Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Download or read book Handbook of Research on Narrative Advertising written by Yilmaz, Recep and published by IGI Global. This book was released on 2019-06-28 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt: Narration can be conceptualized as conveying two or more events (or an event with a situation) that are logically interrelated and take place over time and have a consistent topic. The concept includes every storytelling text. The advertisement is one of the text types that includes a story, and the phenomenon conceptualized as advertising narration has gained new dimensions with the widespread use of digital media. The Handbook of Research on Narrative Advertising is an essential reference source that investigates fundamental marketing concepts and addresses the new dimensions of advertising with the universal use of digital media. Featuring research on topics such as branding, mobile marketing, and consumer engagement, business professionals, copywriters, students, and practitioners will find this text useful in furthering their research exposure to evolutionary techniques in advertising.

Download or read book Proceedings of the 3rd International Conference on Reinventing Business Practices Start Ups and Sustainability ICRBSS 2023 written by Meena Rani Nimmagadda and published by Springer Nature. This book was released on 2024 with total page 1000 pages. Available in PDF, EPUB and Kindle. Book excerpt: Zusammenfassung: This is an open access book. About the ICRBSS-2023 International Conference on Reinventing Business Practices, Start-ups, and Sustainability-Responsible Consumption and Production- ICRBSS 2023 brings together scholars, researchers, educators, and professionals from around the world to discuss the latest trends, challenges, and opportunities in the spheres of businesses, regulatory environment, consumer groups, advocacy agencies and the environment at large. The sub-theme of the conference this year- Responsible Consumption and Production is the 12th goal of the UN Sustainable Development Goals. The conference provides a platform for industry experts, policymakers, and the academic fraternity to share their experiences and insights. The sessions are designed to promote interaction among participants through keynote speaker sessions, panel discussions, presentations, and the like

Download or read book Global Advertising Practice in a Borderless World written by Robert Crawford and published by Taylor & Francis. This book was released on 2017-07-14 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cultural and regional differences in creating and managing advertising require unique responses to a dynamic, rapidly globalising business environment. To be global in advertising is no longer to be homogenised or standardised, it is to be at the leading edge of social and cultural trends that are changing the world as we know it. Global Advertising Practice in a Borderless World covers a wide range of adaptive advertising practices, from major and emerging markets, in mainstream and digital advertising. It focuses on understanding how the globalisation of advertising works in practice, explored in three sections: globalising advertising in a media and communications context; advertising in a global world; and global advertising in a digital world. Covering past, present and potential futures, through an impressive ensemble of global advertising practitioners and academics, the book combines academic rigour with practical insights to provide a comprehensive analysis of the changing dynamics between advertising and globalisation. It will be of great interest to researchers, educators and advanced students in advertising, global branding, international marketing, international business media, communication and cultural studies.

Download or read book Marine Observations and Society Pathways to Improve Public Engagement and the Science Policy Nexus written by Tymon Zielinski and published by Frontiers Media SA. This book was released on 2022-01-04 with total page 118 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Media and Globalization written by Terhi Rantanen and published by SAGE. This book was released on 2005 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this provocative book Terhi Rantanen challenges conventional ways of thinking about globalization and shows how it cannot be understood without studying the role of the media. Rantanen begins with an accessible overview of globalization and the pivotal role of the media.

Download or read book Impacts of Online Advertising on Business Performance written by Semerádová, Tereza and published by IGI Global. This book was released on 2019-11-22 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creating a brand´s image to ultimately sell promoted products has made digital advertising a key instrument for reaching marketing and business goals for many companies. In order to expand fan bases, promote company culture, and engage in communication with current customers, business professionals have made monitoring the impact of their advertisements a fundamental priority. Impacts of Online Advertising on Business Performance is a collection of innovative research that merges the theoretical background presented in the scientific research with the practical experience and real-life data originating from real advertising campaigns and website traffic. While highlighting topics including data analytics, digital advertising, and consumer behavior, this book is ideally designed for managers, marketers, advertisers, business administrations, researchers, industry professionals, investors, academicians, and students concerned with the management of online marketing activities.

Download or read book Global Challenges Local Impacts Rethinking Governance Sustainability and Consumption in Light of Climate Change written by and published by Frontiers Media SA. This book was released on 2024-01-31 with total page 141 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Roles of Sleep Disruption and Circadian Rhythm Alterations on Neurodegeneration and Alzheimer s Disease written by Marilyn J. Duncan and published by Frontiers Media SA. This book was released on 2021-10-22 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Global Content Marketing How to Create Great Content Reach More Customers and Build a Worldwide Marketing Strategy that Works written by Pam Didner and published by McGraw Hill Professional. This book was released on 2014-12-19 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Engage Customers Around the World with Cross-Regional Content Marketing Technology has virtually erased national borders, forever transforming the way we reach and engage customers, as well as the way we search for and consume content. Global Content Marketing takes you step-by-step through the process of creating and refining your strategies to meet this new reality. LEARN HOW TO: Create content that engages people--regardless of their country and culture Identify key actions and strategies to apply to your projects Connect "dots" that others don't see and connect them in ways you never thought of before "Content marketing across geographies is a diff erent animal. In this smart, practical, and authoritative book, Pam Didner has tamed this animal for all of us." -- DOUG KESSLER, Creative Director, Velocity "A valuable guide to developing and distributing your global content effectively." -- NANCY BHAGAT, former VP, Global Marketing Strategy, Intel, and current Divisional CMO, TE Connectivity "This book is the blueprint for engineering a modern scalable content marketing operation." -- PAWAN DESHPANDE, CEO, Curata “Finally the book that explores all critical aspects of global content marketing! Whether you are a small business or a Fortune 500 company, it is essential to understand the 4P’s developed by Pam Didner. Read it and take your content strategy to the whole new level." -- EKATERINA WALTER, author of Think Like Zuck and coauthor of The Power of Visual Storytelling

Download or read book Study Guide to Marketing Communications written by and published by Cybellium . This book was released on 2024-10-26 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designed for professionals, students, and enthusiasts alike, our comprehensive books empower you to stay ahead in a rapidly evolving digital world. * Expert Insights: Our books provide deep, actionable insights that bridge the gap between theory and practical application. * Up-to-Date Content: Stay current with the latest advancements, trends, and best practices in IT, Al, Cybersecurity, Business, Economics and Science. Each guide is regularly updated to reflect the newest developments and challenges. * Comprehensive Coverage: Whether you're a beginner or an advanced learner, Cybellium books cover a wide range of topics, from foundational principles to specialized knowledge, tailored to your level of expertise. Become part of a global network of learners and professionals who trust Cybellium to guide their educational journey. www.cybellium.com

Download or read book Study Guide to Marketing Campaigns written by and published by Cybellium . This book was released on 2024-10-26 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designed for professionals, students, and enthusiasts alike, our comprehensive books empower you to stay ahead in a rapidly evolving digital world. * Expert Insights: Our books provide deep, actionable insights that bridge the gap between theory and practical application. * Up-to-Date Content: Stay current with the latest advancements, trends, and best practices in IT, Al, Cybersecurity, Business, Economics and Science. Each guide is regularly updated to reflect the newest developments and challenges. * Comprehensive Coverage: Whether you're a beginner or an advanced learner, Cybellium books cover a wide range of topics, from foundational principles to specialized knowledge, tailored to your level of expertise. Become part of a global network of learners and professionals who trust Cybellium to guide their educational journey. www.cybellium.com

Download or read book Export Product Quality Renewable Energy and Sustainable Production written by Umer Shahzad and published by Frontiers Media SA. This book was released on 2023-09-12 with total page 518 pages. Available in PDF, EPUB and Kindle. Book excerpt: Economic development has long been acknowledged for its beneficial effects on human well-being. In the context of economic globalization and vertical specialization, increasing the quality of export products is more critical and necessary to export success and sustainable development. The product's quality is inextricably linked to its manufacture and production, which need various types of energy and raw materials. Meanwhile, the adoption of more environmentally friendly and cleaner energy sources contributes to the achievement of sustainable production. Therefore, product quality may provide a new perspective from which to investigate the systematic relationship between greener and renewable energy sources, sustainable production and environmental regulations, as well as the nature of export competitiveness. Generally, export product quality has referred to the quality of manufactured products within the product lines. Quality refers to the relative price of a country's varieties within their respective product lines. Product sophistication assesses the composition of the aggregate exports. Different varieties of same product as per quality level are being produced by several developing and emerging economies. Within any given product line, quality converges both conditionally and unconditionally to the world's benchmark; increases in institutional quality and human capital are associated with faster quality upgrading. In turn, faster growth in quality is associated with more rapid output growth.

Download or read book Adapting to Climate Change written by Joel B. Smith and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 479 pages. Available in PDF, EPUB and Kindle. Book excerpt: Global climate change is one of the most important environmental issues facing the world today. The United Nations Framework Convention on Climate Change (FCCC) acknowledges the potential for global climate change to have major effects on the world economy. The work of the Intergovernmental Panel on Cli mate Change (lPCC) is focused on evaluating the scientific data on climate change and analyzing the potential responses to it. One of the primary issues in the global climate change debate is how to adapt to any change that might occur. The process ofidentifying adaptation measures and evaluating their effectiveness is the focus of this book. In dealing with climate change adaptation, the sequence of events in conduct ing these types of analyses can be generalized as follows: • Develop scenarios for the possible range of climate change, • Assess the vulnerability of various sectors of the national economy and infrastructure to climate change, and • Identify and evaluate measures in each sector to adapt to the climate change It is this third step that is the subject of this book. In presenting this material, Chapter 1 gives an overview of the concept of climate change adaptation and the general principles guiding the conduct of analyses in this area. Chapters 2-7 give the results of evaluating climate change adaptation options in the agriculture, water resources, coastal resources, forest and ecosystems, fisheries, and human settlements sectors.

Download or read book International Marketing in a Globalized World An Analysis of Italian Consumer Preferences written by Francesca Bradaschia and published by GRIN Verlag. This book was released on 2021-05-18 with total page 66 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bachelor Thesis from the year 2021 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, , language: English, abstract: During the last decades, globalization has altered world economies, societies, and cultures, and thus created a new dynamic reality. Today, companies and managers are continuously faced with the standardization versus localization controversy, and even though numerous studies and theories have been published, including Theodore Levitt's renowned "The Globalization of Markets", to date, no solution has been reached. Therefore, the purpose of this study is to determine the influence of Italy's representation in marketing campaigns and thus provide a framework for managers and marketers of international as well as Italian companies who wish to market and advertise their goods and services in Italy successfully. Following the analysis of existing literature, to test the hypotheses that the greater the representation of the Italian culture and values, the higher the purchase likeliness and positive feelings associated with a campaign, an online-based survey was employed. Subsequently, the collected responses were analyzed utilizing the Wilcoxon Signed Ranked Test and the Kruskal-Wallis Statistical Test. The tested hypotheses were statistically significant, and an increase in both purchase likeliness, as well as positive feelings, was registered in marketing campaigns portraying the Italian culture. The results suggest that marketers and firms that decide to represent the Italian culture in their marketing campaigns and advertising and hence implement a localization strategy are more likely to increase advertisement appreciation along with sales. Though, having Covid-19 altered world balances, it is recommended to repeat the analysis at a distance of one year. Also, further research is essential in order to evaluate the impact of price on Italians' buying behavior, as it was not incorporated in the conducted study.

Download or read book Managing Festivals for Destination Marketing and Branding written by Kulshreshtha, Sharad Kumar and published by IGI Global. This book was released on 2023-04-11 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt: Festivals across the world represent the joy, recreation, and traditions of their different societies and cultures. There is a plethora of reasons to commemorate and organize such events. Every festival has its own distinct personality, charms, appeal, and experiences that are closely linked to culture, customs, issues, core values, and more. All of these factors combine to create a one-of-a-kind selling offer for specific destinations. Festival attractions can serve to popularize and strengthen the tourist economy, as well as to promote employment, entrepreneurship, and tourism destination branding for the location. Managing Festivals for Destination Marketing and Branding addresses the most current and promising parts of tourism-centric festivals, which are held in numerous tourist areas throughout the world. It links tourism festivals around the world as a catalyst for destination marketing and identity. Covering topics such as destination brand equity, social media networks, and motivations and expectations of tourists, this premier reference work is a dynamic resource for business executives and leaders, brand managers, event managers, festival managers, government officials, students and educators of higher education, librarians, researchers, and academicians.

Download or read book Promoting Biodiversity in Food Systems written by Irana W. Hawkins and published by CRC Press. This book was released on 2018-10-25 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: Biodiversity of the food system is crucial for food production and loss of biodiversity is a pressing issue. This book focuses on biodiversity’s crucial role in food systems, health and well-being, and fate of the natural environment. It provides practical recommendations on how proper food systems can sustain a healthier planet and protect biodiversity. Sections provide a comprehensive understanding of the urgent need for promoting biodiversity-promoting food systems that help maintain planetary boundaries that are at risk; mimic the natural processes of highly integrated ecosystems; and improve human/planetary health while providing a wholesome and sufficient food supply.