Download or read book Engaging content on Instagram Best filter choice for the increase of photo views and likes of sport and leisure interested users written by Ilona Maties and published by GRIN Verlag. This book was released on 2018-06-18 with total page 42 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bachelor Thesis from the year 2016 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 7,6, Stenden University, course: Bachelor of Business Administration/ Bachelor of Art, language: English, abstract: The social media world has increased fast and people become overwhelmed with information. Since images play an important role in the social media world, organizations have the opportunity to create a profile at the social media network Instagram to post filtered and non filtered photos, to engage its users to view, like and comment those. Photo filters that increase warmth, exposure and contrast get more likes and comments because they elicit feelings of arousal and excitement. This theory can be attributed to the filters colours, since red, orange, and yellow lead to states of arousal and excitement. Next to that, sport fans enjoy images in black&white and sepia. The sport company S is a client that has wished an Instagram profile from the company 12s. For that reason, the management did send many sport related photos to the media firm, which they can post at their profile. However, the employees who are responsible for the Instagram profile are not sure if they should keep the images original or edit them with filters. If they edit photos, they can choose between filters, what makes the choice harder, since they do not know which filter viewers like. For solving that problem, a research was needed to give recommendations to the organization 12s for the best filter choice by analysing appealing colours and filters of lively Instagram users that are interested in sport and leisure via an experiment. For the experiment, two groups were randomly chosen, which were as similar as possible. All participants had to be interested in sport&leisure. One group had to answer questions about original photos and the second group about edited photos. 16 images were posted in original and edited at the Instagram profile Bachelor_Workout, to see which photos receive more likes. The outcome shows that participants prefer photos edited. Approximately, edited photos receive min. 20 per cent more views and likes compared to original photos. Furthermore, participants like warm colours filters such as Hefe and Valencia and the colourful filter Clarendon. Especially men do like the black and white filter Moon compared to women who prefer the filter X_Pro_II. To engage Instagram users who are interested in sport and leisure, 12s should edit photos with warm colours to reach the target group of the sport company S. If they like to reach more men, they can use the black and white filter Moon and if they concentrate more on women with a photo, they should use the filter Rise.
Download or read book Forgotten Heritage written by Jonglez Publishing and published by . This book was released on 2016-10-01 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rediscovering our forgotten heritage No Entry'; 'Dangerous Site Keep Out; Trespassers Will Be Prosecuted': common sights on walls or perimeter fences around many of the world's abandoned sites. These warnings allude to potential dangers and prove an ineffective deterrent against thieves and vandals. To the urban explorer/photographer these signs simply serve to whet the appetite for the promise of hidden wonders that may lie beyond. For those who ignore the warnings and climb the fences, what awaits is usually worth the risks. Vast industrial spaces that feel more like an alien landscape or poignant residential settings, which are slowly surrendering to the inexorable advance of nature. Places once alive with sound and movement, now silent and still, but no less sensory. Immense and powerful beauty resides in these forgotten places. For some, just getting inside a location to experience this alternative form of sightseeing is enough to satisfy a desire to simply go where one shouldn't. But for some there is a need to capture the essence of a location in words and pictures, giving others a metaphorical leg-up over the fences, to walk them through the remaining ruins. Matt Emmett falls into the latter of these groups, travelling regularly to places in the UK and across Europe. He seeks out vast power stations and their cooling towers, steel works, mines, bunkers, tunnels, schools, engine sheds, hotels, castles and a myriad of other buildings. All have their own stories to tell in a variety of voices and without the distraction, sounds and people who inhabited them, those stories are clear and strong and the character of each location is laid bare. Architectural Digest: "Photographer Matt Emmett has made a name for himself by pushing the boundaries to capture epic imagery of Europe s most forgotten ruins." International Business Times: "Matt Emmett's 'Forgotten Heritage' photography project uncovers the brutal beauty of abandoned buildings and derelict industry."
Download or read book More Than a Mom written by Kari Kampakis and published by Thomas Nelson. This book was released on 2022-04-05 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: What if taking care of yourself was the first step to helping your family thrive? If you’ve parented long enough, then you’ve learned firsthand why your personal wellness matters. You’ve felt the pain (or consequences) of devaluing yourself. Whether your wake-up call came from a diagnosis, a breakdown, an issue with your child or spouse, anxiety, or simply feeling depleted and numb, it most likely unveiled this truth: Mothers are humans too. We require love, compassion, rest, and renewal. Taking care of our needs strengthens us and equips us for the road ahead. In More Than a Mom, bestselling author Kari Kampakis offers a practical, approachable, and attainable framework to stay on a healthy path. You can take your kids only as far as you’ve come–and since their strength builds on your strength, you must take time to focus on you. More Than a Mom is about unleashing God’s power in your life and standing on timeless truths that will help you know your worth and embrace your purpose, build strong, uplifting friendships that you can model for your children, quit the negative self-talk and make peace with your body, and learn to mother yourself by resting and setting boundaries. The world shaping your children is more callous and complex than the world that shaped you. Kids need to be stronger, smarter, and more rooted in what’s real. Empower your son or daughter by tending to your heart, soul, body, and mind. Give them a vision of a healthy adult–and know that as they launch into the real world, they will build on what you started.
Download or read book Social Media Entertainment written by Stuart Cunningham and published by NYU Press. This book was released on 2019-02-26 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winner, 2020 Outstanding Book Award, given by the International Communication Association Honorable Mention, 2020 Nancy Baym Book Award, given by the Association of Internet Researchers How the transformation of social media platforms and user-experience have redefined the entertainment industry In a little over a decade, competing social media platforms, including YouTube, Facebook, Twitter, Instagram, and Snapchat, have given rise to a new creative industry: social media entertainment. Operating at the intersection of the entertainment and interactivity, communication and content industries, social media entertainment creators have harnessed these platforms to generate new kinds of content separate from the century-long model of intellectual property control in the traditional entertainment industry. Social media entertainment has expanded rapidly and the traditional entertainment industry has been forced to cede significant power and influence to content creators, their fans, and subscribers. Digital platforms have created a natural market for embedded advertising, changing the worlds of marketing and communication in their wake. Combined, these factors have produced new, radically shifting demands on the entertainment industry, posing new challenges for screen regimes, media scholars, industry professionals, content creators, and audiences alike. Stuart Cunningham and David Craig chronicle the rise of social media entertainment and its impact on media consumption and production. A massive, industry-defining study with insight from over 100 industry insiders, Social Media Entertainment explores the latest transformations in the entertainment industry in this time of digital disruption.
Download or read book Talent Chooses You written by James Ellis and published by . This book was released on 2020-06-03 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you want your business to grow, you need to be able to rely on your ability to hire talent reliably and consistently. No talent pipeline? No growth, and no business. But your recruiting team is drowning (I asked them). They need help. Now, if you ask recruiters, they will ask for headcount. Or more technology. But more bodies and more tools won't solve the issue (though it will eat up your budget). What you need a is a better strategy. And that strategy is called employer branding.Employer branding is about understanding, distilling and communicating what your company is all about in order to attract all the talent you need. That will differentiate your company as a place where people will want to work, rather than a place they land because they didn't know better.If you've heard about employer branding in business magazines, it might seem like something only "big companies" can do. Something that requires a dedicated team, expensive platforms, or a bunch of consultants. That isn't true. If you understand where your brand comes from, and how to apply it, any company (especially yours) can hire better with it.And this book will teach you how to do all of that, and then some.In this book, you'll learn what employer branding really is, how to make a compelling argument internally to leadership that creates commitment, how to work with other teams and be creative in finding solutions. As a special bonus, we are including a handbook on how to work with recruiting teams. This hands-on workbook is chock full of examples, checklists, step-by-step instructions and even emails you can copy and paste to make things happen immediately.
Download or read book How to Do Nothing written by Jenny Odell and published by Melville House. This book was released on 2020-12-29 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: ** A New York Times Bestseller ** NAMED ONE OF THE BEST BOOKS OF THE YEAR BY: Time • The New Yorker • NPR • GQ • Elle • Vulture • Fortune • Boing Boing • The Irish Times • The New York Public Library • The Brooklyn Public Library "A complex, smart and ambitious book that at first reads like a self-help manual, then blossoms into a wide-ranging political manifesto."—Jonah Engel Bromwich, The New York Times Book Review One of President Barack Obama's "Favorite Books of 2019" Porchlight's Personal Development & Human Behavior Book of the Year In a world where addictive technology is designed to buy and sell our attention, and our value is determined by our 24/7 data productivity, it can seem impossible to escape. But in this inspiring field guide to dropping out of the attention economy, artist and critic Jenny Odell shows us how we can still win back our lives. Odell sees our attention as the most precious—and overdrawn—resource we have. And we must actively and continuously choose how we use it. We might not spend it on things that capitalism has deemed important … but once we can start paying a new kind of attention, she writes, we can undertake bolder forms of political action, reimagine humankind’s role in the environment, and arrive at more meaningful understandings of happiness and progress. Far from the simple anti-technology screed, or the back-to-nature meditation we read so often, How to do Nothing is an action plan for thinking outside of capitalist narratives of efficiency and techno-determinism. Provocative, timely, and utterly persuasive, this book will change how you see your place in our world.
Download or read book It s Complicated written by Danah Boyd and published by Yale University Press. This book was released on 2014-02-25 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Surveys the online social habits of American teens and analyzes the role technology and social media plays in their lives, examining common misconceptions about such topics as identity, privacy, danger, and bullying.
Download or read book Likeable Social Media How to Delight Your Customers Create an Irresistible Brand and Be Generally Amazing on Facebook Other Social Networks written by Dave Kerpen and published by McGraw Hill Professional. This book was released on 2011-06-07 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE NEW YORK TIMES AND USA TODAY BESTSELLER! The secret to successful word-of-mouth marketing on the social web is easy: BE LIKEABLE. A friend's recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, and beyond, that recommendation can travel farther and faster than ever before. Likeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word. Praise for Likeable Social Media: Dave Kerpen's insights and clear, how-to instructions on building brand popularity by truly engaging with customers on Facebook, Twitter, and the many other social media platforms are nothing short of brilliant. Jim McCann, founder of 1-800-FLOWERS.COM and Celebrations.com Alas, common sense is not so common. Dave takes you on a (sadly, much needed) guided tour of how to be human in a digital world. Seth Godin, author of Poke the Box Likeable Social Media cuts through the marketing jargon and technical detail to give you what you really need to make sense of this rapidly changing world of digital marketing and communications. Being human — being likeable — will get you far. Scott Monty, Global Digital Communications, Ford Motor Company Dave gives you what you need: Practical, specific how-to advice to get people talking about you. Andy Sernovitz, author of Word of Mouth Marketing: How Smart Companies Get People Talking
Download or read book Emotional Design written by Don Norman and published by Basic Books. This book was released on 2007-03-20 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why attractive things work better and other crucial insights into human-centered design Emotions are inseparable from how we humans think, choose, and act. In Emotional Design, cognitive scientist Don Norman shows how the principles of human psychology apply to the invention and design of new technologies and products. In The Design of Everyday Things, Norman made the definitive case for human-centered design, showing that good design demanded that the user's must take precedence over a designer's aesthetic if anything, from light switches to airplanes, was going to work as the user needed. In this book, he takes his thinking several steps farther, showing that successful design must incorporate not just what users need, but must address our minds by attending to our visceral reactions, to our behavioral choices, and to the stories we want the things in our lives to tell others about ourselves. Good human-centered design isn't just about making effective tools that are straightforward to use; it's about making affective tools that mesh well with our emotions and help us express our identities and support our social lives. From roller coasters to robots, sports cars to smart phones, attractive things work better. Whether designer or consumer, user or inventor, this book is the definitive guide to making Norman's insights work for you.
Download or read book The SAGE Handbook of Social Media written by Jean Burgess and published by SAGE. This book was released on 2017-11-20 with total page 945 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world is in the midst of a social media paradigm. Once viewed as trivial and peripheral, social media platforms like Twitter, Facebook and WeChat have become an important part of the information and communication infrastructure of society. They are bound up with business and politics as well as everyday life, work, and personal relationships. This international Handbook addresses the most significant research themes, methodological approaches and debates in the study of social media. It contains substantial chapters written especially for this book by leading scholars from a range of disciplinary perspectives, covering everything from computational social science to sexual self-expression. Part 1: Histories And Pre-Histories Part 2: Approaches And Methods Part 3: Platforms, Technologies And Business Models Part 4: Cultures And Practices Part 5: Social And Economic Domains
Download or read book The Mom Test written by Rob Fitzpatrick and published by Robfitz Ltd. This book was released on 2013-10-09 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Mom Test is a quick, practical guide that will save you time, money, and heartbreak. They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question and everyone will lie to you at least a little . As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it and it's worth doing right . Talking to customers is one of the foundational skills of both Customer Development and Lean Startup. We all know we're supposed to do it, but nobody seems willing to admit that it's easy to screw up and hard to do right. This book is going to show you how customer conversations go wrong and how you can do better.
Download or read book Building Brand Authenticity written by M. Beverland and published by Springer. This book was released on 2009-10-22 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: The projection of authenticity is one of the key pillars of marketing. Research reveals that consumers seek authenticity through the brands they choose. Based on extensive research with consumers and brand managers this book offers seven guiding principles for building brand authenticity.
Download or read book National Education Technology Plan written by Arthur P. Hershaft and published by . This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Education is the key to America's economic growth and prosperity and to our ability to compete in the global economy. It is the path to higher earning power for Americans and is necessary for our democracy to work. It fosters the cross-border, cross-cultural collaboration required to solve the most challenging problems of our time. The National Education Technology Plan 2010 calls for revolutionary transformation. Specifically, we must embrace innovation and technology which is at the core of virtually every aspect of our daily lives and work. This book explores the National Education Technology Plan which presents a model of learning powered by technology, with goals and recommendations in five essential areas: learning, assessment, teaching, infrastructure and productivity.
Download or read book Integrated Communication written by Esther Thorson and published by Psychology Press. This book was released on 2013-06-17 with total page 397 pages. Available in PDF, EPUB and Kindle. Book excerpt: Building brands through integrated marketing is an approach being used by all top-level marketing strategists. The result of a series of papers presented at the eleventh annual Advertising and Consumer Psychology Conference held in Chicago, this volume brings together researchers and professionals whose efforts focus on integrating the various persuasive tools of marketing. It goes beyond case studies of the use of integrated marketing to look at how integrated communication actually works on achieving optimal effects on the various audiences for products.
Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Download or read book Travel Connections written by Jennie Germann Molz and published by Routledge. This book was released on 2012-08-06 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: Living in a world that is increasingly ‘on the move’ means that many of us now rely on mobile devices, social media, and networking technologies to coordinate togetherness with our social networks even when we are apart. Nowhere is this phenomenon more evident than in the emerging practices of ‘interactive travel’. Today’s travellers are more likely than ever to pack a laptop or a mobile phone and to use these devices to stay in touch with friends and family members – as well as to connect with strangers and other travellers – while they are on the road. New practices such as location-aware navigating, travel blogging, flashpacking and Couchsurfing now shape the way travellers engage with each other, with their social networks, and with the world around them. Travel Connections prompts a rethinking of the key paradigms in tourism studies in the digital age. Interactive travel calls into question longstanding tourism concepts such as landscape, the tourist gaze, hospitality, authenticity and escape. The book proposes a range of new concepts to describe the way tourists inhabit the world and engage with their social networks in the twenty-first century: smart tourism, the mediated gaze, mobile conviviality, re-enchantment and embrace. Based on intensive fieldwork with interactive travellers, Travel Connections offers a detailed account of this emerging phenomenon and uncovers the new forms of mediated and face-to-face togetherness that become possible in a mobile world. This book will be of interest to students and scholars of sociology, tourism and hospitality, new media, cosmopolitanism studies, mobility studies and cultural studies.
Download or read book The B2B Social Media Book written by Kipp Bodnar and published by John Wiley & Sons. This book was released on 2011-12-20 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advance your B2B marketing plans with proven social media strategies Learn social media's specific application to B2B companies and how it can be leveraged to drive leads and revenue. B2B marketers are undervalued and under appreciated in many companies. Social media and online marketing provide the right mix of rich data and reduction in marketing expenses to help transform a marketer into a superstar. The B2B Social Media Book provides B2B marketers with actionable advice on leveraging blogging, LinkedIn, Twitter, Facebook and more, combined with key strategic imperatives that serve as the backbone of effective B2B social media strategies. This book serves as the definitive reference for B2B marketers looking to master social media and take their career to the next level. Describes a methodology for generating leads using social media Details how to create content offers that increase conversion rates and drive leads from social media Offers practical advice for incorporating mobile strategies into the marketing mix Provides a step-by-step process for measuring the return on investment of B2B social media strategies The B2B Social Media Book will help readers establish a strong social media marketing strategy to generate more leads, become a marketing superstar in the eye of company leaders, and most importantly, contribute to business growth.
