Download or read book Managing in Uncertainty Theory and Practice written by Constantin Zopounidis and published by Springer Science & Business Media. This book was released on 2013-04-17 with total page 520 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a new point of view on the subject of the management of uncertainty. It covers a wide variety of both theoretical and practical issues involving the analysis and management of uncertainty in the fields of finance, management and marketing. Audience: Researchers and professionals from operations research, management science and economics.
Download or read book The Dictionary Catalogue written by Emanuel Molho and published by . This book was released on 1980 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Encyclopedia of Tourism Management and Marketing written by Dimitrios Buhalis and published by Edward Elgar Publishing. This book was released on 2022-07-28 with total page 3904 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Encyclopedia of Tourism Management and Marketing is, quite simply, the definitive reference work in the field. This is the largest tourism management and marketing ontology that has ever been put together and offers a holistic examination of this interdisciplinary field. Bringing together a wealth of expertise, a team of international authors from all parts of the world shed light on the current state of tourism research and practice around the globe and provide unique insights into the field. Carefully curated by leading tourism scholar Dimitrios Buhalis, the Encyclopedia is an invaluable resource for academics, students and practitioners and provides the ideal starting point for any research journey. The concise entries present an accessible and condensed overview of each topic and the selected references that follow each entry suggest directions for further detailed exploration. Key Features: - Over 1000 entries - Entries organized alphabetically for ease of navigation - Fully cross-referenced - Concise, structured entries by the world's foremost scholars in tourism - Selected references for further study - Inclusive global authorship team. Contact us for a quote.
Download or read book Neuroelectrical Brain Imaging Tools for the Study of the Efficacy of TV Advertising Stimuli and their Application to Neuromarketing written by Giovanni Vecchiato and published by Springer Science & Business Media. This book was released on 2013-05-13 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book the authors describe their original research on the potential of both standard and high-resolution electroencephalography (EEG) for analyzing brain activity in response to TV advertising. When engineering techniques, neuroscience concepts and marketing stimuli converge in one research field, known as neuromarketing, various theoretical and practical aspects need to be considered. The book introduces and discusses those aspects in detail, while showing several experiments performed by the authors during their attempts to measure both the cognitive activity and emotional involvement of the test subjects. In these experiments, the authors apply simultaneous EEG, galvanic skin response and heart rate monitoring, and show how significant variations of these variables can be associated with attention to, memorization or enjoyment of the presented stimuli. In particular, this book shows the central role of statistical analysis in recovering significant information on the scalp and cortical areas involved, along with variations of activity in the autonomous nervous system. From an economic and marketing perspective, the aim of this work is to promote a better understanding of how mass consumer advertising of (established) brands affects brain systems. From a neuroscience perspective, the broader goal is to provide a better understanding of both the neural mechanisms underlying the impact of affect and cognition on memory, and the neural correlates of choice and decision-making. => Please download the extra material for this book http://extras.springer.com
Download or read book Standard Directory of Worldwide Marketing written by and published by . This book was released on 1990 with total page 1060 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Competitive Strategies written by E. Valdani and published by Springer. This book was released on 2012-11-30 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book proposes a new framework to effectively manage both offensive and defensive marketing strategies. It reinterprets the competitive challenge as a circular journey, that is, an endless sequence of three competitive "seasons." The authors call them the games of movement, imitation, and position.
Download or read book Fashion Communication in the Digital Age written by Nadzeya Kalbaska and published by Springer. This book was released on 2019-06-03 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book represents a major milestone in the endeavour to understand how communication is impacting on the fashion industry and on societal fashion-related practices and values in the digital age. It presents the proceedings of FACTUM 19, the first in a series of fashion communication conferences that highlights important theoretical and empirical work in the field. Beyond documenting the latest scientific insights, the book is intended to foster the sharing of methodological approaches, expand the dialogue between communications’ studies and fashion-related disciplines, help establish an international and interdisciplinary network of scholars, and offer encouragement and fresh ideas to junior researchers. It is of high value to academics and students in the fields of fashion communication, fashion marketing, visual studies in fashion, digital transformation of the fashion industry, and the cultural heritage dimension of fashion. In addition, it is a key resource for professionals seeking sound research on fashion communication and marketing.
Download or read book The Palgrave Encyclopedia of Social Marketing written by and published by Palgrave Macmillan. This book was released on 2021-03-29 with total page 1500 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social Marketing is a rapidly evolving field of study and practice. Originally stemming from the successful application of marketing techniques to help solve societal issues, such as obesity, smoking and domestic violence, the discipline has developed into an independent field with its own methodologies and traditions. In order to help further this effective field of study, this Encyclopedia provides students, scholars and practitioners with a comprehensive yet credible source of information that is multidisciplinary in perspective. Reflecting new developments as well as the state of the art, this Encyclopedia provides an authoritative overview of the current field of social marketing. It covers various facets based on the numerous disciplines that support it, such as marketing, psychology, sociology, philosophy, management, economics and public policy, to mention a few. Three sections provide a clear outline of: Conceptual and procedural tools, such as ethics, evaluation and key thinkers; Social marketing techniques and interventions, including social media, digital campaigns and storytelling; Varieties of applications of social marketing, such as health, inequality and crime. With coverage of theories, models, contexts and applications of social marketing, as well as contributions from global experts, this is the first definitive resource for scholars and students interested in using social marketing principles for the good of society.
Download or read book Prepaid Health Plans written by United States. Congress. Senate. Committee on Government Operations. Permanent Subcommittee on Investigations and published by . This book was released on 1975 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Wiley International Encyclopedia of Marketing 6 Volume Set written by and published by John Wiley & Sons. This book was released on 2011-02-07 with total page 1775 pages. Available in PDF, EPUB and Kindle. Book excerpt: With over 300 entries from hundreds of global experts, this is one of the premier marketing reference resources available worldwide. The 6-volume WIEM provides scholars and professionals with an international guide to marketing concepts and applications The far-reaching new developments, challenges and opportunities that have arisen in recent years are fully reflected in the entries Scholars and professionals will enjoy the flexible, multi-level structure, with entries ranging from topics summaries to short essays reviewing areas of development and debate Entries are further extended by sophisticated cross-referencing both among volumes and between encyclopedia entries and external sources The encyclopedia is also available online For ease of reference, the entries are arranged alphabetically within each of the subject volumes. Designed to encompass the scope of modern marketing, the volumes cover: Volume 1: Marketing Strategy Volume 2: Marketing Research Volume 3: Consumer Behavior Volume 4: Advertising and Integrated Communication Volume 5: Product Innovation and Management Volume 6: International Marketing
Download or read book Enciclop dia ilustrada Rex Design written by Gustavo Piqueira and published by . This book was released on 2007 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Internet Escort s Handbook Book 1 The Foundation written by Amanda Brooks and published by Golden Girl Press, LLC. This book was released on 2006-10-16 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: Considered the bible of escorts, sex workers and sugar babies alike, Book 1: The Foundation is exactly that. It's an escorting 101 that starts with you to build a safe, sane, successful business. You are the foundation of your success. Book 1: The Foundation is a sex work reference written to create a realistic awareness of the pitfalls and rewards of becoming an independent escort (and it works to answer questions for the curious public as well). Start with the most fundamental consideration of all: --Decide whether escort work suits your personality --Maximize your personal appearance for commercial appeal --Discover personal boundaries and how to maintain them --Escort health and hygiene --Get to know and love condoms --How do you have sex on your period? --Understand the limits of your personal energy --and more! Common newbie questions are addressed; the ones that get asked, repeatedly, on public sex work or escort forums. While sugar babies generally don't want to think of themselves as professional escorts, they interact with their sugar daddies in much the same way and the safety concerns (and questions) are very similar. Ultimately, safe and sane escort work leads to happier, healthier escorts. (And happy escorts make for happy clients.) Written by an escort for escorts.
Download or read book Official Record written by United States. Department of Agriculture and published by . This book was released on 1929 with total page 862 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Monographic Series written by Library of Congress and published by . This book was released on with total page 888 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Library of Congress Catalogs written by Library of Congress and published by . This book was released on 1980 with total page 888 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Fashion Exploring Critical Issues written by and published by BRILL. This book was released on 2020-05-18 with total page 335 pages. Available in PDF, EPUB and Kindle. Book excerpt: This ebook is an inter-disciplinary collection of topics representing conventional and unconventional approaches to fashion studies, exposing a wide variety of methodological perspectives from fields including anthropology, history, art history, sociology, and material culture.
Download or read book Fashion and Its Multi Cultural Facets written by Patricia Hunt-Hurst and published by BRILL. This book was released on 2019-01-04 with total page 335 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume was first published by Inter-Disciplinary Press in 2014. Fashion is multi-faceted in its inclusion of people, places, and products. How people dress and adorn themselves reflect their space, their time, and their innovators. This collection of essays reflects the changing world of fashion from historic topics of change, to new fashion places, to new media outlets for fashion communication, and to critical issues related to comfort, ethics, and innovation. The authors examine familiar names of fashion like Coco Chanel and Tim Walker and introduce us to new names like Ann Lowe, Tommaso Cecchi De’Rossi, and Warwick Freeman. The contributors to this collection represent a variety of places (Africa, Asia, Australia, Europe, and North America) and share their observations, studies, and experiences from the perspective of their cultural backgrounds and disciplines.
