Download or read book Ending Status Quo The Path and Process of Disruptive Marketing written by Neeraj Singh Rathore and published by Notion Press. This book was released on with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Disruptive Marketing written by Geoffrey Colon and published by AMACOM. This book was released on 2016-08-09 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: With 75 percent of screen time being spent on connected devices, digital strategies have moved front and center of most marketing plans. But what if that’s not enough? How often does consumer engagement actually go further than the “like” button? With the average American receiving close to 50 phone notifications a day, do the company messages get read or just tossed aside? The truth is, a sobering reality is beginning to hit marketers: Technology hasn’t just reshaped mass media; it’s altering behavior as well. Truly getting a message through to customers, and not just in front of their eyes for a split second before being fed to the trash bin, will take some radical rethinking.Disruptive Marketing challenges you to toss the linear plan, strip away conventions, and open your mind as it takes you on a provocative, fast-paced tour of our changing world, where you’ll find that:• Selling is dead, but ongoing conversation thrives• Consumers generate the best content about brands• People tune out noise and listen to feelings• Curiosity leads the marketing team• Growth depends on merging analytics with boundless creativityPacked with trends, predictions, interviews with big-think marketers, and stories from a career spent pushing boundaries, Disruptive Marketing is the solution you’ve been looking for to boost your brand into new territory!

Download or read book The CEO s Breakthrough And Vibrant Path written by K.N.Krishna Swamy and published by Zorba Books. This book was released on 2023-04-09 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE CEO’s BREAKTHROUGH AND VIBRANT PATH by K.N.Krishna Swamy “The Book - “THE CEO’S BREAKTHROUGH AND VIBRANT PATH” exclusively designed in the simplest form for achieving “Super Profits, Super Growth & Super Value Leadership; is surely the Rarest & Very Unusual E-book in the history of 21st Century’s Corporate World. An exciting daily reference guide for CEO’s, Entrepreneurs, Top Executives & Start-Up’s to Enhance Business Performance by over 300% WITHOUT ANY INVESTMENTS and has the Potential to transform ordinary entrepreneurs into Billion Dollar Business Get Goers. The Challenging CEO’s will have even the unique opportunity to Build Path-breaking and Transformational Visions, Missions, Innovations & Strategies on 360 degrees to drive Businesses beyond Boundaries with this very Un-conventional Profit & Growth Leadership Guide, meaning that the Businesses could be taken towards Building 100 Billion Dollar Entrepreneurship with the Least Possible Investments. A book for every CEO, Entrepreneur, Top Executive, Start-Up and Women Social Entrepreneur to cherish the great learning process and to get enlightened constantly with the true spirit of entrepreneurial leadership to ultimately achieve the Greatest Possible Business Results, Qualitatively, in the shortest possible time with Extra-ordinary Quality, Delivery & Continuous Excellence… Never Miss this Great Life-time Opportunity…”

Download or read book Entrepreneurial Life The Path From Startup to Market Leader written by Robert L. Luddy and published by Lulu.com. This book was released on 2018-03-06 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: Entrepreneurial Life tells the fascinating history of CaptiveAire, the largest commercial kitchen ventilation company in North America. From the beginning, CaptiveAireÕs story is not a typical one. Forged by Bob Luddy during a growing recession, with little capital, and as a newcomer to the regionÑhis startup should not have survived, much less taken the trajectory it has had. In these pages, Luddy shares some of the values he learned as one of eight children in a Òhard-scrabble, can-doÓ family and details his take on the type of leadership, innovation, financial management, and marketing strategy that has spurred his manufacturing company to grow at a remarkable pace over the course of forty-plus years at the helm. Entrepreneurial Life reveals LuddyÕs philosophy on all things entrepreneurship, character, and the skills necessary for achieving your fullest potential, no matter what your calling.

Download or read book Entrepreneurship and Innovation written by Tim Mazzarol and published by Springer Nature. This book was released on 2019-11-27 with total page 529 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides an overview of the theory, practice and context of entrepreneurship and innovation at both the industry and firm level. It provides a foundation of ideas and understandings designed to shape the reader’s thinking and behaviour to better appreciate the role of innovation and entrepreneurship in modern economies, and to recognise their own abilities in this regard. The book is aimed at students studying advanced levels of entrepreneurship, innovation and related fields as well as practitioners (for example, managers, business owners). As entrepreneurship and innovation are largely indivisible elements and cannot be adequately understood if studied separately, the book provides the reader with an overview of these elements and how they combine to create new value in the market. This edition is updated with recent international research, including research and examples from Europe, the US, and the Asia-Pacific region.

Download or read book The Journey Never Ends written by David Garets and published by CRC Press. This book was released on 2016-03-08 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: If your health care organization is typical, you were successful in getting your electronic medical record (EMR) system installed on time and within budget. You declared victory and collected some money from meaningful use. But very quickly, you realized you were not getting the expected return on your investment. So you started the "optimization"

Download or read book The Future of Innovation written by Henri Swan and published by ‎ Impact Ventures Press. This book was released on 2024-02-05 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is everything you need to know and the most comprehensive ever published covering startup, innovation, and venture capital lifecycle in one volume of over 400 pages loaded with color graphs and illustration with actionable insights from over 100 experts at leading institution, including Stanford, Harvard, MIT, Google, Apple, NASA, and other scientific and academic research institution.

Download or read book Smart Materials in Additive Manufacturing volume 1 4D Printing Principles and Fabrication written by Mahdi Bodaghi and published by Elsevier. This book was released on 2022-06-25 with total page 484 pages. Available in PDF, EPUB and Kindle. Book excerpt: Smart Materials in Additive Manufacturing, Volume 1 provides readers with an overview of the current smart materials widely in use and the techniques for additively manufacturing them. It demonstrates the principles developed for 4D printing in a way that is useful for students, early career researchers, and professionals. Topics covered include modeling and fabrication of 4D printed materials such as dielectric elastomer soft robots, low-voltage electroactive polymers, and stimuli-responsive hydrogels. 4D printing of light-responsive structures, gels and soft materials, and natural fiber composites are also discussed, as is origami-inspired 4D printing, 4D microprinting, and reversible 4D printing. 4D bioprinting and related biomedical applications are outlined as well as functionalized 4D printed sensor systems. Key Features:* Discusses 4D printed shape memory polymers, shape memory alloys, natural fibers, and hydrogels* Covers various types of stimuli, fabrication techniques, multi-physics modeling, and control strategies for 4D printing* Explores 4D printing of dielectric elastomers, liquid crystal elastomers, and electroactive polymers Covers the mechanics, manufacturing processes and applications of 4D-printed smart materials and structures Discusses applications in civil, mechanical, aerospace, polymer and biomedical engineering Presents experimental, numerical and analytical studies in a simple and straightforward manner, providing tools that can be immediately implemented and adapted by readers to fit their work

Download or read book Kill the Company written by Lisa Bodell and published by Routledge. This book was released on 2016-10-21 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the ever-changing world of business, we've arrived at a point where process has trumped culture, where the race toward efficiency has left us unable to reach our potential. Stuck in the land of status quo, we've forgotten how to think. The very structures put in place to help businesses grow are now holding us back;; it's time to Kill the Company. This book is a call to arms: to start a revolution in how we think and work. But instead of more one-size-fits-all change initiatives forced upon employees, we need to embrace small changes that create ripple effects throughout the organization. Lisa Bodell urges companies to move from "Zombies, Inc." to "Think, Inc." Thinking can no longer be exclusive to the creative team or lead strategists. A culture of curiosity must be fostered among the ranks to shake up our standard practices, from unproductive meetings to go-nowhere strategic planning. This revolution can and will awaken our ability to think, and ultimately, to innovate and grow.

Download or read book The Problem of Production written by Per L. Bylund and published by Routledge. This book was released on 2015-12-22 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: The theory of the firm has been fertile ground for economists. Bylund proposes a new theory, rooted in Austrian economics, which examines the firm as a part of the market, and not as a free-standing entity. In this integrated view, a theory is offered which incorporates entrepreneurship, production, market process and economic development.

Download or read book The Innovator s Solution written by Clayton and published by Harvard Business Press. This book was released on 2013-10-22 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: An innovation classic. From Steve Jobs to Jeff Bezos, Clay Christensen’s work continues to underpin today’s most innovative leaders and organizations. A seminal work on disruption—for everyone confronting the growth paradox. For readers of the bestselling The Innovator’s Dilemma—and beyond—this definitive work will help anyone trying to transform their business right now. In The Innovator’s Solution, Clayton Christensen and Michael Raynor expand on the idea of disruption, explaining how companies can and should become disruptors themselves. This classic work shows just how timely and relevant these ideas continue to be in today’s hyper-accelerated business environment. Christensen and Raynor give advice on the business decisions crucial to achieving truly disruptive growth and propose guidelines for developing your own disruptive growth engine. The authors identify the forces that cause managers to make bad decisions as they package and shape new ideas—and offer new frameworks to help create the right conditions, at the right time, for a disruption to succeed. This is a must-read for all senior managers and business leaders responsible for innovation and growth, as well as members of their teams. Based on in-depth research and theories tested in hundreds of companies across many industries, The Innovator’s Solution is a necessary addition to any innovation library—and an essential read for entrepreneurs and business builders worldwide.

Download or read book Disrupt written by Luke Williams and published by FT Press. This book was released on 2015-09-22 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: &>Master a complete five-step program for identifying and executing on disruptive business opportunities! Now updated and even more effective, Luke Williams' Disrupt, Second Edition combines the design industry's most powerful "disruptive thinking" techniques with real business implementation discipline. Drawing on his pioneering experience innovating at the legendary frog design (and teaching innovation at NYU), Williams shows exactly how to generate and execute on a steady stream of disruptive strategies. Using updated examples and a book-length case study, Williams shows how the more unexpected an idea, the smaller the number of competitors, and the more successful the company that brings it to market. You'll walk through generating your disruptive hypothesis, defining your disruptive market opportunity, creating multiple disruptive ideas, shaping them into an actionable solution, and persuading key stakeholders to adopt or invest in your solution. Disrupt, Second Edition is for all entrepreneurs, product and marketing managers, R and D specialists, strategists, and senior executives seeking to create disruptive products, services, and customer experiences. It offers you a systematic and proven way to redefine your company's future, stun your industry, and leave your competitors scrambling to catch up.

Download or read book Machine Tools written by Wasim Ahmed Khan and published by CRC Press. This book was released on 2023-02-02 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book introduces the applications of Industry 4.0 in machine tools through an overview of the latest available digital technologies. It focuses on digital twining, communication between industrial controls, motion, and input/output devices, along with sustainability in SMEs. Machine Tools: An Industry 4.0 Perspective focuses on the digital twining of machine tools, which improves the life of the machines and provides a method of operating a factory during times of complete lockdown resulting from various conditions. It presents an overview of the communication between industrial controls, motion, and input/output devices through standardized digital interfaces such as SERCOS and USB. The book goes on to discuss industrial cybersecurity systems applicable to discrete manufacturing, which includes cyberattacks and human errors, and address the security aspects related to software, hardware, and data. The book also explores the application of big data for different stages of production and illustrates the uses such as predictive maintenance, product quality, product life cycle management (PLM), and more. This book is an ideal reference for undergraduate, graduate, and postgraduate students of industrial, mechanical, and mechatronics engineering, along with professionals, and general readers.

Download or read book Disrupting Class Expanded Edition How Disruptive Innovation Will Change the Way the World Learns written by Clayton Christensen and published by McGraw Hill Professional. This book was released on 2010-09-17 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Clay Christensen's groundbreaking bestselling work in education now updated and expanded, including a new chapter on Christensen's seminal "Jobs to Be Done" theory applied to education. "Provocatively titled, Disrupting Class is just what America's K-12 education system needs--a well thought-through proposal for using technology to better serve students and bring our schools into the 21st Century. Unlike so many education 'reforms,' this is not small-bore stuff. For that reason alone, it's likely to be resisted by defenders of the status quo, even though it's necessary and right for our kids. We owe it to them to make sure this book isn't merely a terrific read; it must become a blueprint for educational transformation." —Joel Klein, Chancellor of the New York City Department of Education "A brilliant teacher, Christensen brings clarity to a muddled and chaotic world of education." —Jim Collins, bestselling author of Good to Great “Just as iTunes revolutionized the music industry, technology has the potential to transform education in America so that every one of the nation’s 50 million students receives a high quality education. Disrupting Class is a must-read, as it shows us how we can blaze that trail toward transformation.” —Jeb Bush, former Governor of Florida According to recent studies in neuroscience, the way we learn doesn't always match up with the way we are taught. If we hope to stay competitive-academically, economically, and technologically-we need to rethink our understanding of intelligence, reevaluate our educational system, and reinvigorate our commitment to learning. In other words, we need "disruptive innovation." Now, in his long-awaited new book, Clayton M. Christensen and coauthors Michael B. Horn and Curtis W. Johnson take one of the most important issues of our time-education-and apply Christensen's now-famous theories of "disruptive" change using a wide range of real-life examples. Whether you're a school administrator, government official, business leader, parent, teacher, or entrepreneur, you'll discover surprising new ideas, outside-the-box strategies, and straight-A success stories. You'll learn how: Customized learning will help many more students succeed in school Student-centric classrooms will increase the demand for new technology Computers must be disruptively deployed to every student Disruptive innovation can circumvent roadblocks that have prevented other attempts at school reform We can compete in the global classroom-and get ahead in the global market Filled with fascinating case studies, scientific findings, and unprecedented insights on how innovation must be managed, Disrupting Class will open your eyes to new possibilities, unlock hidden potential, and get you to think differently. Professor Christensen and his coauthors provide a bold new lesson in innovation that will help you make the grade for years to come. The future is now. Class is in session.

Download or read book Trillions written by Peter Lucas and published by John Wiley & Sons. This book was released on 2012-08-29 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: We are facing a future of unbounded complexity. Whether that complexity is harnessed to build a world that is safe, pleasant, humane and profitable, or whether it causes us to careen off a cliff into an abyss of mind-numbing junk is an open question. The challenges and opportunities--technical, business, and human--that this technological sea change will bring are without precedent. Entire industries will be born and others will be laid to ruin as our society navigates this journey. There are already many more computing devices in the world than there are people. In a few more years, their number will climb into the trillions. We put microprocessors into nearly every significant thing that we manufacture, and the cost of routine computing and storage is rapidly becoming negligible. We have literally permeated our world with computation. But more significant than mere numbers is the fact we are quickly figuring out how to make those processors communicate with each other, and with us. We are about to be faced, not with a trillion isolated devices, but with a trillion-node network: a network whose scale and complexity will dwarf that of today’s Internet. And, unlike the Internet, this will be a network not of computation that we use, but of computation that we live in. Written by the leaders of one of America’s leading pervasive computing design firms, this book gives a no-holds-barred insiders’ account of both the promise and the risks of the age of Trillions. It is also a cautionary tale of the head-in-the-sand attitude with which many of today’s thought-leaders are at present approaching these issues. Trillions is a field guide to the future--designed to help businesses and their customers prepare to prosper, in the information.

Download or read book The Innovator s Dilemma written by Clayton M. Christensen and published by Harvard Business Review Press. This book was released on 2013-10-22 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: Named one of 100 Leadership & Success Books to Read in a Lifetime by Amazon Editors An innovation classic. From Steve Jobs to Jeff Bezos, Clay Christensen’s work continues to underpin today’s most innovative leaders and organizations. The bestselling classic on disruptive innovation, by renowned author Clayton M. Christensen. His work is cited by the world’s best-known thought leaders, from Steve Jobs to Malcolm Gladwell. In this classic bestseller—one of the most influential business books of all time—innovation expert Clayton Christensen shows how even the most outstanding companies can do everything right—yet still lose market leadership. Christensen explains why most companies miss out on new waves of innovation. No matter the industry, he says, a successful company with established products will get pushed aside unless managers know how and when to abandon traditional business practices. Offering both successes and failures from leading companies as a guide, The Innovator’s Dilemma gives you a set of rules for capitalizing on the phenomenon of disruptive innovation. Sharp, cogent, and provocative—and consistently noted as one of the most valuable business ideas of all time—The Innovator’s Dilemma is the book no manager, leader, or entrepreneur should be without.

Download or read book Management of Innovation and Product Development written by Marco Cantamessa and published by Springer Nature. This book was released on 2023-04-04 with total page 495 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook provides a unique and original understanding on innovation and on product design and development, and on their tight interconnections. It presents an integrated and holistic perspective on these two fields, allowing readers to understand how the phenomenon of innovation occurs – and must be managed – at different and interacting levels, from corporate strategy to design decision-making. This book explores these themes in a scientifically rigorous manner, associating academic findings with examples from business. It provides readers with the conceptual and decision-making tools required to understand and manage the process of innovation at different levels, from the analysis of industry-wide phenomena to the formulation of a strategy, and from the planning of operations to the management of technical choices. Chapters cover innovation as an economic and social phenomenon, the formulation of innovation strategy, the management of product development processes and projects and the technical design of products and services. Offering an invaluable resource to postgraduate students in economics, management and engineering, this book is also intended for managers and entrepreneurs. The book's topics are covered by associating academic findings with examples from business. For this new second edition of the book, case studies are made available through a companion LinkedIn page that is continuously updated by authors and by readers, while pointers to complementary content available on the internet are provided throughout the text.