A Few People Succeed?5 years ago I set out on a journey to understand what makes any Good idea, Great & what makes the Best of them, Legendary.Every lessons and notes in these pages has personally helped me in my solo-entrepreneurial journey. I've applied dozens of these philosophies & hacks into growing my own business. The lessons here have aided in my journey towards building a 6-figure publishing company without any notable mentors by my side and helped me faced my toughest adversity (Acid Test). They will help you when you need them most. Now, most of us are psychologically intrigued by stories of unbelievable success, but we fail to discover and pay attention on what sets these strangers apart. We fail to recognize the journey it takes to arrive at the peak. There are literally a thousand and one ways to achieve success, but only a dozen or so reasons for complete and utter failure.So what makes Jack Ma so different from the rest of the world's 1%?Wait no more: Let's read and find out now!

Download or read book Never Give Up Jack Ma In His Own Words written by Suk Lee and published by Agate Publishing. This book was released on 2016-07-12 with total page 153 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ever since the Alibaba Group went public on September 19, 2014—with an initial public offering of a record-breaking $25 billion—Jack Ma, the founder and charismatic "spiritual leader" of the e-commerce behemoth, has been making headlines around the world. In 2014, the company's online transactions totaled $248 billion—more than those of Amazon and eBay combined. The first Chinese entrepreneur to appear on the cover of Forbes, Ma is the now the second-richest man in China, with a net worth that is estimated to be north of $29 billion. Despite Ma's massive influence in China and in the global tech world, his inspirational rags-to-riches story is relatively unknown to the general American public. Never Give Up: Jack Ma In His Own Words is a comprehensive guide to the inner workings of arguably the most prominent figure in the global tech world in the past 20 years—comprised entirely of Ma's own thought-provoking and candid quotes. When Ma decided to start his first Internet company in 1999, few Chinese people knew what the Internet was. Ma, a former English teacher, knew nothing about coding, and his $20,000 in startup funds were not made up of investments from venture capitalists but loans from his family. He channeled his startup experience into Alibaba, a group of websites that allows businesses and people to connect in order to buy and sell products (similar to eBay and Amazon) while also collecting advertising revenue (similar to Google). By some measures, Alibaba is now the largest e-commerce site in the world. In this book, more than 200 quotes on business values, innovation, entrepreneurship, competition, management, teamwork, life, and more provide an intimate and direct look into the mind of this modern business icon and philanthropist. Many of these quotes are translated directly from the Chinese press and interviews. For readers who do not read Chinese and have no other access to these materials, this book provides invaluable insight into the mind of one of the world's most successful business magnates.

Download or read book Jack Ma In His Own Words written by Suk Lee and published by Agate Publishing. This book was released on 2019-02-19 with total page 149 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hundreds of candid quotes from Chinese tech giant Jack Ma that reveal his thoughts on business values, innovation, competition, teamwork, philanthropy, and more. Ever since the Alibaba Group went public on September 19, 2014—with an initial public offering of a record-breaking $25 billion—Jack Ma, the founder and charismatic “spiritual leader” of the e-commerce behemoth, has been making headlines around the world. Alibaba is now the largest retailer in the world, and since 2015, the company’s online sales and profits have outstripped those of Amazon, eBay, and Walmart combined. Recently, Alibaba’s cloud computing arm has been outperforming major players such as Google and Amazon, and Jack Ma has been widening its investments into new sectors, such as entertainment and electric cars. Ma—the first Chinese entrepreneur to appear on the cover of Forbes and the third-richest man in China—has a net worth that is estimated to be more than $39 billion. But despite Ma’s massive influence in China and in the global tech world, his inspirational rags-to-riches story is relatively unknown to the general American public. Jack Ma: In His Own Words is a detailed look at the thoughts and words of arguably the most prominent figure in internet entrepreneurship in the past 20 years—made up entirely of Ma’s own thought-provoking and candid quotes. Many of these quotes are translated directly from the Chinese press and interviews. For readers who do not read Chinese and have no other access to these materials, this book provides invaluable insight into the mind of one of the world’s most successful business magnates.

Download or read book Jack Ma written by Publishing House My Ebook and published by . This book was released on 2017-03-01 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt: Jack Ma is the founder and CEO of the Alibaba Group, a privately owned Internet-based e-commerce company in China whose sales are estimated to be bigger than its American competitors eBay and Amazon.com combined. This book unveils Jack Ma s thousand faces in real life from different angles, and it reveals a Jack Ma different from your imagination. How did Jack overcome his humble origins and early failures to achieve massive success with Alibaba? How did he outsmart rival entrepreneurs from China and Silicon Valley? Can Alibaba maintain its 80% market share? Jack Ma is a man who does not see failure as an option, not a final one anyway. Ma has been through more failure than success in his life, we just don't hear much about it because his success has been so big! Ma's education through failure more than traditional channels has shaped a man that is globally savvy, compassionate and fiercely passionate about entrepreneurship. He recently shared with Charlie Rose, 'I failed a key primary school test 2 times, I failed the middle school test 3 times, I failed the college entrance exam 2 times and when I graduated, I was rejected for most jobs I applied for out of college.' (Ma was one of 5 applicants to the police force and the only one to be rejected. Then there is the application as one of 24 applicants to be a KFC manager and also be rejected. 'I applied for Harvard ten times, got rejected ten times and I told myself that 'Someday I should go teach there.' Even in the early success of Alibaba Ma was told by Silicon Valley venture capitalists that his business model was wholly unprofitable and he was sent back to China unfunded. In the face of all this adversity Ma did not give up, give in or blame, he just continued to try.

Download or read book Jack Ma written by and published by . This book was released on 2017 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Jack Ma is the founder and CEO of the Alibaba Group, a privately owned Internet-based e-commerce company in China whose sales are estimated to be bigger than its American competitors eBay and Amazon.com combined. This book unveils Jack Ma s thousand faces in real life from different angles, and it reveals a Jack Ma different from your imagination.How did Jack overcome his humble origins and early failures to achieve massive success with Alibaba? How did he outsmart rival entrepreneurs from China and Silicon Valley? Can Alibaba maintain its 80% market share?Jack Ma is a man who does not see failure as an option, not a final one anyway. Ma has been through more failure than success in his life, we just don't hear much about it because his success has been so big! Ma's education through failure more than traditional channels has shaped a man that is globally savvy, compassionate and fiercely passionate about entrepreneurship. He recently shared with Charlie Rose, 'I failed a key primary school test 2 times, I failed the middle school test 3 times, I failed the college entrance exam 2 times and when I graduated, I was rejected for most jobs I applied for out of college.' (Ma was one of 5 applicants to the police force and the only one to be rejected. Then there is the application as one of 24 applicants to be a KFC manager and also be rejected. 'I applied for Harvard ten times, got rejected ten times and I told myself that 'Someday I should go teach there.' Even in the early success of Alibaba Ma was told by Silicon Valley venture capitalists that his business model was wholly unprofitable and he was sent back to China unfunded. In the face of all this adversity Ma did not give up, give in or blame, he just continued to try.

Download or read book Jack Ma Decoded Take A Deep Dive Into The Mind Of The Business Magnate And Alibaba Co Founder written by Success Decoded and published by Success Decoded. This book was released on 2024-03-03 with total page 59 pages. Available in PDF, EPUB and Kindle. Book excerpt: JACK MA DECODED BUSINESS MAGNATE AND ALIBABA CO-FOUNDER WRITTEN BY: SUCCESS DECODED (Not written by Tai Lopez) Learn about themes like: GLOBAL ECONOMY HOW TO USE GLOBALIZATION TO YOUR BENEFIT BECOME A HAPPY AND GLOBAL BUSINESSPERSON MARKET-DRIVEN ECONOMY You will also learn the following: How to lead with simplicity, trust, and wisdom. Grow from rejection, listen to young leaders, and bring hope to the world. Discover all the opportunities the globalized world has for entrepreneurs and small businesses. You will discover his answers to all of these questions: BUSINESS Are Small Companies Better? How To Create One Million Jobs? Why Is America Losing Jobs? Why Aren't Companies Happy Today? What Do All Entrepreneurs Have In Common? What Is A Real Businessperson? Why Listen To Young Leaders? How To Come Up With A Smart Name For Your Company? How To Build Trust In A Business? GLOBALIZATION How To Make Globalization Better? Can Two Countries Cooperate Even Though They Don't Share The Same Views? How Embracing Other Cultures Can Open Opportunities For You? LIFESTYLE How To Enjoy Your Retirement? How To Live Your Life Through Every Decade? What's The Simplest Advice You Should Follow? STRUGGLE What's Wrong With Success Stories That Teachers Preach? How To Deal With Challenge And Criticism? After How Many Rejections Should You Give Up? PRINCIPLES Why Be Yourself? How To Succeed With Others? How To Dream Big? How Can A City Bring Hope To The World? How Should Education Evolve For The Future To Be Better? - So, get started right now. Pick JACK MA'S brain and level up!

Download or read book Jack Ma written by Olivia Longray and published by Independently Published. This book was released on 2020-10-22 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: Chinese billionaire Jack Ma, the founder of the internet giant Alibaba, is a man with an unusual biography. He was able to achieve the seemingly impossible in the Chinese market, both in terms of personal growth and the development of his business Alibaba.This book of quotes by Jack Ma will reveal the secrets of his biography and his views on business and technology development, as well as the future of all humanity. In the book, you will also find a list of Jack Ma's favorite books that he advises every entrepreneur to read. This book of inspirational quotes also has a link to download the FREE BONUS motivational book that can prove a perfect complement to your purchase. The little gift is there waiting for you! Enjoy the book and thanks for buying it!

Download or read book Alibaba written by Duncan Clark and published by HarperCollins. This book was released on 2016-04-12 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: In just a decade and half Jack Ma, a man who rose from humble beginnings and started his career as an English teacher, founded and built Alibaba into the second largest Internet company in the world. The company’s $25 billion IPO in 2014 was the world’s largest, valuing the company more than Facebook or Coca Cola. Alibaba today runs the e-commerce services that hundreds of millions of Chinese consumers depend on every day, providing employment and income for tens of millions more. A Rockefeller of his age, Jack has become an icon for the country’s booming private sector, and as the face of the new, consumerist China is courted by heads of state and CEOs from around the world. Granted unprecedented access to a wealth of new material including exclusive interviews, Clark draws on his own first-hand experience of key figures integral to Alibaba’s rise to create an authoritative, compelling narrative account of how Alibaba and its charismatic creator have transformed the way that Chinese exercise their new found economic freedom, inspiring entrepreneurs around the world and infuriating others, turning the tables on the Silicon Valley giants who have tried to stand in his way. Duncan explores vital questions about the company’s past, present, and future: How, from such unremarkable origins, did Jack Ma build Alibaba? What explains his relentless drive and his ability to outsmart his competitors? With over 80% of China’s e-commerce market, how long can the company hope to maintain its dominance? As the company sets its sights on the country’s financial and media markets, are there limits to Alibaba’s ambitions, or will the Chinese government act to curtail them? And as it set up shop from LA and San Francisco to Seattle, how will Alibaba grow its presence and investments in the US and other international markets? Clark tells Alibaba’s tale within the wider story of China’s economic explosion—the rise of the private sector and the expansion of Internet usage—that haver powered the country’s rise to become the world’s second largest economy and largest Internet population, twice the size of the United States. He also explores the political and social context for these momentous changes. An expert insider with unrivaled connections, Clark has a deep understanding of Chinese business mindset. He illuminates an unlikely corporate titan as never before, and examines the key role his company has played in transforming China while increasing its power and presence worldwide.

Download or read book Alibaba written by Brad Clark and published by Createspace Independent Publishing Platform. This book was released on 2016-05-13 with total page 38 pages. Available in PDF, EPUB and Kindle. Book excerpt: Alibaba Sale price. You will save 66% with this offer. Please hurry up! How Jack Ma Created His Empire (Jack Ma's Way, best quotes, business secrets, make money, startup, investing, tips and tricks, business plan) Jack Ma is a man who does not see failure as an option, not a final one anyway. Ma has been through more failure than success in his life, we just don't hear much about it because his success has been so big! Ma's education through failure more than traditional channels has shaped a man that is globally savvy, compassionate and fiercely passionate about entrepreneurship. He recently shared with Charlie Rose, 'I failed a key primary school test 2 times, I failed the middle school test 3 times, I failed the college entrance exam 2 times and when I graduated, I was rejected for most jobs I applied for out of college.' (Ma was one of 5 applicants to the police force and the only one to be rejected. Then there is the application as one of 24 applicants to be a KFC manager and also be rejected. 'I applied for Harvard ten times, got rejected ten times and I told myself that 'Someday I should go teach there.'Even in the early success of Alibaba Ma was told by Silicon Valley venture capitalists that his business model was wholly unprofitable and he was sent back to China unfunded. In the face of all this adversity Ma did not give up, give in or blame, he just continued to try. In the following chapters we will explore the life and business of Alibaba's amazing, Jack Ma: Early Life Education Inspiration & Business Alibaba Begins Alibaba as an IPO Views Accomplishments & Personal Life Conclusion Download your copy of "Alibaba" by scrolling up and clicking "Buy Now With 1-Click" button. Tags: Jack Ma, Jack Ma, Jack Ma's way, best quotes, business secrets, make money, startup, investing, tips and tricks, business plan, Personal Finance, Investing, Value Investing, Finance, Success, Investing, Business and Money, Investing Basics, Business, Management, Leadership, Investing for beginners best business strategies, beginners guide, start up business, online business, Business, money, sales, business plan, start your business, marketing, research, financial plan, motivation, business, entrepreneurship, success, motivational books, motivational, mentoring, coaching, Lessons from Life, Unlimited Power, Business Mastery, Powerful Lessons, wisdom of Jack Ma, budgeting, money management, manage money, entrepreneur books, business concepts, start ups, selling, profit, profitable business, promotion, controlling your business.

Download or read book Jack Ma written by Brian Keller and published by . This book was released on 2019-08-10 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: Founder of the internet company Alibaba, Chinese businessman Jack Ma ranks as the richest man in China. But his road to success wasn't so simple. Inside this biography, you'll learn how Jack Ma overcame all odds to rise to fame and fortune. After a bumpy start and a string of failures, he pushed on with perseverance and determination, and went on to become one of China - and the world's - richest men. From his early work in teaching and translation to the world-changing founding of the e-commerce website Alibaba, Jack Ma: The Biography of an Unlikely Tech Tycoon delves into this entrepreneur's incredible yet volatile life. Including Jack's school years, his first brush with the internet, and failures which shaped him, this book also includes a wealth of invaluable advice from the man himself about life, business, and success. Buy now to learn about the incredible story of Jack Ma's life and legacy, and how Alibaba changed the world of e-commerce forever.

Download or read book Jack Ma written by Jim Nicholas and published by Independently Published. This book was released on 2024-04-08 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Jack ma: The Alibaba Pioneer,"Book Description: In "Jack Ma: The Alibaba Pioneer," embark on a captivating journey through the life and legacy of one of the most influential figures in the world of business and technology.This compelling biography delves deep into the remarkable story of Jack Ma, the visionary founder of Alibaba, and unveils the secrets behind his unparalleled success.From humble beginnings as an English teacher to revolutionizing the global e-commerce landscape, Jack Ma's journey is a testament to the power of determination, innovation, and unwavering belief in one's dreams.Through insightful storytelling and meticulous research, this book offers readers a front-row seat to Jack Ma's extraordinary rise to prominence, his groundbreaking achievements, and the challenges he faced along the way.But "Jack Ma: The Alibaba Pioneer" is more than just a story of entrepreneurial triumph.It's a treasure trove of lessons and inspiration that readers can apply to their own lives and endeavors. Discover the principles that guided Jack Ma's leadership style, learn about the technological innovations that propelled Alibaba to unprecedented heights, and gain invaluable insights into navigating the complexities of the modern business world.As you turn the pages of this book, you'll find yourself immersed in a world of entrepreneurship, innovation, and possibility.You'll witness firsthand the transformative impact of Jack Ma's philanthropic initiatives, his dedication to empowering small businesses, and his vision for a more interconnected and inclusive global economy.Whether you're an aspiring entrepreneur, a seasoned business leader, or simply someone seeking inspiration to pursue your dreams, "Jack Ma: The Alibaba Pioneer" is a must-read.It's a story that will ignite your imagination, ignite your passion, and compel you to embark on your own journey of discovery and success.Don't miss out on the opportunity to learn from one of the greatest pioneers of our time. Order your copy of "Jack Ma: The Alibaba Pioneer" today and unlock the secrets to unlocking your full potential.

Download or read book Jack Ma Success Secrets written by George Ilian and published by Jaico Publishing House. This book was released on 2019-10-17 with total page 88 pages. Available in PDF, EPUB and Kindle. Book excerpt: Visionaries Who Changed the World Series brings significant moments from the professional and personal lives of entrepreneurs who have had a deep impact on the business world. Their determination to meet their goals and the challenges they overcame to succeed, make their stories unique and inspirational. From his humble beginnings, Jack Ma rose to become the richest man in China through perseverance and the belief that he would eventually succeed. Having faced rejections several times in his early life, he grew more focussed on what he wanted to do and worked ceaselessly to achieve it. At the same time, Ma emphasizes the importance of taking time off from work to enjoy life. His unique outlook on life and work is easily replicable and will guarantee a fulfilling life. George Ilian has made his mark on the digital industry, owning an e-book business among other endeavours. He is the author of 18 books in the genre of business and motivation.

Download or read book Jack Ma written by R. G. Knight and published by . This book was released on 2018-08-05 with total page 46 pages. Available in PDF, EPUB and Kindle. Book excerpt: Jack Ma's Biography - The Story Of A Self-Made Billionaire!When Alibaba founder and CEO Jack Ma was a young adult, he applied to over 30 jobs and got rejected by all of them. Today, the 53-year-old's e-commerce company is valued at $519 billion, although Ma didn't start achieving career success until his 30s. He says: "In life, it's not how much we achieved, it's how much we've gone through the tough days and mistakes".This book covers the entirety of Jack Ma's life, the challenges he faced and his struggles - how he braved all odds and swam against the tide to become one of the most successful entrepreneurs in the world today. It will give you a detailed insight into his early life, how he struggled with his education and business, how he handled pessimists and critics and how he learned to use the power of good company, sheer will and grit to achieve his dream.The well-structured book focuses on Jack Ma and his complete story, starting from his childhood. Unlike other boring biographies, it is interesting and engaging to read. The book captures the life of Jack well - his struggles, failures, strategy and thought process. Particularly, how Jack connected the dots in life and what we can learn from him. It's a perfect gift for your son, daughter or anyone who needs a dose of inspiration/motivation. The book contains valuable lessons from Jack Ma's life.

Download or read book alibaba written by Liu Shiying and published by Harper Collins. This book was released on 2009-02-19 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first in-depth look at the multibillion-dollar company Alibaba.com—known to many as "China's eBay"—and the inspirational story behind the man who created it. A bestseller in China and now translated into English and updated with recent events, Alibaba by Liu Shiying and Martha Avery tells the remarkable story behind the Internet phenomenon Alibaba.com and its founder Jack Ma, a man Barron's named one of the World's Top 30 CEOs in 2008. Ma's rise to prominence presents a riveting story: Despite growing up in China during the Cultural Revolution—in a period of total state control of the economy—he developed the keen entrepreneurial instincts that propelled him to billionaire status and enabled him to build a company outside the usual government channels. These instincts and habits incorporated martial arts training and allowed him to recognize, early on, that the Internet could leverage his company to rapid growth and also transform the way business is done around the world. Alibaba.com, where businesses can buy and sell everything from air beds to zippers, started with a modest initial investment of $60,000 and has grown exponentially since its founding in 1999 to become the world's biggest business-to-business Web site. In 2007 it became the second largest IPO in history (after Google), and Fast Company has named it one of the world's most innovative companies. As a result, smart investors and technology insiders will be keeping a close eye on Alibaba for years to come. Whether you're seeking to understand China's meteoric rise, or just searching for the next Google, Yahoo!, or Amazon, Alibaba is crucial reading.

Download or read book SUMMARY Alibaba The House That Jack Ma Built By Duncan Clark written by Shortcut Edition and published by Shortcut Edition. This book was released on 2021-06-09 with total page 22 pages. Available in PDF, EPUB and Kindle. Book excerpt: * Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes. In this summary, you will learn how Chinese entrepreneur Jack Ma founded and grew his Internet trading company, Alibaba. You will also learn : that 400 million Chinese are already customers of Alibaba; that there are 300 million middle-class people in the Middle Kingdom; that in ten years, this same middle class will number 500 million people; that Alibaba represents 60% of the parcel activity of the Chinese postal services; that the Chinese political power has been lent the will to limit the hegemonic power of Jack Ma's group; that following the 2008 crisis, the Chinese government took measures to encourage consumption to the detriment of savings. Jack Ma is the best known entrepreneur of the new China. He is the founder of the Alibaba Group, the first e-commerce company in the world. This company operates in an extremely difficult market: the Chinese market, where administrative barriers are still numerous, despite the appearances of liberalism and the official discourse of the Chinese government. It is a market where political pressures are also numerous: China is one of the last communist dictatorships in the world. Duncan Clark, having been a consultant for Alibaba for many years, knows the company and its founder from the inside, so many reasons to read this summary. *Buy now the summary of this book for the modest price of a cup of coffee!

Download or read book Jack Ma Alibaba written by Yan Qicheng and published by China's Leading Entrepreneurs and Enterprises. This book was released on 2017 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today, Jack Ma (Ma Yun) is one of the giants of the Internet world. His company, Alibaba, has become the world's largest e-commerce platform. The rise of Jack Ma and Alibaba is integral to the rise of China's enormous Internet economy. This book presents Ma's life experiences, entrepreneurial career and the whole process of Alibaba's creation. By going behind the scenes, the authors show how Ma subverted traditions and built Alibaba into a behemoth, that set a world record as the world's largest public stock offering during its IPO in New York in 2014.

Download or read book Jack Ma The Billion Dollar Businessman written by Hseham Amrahs and published by Mahesh Dutt Sharma. This book was released on 2023-12-06 with total page 63 pages. Available in PDF, EPUB and Kindle. Book excerpt: “This is the way of life; victory is only after defeat.” The words fit the life story of Jack Ma, from the ups and downs of life to the top. The story behind how a simple boy named Ma Yun became the owner of a billion-dollar company, alibaba.com, is written on the harsh surface of life. It is not only inspiring but shows how a particle can be turned into a mountaineer. In simple words, it tells us and motivates us to move towards our goals. Jack Ma's unfolding life story relies only on brain power. You don't necessarily have the strength and money to be successful; all of these can be achieved with brain power. If you keep on patiently moving towards your goal without caring about the world, then no power in the world can stop you from being successful. This can be learned and brought to life from Jack's life story and inspiring thoughts. An inspiring and useful book for everyone, including young entrepreneurs.