Download or read book Enhancing Customer Engagement Through Location Based Marketing written by Amandeep Singh and published by . This book was released on 2023 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Proponents applaud location-based advertising as a way to bridge the gap between online and physical customer experiences and promote impulse purchases. Skeptics question whether location-based marketing (LBM) will cause consumer burn-out and violate consumer privacy if the data that is gathered through LBM is not used, shared, protected, and stored properly. Companies engaging in LBM should take measures to ensure customer privacy through stringent opt-in policies and security safeguards. Enhancing Customer Engagement Through Location-Based Marketing presents the main techniques of geo-marketing, introduces the idea of a "geo-marketing mix," and develops the mobile marketing concept based on geolocation techniques. Covering key topics such as data management, augmented location, and mobile targeting, this premier reference source is ideal for business owners, entrepreneurs, managers, marketers, policymakers, researchers, academicians, practitioners, scholars, instructors, and students.

Download or read book Enhancing Customer Engagement Through Location Based Marketing written by Singh, Amandeep and published by IGI Global. This book was released on 2023-03-07 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: Proponents applaud location-based advertising as a way to bridge the gap between online and physical customer experiences and promote impulse purchases. Skeptics question whether location-based marketing (LBM) will cause consumer burn-out and violate consumer privacy if the data that is gathered through LBM is not used, shared, protected, and stored properly. Companies engaging in LBM should take measures to ensure customer privacy through stringent opt-in policies and security safeguards. Enhancing Customer Engagement Through Location-Based Marketing presents the main techniques of geo-marketing, introduces the idea of a "geo-marketing mix,” and develops the mobile marketing concept based on geolocation techniques. Covering key topics such as data management, augmented location, and mobile targeting, this premier reference source is ideal for business owners, entrepreneurs, managers, marketers, policymakers, researchers, academicians, practitioners, scholars, instructors, and students.

Download or read book Location Based Marketing For Dummies written by Aaron Strout and published by John Wiley & Sons. This book was released on 2011-08-10 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn to create a two-way dialog with customers with location-based services and smartphones Location-based services (LBS) have started to gain popularity in the marketplace with more and more businesses starting to incorporate LBS into their marketing mix. This book is a necessary resource for anyone eager to create a two-way dialog with their customers in order to establish customer loyalty programs, drive promotions, or encourage new visitors. You'll learn how to successfully build, launch, and measure a location-based marketing program and figure out which location-based services are right for your business. Packed with resources that share additional information, this helpful guide walks you through the tools and techniques needed to measure all the data that results from a successful location-based marketing program. Serves as an ideal introduction to location-based marketing and gets you started building a location-based marketing program Helps you figure out which location-based service (LBS) is right for your business and then integrate LBS with your social graph Details ways to create compelling offers, using location-based marketing as a customer loyalty program, and set performance goals and benchmarks Explains how to use tools to measure your campaign, analyze results, and determine your business's success Includes examples of companies that are successfully using location-based marketing to demonstrate techniques and concepts featured in the book No matter your location, location-based services can benefit your business and this For Dummies book shows you how!

Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Download or read book Cultural Marketing and Metaverse for Consumer Engagement written by Singh, Amandeep and published by IGI Global. This book was released on 2023-04-07 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: People have cultural boundaries. Their thinking and decisions are affected by their cultural values and norms. Marketers implant cultural values and standards in advertisements where consumers can relate to the characters in the advertisements. To design a cultural marketing advertisement, it is critical to pay attention to what is going on in the culture and anticipate what issues will hold in the future. Cultural Marketing and Metaverse for Consumer Engagement highlights the importance of cultural marketing, discusses how consumer beliefs are built and affected by cultural marketing, and considers how culture acts as a base for the marketing ecosystem. Covering key topics such as the digital era, religion marketing, and consumer behavior, this premier reference source is ideal for marketers, business owners, managers, researchers, scholars, academicians, practitioners, instructors, and students.

Download or read book Leveraging ChatGPT and Artificial Intelligence for Effective Customer Engagement written by Bansal, Rohit and published by IGI Global. This book was released on 2024-01-24 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: Academic scholars find themselves confronted with a formidable challenge: staying abreast of the ever-evolving landscape of Artificial Intelligence(AI). The intricate interplay between AI and its profound impact on various facets of society, including customer engagement, remains an enigma for many. This knowledge gap not only hampers their ability to contribute meaningfully to their fields but also leaves them trailing behind the dynamic developments taking place in industries worldwide. As AI continues to reshape the business environment, it becomes imperative for academia to bridge this chasm between theory and practice. Leveraging ChatGPT and Artificial Intelligence for Effective Customer Engagement is an effective solution to the pressing problem at hand. With meticulous clarity, it unravels the complexities of ChatGPT, an innovative AI technology, and its revolutionary potential in the realm of customer engagement. It offers a lifeline to academic scholars seeking to navigate the uncharted territory of AI, providing them with an in-depth understanding of how ChatGPT can reshape customer interactions.

Download or read book Business Drivers in Promoting Digital Detoxification written by Grima, Simon and published by IGI Global. This book was released on 2024-01-10 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: The rapid progression of the digital age has brought both benefits and drawbacks. While the convenience of constant connectivity and digital devices is undeniable, the increasing screen time poses health and well-being challenges. With a significant portion of the global population now regularly using the internet, concerns about issues like digital addiction, shorter attention spans, and lifestyle diseases have become urgent matters. Addressing these challenges and charting a sustainable path forward is imperative. Business Drivers in Promoting Digital Detoxification delves into contemporary initiatives across various industries that advocate for digital detox. This book showcases opportunities within this transformative trend, spanning from health and tourism to unexpected sectors. It not only highlights the necessity of digital detox for health but also reveals its potential as a gateway to innovative business ventures. Catering to academics, researchers, students, and professionals, this book serves as a guiding beacon in the complexities of the digital era. It not only clarifies the motivations behind the digital detox movement but also explores its implications. More than just insights, this book offers a roadmap to shape a healthier and sustainable future in our digitally connected world. Engage in this pivotal conversation, explore its pages, and gain the knowledge to drive meaningful change for yourself, your organization, and society as a whole.

Download or read book Customer Engagement Marketing written by Robert W. Palmatier and published by Springer. This book was released on 2017-08-29 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders. It identifies cutting-edge metrics for capturing and measuring customer engagement and highlights best practices in implementing customer engagement marketing strategies. Responding to the rapidly changing business landscape where consumers are more connected, accessible, and informed than ever before, many firms are investing in customer engagement marketing. The book will appeal to academics, practitioners, consultants, and managers looking to improve customer engagement.

Download or read book Utilizing AI and Smart Technology to Improve Sustainability in Entrepreneurship written by Hossain, Syed Far Abid and published by IGI Global. This book was released on 2024-03-18 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: Businesses must confront a pressing challenge—how to navigate the turbulent seas of market dynamics and technological advancements. As traditional business models face obsolescence in the wake of relentless innovation, enterprises failing to quickly to harness the power of advanced technologies risk fading into obscurity. This predicament sets the stage for a critical exploration of the profound impact of artificial intelligence (AI) and smart technology on the sustainability of entrepreneurial ventures. Without a strategic embrace of these innovations, businesses find themselves adrift, struggling to cope with the demands of a rapidly evolving market. Utilizing AI and Smart Technology to Improve Sustainability in Entrepreneurship serves as a guide for entrepreneurs seeking to thrive in this era of unprecedented change. Readers begin with a deep dive into the challenges faced by contemporary businesses. This book meticulously dissects these challenges and provides guidance for those ready to chart a course toward sustainable success by leveraging the transformative and compelling aptitudes of AI. The proposed solution of the integration of AI and smart technologies into the business landscape is one of great promise.

Download or read book Global Agricultural and Food Marketing in a Global Context Advancing Policy Management and Innovation written by Maiwashe-Tagwi, Aluwani and published by IGI Global. This book was released on 2023-03-20 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over 70% of food production is in the hands of farmers; however, numerous studies have shown that smallholder farmers do not have access to markets. The reasons for this failure have been attributed to a lack of financial resources and infrastructure. To date, no one has questioned the role that graduates, academics, agricultural economists, and agricultural extension officials play in the plight of market access. Global Agricultural and Food Marketing in a Global Context: Advancing Policy, Management, and Innovation discusses key aspects of the agricultural marketing context including the policy environment, the available local markets and how they operate, the conditions and requirements for international trade, the logistic system operations, and the technology developments in marketing. Covering topics such as produce, food production, and digital marketing, this reference work is ideal for farmers, government officials, policymakers, researchers, scholars, academicians, practitioners, educators, and students.

Download or read book Sustainable Investments in Green Finance written by Taneja, Sanjay and published by IGI Global. This book was released on 2023-11-14 with total page 397 pages. Available in PDF, EPUB and Kindle. Book excerpt: Never has the world been so heavily marked by the escalating challenges of climate change, dwindling natural resources, and escalating environmental crises. Finding viable solutions has become increasingly imperative as a result of these challenges. The daunting issue at hand is the dire need for financing sustainable initiatives that can effectively combat these global challenges. This financial gap often poses a significant roadblock, hindering progress towards a more environmentally conscious and sustainable future. Sustainable Investments in Green Finance serves as a resource to examine this issue and provide solutions. This meticulously researched book offers real-world case studies that not only highlight the gravity of these challenges but also present tangible solutions. Readers will explore a myriad of sustainable finance mechanisms, collaborative stakeholder efforts, and visionary project objectives that have successfully navigated these obstacles. The book also delves into topics such as the renewable energy revolution, sustainable infrastructure transformations, green bonds, climate finance, nature-based solutions, circular economy innovations, and socially responsible investing.

Download or read book Digital Marketing and Consumer Engagement Concepts Methodologies Tools and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2018-01-05 with total page 1723 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies must utilize current digital tools to create a strong online presence. Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications is an innovative reference source for the latest academic material on emerging technologies, techniques, strategies, and theories in the promotion of brands through forms of digital media. Highlighting a range of topics, such as mobile commerce, brand communication, and social media, this multi-volume book is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.

Download or read book Algorithmic Approaches to Financial Technology Forecasting Trading and Optimization written by Singh, Amandeep and published by IGI Global. This book was released on 2023-12-29 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today, algorithms steer and inform more than 75% of modern trades. These mathematical constructs play an intricate role in automating processes, predicting market trends, optimizing portfolios, and fortifying decision-making in the financial domain. In an era where algorithms underpin the very foundation of financial services, it is imperative to hold a deep understanding of the intricate web of computational finance. Algorithmic Approaches to Financial Technology: Forecasting, Trading, and Optimization takes a comprehensive approach, spotlighting the fusion of artificial intelligence(AI) and algorithms in financial operations. The chapters explore the expansive landscape of algorithmic applications, from scrutinizing market trends to managing risks. The emphasis extends to AI-driven personnel selection, implementing trusted financial services, crafting recommendation systems for financial platforms, and critical fraud detection. This book serves as a vital resource for researchers, students, and practitioners. Its core strength lies in discussing AI-based algorithms as a catalyst for evolving market trends. It provides algorithmic solutions for stock markets, portfolio optimization, and robust financial fraud detection mechanisms.

Download or read book Digital Technologies Ethics and Decentralization in the Digital Era written by Verma, Balraj and published by IGI Global. This book was released on 2024-02-08 with total page 383 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital disintermediation, or the elimination of “middle-men” in a traditional market setting, has had profound effects on global economies. The rise of peer-to-peer networks and decentralized marketplaces has also led to some market destabilization, and the discussion on data sovereignty and privacy challenges raises concerns surrounding business in the digital age. Digital Technologies, Ethics, and Decentralization in the Digital Era is a research-based book which boldly tackles a myriad of ethical dilemmas, including bias, privacy, and inclusivity, and advocates for a future where digital access is fair and equitable. Academic scholars and industry professionals will embark on an enlightening journey through the digital revolution's transformative power. This book delves into the very core of digital technologies, shedding light on their role as catalysts for decentralization and de-globalization. Readers will gain invaluable insights into how these technologies disrupt established systems, paving the way for innovative alternatives. The exploration of blockchain and decentralized finance shines a light on how individuals and communities can harness technology to empower themselves, reshaping the dynamics of power in an increasingly interconnected world.

Download or read book Utilizing Smart Technology and AI in Hybrid Tourism and Hospitality written by Kumar, Sanjeev and published by IGI Global. This book was released on 2024-03-06 with total page 389 pages. Available in PDF, EPUB and Kindle. Book excerpt: In an era where technology and hospitality converge, the models of travel and lodging are undergoing a transformative shift known as hybrid hospitality. As modern travelers' expectations evolve and digital transformation becomes a cornerstone across industries, the infusion of technology into hospitality is not merely an option but an imperative. A comprehensive resource is needed to explore the compelling forces driving the demand for enhanced technological capabilities within hybrid hospitality, specifically focusing on artificial intelligence (AI). Utilizing Smart Technology and AI in Hybrid Tourism and Hospitality delves into various themes integral to this investigation, from delivering personalized experiences to ensuring productivity and security in global hospitality. It directs attention to the infinite business opportunities unfolding worldwide and technology's profound impact on the tourism sector. Embark on a journey through the pages of this comprehensive guide to understand why the seamless integration of technology is preferable and an essential foundation for elevating guest satisfaction and reshaping the global hospitality.

Download or read book Robo Advisors in Management written by Gupta, Swati and published by IGI Global. This book was released on 2024-04-22 with total page 426 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the ever-evolving landscape of management, the introduction of robo-advisors has introduced challenges and opportunities that require careful examination. Organizations grapple with the profound impact of these automated systems on decision-making processes, resource allocation, and strategic planning. The need for a comprehensive understanding of how robo-advisors integrate into various management functions and sectors has become paramount. Decision-makers, researchers, and students seeking clarity in this transformative period are faced with a shortage of literature that bridges theoretical insights with practical applications. Robo-Advisors in Management stand out as a pioneering solution to this crucial gap in the existing body of knowledge. This book does not merely explore the challenges presented by robo-advisors; it delves into the heart of these challenges and navigates the diverse applications of these technologies in sectors ranging from wealth management to healthcare and real estate. By seamlessly blending theoretical foundations with real-world scenarios, the book equips both professionals and academics with the tools needed to comprehend and harness the potential of robo-advisors. It is an invaluable resource for decision-makers looking to optimize their strategies, researchers seeking in-depth insights, and students aspiring to navigate the intersection of management and fintech.

Download or read book PROCEEDINGS OF NATIONAL SEMINAR ON MULTIDISCIPLINARY RESEARCH AND PRACTICE VOLUME 1 written by Dr. M. Kanika Priya and published by JEC PUBLICATION. This book was released on with total page 1217 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Conference Proceedings of the National Seminar entitled “Multidisciplinary Research and Practice” compiled by Dr. M. Kanika Priya records various research papers written by eminent scholars, professors and students. The articles range from English literature to Tamil literature, Arts, Humanities, Social Science, Education, Performing Arts, Information and Communication Technology, Engineering, Technology and Science, Medicine and Pharmaceutical Research, Economics, Sociology, Philosophy, Business, Management, Commerce and Accounting, Teacher Education, Higher Education, Primary and Secondary Education, Law, Science (Mathematics, Physics, Chemistry, Zoology, Botany), Agriculture and Computer Science. Researchers and faculty members from various disciplines have contributed their research papers. This book contains articles in Three languages, namely: English, Tamil and Hindi. As a editor Dr. M. Kanika Priya has taken up the tedious job of checking the validity and correctness of the research work in bringing out this conference proceedings in a beautiful manner. In its present shape and size, this anthology will, hopefully, find a place on the library shelves and enlighten the academics all round the world.