Download or read book The Economics of Emotion How to Build a Business Everyone Will Love written by Kyle M. K. and published by Lioncrest Publishing. This book was released on 2019-01-14 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Finding success in today's marketplace is not about data, numbers, or projections-it's about understanding people and what drives them. This invaluable guide provides the knowledge you'll need to transform your business, inside and out, into a more admired and human-centric enterprise. People make decisions based on their emotions. It's a basic truth that has allowed organizations like Apple and Disney to build passionate followings while rival companies struggle to compete. To create enduring employee and consumer loyalties, and propel your brand to long-term success, you need to tap into the power of emotion. The universal resource of emotion can be your most valuable asset when it comes to setting a purpose, designing a company culture, developing products and services, and so much more. In The Economics of Emotion, business consultant Kyle M.K. helps you design an emotionally focused commercial experience that will enrich the lives of your employees and customers alike.
Download or read book Emotional Economics written by Sebastian Laza and published by . This book was released on 2019-12-22 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: The selfish and utilitarian side of human beings, that of Adam Smith's famous "invisible hand," is the basis of traditional economic theory. But this is a partial approach to the complex human dimension, being necessary to incorporate the emotional side to the economic models, to include the passions that often cloud reason, the empathy and trust generation, the collaborative and cooperative spirit, the psychological biases that make markets fall into bubbles, overreactions, panics, along with our powerful "unconscious rationality", which dominates much of daily decisions.EMOTIONAL ECONOMICS aims to help understand why we are as we really are with money and other scarce resources, and not as we have been told that we are, as well as helping to be a little more friendly with the internal tension that we carry between reason and emotions, which makes the very essence of each economic decision.
Download or read book Emotional Business written by Ravi Rao and published by iUniverse. This book was released on 2012-06-27 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: If youve ever felt ignored as a customer, humiliated by a teammate, drained by workplace politics, or painfully isolated in a big company, then youve experienced the business effects of emotional disconnection. In todays knowledge-driven and service centered economy, emotional excellence isnt idealism. It is a practical necessity for growth and retaining superior talent. The Industrial Revolution is over, and the Emotional Revolution has now begun. Recognizing that emotion is part of the fabric of human biology, the hundred billion neurons in every brain can be emotionally engaged to: Evoke intense customer passion to boost sales Eliminate the financial self-destruction of infighting Excite employees to care for each other to ensure effectiveness Written for anyone from the small business employee to the corporate CEO, this step-by step guidebook contains dozens of practical checklists and examples to immediately create connection with customers and colleagues. If you get the emotions right, you get the business right.
Download or read book Is Behavioral Economics Doomed written by David K. Levine and published by Open Book Publishers. This book was released on 2012 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book, David K. Levine questions the idea that behavioral economics is the answer to economic problems. He explores the successes and failures of contemporary economics both inside and outside the laboratory, and asks whether popular behavioral theories of psychological biases are solutions to the failures. The book not only provides an overview of popular behavioral theories and their history, but also gives the reader the tools for scrutinizing them.
Download or read book The Feeling Economy written by Roland T. Rust and published by Springer Nature. This book was released on 2021-01-19 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: As machines are trained to “think,” many tasks that previously required human intelligence are becoming automated through artificial intelligence. However, it is more difficult to automate emotional intelligence, and this is where the human worker’s competitive advantage over machines currently lies. This book explores the impact of AI on everyday life, looking into workers’ adaptation to these changes, the ways in which managers can change the nature of jobs in light of AI developments, and the potential for humans and AI to continue working together. The book argues that AI is rapidly assuming a larger share of thinking tasks, leaving human intelligence to focus on feeling. The result is the “Feeling Economy,” in which both employees and consumers emphasize feeling to an unprecedented extent, with thinking tasks largely delegated to AI. The book shows both theoretical and empirical evidence that this shift is well underway. Further, it explores the effect of the Feeling Economy on our everyday lives in the areas such as shopping, politics, and education. Specifically, it argues that in this new economy, through empathy and people skills, women may gain an unprecedented degree of power and influence. This book will appeal to readers across disciplines interested in understanding the impact of AI on business and our daily lives. It represents a bold, potentially controversial attempt to gauge the direction in which society is heading.
Download or read book The Experience Economy written by B. Joseph Pine and published by Harvard Business Press. This book was released on 1999 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text seeks to raise the curtain on competitive pricing strategies and asserts that businesses often miss their best opportunity for providing consumers with what they want - an experience. It presents a strategy for companies to script and stage the experiences provided by their products.
Download or read book The Emotional Economy A Psychological Perspective on Financial Decision Making written by Genalin Jimenez and published by Genalin Jimenez. This book was released on with total page 81 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's interconnected world, financial decision-making has become increasingly complex. Economic factors and rational analysis alone no longer provide a complete picture when it comes to understanding how individuals make financial choices. Instead, emotions play a significant role in shaping our financial decisions. This eBook delves into the fascinating field of behavioral economics to explore the various ways in which emotions impact our financial choices and provide valuable insights into managing our personal and business finances. Let's explore the captivating world of the emotional economy and uncover the psychological mechanisms influencing our financial decision-making process. "The Emotional Economy: A Psychological Perspective on Financial Decision-Making," offers a comprehensive exploration of how emotions shape our financial choices. By understanding the psychological mechanisms at play, individuals and businesses can make more informed decisions, avoid common pitfalls, and improve financial outcomes. Whether you are a novice investor, a seasoned business owner, or simply want to gain a deeper understanding of the emotional aspects of financial decision-making, this eBook is a valuable resource. Embrace the emotional economy, harness the power of emotions, and embark on a journey toward financial well-being and success.
Download or read book The Emotional Logic of Capitalism written by Martijn Konings and published by Stanford University Press. This book was released on 2015-05-27 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: The capitalist market, progressives bemoan, is a cold monster: it disrupts social bonds, erodes emotional attachments, and imposes an abstract utilitarian rationality. But what if such hallowed critiques are completely misleading? This book argues that the production of new sources of faith and enchantment is crucial to the dynamics of the capitalist economy. Distinctively secular patterns of attraction and attachment give modern institutions a binding force that was not available to more traditional forms of rule. Elaborating his alternative approach through an engagement with the semiotics of money and the genealogy of economy, Martijn Konings uncovers capitalism's emotional and theological content in order to understand the paradoxical sources of cohesion and legitimacy that it commands. In developing this perspective, he draws on pragmatist thought to rework and revitalize the Marxist critique of capitalism.
Download or read book Cold Intimacies written by Eva Illouz and published by John Wiley & Sons. This book was released on 2013-04-23 with total page 118 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is commonly assumed that capitalism has created an a-emotional world dominated by bureaucratic rationality; that economic behavior conflicts with intimate, authentic relationships; that the public and private spheres are irremediably opposed to each other; and that true love is opposed to calculation and self-interest. Eva Illouz rejects these conventional ideas and argues that the culture of capitalism has fostered an intensely emotional culture in the workplace, in the family, and in our own relationship to ourselves. She argues that economic relations have become deeply emotional, while close, intimate relationships have become increasingly defined by economic and political models of bargaining, exchange, and equity. This dual process by which emotional and economic relationships come to define and shape each other is called emotional capitalism. Illouz finds evidence of this process of emotional capitalism in various social sites: self-help literature, women's magazines, talk shows, support groups, and the Internet dating sites. How did this happen? What are the social consequences of the current preoccupation with emotions? How did the public sphere become saturated with the exposure of private life? Why does suffering occupy a central place in contemporary identity? How has emotional capitalism transformed our romantic choices and experiences? Building on and revising the intellectual legacy of critical theory, this book addresses these questions and offers a new interpretation of the reasons why the public and the private, the economic and the emotional spheres have become inextricably intertwined.
Download or read book Minding the Markets written by D. Tuckett and published by Springer. This book was released on 2011-05-27 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tuckett argues that most economists' explanations of the financial crisis miss its essence; they ignore critical components of human psychology. He offers a deeper understanding of financial market behaviour and investment processes by recognizing the role played by unconscious needs and fears in all investment activity.
Download or read book Emotional Bankruptcy The Economics of Being Too Nice written by Lucille C. Gambardella and published by Page Publishing, Incorporated. This book was released on 2020-01-28 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you consistently find yourself in unrewarding relationships? Do you feel that you are often taken advantage of by others? Do you feel tired and exhausted for other than physical reasons? If so, you may be a victim of emotional bankruptcy, a phenomenon examined in this book. Like financial bankruptcy, emotional bankruptcy drains your emotional resources and leaves you feeling broken and unhappy. This little book can help you to take the steps to restore your personal solvency and enjoy meaningful reciprocal relationships that bring joy and fulfillment into your life. Each step will take you closer to realizing an emotional account that will provide security and feelings of wellness in how you relate to others and how you ALLOW them to relate to you!!
Download or read book Time and Decision written by George Loewenstein and published by Russell Sage Foundation. This book was released on 2003-02-27 with total page 584 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do people decide whether to sacrifice now for a future reward or to enjoy themselves in the present? Do the future gains of putting money in a pension fund outweigh going to Hawaii for New Year's Eve? Why does a person's self-discipline one day often give way to impulsive behavior the next? Time and Decision takes up these questions with a comprehensive collection of new research on intertemporal choice, examining how people face the problem of deciding over time. Economists approach intertemporal choice by means of a model in which people discount the value of future events at a constant rate. A vacation two years from now is worth less to most people than a vacation next week. Psychologists, on the other hand, have focused on the cognitive and emotional underpinnings of intertemporal choice. Time and Decision draws from both disciplinary approaches to provide a comprehensive picture of the various layers of choice involved. Shane Frederick, George Loewenstein, and Ted O'Donoghue introduce the volume with an overview of the research on time discounting and focus on how people actually discount the future compared to the standard economic model. Alex Kacelnik discusses the crucial role that the ability to delay gratification must have played in evolution. Walter Mischel and colleagues review classic research showing that four year olds who are able to delay gratification subsequently grow up to perform better in college than their counterparts who chose instant gratification. The book also delves into the neurobiology of patience, examining the brain structures involved in the ability to withstand an impulse. Turning to the issue of self-control, Klaus Wertenbroch examines the relationship between consumption and available resources, showing, for example, how a high credit limit can lead people to overspend. Ted O'Donoghue and Matthew Rabin show how people's awareness of their self-control problems affects their decision-making. The final section of the book examines intertemporal choice with regard to health, drug addiction, dieting, marketing, savings, and public policy. All of us make important decisions every day-many of which profoundly affect the quality of our lives. Time and Decision provides a fascinating look at the complex factors involved in how and why we make our choices, so many of them short-sighted, and helps us understand more precisely this crucial human frailty.
Download or read book Narrative Economics written by Robert J. Shiller and published by Princeton University Press. This book was released on 2020-09-01 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Nobel Prize–winning economist and New York Times bestselling author Robert Shiller, a groundbreaking account of how stories help drive economic events—and why financial panics can spread like epidemic viruses Stories people tell—about financial confidence or panic, housing booms, or Bitcoin—can go viral and powerfully affect economies, but such narratives have traditionally been ignored in economics and finance because they seem anecdotal and unscientific. In this groundbreaking book, Robert Shiller explains why we ignore these stories at our peril—and how we can begin to take them seriously. Using a rich array of examples and data, Shiller argues that studying popular stories that influence individual and collective economic behavior—what he calls "narrative economics"—may vastly improve our ability to predict, prepare for, and lessen the damage of financial crises and other major economic events. The result is nothing less than a new way to think about the economy, economic change, and economics. In a new preface, Shiller reflects on some of the challenges facing narrative economics, discusses the connection between disease epidemics and economic epidemics, and suggests why epidemiology may hold lessons for fighting economic contagions.
Download or read book ECONOMIC SENTIMENTS written by Emma Rothschild and published by Harvard University Press. This book was released on 2013-02-04 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: A benchmark in the history of economics and of political ideas, Rothschild shows us the origins of laissez-faire economic thought and its relation to political conseratism in an unquiet world.
Download or read book Advances in Behavioral Economics written by Colin F. Camerer and published by Princeton University Press. This book was released on 2004 with total page 768 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today, behavioral economics has become virtually mainstream.
Download or read book The Emotional Life of Money written by Mary Cross and published by Bloomsbury Publishing USA. This book was released on 2017-09-15 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: This fascinating book illustrates how human behavior regarding money is triggered by emotion and powered by our psychic makeup, empowering readers to better understand their own behavior and decision making with money. Beyond being an essential medium of exchange, money carries deep psychological significance: having enough of it confers power and status and provides the potential to sustain our lifestyle and fulfill our desires. Not having money triggers a breadth of negative emotions. This book explores the psychological payload money carries and the emotional effects it generates, allowing readers to better understand people's behavior with money and its effects on their own lives. The Emotional Life of Money: How Money Changes the Way We Think and Feel identifies common hang-ups and anxieties about money; summarizes current academic research on money behavior and how people make decisions about their money; discusses the newest branch of economics, behavioral economics; and explores the possibility of the disappearance of cash in the digital future. General readers will be able to comprehend why money has often generated intense feelings of desire, greed, envy, elation, and other emotions, as well as sense of status; and undergraduate students in psychology, economics, and sociology courses will benefit from learning about the latest research on behavior economics and the powerful psychological and emotional effects of money.
Download or read book The Curse of Cash written by Kenneth S. Rogoff and published by Princeton University Press. This book was released on 2017-06-27 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: “A brilliant and lucid new book” (John Lanchester, New York Times Magazine) about why paper money and digital currencies lie at the heart of many of the world’s most difficult problems—and their solutions In The Curse of Cash, acclaimed economist and bestselling author Kenneth Rogoff explores the past, present, and future of currency, showing why, contrary to conventional economic wisdom, the regulation of paper bills—and now digital currencies—lies at the heart some of the world’s most difficult problems, but also their potential solutions. When it comes to currency, history shows that the private sector often innovates but eventually the government regulates and appropriates. Using examples ranging from the history of standardized coinage to the development of paper money, Rogoff explains why the cryptocurrency boom will inevitably end with dominant digital currencies created and controlled by governments, regardless of what Bitcoin libertarians want. Advanced countries still urgently need to stem the global flood of large paper bills—the vast majority of which serve no legitimate purpose and only enable tax evasion and other crimes—but cryptocurrencies are like $100 bills on steroids. The Curse of Cash is filled with revealing insights about many of the most pressing issues facing monetary policymakers, from quantitative easing to alternative inflation targeting regimes. It also explains in detail why, if low interest rates persist, the best way to reinvigorate monetary policy is to implement fully effective and unconstrained negative interest rates. Provocative, engaging, and backed by compelling original arguments and evidence, The Curse of Cash has sparked widespread debate and its ideas have moved to the center of financial and policy discussions.
