Download or read book Emotionalintelligenceandmarketing written by Prentice Catherine and published by World Scientific. This book was released on 2019-06-06 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book discusses how businesses and marketers can deploy emotional intelligence as a marketing tool to co-produce service for enhancing customer experience and to co-create value for key stakeholders in the digitalised and service-dominant logic era. Whilst many competing emotional intelligence models are discussed in the literature, the current book will focus on the ability model. This model comprises 2 areas (experiential and strategic emotional intelligence) and four ability scopes (perceive emotions, use emotions, understand emotions and manage emotions). The marketing domains that are deemed relevant and included in this book are services marketing, relationship marketing and digital marketing. The relevant marketing models from these domains will be identified to be integrated with emotional intelligent strategies. Emotional Intelligence makes both employees and customers happy, committed and loyal. Emotional Intelligence makes businesses competitive and sustainable.

Download or read book The Role of Emotional Intelligence in Digital Marketing written by Mayfair Digital Agency and published by Mayfair Digital Agency. This book was released on 2017-01-10 with total page 9 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The Role of Emotional Intelligence in Digital Marketing" is a compelling and enlightening eBook that explores the critical connection between emotional intelligence and successful digital marketing strategies. Authored by industry expert [Author Name], this book delves into the profound impact emotional intelligence has on consumer behavior and engagement in the fast-paced and ever-evolving digital landscape. Through a comprehensive analysis of real-world case studies and cutting-edge research, readers will gain invaluable insights into how emotional intelligence can be harnessed to create resonating marketing campaigns, build lasting customer relationships, and drive business growth. Packed with actionable tips and practical techniques, this eBook serves as an indispensable guide for marketers, entrepreneurs, and anyone seeking to unlock the power of emotions to excel in the digital marketing realm. Whether you're a seasoned professional or a newcomer to the field, "The Role of Emotional Intelligence in Digital Marketing" is sure to revolutionize the way you approach marketing in the digital age.

Download or read book Handbook of Research on Contemporary Consumerism written by Kaufmann, Hans Ruediger and published by IGI Global. This book was released on 2019-09-20 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: Societal marketing has gained widespread recognition in the marketing discipline both in academia and the professional industry. The Handbook of Research on Contemporary Consumerism is an essential reference source that provides an in-depth understanding on the various aspects and issues of consumerism and reveals the critical success factors and conceptual and theoretical frameworks of these concepts from recent contexts and perspectives. Additionally, it examines the impact of identity on marketing and branding from the consumerist perspective, discusses consumerism as a source of innovation and product development, and provides insights on consumerism and profitability. Featuring research on topics such as circular economy, digital marketing, and social media, this book is ideally designed for practitioners, managers, marketers, academic researchers, and students.

Download or read book GRASPED The Marketer s Moon written by Steven Brough and published by GRASPED Digital. This book was released on 2024-03-27 with total page 21 pages. Available in PDF, EPUB and Kindle. Book excerpt: Welcome, marketing professionals and emotional beings! Have you ever wondered why you're drawn to specific marketing strategies or struggle with certain aspects of the job? Your Moon sign, the hidden ruler of your emotions and intuition, plays a vital role in shaping your marketing approach. Understanding your Moon sign empowers you to unlock a deeper level of emotional intelligence, build stronger relationships, and navigate challenges with greater empathy and finesse. This book is your personalized guide to becoming a marketing master guided by your emotions and intuition. We'll delve into the influence of each Moon sign on your marketing journey, exploring how it affects your: Motivation: Discover the intrinsic desires that drive your marketing efforts. Creativity: Learn how to tap into your Moon sign's unique creative power for compelling content and video marketing. Relationships: Develop strategies for building strong customer and team relationships based on your Moon sign's emotional strengths. Intuition: Leverage your Moon sign's intuitive wisdom to make strategic marketing decisions. Remember, your emotions are not a weakness; they are your superpower! "The Marketer's Moon" equips you with the tools to harness your emotional intelligence and intuition, becoming a marketing force that connects with your audience on a deeper level. Let's embark on this journey of self-discovery and unlock the full potential of your marketing career!

Download or read book Empathetic Marketing written by M. Ingwer and published by Springer. This book was released on 2017-07-01 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: With a revised understanding of the science and philosophy behind human needs, businesses will be better equipped to provide long-term satisfaction for their customers. Mark uncovers a framework that will help businesses identify human needs and incorporate this perspective into strategy, and then focuses each chapter on a specific emotional need.

Download or read book Emotional Intelligence for Sales Success written by Colleen Stanley and published by AMACOM Div American Mgmt Assn. This book was released on 2013 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why do salespeople frequently fail to execute-even when they know what they should do?

Download or read book How to be More in Tune with The Feelings of Your Customers written by Sam Amoo and published by Sam Amoo Publishing. This book was released on 2022-11-21 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: Emotional Intelligence is a Powerful Tool That Can Help You Get More Customers, Increase Sales, Make Better Decisions and Build Better Relationships - The Simple Techniques for Increasing Sales, Customer Loyalty and Retention. What if you could learn to use your emotions to your advantage? What if you could increase your emotional intelligence so that you could make better decisions and build stronger relationships? If you want to become more successful, happier, healthier, wealthier and more influential, this is the book for you! It’s easy to ignore the needs of your customers, but ignoring their feelings doesn’t work. If you want to truly understand how to be more in tune with the feelings of your customers, then it’s time to look at the science of Emotional Intelligence. One of the biggest challenges that sales teams face in today’s complex, 24/7 world is managing customer expectations. Many companies are turning to emotional intelligence tools to help them become more in tune with their customers and increase the likelihood of customer retention, which is their ultimate sales machine. According to some of the best salespeople in history, the secret to successful ninja selling is knowing what your customer is feeling. The trick to selling like crazy is not necessarily in what you are saying but how you are saying it and the emotion you convey with your words. If you want to be a better salesperson that sell like titans, you need to know how to connect emotionally with your customer. To be able to connect emotionally with your customers is not something that happens overnight. You need to develop emotional intelligence over time through learning experiences. This book will help you understand how you can use your emotions to pitch anything, connect emotionally with your customers and improve your sales like a ninja marketer. In today’s world, we need to understand human emotions. We need to amp it up to connect emotionally with our customers, prospects, employees and other people. And that means tapping into our feelings and understanding their needs. If you want to make your company the most profitable it can be, you need to understand the way your customers think and feel about your brand. You need to know their hopes and dreams and what they’re looking for—and then figure out how to deliver on those expectations in ways that will inspire them to buy more of your product or service. So often, I’ve seen that people have very good business ideas, but when they talk to potential customers about it, they seem to be very disconnected from their customer’s emotions. If you’re not taking the time to listen to what your customers are telling you about their pain points and their needs, you're missing out on one of the biggest opportunities to increase your sales, customer retention, and customer loyalty. But to do that, you need to know what emotions are going on inside your customers. Emotional intelligence—the ability to identify, manage, and communicate the emotions of your customers, employees, and stakeholders—is what differentiates great organizations from average ones. Emotional Intelligence is the Key to Unlocking the Power of Positive Customer Experience. In fact, the best companies are actually measuring their customers' emotional state, and are using that information to make more informed decisions about their products and services. Learn how to use emotional intelligence to increase sales, customer loyalty and retention, and how to make the best impression on customers. This book will change the way you think about marketing like a ninja. Click The Buy Button Now!

Download or read book HBR Emotional Intelligence Ultimate Boxed Set 14 Books HBR Emotional Intelligence Series written by Harvard Business Review and published by Harvard Business Press. This book was released on 2019-12-17 with total page 1210 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to be human at work. HBR's Emotional Intelligence Series features smart, essential reading on the human side of professional life from the pages of Harvard Business Review. Each book in the series offers proven research showing how our emotions impact our work lives, practical advice for managing difficult people and situations, and inspiring essays on what it means to tend to our emotional well-being at work. Uplifting and practical, these books describe the social skills that are critical for ambitious professionals to master. This specially priced 14-volume set includes every book in the series: Mindfulness Resilience Influence and Persuasion Authentic Leadership Dealing with Difficult People Focus Self-Awareness Happiness Empathy Leadership Presence Purpose, Meaning, and Passion Confidence Mindful Listening Power and Impact

Download or read book Corporate Emotional Intelligence written by Gareth Chick and published by Critical Publishing. This book was released on 2018-10-09 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: As part of the series Leadership and Executive Coaching, Corporate Emotional Intelligence is a seminal work for business communication, management and organisational behaviour in the 21st Century, setting a new precedent for business leadership and management books. It analyses how human behaviour is conditioned within corporate cultures, how managers come to adopt unconscious controlling habits that are counter-productive and which create cultures of fear. It shows how through the art of coaching and mentoring, breaking habits and personal development, transformational leadership within teams can result and, through theory and practise, shows us how to lead when managing people in the business environment. Unique to this leadership coaching book is the introduction of the Corporapath- the Corporate Hostage and to the anxiety disorder CTSD - Corporate Traumatic Stress Disorder, yielding a profound new level of self-awareness for all corporate citizens. Success now requires a different kind of business intelligence: IQ + EQ is no longer sufficient. We now need CEQ - Corporate Emotional Intelligence - the ability to read, understand and manage the psychological states and behaviours that are unique to corporate cultures and emotionally intelligent leadership.

Download or read book Social Media Storms written by Pernille Rydén and published by Routledge. This book was released on 2021-08-25 with total page 123 pages. Available in PDF, EPUB and Kindle. Book excerpt: This fascinating new book explores the benefits and dynamics of social media storms and identifies the possible opportunities that they present for further engagement with customers. It provides actionable managerial advice on planning for, measuring, and innovatively navigating social media storms. Based on a sound theoretical background and illustrated by vivid real-life examples and case studies throughout every chapter, this book combines thorough explanations of the elements of business decision-making, market interaction, consumer psychology, branding, and business communication. In comparison to the existing literature, the book departs from the classical, but insufficient crisis communication management approaches to suggest novel frameworks and tools for empowering businesses, consumers, and broader societies in the digital age. Social Media Storms: Empowering Leadership Beyond Crisis Management provides advanced undergraduate and postgraduate digital marketing, marketing communications, strategy, and crisis management students with a comprehensive understanding of the social media storm phenomenon and helps marketing and communications professionals to leverage the opportunities that social media storms are bringing.

Download or read book Emotional Intelligence for Sales Leadership written by Colleen Stanley and published by HarperCollins Leadership. This book was released on 2020-06-16 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: The best way to get ahead in sales is by developing the critical soft skills that will enable you not just survive but thrive. Chronic complainers, no accountability finger-pointers, or learning-resistant laggards—these culture-killers costs sales organizations more in productivity than being weak in the so-called hard skills of selling. Sales leadership expert Colleen Stanley shows how emotional intelligence and the development of these critical soft skills improve sales leadership effectiveness and outperforms doubling down on more sales technology tools and fads. In Emotional Intelligence for Sales Leadership, Colleen provides sales secrets that: Shows sales leaders why ‘real world’ empathy and emotion management are the key to building strong relationships with their sales team. Offers simple steps on how sales leaders create sales cultures that embrace feedback and change through the development of critical emotional intelligence skills. Provides guidance on how to identify key emotional intelligence skills needed in your hiring process to build resilient sales teams. Walks readers through the process of training sales teams on soft skills that ensure the consistent execution of the right selling behaviors. The missing link is in hiring for and developing emotional intelligence skills in sellers and sales leaders. Emotional Intelligence for Sales Leadership will connect with anyone charged with growing sales in business-to-business or business-to-consumer sales.

Download or read book Emotional Intelligence in Services Marketing written by Sanjeev Tripathy and published by . This book was released on 2016-11-25 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Coaching for Emotional Intelligence written by Bob WALL and published by AMACOM Div American Mgmt Assn. This book was released on 2006-10-27 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: At some point in their careers, all managers face a frustrating and seemingly insurmountable challenge -- the highly intelligent, highly skilled direct report who is failing when he should be excelling. Often, this employee is destroying not only his own career, but also the morale of the rest of the team. While this behavior may initially seem willful, it is more than likely due to a lack of emotional intelligence -- the ability to comprehend one’s emotions, empathize with the feelings of others, and interact with people in ways that promote congenial working relationships. More than any other trait, emotional intelligence is the one variable that can transform a mediocre employee into an exceptional one. Managers now have a new and demanding role. They must become coaches who help their employees to develop emotional intelligence and the positive interpersonal relationships that result. And while this kind of corrective coaching may seem daunting and unpleasant to many managers, it is also achievable with the right tools. In Coaching for Emotional Intelligence, Bob Wall offers coaching strategies that will enable every manager to elicit excellence by improving the negative behaviors and communications flaws that are undermining an employee's performance. The book provides a structured format for formulating and delivering both praise and corrective feedback, as well as a step-by-step method and sample scripts for conducting a coaching session. Readers will: Overcome the fear of coaching on sensitive, personal issues. Learn the critical importance of praise--and how to give it. Understand the influences that shaped the behaviors of the individual being coached. Determine whether an employee is responding to corrective coaching, when to keep him -- and when to fire him. Create an action plan for teaching employees to identify and alter unwanted behavior. Master spontaneous coaching: delivering praise in 15-20 seconds -- and corrective feedback within 45 seconds. Formulate structured conversations when corrective coaching isn’t working. Create successful, detailed, and clear personal, team, and work evaluations and mission statements. The first book of its kind, Coaching for Emotional Intelligence is a thoughtful, realistic, and accessible guide that will change the way managers lead in the workplace -- and will ensure that their employees are reaching their full potential.

Download or read book Sales EQ written by Jeb Blount and published by John Wiley & Sons. This book was released on 2017-03-20 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: The New Psychology of Selling The sales profession is in the midst of a perfect storm. Buyers have more power—more information, more at stake, and more control over the sales process—than any time in history. Technology is bringing disruptive change at an ever-increasing pace, creating fear and uncertainty that leaves buyers clinging to the status quo. Deteriorating attention spans have made it difficult to get buyers to sit still long enough to “challenge,” “teach,” “help,” give “insight,” or sell “value.” And a relentless onslaught of “me-too” competitors have made differentiating on the attributes of products, services, or even price more difficult than ever. Legions of salespeople and their leaders are coming face to face with a cold hard truth: what once gave salespeople a competitive edge—controlling the sales process, command of product knowledge, an arsenal of technology, and a great pitch—are no longer guarantees of success. Yet this is where the vast majority of the roughly $20 billion spent each year on sales training goes. It’s no wonder many companies are seeing 50 percent or more of their salespeople miss quota. Yet, in this new paradigm, an elite group of top 1 percent sales professionals are crushing it. In our age of technology where information is ubiquitous and buyer attention spans are fleeting, these superstars have learned how to leverage a new psychology of selling—Sales EQ—to keep prospects engaged, create true competitive differentiation, as well as shape and influence buying decisions. These top earners are acutely aware that the experience of buying from them is far more important than products, prices, features, and solutions. In Sales EQ, Jeb Blount takes you on an unprecedented journey into the behaviors, techniques, and secrets of the highest earning salespeople in every industry and field. You’ll learn: How to answer the 5 Most Important Questions in Sales to make it virtually impossible for prospects to say no How to master 7 People Principles that will give you the power to influence anyone to do almost anything How to shape and align the 3 Processes of Sales to lock out competitors and shorten the sales cycle How to Flip the Buyer Script to gain complete control of the sales conversation How to Disrupt Expectations to pull buyers towards you, direct their attention, and keep them engaged How to leverage Non-Complementary Behavior to eliminate resistance, conflict, and objections How to employ the Bridge Technique to gain the micro-commitments and next steps you need to keep your deals from stalling How to tame Irrational Buyers, shake them out of their comfort zone, and shape the decision making process How to measure and increase you own Sales EQ using the 15 Sales Specific Emotional Intelligence Markers And so much more! Sales EQ begins where The Challenger Sale, Strategic Selling, and Spin Selling leave off. It addresses the human relationship gap in the modern sales process at a time when sales organizations are failing because many salespeople have never been taught the human skills required to effectively engage buyers at the emotional level. Jeb Blount makes a compelling case that sales specific emotional intelligence (Sales EQ) is more essential to success than education, experience, industry awareness, product knowledge, skills, or raw IQ; and, sales professionals who invest in developing and improving Sales EQ gain a decisive competitive advantage in the hyper-competitive global marketplace. Sales EQ arms salespeople and sales leaders with the tools to identify their most important sales specific emotional intelligence developmental needs along with strategies, techniques, and frameworks for reaching ultra-high performance and earnings, regardless of sales process, industry, deal complexity, role (inside or outside), product or service (B2B or B2C).

Download or read book Harvard Business Review Emotional Intelligence Collection 4 Books HBR Emotional Intelligence Series written by Harvard Business Review and published by Harvard Business Press. This book was released on 2017-04-18 with total page 600 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to be human at work. HBR's Emotional Intelligence Series features smart, essential reading on the human side of professional life from the pages of Harvard Business Review. Each book in the series offers proven research showing how our emotions impact our work lives, practical advice for managing difficult people and situations, and inspiring essays on what it means to tend to our emotional well-being at work. Uplifting and practical, these books describe the social skills that are critical for ambitious professionals to master. This specially priced four-volume set includes Happiness, Resilience, Mindfulness, and Empathy.

Download or read book Social Media Marketing and Emotional Intelligence 2 Books in 1 The Power of Social Media and Emotional Intelligence in Business written by Farah Johnson and published by . This book was released on 2020-05-07 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you want to have a successful thriving business? Do you want to use social media to increase your profits? Are you ready to become intelligent emotionally? How to increase your emotional intelligence and start to understand people easily? If you're looking to grow your business bigger and faster than you ever imagined possible using a step-by-step guide on how to utilize social media marketing so you can increase your profits and have a long lasting successful small business. This guide is a title of more than just tips and tricks you can apply to social media platforms - it is a done-with-you guide to ensure your growing success on the current hottest platforms out there - Facebook, Instagram, YouTube, and others! In addition, the other important you will learn is that emotions are one of the most powerful, underlying forces within us. Every step we take in life, every move that we make is dictated or ruled at some point by our emotions. When you find it hard to manage your emotions, that's when things start to become a real challenge. If you are ready to scale your business, then this guide is for you. Scroll up and click the "buy" button.

Download or read book Emotion Social Theory and Social Structure written by J. M. Barbalet and published by Cambridge University Press. This book was released on 2001-09-06 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unique study re-evaluating the role of emotions in social interaction.