Download or read book Brand Meet Story written by Heather Pemberton Levy and published by Routledge. This book was released on 2016-10-04 with total page 85 pages. Available in PDF, EPUB and Kindle. Book excerpt: Think of the last great article you read or the last great speech you heard. Chances are, if you remember one key message, you also remember one compelling story. That's because the best content starts with a story. When it comes to marketing, the best business content starts with a story the audience cares about, not the brand's message about what it wants to sell them. In Brand, Meet Story, Heather Pemberton Levy describes the Story Comes First method, a practical approach that combines techniques from journalism and fiction writing to help brands tell stories that put the readers' interests first. Whereas most brand marketers create content to sell their product, service or technology, the Story Comes First method turns this approach on its head to create content with the "human moments" that truly engage an audience. Filled with examples from Levy's experience creating content marketing programs, trade books, and hundreds of articles for a variety of B2B and B2C brands, the book shows readers a step-by-step approach to create content designed to deliver business results. Brand, Meet Story explains the key ways to uncover what your audience cares about and how to turn brand messaging into stories that matter. Levy inspires readers to develop a compelling voice that will carry the brand tone and values across all channels, and helps them turn their ideas into engaging, story-driven content their audiences will read, love, and share.

Download or read book Engaging the Past written by Alison Landsberg and published by Columbia University Press. This book was released on 2015-06-02 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reading films, television dramas, reality shows, and virtual exhibits, among other popular texts, Engaging the Past examines the making and meaning of history for everyday viewers. Contemporary media can encourage complex interactions with the past that have far-reaching consequences for history and politics. Viewers experience these representations personally, cognitively, and bodily, but, as this book reveals, not just by identifying with the characters portrayed. Some of the works considered in this volume include the films Hotel Rwanda (2004), Good Night and Good Luck (2005), and Milk (2008); the television dramas Deadwood, Mad Men, and Rome; the reality shows Frontier House, Colonial House, and Texas Ranch House; and The Secret Annex Online, accessed through the Anne Frank House website, and the Kristallnacht exhibit, accessed through the Unites States Holocaust Museum website. These mass cultural texts cultivate what Alison Landsberg calls an "affective engagement" with the past, tying the viewer to an event or person and fostering a sense of intimacy that does more than transport the viewer back in time. Affect, she suggests, can also work to disorient the viewer, forcibly pushing him or her out of the narrative and back into his or her own body. By analyzing these specific popular history formats, Landsberg shows the unique way they provoke historical thinking and produce historical knowledge, prompting a reconsideration of what constitutes history and an understanding of how history works in the contemporary mediated public sphere.

Download or read book Digital Marketing Content Creation Engaging Your Target Audience written by John Lewis and published by Boost Template LLC. This book was released on 2023-09-16 with total page 121 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unleash the Digital Marketing Revolution! Are you ready to revolutionize your digital marketing game? Dive into the world of digital marketing and discover the strategies, tactics, and techniques that will take your business to the next level. With 5.18 billion internet users and 4.8 billion social media users worldwide, the digital landscape offers unprecedented opportunities to connect with your target audience. But success requires more than just a flashy website. It demands a clear path and a focus on what truly matters. In this book, you'll explore the role of content in digital marketing – the lifeblood that fuels interactions between businesses and their audience. Learn how to create compelling content that engages, educates, and entertains, transcending traditional advertising boundaries to build genuine connections and trust. Discover the power of compelling content in driving engagement and conversions. Captivate attention, create emotional connections, encourage interaction, and provide real value to your audience. By showcasing your expertise, integrating persuasive calls to action, and amplifying your reach through organic sharing, you'll unlock the full potential of your digital marketing efforts. Don't miss out on the digital marketing revolution. Invest your time and resources in crafting high-quality, unique, and valuable content that resonates with your audience. Get ready to engage, captivate, and convert with compelling content. It's time to make a lasting impact in the digital world.

Download or read book Reel Spirituality Engaging Culture written by Robert K. Johnston and published by Baker Academic. This book was released on 2006-12-01 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Increasingly, thinking Christians are examining the influential role that movies play in our cultural dialogue. Reel Spirituality successfully heightens readers' sensitivity to the theological truths and statements about the human condition expressed through modern cinema. This second edition cites 200 new movies and encourages readers to ponder movie themes that permeate our culture as well as motion pictures that have demonstrated power to shape our perceptions of everything from relationships and careers to good and evil. Reel Spirituality is the perfect catalyst for dialogue and discipleship among moviegoers, church-based study groups, and religious film and arts groups. The second edition cites an additional 200 movies and includes new film photos.

Download or read book Building Strong Brands and Engaging Customers With Sound written by Jaskari, Minna-Maarit and published by IGI Global. This book was released on 2024-03-25 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt: In brand communication, from the nostalgic hum of radio jingles to the digital symphony of streaming platforms, the role of sound in shaping brand identity has emerged as a captivating field of study. How does the strategic integration of sounds and music contribute to constructing robust brand identities and deepening customer engagement across diverse industries and cultural contexts? Building Strong Brands and Engaging Customers With Sound traverses the diverse realms of sonic branding, examining its multifaceted applications and impact on consumer engagement. The book opens a sonic gateway into the historical evolution of sounds in branding, uncovering the roots of sonic branding and its evolution alongside technological advancements. From linguistics and verbal sound symbolism to the semiotics of sounds, the foundational chapters provide a comprehensive understanding of the multidimensionality of sound, offering a synthesis of different disciplinary approaches to sonic branding. The book explores the sonic brand identity. Chapters illuminate the nuanced process of aligning sounds with brand personality, examining the intricate dance between music and brand experience. From crafting sonic logos to curating brand soundtracks, the book offers insights into the strategic deployment of sound across various touchpoints in the customer journey, including products and packaging. This book also explores consumer perception and response by unraveling the psychological impact of music on consumers. Extensive exploration of cognitive, affective, and behavioral responses to sonic branding, coupled with insights into consumer attitudes and preferences, provides a rich tapestry of understanding. The book also examines the role of sound in enhancing consumer well-being.

Download or read book Handbook of Research on Transforming Teachers Online Pedagogical Reasoning for Engaging K 12 Students in Virtual Learning written by Niess, Margaret L. and published by IGI Global. This book was released on 2021-06-25 with total page 664 pages. Available in PDF, EPUB and Kindle. Book excerpt: The COVID-19 pandemic drastically transformed the classroom by keeping students and teachers apart for the sake of safety. As schools emptied, remote learning rapidly expanded through online services and video chatrooms. Unfortunately, this disrupted many students and teachers who were not accustomed to remote classrooms. This challenge has forced K-12 teachers to think differently about teaching. Unexpectedly and with little time to prepare, they have been confronted with redesigning their curriculum and instruction from face-to-face to online virtual classrooms to protect students from the COVID-19 virus while ensuring that these new online initiatives remain sustainable and useful in the post-pandemic world. As teachers learn to take advantage of the affordances and strengths of the multiple technologies available for virtual classroom instruction, their instruction both in online and face-to-face will impact what and how students learn in the 21st century. The Handbook of Research on Transforming Teachers’ Online Pedagogical Reasoning for Engaging K-12 Students in Virtual Learning examines the best practices and pedagogical reasoning for designing online strategies that work for K-12 virtual learning. The initial section provides foundational pedagogical ideas for constructing engaging virtual learning environments that leverage the unique strengths and opportunities while avoiding the weaknesses and threats of the online world. The following chapters present instructional strategies for multiple grade levels and content areas: best practices that work, clearly describing why they work, and the teachers’ pedagogical reasoning that supports online implementations. The chapters provide ways to think about teaching in virtual environments that can be used to guide instructional strategy choices and recognizes the fundamental differences between face-to-face and virtual environments as an essential design component. Covering such topics as K-12 classrooms, pedagogical reasoning, and virtual learning, this text is perfect for professors, teachers, students, educational designers and developers, instructional technology faculty, distance learning faculty, and researchers interested in the subject.

Download or read book Engaging Audience written by M. Elizabeth Weiser and published by National Council of Teachers of English (Ncte). This book was released on 2009 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection of essays about audience awareness from professionals in the English, public relations, and writing fields is based on the latest work of scholars Lisa Ede and Andrea Lunsford. This collection builds upon Lisa Ede and Andrea Lunsford's groundbreaking work to examine the rhetorical concept of audience as it relates to twenty-first century teaching and learning. Editors M. Elizabeth Weiser, Brian M. Fehler, and Angela M. González bring together compositionists from the departments of English, communications, public relations, and writing to offer insights that serve as a guide for incorporating audience awareness into the contemporary classroom. Contributors engage in a dialogue with Ede and Lunsford's previously published essays "Audience Addressed/Audience Invoked: The Role of Audience in Composition Theory and Pedagogy" and "Representing Audience: 'Successful' Discourse and Disciplinary Critique," as well as their new essay, "Among the Audience: On Audience in an Age of New Literacies," written especially for this collection. Through these engagements, contributors offer insights on audience from divergent perspectives-composition pedagogy, new media studies, service learning and professional writing, diversity, and rhetorical and literary theory-that establish a third category in the addressed/invoked binary, an "audience updated" that takes various professional and cultural forms but is most evidently "audience interacting."

Download or read book Engaging Consumers through Branded Entertainment and Convergent Media written by Parreno, Jose Marti and published by IGI Global. This book was released on 2015-04-30 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: Branded entertainment is gaining popularity within marketing communications strategies. Blurring the lines between advertisements and editorial content, branded marketing provides advertisers and consumers with highly engaging media content that benefits them both. Engaging Consumers through Branded Entertainment and Convergent Media provides an interdisciplinary approach to connecting with the consumer through branding strategies in the entertainment and media fields. Featuring information regarding emergent research and techniques, this publication is a critical reference source for academics, university teachers, researchers and post-graduate students, as well as universities, advertising agencies, marketing directors, brand managers, and professionals interested in the usage and benefits of branded entertainment.

Download or read book Engaging the Ottoman Empire written by Daniel O'Quinn and published by University of Pennsylvania Press. This book was released on 2018-11-30 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: Daniel O'Quinn investigates the complex interpersonal, political, and aesthetic relationships between Europeans and Ottomans in the long eighteenth century. Bookmarking his analysis with the conflict leading to the 1699 Treaty of Karlowitz on one end and the 1815 bid for Greek independence on the other, he follows the fortunes of notable British, Dutch, and French diplomats to the Sublime Porte of the Ottoman Empire as they lived and worked according to the capitulations surrendered to the Sultan. Closely reading a mixed archive of drawings, maps, letters, dispatches, memoirs, travel narratives, engraved books, paintings, poems, and architecture, O'Quinn demonstrates the extent to which the Ottoman state was not only the subject of historical curiosity in Europe but also a key foil against which Western theories of governance were articulated. Juxtaposing narrative accounts of diplomatic life in Constantinople, such as those contained in the letters of Lady Mary Wortley Montagu, wife of the English ambassador, with visual depictions such as those of the costumes of the Ottoman elite produced by the French-Flemish painter Jean Baptiste Vanmour, he traces the dissemination of European representations and interpretations of the Ottoman Empire throughout eighteenth-century material culture. In a series of eight interlocking chapters, O'Quinn presents sustained and detailed case studies of particular objects, personalities, and historical contexts, framing intercultural encounters between East and West through a set of key concerns: translation, mediation, sociability, and hospitality. Richly illustrated and provocatively argued, Engaging the Ottoman Empire demonstrates that study of the Ottoman world is vital to understanding European modernity.

Download or read book Official Gazette of the United States Patent Office written by United States. Patent Office and published by . This book was released on 1959 with total page 1420 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Finding Voice written by Kim Berman and published by University of Michigan Press. This book was released on 2017-12-22 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: A model for cultural activism and pedagogy through art and community engagement

Download or read book Engaging the Viewer written by Kathryn Greenthal and published by . This book was released on 2015-10-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Engaging the Moving Image written by Noel Carroll and published by Yale University Press. This book was released on 2008-10-01 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: Noël Carroll, a brilliant and provocative philosopher of film, has gathered in this book eighteen of his most recent essays on cinema and television—what Carroll calls “moving images.” The essays discuss topics in philosophy, film theory, and film criticism. Drawing on concepts from cognitive psychology and analytic philosophy, Carroll examines a wide range of fascinating topics. These include film attention, the emotional address of the moving image, film and racism, the nature and epistemology of documentary film, the moral status of television, the concept of film style, the foundations of film evaluation, the film theory of Siegfried Kracauer, the ideology of the professional western, and films by Sergei Eisenstein and Yvonne Rainer. Carroll also assesses the state of contemporary film theory and speculates on its prospects. The book continues many of the themes of Carroll’s earlier work Theorizing the Moving Image and develops them in new directions. A general introduction by George Wilson situates Carroll’s essays in relation to his view of moving-image studies.

Download or read book Multimodal Studies written by Kay O'Halloran and published by Routledge. This book was released on 2012-05-22 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: The phenomenon of multimodality has, as Jewitt observes, generated interest "across many disciplines...against the backdrop of considerable social change." Contemporary societies are grappling with the social implications of the rapid increase in sophistication and range of multimodal practices, particularly within interactive digital media, so that the study of multimodality also becomes essential within an increasing range of practical domains. As a result of this increasing interest in multimodality, scholars, teachers and practitioners are on the one hand uncovering many different issues arising from its study, such as those of theory and methodology, while also exploring multimodality within an increasing range of domains. Such an increase and range of interest in multimodality heralds the emergence of a distinct multimodal studies field: as both the mapping of a domain of enquiry, and as the site of the development of theories, descriptions and methodologies specific to and adapted for the study of multimodality. The present volume presents a range of works by an impressive international roster of contributors who both explore issues arising from the study of multimodality and explore the scope of this emerging field within specific domains of multimodal phenomena. Contributors aim to show that each individual work and works in general within multimodal studies represent a dialectic or complementarity between the exploration of issues of general significance to multimodal studies and the exploration of specific domains of multimodality; while characterizing specific works as tending to some degree towards one or other of these main areas of focus. Such a characterization is seen as part of a move towards the identification and thus development of a distinct field of multimodal studies.

Download or read book Unleashing the Power of Digital Signage written by Keith Kelsen and published by Taylor & Francis. This book was released on 2010 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Content is the key to implementation of a digital signage campaign that is successful in employing the attributes of this multibillion dollar media.

Download or read book Watching TV Religiously Engaging Culture written by Kutter Callaway and published by Baker Academic. This book was released on 2016-11-15 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Helping Christians Understand the Power and Meaning of TV Since its inception, television has captured the cultural imagination. Outside of work and sleep, it is now the primary preoccupation of most Americans. Individuals consume upward of five hours of TV daily, even more when taking into account viewing done online and on mobile devices. TV is so ingrained in the fabric of everyday life that it can't help but function as one of the primary means through which we make sense of our lives and the world. This book shows that television--as a technology, a narrative art form, a commodity, and a portal for our ritual lives--confronts viewers theologically. Whether its content is explicitly spiritual or not, TV routinely invites (and sometimes demands) theological reflection. This book articulates something of the presence and activity of God in the golden age of TV and forges an appropriate response to an ever-changing cultural form. It constructs a theology of television that allows for both celebration and critique, helping Christians more fully understand and appreciate the power and meaning of TV. A supplemental website provides additional resources, conversations, and close readings of TV programs.

Download or read book Scriptwriting for Film Television and New Media written by Alan C. Hueth and published by Routledge. This book was released on 2019-02-18 with total page 503 pages. Available in PDF, EPUB and Kindle. Book excerpt: What are the foundations of scriptwriting? Why do some scripts gain more prestige than others? How do you write a script and get it noticed? Scriptwriting for Film, Television and New Media answers these questions and more, offering a comprehensive introduction to writing scripts for film, television, the Internet, and interactive multimedia. Author Alan C. Hueth explains not just how to write, but how to think and apply the fundamental principles of screenwriting to multiple platforms and genres. This includes chapters on numerous script formats, including drama and comedy in film and TV, short films, commercials and PSAs, news and sports, interview shows, documentaries, reality shows, and corporate and educational media, including interactive multimedia. This book also addresses legal and ethical issues, how to become a professional scriptwriter, and a section on production language that provides helpful explanations of how camera, locations, visual and audio effects combine on screen to engage and sustain viewer attention, and, consequently, how to improve scriptwriting technique. The book features numerous case studies and detailed examples, including chapter by chapter exercises, plot diagrams, quick-look and learn tables that assist readers to quickly understand genre related script elements, and in-depth script close-ups to examine precisely how writers utilize the principles and elements of drama to create a successful script. It is also supported by a comprehensive companion website with further case studies, assignments, video clips, and examples of films and programs discussed in the book. Scriptwriting for Film, Television, and New Media is ideal for aspiring scriptwriters and anyone wanting to broaden their understanding of how successful scripts are created.