Download or read book Introduction to Digital Marketing 101 written by FigueroaA Cecilia and published by BPB Publications. This book was released on 2019-09-20 with total page 519 pages. Available in PDF, EPUB and Kindle. Book excerpt: Skyrocket your business goals with this hands on guideKey Features Online advertising Online marketing campaigns Mail marketing Website marketing Opt-in email Mobile marketing Marketing data Digital strategy Consumer marketing DescriptionSocial media marketing has stemmed from people's communication habits. Nowadays, social networking platforms are essential in practice, even in marketing. To understand thechanges and transformations the field of marketing has undergone until now, it is important to know its origin.This complete guide will help you start selling and marketing your business by teaching you both SEO/SEM and web usability. You will learn the analytical part of Google Analytics andonline advertising through Google AdWords. This book will introduce you to Web 2.0, and at the end of it, you may also want to make a career change to digital marketing! Have you ever wondered how you can work smart with products that offer a range of essential applications for businesses? What are the prerequisites for a successful business? What will happen if your company does not use digital marketing for your business? Do you know what are the newest and best technologies, applications, web tools, and virtual customer relationship management products that your competitors are using right now to work smarter and more efficiently? What will you learn Design, organize, and monitor strategies. Optimize your website SEO. Create, manage, and evaluate Google Ads campaigns, and display advertising and payment campaigns. Integrate mobile marketing and mail marketing campaigns. Use Google Analytics. Improve the accessibility and usability of a website and UX. Stand out on LinkedIn. Apply Big data and machine learning to digital marketing.Who this book is forAnyone who, for personal, academic, and/or professional reasons, wants to learn the basics of digital marketing. It is also a good start for marketers who would like to know their audiences and define strategies that best suit them. Table of contents1. Define your audience: Marketing plan & value proposition.2. Content strategy: Key process to improve content creation.3. Use social media for your business.4. Social ads: Make people think and talk.5. SEO for beginners: Title, URL, & CTR6. Search engine marketing (SEM): Position your brand in the market (PPC & paid search)7. Display advertising to target your audience: Facebook, target audience, keywords, & search terms.8. Create a campaign with email marketing: Segmentation, email automatization, split test, A/B testing, & optimization.9. Analyze what people do in your website: Google Analytics & Big data.10. Launch your career in digital marketing: Digital Marketing jobs, LinkedIn, networking, Big data, machine learning, & elevator pitch About the authorCecilia Figueroa is an expert in digital marketing and specializes in tactical and strategic innovation to achieve maximum business success. With ten years of experience in the sales and business world, in 2016 she switched to digital marketing and has been designing marketing campaigns for American and European companies.

Download or read book Introduction to Digital Marketing 101 written by Cecilia Figueroa and published by BPB Publications. This book was released on 2019-09-17 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt: Skyrocket your business goals with this hands on guide DESCRIPTION Social media marketing has stemmed from peopleÕs communication habits. Nowadays, social networking platforms are essential in practice, even in marketing. To understand the changes and transformations the field of marketing has undergone until now, it is important to know its origin. This complete guide will help you start selling and marketing your business by teaching you both SEO/SEM and web usability. You will learn the analytical part of Google Analytics and online advertising through Google AdWords. This book will introduce you to Web 2.0, and at the end of it, you may also want to make a career change to digital marketing! Ê _Ê Ê Ê Have you ever wondered how you can work smart with products that offer a range of essential applications for businesses? _Ê Ê Ê What are the prerequisites for a successful business?Ê _Ê Ê Ê What will happen if your company does not use digital marketing for your business? _Ê Ê Ê Do you know what are the newest and best technologies, applications, web tools, and virtual customer relationship management products that your competitors are using right now to work smarter and more efficiently?Ê KEY FEATURES _Ê Ê Ê Online advertising _Ê Ê Ê Online marketing campaigns _Ê Ê Ê Mail marketing _Ê Ê Ê Website marketing _Ê Ê Ê Opt-in email _Ê Ê Ê Mobile marketing _Ê Ê Ê Marketing data _Ê Ê Ê Digital strategy _Ê Ê Ê Consumer marketing ÊWHAT WILL YOU LEARN _Ê Ê Ê Design, organize, and monitor strategies. _Ê Ê Ê Optimize your website SEO. _Ê Ê Ê Create, manage, and evaluate Google Ads campaigns, and display advertising and payment campaigns. _Ê Ê Ê Integrate mobile marketing and mail marketing campaigns. _Ê Ê Ê Use Google Analytics. _Ê Ê Ê Improve the accessibility and usability of a website and UX. _Ê Ê Ê Stand out on LinkedIn. _Ê Ê Ê Apply Big data and machine learning to digital marketing. WHO THIS BOOK IS FOR Anyone who, for personal, academic, and/or professional reasons, wants to learn the basics of digital marketing. It is also a good start for marketers who would like to know their audiences and define strategies that best suit them. ÊTable of Contents 1. Define your audience: Marketing plan & value proposition. 2. Content strategy: Key process to improve content creation. 3. Use social media for your business. 4. Social ads: Make people think and talk. 5. SEO for beginners: Title, URL, & CTR 6. Search engine marketing (SEM): Position your brand in the market (PPC & paid search) 7. Display advertising to target your audience: Facebook, target audience, keywords, & search terms. 8. Create a campaign with email marketing: Segmentation, email automatization, split test, A/B testing, & optimization. 9. Analyze what people do in your website: Google Analytics & Big data. 10. Launch your career in digital marketing: Digital Marketing jobs, LinkedIn, networking, Big data, machine learning, & elevator pitch

Download or read book Free Marketing written by Jim Cockrum and published by John Wiley & Sons. This book was released on 2011-08-31 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: Simple, powerful marketing strategies every business can afford to implement There's never been a better time to be a marketer or entrepreneur than right now. Thanks to the Internet, a new world of free and inexpensive tactics can help get the word out to the prospects of any business with a limited marketing budget. Free Marketing delivers more than 100 ideas to help any small business owner or marketer generate new revenue—with little or no marketing budget. With both Internet-based and creative offline ideas, you'll discover ways to turn your top customers into your unpaid sales force, get your competitors to help you promote your new products, and other innovative ways to get the word out. Create a "squeeze page," the most powerful one page website you'll ever build Use simple YouTube videos to grow sales Hold an eBay auction for publicity purposes (author Jim Cockrum made $30,000 and earned tons of free publicity from just one auction) and more! Grow a successful business without letting your marketing budget tell you "No." Jim Cockrum has proven that the most powerful marketing strategies are the cheapest.

Download or read book Guerrilla Marketing 101 Lab written by Jay Conrad Levinson and published by Morgan James Pub. This book was released on 2005-01-30 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: Workbook containing various workshop activities and projects.

Download or read book Email Marketing written by Jeanniey Mullen and published by John Wiley & Sons. This book was released on 2011-03-10 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: If the idea of starting an email marketing campaign overwhelms you, the authors of Email Marketing: An Hour a Day will introduce you to email marketing basics, demonstrate how to manage details and describe how you can track and measure results. Case studies, step-by-step guides, checklists, quizzes and hands-on tutorials will help you execute an email marketing campaign in just one hour a day. When you feel comfortable with the basics, learn how to use video and audio enabled email, implement tools like mobile devices and leverage social networks.

Download or read book Smart Yacht Marketing 101 written by Mark Duncan and published by . This book was released on 2018-09-21 with total page 484 pages. Available in PDF, EPUB and Kindle. Book excerpt: Smart Yacht Marketing 101 is the first-ever yacht industry resource to help yacht owners, captains, sales and charter brokers, corporate management and industry marketers better present and market their yachts for improved stand out, increased enquiries and smarter, more sustainable client service.

Download or read book The Nonprofit Marketing Guide written by Kivi Leroux Miller and published by John Wiley & Sons. This book was released on 2010-05-13 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: A nonprofit's real-world survival guide and nitty-gritty how-to handbook This down-to-earth book shows how to hack through the bewildering jungle of marketing options and miles-long to-do lists to clear a marketing path that's right for your organization, no matter how understaffed or underfunded. You'll see how to shape a marketing program that starts from where you are now and grows with your organization, using smart and savvy communications techniques, both offline and online. Combining big-picture management and strategic decision-making with reader-friendly tips for implementing a marketing program day in and day out, this book provides a simple yet powerful framework for building support for your organization's mission and programs. Includes cost-effective strategies and proven tactics for nonprofits An ideal resource for thriving during challenging times Fast, friendly, and realistic advice to help you navigate the day-by-day demands of any nonprofit Written by one of the leading sources of how-to info and can-do inspiration for small and medium-sized nonprofit organizations, Kivi Leroux Miller is,among other things, a communication consultant and trainer, and president of EcoScribe Communications and Nonprofit Marketing Guide.com.

Download or read book Mind Hacking written by John Hargrave and published by Simon and Schuster. This book was released on 2017-09-12 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents a twenty-one-day, three-step training program to achieve healthier thought patterns for a better quality of life by using the repetitive steps of analyzing, imagining, and reprogramming to help break down the barriers, including negative thought loops and mental roadblocks.

Download or read book Email Persuasion written by Ian Brodie and published by . This book was released on 2013-11-13 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A results getting tour de force. This is simply the best book on email marketing I have ever read." Howard Lothrop"Email Persuasion: The Step-By-Step Guide to Attracting More Clients and Winning More Sales With Email Marketing" Business fads come and go, but Email Marketing has consistently outperformed all other marketing strategies. In Email Persuasion, marketing expert Ian Brodie reveals the techniques that are working right now to allow professionals and small businesses to connect with potential clients, build trust-based relationships and generate more sales through email.Inside the book you'll discover: The Customer Insight Mapping technique for building deep understanding of what your clients need and what will motivate them to buy from you.6 surefire subject line models that will get your emails opened and read.The "optin formula" for getting the right people to subscribe to your emails (and how to accelerate the growth of your subscriber list). How to engage AND persuade with your emails so that you build a loyal 'fan base' ready to buy from you.The advanced techniques for turning email subscribers into paying clients (and why accepted wisdom on selling in emails is almost all wrong)."We've seen a threefold increase in leads and we've won several new clients." Adrian Willmott Email Persuasion lays out a clear blueprint for building an engaged subscriber base, building credibility and trust through your emails and converting your subscribers into paying clients. No jargon. No fluff. Just practical, real-world strategies that deliver results. "Pick any one idea from this amazing collection of rock solid common sense on email marketing and just do it! Quite simply, it works!" Tony Latimer Want to know how to build a list of ideal clients as subscribers fast? Start with the Opt-In formula on page 19. How to get through spam filters, and "greymail" technology? Turn to page 43 for the most up to date advice. The best format for emails? Page 57. When to send them and how frequently? Start on page 59, but also check page 83 on why frequent emailing is often more effective? Getting your system onto autopilot? Page 95. Advanced techniques to get the right messages to the subscribers who will most value them? Page 103. Writing persuasively? Page 109. "Ian gives you all the information you need to succeed in plain and simple English based on what actually works in the real business world today" Anna Letitia Cook Packed full of examples, templates and clear next steps for you to do to get your own email marketing system up and running quickly and getting you results. If you've ever been overwhelmed by the complexity of email marketing or been unsure where to start to get the best results, Email Persuasion will provide you a clear path to succeeding with email. If you want to get results fast from email marketing then you need Email Persuasion. Scroll up and grab a copy now.

Download or read book Marketing Smart written by John Gumas and published by Lulu.com. This book was released on 2010-05-18 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Smart is a collection of quick, easy-to-read tips on how to improve your marketing, advertising and public relations efforts. Written by marketing guru John Gumas, Marketing Smart collects years of proven techniques, industry insight and practical guidelines that you can put to use for your company right away. Increase your marketing know-how ' and your bottom line ' by Marketing Smart!

Download or read book Inbound Content written by Justin Champion and published by John Wiley & Sons. This book was released on 2018-04-24 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Develop and implement an effective content strategy tailored to your business’s needs Inbound Content is a step-by-step manual for attracting the right people, turning them into leads, and closing them into customers. Today, everyone knows that content is king. It’s how we engage, how we inform, and how we pass the time; content is everywhere, and if you’re not leveraging its power to promote your business, you’ve already been left behind. Having a website and social media is not enough; if you truly want to take advantage of unprecedented levels of connectedness, you have to create content that draws customers in. It’s not about blindly expanding reach, it’s about reaching out to the right audience. Today’s marketplace is no longer about chasing the sale—with the right approach to content, your customers will come to you. Your content must be valuable, relevant, and consistent—but how should it be implemented at the actual content-creation level? This book shows you how to develop a unified strategy, create compelling content tailored to your needs, and utilize that content to its greatest advantage in order to build your brand. Discover the power of storytelling and generate effective content ideas Plan a long-term content strategy and a content creation framework Create great content, promote it, measure it, and analyze its performance Extend your content’s value, become a more effective writer, and develop a growth mentality Effective content is worth its weight in marketing gold. It stands out from the noise, and to the customer, looks like an oasis in a desert of clickbait and paid reviews. Inbound Content shows you how to plan, build, and implement your content strategy for unprecedented engagement and sales.

Download or read book Email Marketing Rules written by Chad S. White and published by Createspace Independent Publishing Platform. This book was released on 2017-05-29 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt: Email marketing's power is matched only by how incredibly misunderstood it is. Email Marketing Rules demystifies this vital channel, taking you step by step through 150 best practices, providing extensive tactical checklists, and giving you strategic frameworks for long-term success. Updated and greatly expanded, the 3rd Edition of Email Marketing Rules will help you... Set the right program goals by understanding "deep metrics" and properly interpreting campaign, channel, and subscriber metrics Build high-performance lists by identifying valuable subscriber acquisition sources, using appropriate permission practices, and managing inactives wisely Ensure your emails are delivered by understanding the factors that cause inbox providers to block senders Craft relevant messaging with effective subject lines, savvy designs, and smart targeting Automate your messaging so you address moments that matter and create highly engaging subscriber journeys Develop solid workflows that avoid errors and speed up production

Download or read book 101 Startup Lessons written by George Deeb and published by BlogIntoBook.com. This book was released on 2013-11-01 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive, one-stop read for entrepreneurs who want actionable learnings about a wide range of startup and digital-related topics from George Deeb, a serial entrepreneur and partner at Red Rocket Ventures. The book is a startup executive's strategic "playbook", with "how-to" lessons about business in general, sales, marketing, technology, operations, human resources, finance, fund raising and more, including many case studies herein. We have demystified and synthesized the information an entrepreneur needs to strategize, fund, develop, launch and market their businesses. Join the 100,000+ readers who have already benefitted from this book, freely available and continuously updated on the Red Rocket Blog website. TESTIMONIALS David Rabjohns, Founder & CEO at MotiveQuest "George's passion, ideas and involvement with MotiveQuest has been "game changing" for us. From jumpstarting our sales and marketing plans and team, to productizing our business and procedures, Red Rocket has had an immediate and meaningful impact from day one. I highly recommend Red Rocket. If you want to grow, strap on the Red Rocket.“ Tyler Spalding, Founder & CEO at StyleSeek "Red Rocket has been a great investor for our business and vocal champion of our brand. As a proven entrepreneur himself, George has provided valuable insights and recommendations on how to best build my business. Red Rocket would be a great partner in helping build your business.“ Seth Rosenberg, SVP at Camping World "Red Rocket helped us do a high level assessment of our e-commerce efforts and assisted with the development of a digital strategy and marketing plan. Red Rocket identified some immediate opportunities, which we are implementing. I am pleased to recommend Red Rocket for your e-commerce and digital marketing needs.“ Andrew Hoog, Founder and CEO at viaForensics "As viaForensics experienced significant growth, we recognized the need for an experienced advisor with start-up chops who could help us refine critical steps in our transition from a service company to a product-based company. Red Rocket's expertise in growth planning including organizational structure, financial modeling and competitive analysis were instrumental in refining our strategy. He helped facilitate key decisions the management team needed to make in order to take the company to the next level. We are very pleased with Red Rocket's contributions to viaForensics and highly recommend his services to other start-ups facing similar growth.“ Jerry Freeman, Founder & CEO at PaletteApp “Red Rocket has been a key instigator in helping raise funds for PaletteApp. They have helped me tremendously in realizing what an investor wants to see and how best to present it. George has great experience and understanding of how to fund and launch a new company. We feel fortunate that he has thrown his hat into our arena.” Scott Skinger, CEO at TrainSignal "Red Rocket helped us in a variety of ways, from financial modeling to introductions to lenders. Their biggest win was helping us do preliminary investigative research on one of our competitors, that ultimately sparked a dialog that lead to the $23.6MM sale of our business to that company. We couldn't be more happy with Red Rocket's involvement with our business. Overall, a great advisor to have in your corner."

Download or read book The Email Lifeline written by Anik Singal and published by . This book was released on 2016-07-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Email Alchemist written by Daniel Levis and published by . This book was released on 2016-05-09 with total page 102 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Email Alchemist is the ultimate guide to profitable email marketing. It also serves as a step-by-step road map for selling anything online. No Hollywood video crew or fancy-pants graphic designer required.

Download or read book Content Inc How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses written by Joe Pulizzi and published by McGraw Hill Professional. This book was released on 2015-09-04 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Instead of throwing money away and sucking up to A-listers, now there is a better way to promote your business. It’s called content marketing, and this book is a great way to master this new technique.” -Guy Kawasaki, Chief evangelist of Canva and author of The Art of the Start 2.0 "How do you take the maximum amount of risk out of starting a business? Joe Pulizzi shows us. Fascinate your audience, then turn them into loyal fans. Content Inc. shows you how. Use it as your roadmap to startup success.” -Sally Hogshead, New York Times and Wall Street Journal bestselling author, How the World Sees You "If you're serious about turning content into a business, this is the most detailed, honest, and useful book ever written." -Jay Baer, New York Times bestselling author of Youtility" The approach to business taught all over the world is to create a product and then spend a bunch of money to market and sell it. Joe outlines a radically new way to succeed in business: Develop your audience first by creating content that draws people in and then watch your business sell themselves!" -David Meerman Scott bestselling author of ten books including The New Rules of Sales and Service "The digital age has fundamentally reshaped the cost curve for entrepreneurs. Joe describes the formula for developing a purpose-driven business that connects with an engaged and loyal audience around content. With brand, voice and audience, building and monetizing a business is easy." -Julie Fleischer, Sr. Director, Data + Content + Media, Kraft Foods" What if you launched a business with nothing to sell, and instead focused first on serving the needs of an audience, trusting that the 'selling' part would come later? Crazy? Or crazy-brilliant? I'd say the latter. Because in today's world, you should serve before selling." -Ann Handley, author of the Wall Street Journal bestseller Everybody Writes and Content Rules "Today, anyone, anywhere with a passion and a focus on a content niche can build a multi-million dollar platform and business. I did it and so can you. Just follow Joe's plan and hisContent Inc. model." -John Lee Dumas, Founder, EntrepreneurOnFire" The Internet doesn't need more content. It needs amazing content. Content Inc is the business blueprint on how to achieve that. If you're in business and are tired of hearing about the need for content marketing, but want the how and the proof, Content Inc is your blueprint." -Scott Stratten, bestselling author and President of UnMarketing Inc." Content marketing is by far the best marketing strategy for every company and Joe is by far the best guru on the topic. I wish this book was available when we started our content marketing initiative. It would have saved us a huge amount of time and effort!" -Scott Maxwell, Managing Partner/Founder OpenView Venture Partners

Download or read book Do Open written by David Hieatt and published by Do Book Company. This book was released on 2017-05-02 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do you grow your business when you don't have a marketing budget? How do you stand out in a busy world? And what if the answer is right in front of you? 'For me, the newsletter is the most important tool I have in building a global denim brand. Second only to the sewing machine.' So writes entrepreneur David Hieatt who has based his entire marketing strategy around a simple email newsletter. And it's worked. His company has grown into a creative global jeans business with a fiercely loyal community. Now, David shares his insight, strategy and methodology so you can do the same. In Do Open you will discover: Why giving is your secret to success How to get people's attention when time is your biggest competitor Why creating beats sharing How a small team can win Build community. Build your brand. Build long-term growth. Discover why the humble newsletter is pure and utter gold.