Download or read book Entertainment Leisure Market Research written by Richard Kendall Miller and published by . This book was released on 2023 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Presents an in-depth assessment of leisure, examining the market within the scope of such topics as cultural & creative activities, gambling & wagering, gardening, genealogy, hiking & camping, hobbies, holiday festivities, hunting & fishing, lifestyle activities, nightlife, sports & recreation, theme parks, and yoga. In all, 44 unique segments of leisure are assessed, covering virtually every major activity where consumers spend their non-working time and discretionary income. Most chapters provide statistics on participation and expenditures, market characteristics and trends, demographics, and a list of resources for further research. 'Entertainment & leisure market research 2023' also provides comprehensive data on consumer use of media. Segments covered include filmed entertainment, home entertainment, live performances, radio, recorded music, television, video games, and more. Over 700 embedded website links will direct you to raw data, additional market research, and other resources."--
Download or read book Entertainment Leisure Market Research written by Richard Kendall Miller and published by . This book was released on 2022 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Entertainment & Leisure Market Research 2023 presents an in-depth assessment of leisure, examining the market within the scope of such topics as cultural & creative activities, gambling & wagering, gardening, genealogy, hiking & camping, hobbies, holiday festivities, hunting & fishing, lifestyle activities, nightlife, sports & recreation, theme parks, and yoga. In all, 44 unique segments of leisure are assessed, covering virtually every major activity where consumers spend their non-working time and discretionary income. Most chapters provide statistics on participation and expenditures, market characteristics and trends, demographics, and a list of resources for further research. Entertainment & Leisure Market Research 2023 also provides comprehensive data on consumer use of media. Segments covered include filmed entertainment, home entertainment, live performances, radio, recorded music, television, video games, and more.Over 700 embedded website links will direct you to raw data, additional market research, and other resources."--
Download or read book Entertainment Leisure Business Market Research written by RICHARD K. MILLER; KELLI WASHINGTON. and published by . This book was released on 2021 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Entertainment & Leisure Market Research 2022 presents an in-depth assessment of leisure, examining the market within the scope of such topics as cultural & creative activities, gambling & wagering, gardening, genealogy, hiking & camping, hobbies, holiday festivities, hunting & fishing, lifestyle activities, nightlife, sports & recreation, theme parks, and yoga. In all, 44 unique segments of leisure are assessed, covering virtually every major activity where consumers spend their non-working time and discretionary income. Most chapters provide statistics on participation and expenditures, market characteristics and trends, demographics, and a list of resources for further research. Entertainment & Leisure Market Research 2022 also provides comprehensive data on consumer use of media. Segments covered include filmed entertainment, home entertainment, live performances, radio, recorded music, television, video games, and more.Over 700 embedded website links will direct you to raw data, additional market research, and other resources."--
Download or read book Leisure Marketing written by Susan Horner and published by Routledge. This book was released on 2012-06-25 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: Divided into nine parts, Leisure Marketing: a global perspective guides the reader through leisure and marketing concepts, the marketing mix, key issues in different sectors, topical issues (such as globalisation, marketing research and ethics, for example branding and environmental issues), and the future of leisure marketing. A section of the book is devoted entirely to international case studies, which illustrate and highlight key themes and issues raised throughout in order to facilitate learning. Example of international cases used are: Disneyland Resort, Paris: The Marketing Mix Manchester United Football Club: Marketing the Brand The Growth of the Online Retail Travel Market Hilton Head Island, USA: The Leisure Island for Golf and Leisure Shopping Health, Leisure and Tourism Marketing including Spa Hotels, Health Clubs and lake Resorts. This book combines real world experience with a solid theoretical framework. It is essential reading for anyone studying, teaching or working in marketing in the leisure industry.
Download or read book Handbook of Research on the Impact of Culture and Society on the Entertainment Industry written by Ozturk, R. Gulay and published by IGI Global. This book was released on 2014-06-30 with total page 699 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This reference provides a review of the academic and popular literature on the relationship between communications and media studies, cinema, advertising, public relations, religion, food tourism, art, sports, technology, culture, marketing, and entertainment practices"--Provided by publisher.
Download or read book The Leisure Market Research Handbook written by and published by . This book was released on 2007 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Out of Home Immersive Entertainment Frontier written by Mr Kevin Williams and published by Gower Publishing, Ltd.. This book was released on 2014-06-28 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital Out of Home Entertainment is transforming the customer experience in shops, cinemas, museums; almost any environment where consumers are congregating. This book provides a 'state of play' exploration of the successes, the emerging new applications and the strategies that inform them--and is an essential guide for entertainment executives as well as those involved in retailing, the hotel industry, mobile communications, museums and heritage.
Download or read book The 2004 Entertainment Media Advertising Market Research Handbook written by Kelli D. Washington and published by . This book was released on 2004 with total page 524 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The 2006 Entertainment Media Advertising Market Research Handbook written by and published by . This book was released on 2006 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The 2009 entertainment media advertising market research handbook written by Kelli D. Washington and published by . This book was released on 2008 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook combines current market statistics with trend analysis and marketing strategies, covering such key topics as television, radio, newspapers, consumer magazines, filmed entertainment, news media, cable and satellite, media advertising, branded entertainment, outdoor advertising, recorded music, concerts and events, online advertising, online video, mobile marketing, and behavioral targeting.
Download or read book The 2000 Entertainment and Leisure Market Research Handbook written by Richard K. Miller and published by . This book was released on 2000 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Leisure Business Market Research Handbook 2019 2020 written by Richard Kendall Miller and published by . This book was released on 2018 with total page 409 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing at the Confluence between Entertainment and Analytics written by Patricia Rossi and published by Springer. This book was released on 2017-04-29 with total page 1484 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume presents the full proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress held in Paris, France. It contains current research in marketing from academics, scholars, and practitioners from around the world. Focusing on advancing marketing theory and practice, this volume will help marketers to move forward in providing value for companies, consumers, and society. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Download or read book Leisure Marketing written by Susan Horner and published by Routledge. This book was released on 2012-06-25 with total page 426 pages. Available in PDF, EPUB and Kindle. Book excerpt: Divided into nine parts, Leisure Marketing: a global perspective guides the reader through leisure and marketing concepts, the marketing mix, key issues in different sectors, topical issues (such as globalisation, marketing research and ethics, for example branding and environmental issues), and the future of leisure marketing. A section of the book is devoted entirely to international case studies, which illustrate and highlight key themes and issues raised throughout in order to facilitate learning. Example of international cases used are: Disneyland Resort, Paris: The Marketing Mix Manchester United Football Club: Marketing the Brand The Growth of the Online Retail Travel Market Hilton Head Island, USA: The Leisure Island for Golf and Leisure Shopping Health, Leisure and Tourism Marketing including Spa Hotels, Health Clubs and lake Resorts. This book combines real world experience with a solid theoretical framework. It is essential reading for anyone studying, teaching or working in marketing in the leisure industry.
Download or read book The 1998 Entertainment and Leisure Market Research Handbook written by Richard K. Miller & Associates and published by . This book was released on 1998 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Recreation and Entertainment Industries written by Norman F. Clarke and published by Jefferson, N.C. : McFarland. This book was released on 1990 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The 2001 Entertainment and Leisure Market Research Handbook written by Terri C. Walker and published by . This book was released on 2001-06-01 with total page 500 pages. Available in PDF, EPUB and Kindle. Book excerpt:
