Download or read book Electronic Media Programming written by Raymond L. Carroll and published by McGraw-Hill Humanities, Social Sciences & World Languages. This book was released on 1993 with total page 552 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text focuses on strategies for programming small market, local stations (rather than the major networks), and it explores the wide range of choices and options available to the programmer. The authors include discussions of both radio and television in each chapter, and aim to make the instruction immediately applicable to real business programming considerations. Electronic Media Programming highlights important economic issues, emphasizing and exploring effective marketing research and audience analysis in making programming decisions.
Download or read book Programming for TV Radio The Internet written by Lynne Gross and published by Taylor & Francis. This book was released on 2012-11-12 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: Where do program ideas come from? How are concepts developed into saleable productions? Who do you talk to about getting a show produced? How do you schedule shows on the lineup? What do you do if a series is in trouble? The answers to these questions, and many more, can be found in this comprehensive, in-depth look at the roles and responsibilities of the electronic media programmer. Topics include: Network relationships with affiliates, the expanded market of syndication, sources of programming for stations and networks, research and its role in programming decisions, fundamental appeals to an audience and what qualities are tied to success, outside forces that influence programming, strategies for launching new programs or saving old ones. Includes real-life examples taken from the authors' experiences, and 250+ illustrations!
Download or read book Electronic Media Programming written by Raymond L. Carroll and published by . This book was released on 1993-08-01 with total page 125 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book emphasizes programming strategies for small market, local stations rather than the major networks. The authors have included discussions of both radio and television in each chapter. Electonic Media Programming takes a unified approach, focusing on marketing/audience research.
Download or read book Media Programming written by Susan Tyler Eastman and published by Wadsworth Publishing Company. This book was released on 2012-03-01 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: Current, relevant, and student-friendly, MEDIA PROGRAMMING, 9E, International Edition delivers the most accurate coverage of the techniques and strategies used in the programming industry today. Reflecting the latest developments from real-world practice, this market-leading text covers all aspects of media programming for broadcast and cable television, radio, and the Internet with clear illustrations and examples to which you can relate. It offers in-depth coverage of emerging trends, including multiplatform strategies, cross-media, new media, high definition media, new programming strategies, and wireless and pay-per-view media. It explains how programs (units of content) are selected (or not selected), arranged, evaluated and promoted with the need to consider pressures from technology, financing, regulations, policies, and marketing. Covering the latest trends and issues in the industry, MEDIA PROGRAMMING, 9E, International Edition includes practical examples, insight from noted industry authorities, a useful website, and an expanded glossary to reflect the latest trade jargon and practices.
Download or read book Electronic Media Management Revised written by Peter Pringle and published by Taylor & Francis. This book was released on 2013-06-26 with total page 485 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fifth edition of a classic text features important updates that reflect the enormous changes that have taken place in recent years - the Internet as an important information transmission format that is here to stay and convergence among media. This edition features thorough discussions on the Internet and convergence, as well as reflects the latest information on broadcast and cable regulations and policies. It also includes a fresh batch of case studies, and study questions. As in previous editions, this book also covers management theory, audience analysis, broadcast promotion, and marketing.
Download or read book Electronic Media written by Norman J. Medoff and published by Taylor & Francis. This book was released on 2016-12-01 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Electronic Media: Then, Now, and Later provides a synopsis of the beginnings of electronic media in broadcasting and the subsequent advancements into digital media. The Then, Now, and Later approach focuses on how past innovations laid the groundwork for changing trends in technology, providing the opportunity and demand for evolution in both broadcasting and digital media. An updated companion website provides links to additional resources, chapter summaries, study guides and practice quizzes, instructor materials, and more. This new edition features two new chapters: one on social media, and one on choosing your entertainment and information experience. The then/now/later thematic structure of the book helps instructors draw parallels (and contracts) between media history and current events, which helps get students more engaged with the material. The book is known for its clear, concise, readable, and engaging writing style, which students and instructors alike appreciate. The companion website is updated and offers materials for instructors (an IM, PowerPoint slides, and test bank)
Download or read book Electronic Media written by Norman J. Medoff and published by Taylor & Francis. This book was released on 2013-03-20 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Electronic Media connects the traditional world of broadcasting with the contemporary universe of digital electronic media. It provides a synopsis of the beginnings of electronic media in broadcasting, and the subsequent advancements into digital media. Underlying the structure of the book is a "See It Then, See It Now, See It Later approach that focuses on how past innovations lay the groundwork for changing trends in technology, providing the opportunity and demand for change in both broadcasting and digital media. FYI and Zoom-In boxes point to further information, tying together the immediate and long-ranging issues surrounding electronic media. Career Tracks feature the experiences of industry experts and share tips in how to approach this challenging industry. Check out the companion website at http://www.routledge.com/cw/medoff-9780240812564/ for materials for both students and instructors.
Download or read book Selling Electronic Media written by Ed Shane and published by Gulf Professional Publishing. This book was released on 1999 with total page 492 pages. Available in PDF, EPUB and Kindle. Book excerpt: First Published in 1999. Routledge is an imprint of Taylor & Francis, an informa company.
Download or read book Media Programming written by David Wise and published by DIANE Publishing. This book was released on 2010-08 with total page 51 pages. Available in PDF, EPUB and Kindle. Book excerpt: The media industry plays a vital role in informing and entertaining the public. Media ownership and the availability of diverse programming have been a long-standing concern of Congress. Despite numerous programming choices in TV and radio available to the public, independently produced programming ¿ that is, programming not affiliated with broadcast networks or cable operators ¿ has decreased through the years. This report discusses: (1) the extent to which the sources of TV programming have changed over the last decade; (2) the factors industry stakeholders identified as affecting the availability of independent TV programming; and (3) the factors industry stakeholders identified as influencing programming decisions in radio. Illus.
Download or read book Electronic Media written by Lynne Schafer Gross and published by . This book was released on 2009-12 with total page 544 pages. Available in PDF, EPUB and Kindle. Book excerpt: This concise, student-friendly text teaches the essentials of telecommunications. It is directed at all students as consumers of media, as well as at students who plan to be media producers. The first section of the text focuses on the various media forms (e.g. radio, the Internet), while the second section addresses the functions of media (programming, advertising, etc.); however, the various chapters may be read in any sequence, with the help of an effective glossary that defines all potentially unfamiliar terms. The new 10th Edition features thoughtful revisions and includes moving the internet material to the front of the book, expanding the chapter that deals with Careers in Electronic Media, and placing greater emphasis on Promotion by giving it its own section in the Audience chapter.
Download or read book Electronic Media written by Rashmi Sharma and published by . This book was released on 2007 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contents Include : Historical Method And The Electronic Media; Media, Situations And Its Behaviour; Role Changing Environment In Media; Effect Loops In Electronic Media; Reality Programming; Probing Ethics And Values; Human Resources In Electronic Media; Employment Process; Sales Department In Electronic Media; Programming Operations Manager; Audience Gratifications In Electronic Media; Policy Implications For Citizen Information Services; Prospects For A National Information Service; Lowering The Politics In Electronic Media; Future Of Communication Services.
Download or read book Media Programming written by Susan Tyler Eastman and published by Wadsworth Publishing Company. This book was released on 2009 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is primarily about television and radio and it focuses on entertainment and informational programs coming to viewers as pre-produced units of content. -Pref. [This book] provides students with ... information on the techniques and strategies used in the programming industry. [This] text covers all aspects of media programming for broadcast and cable television, radio, and the Internet ... The authors explore how programs (units of content) are selected (or not selected), how programs are arranged in schedules of various kinds, how programs are evaluated by the industry, and how they are promoted to audiences and advertisers. The book also delves into the limits of media programming arising from technology, regulations, policies, and marketing needs, as well as how things like human attention spans, lifestyle patterns and economics determine the availability and arrangement of media entertainment content. -http://www.wadsworth.com.
Download or read book Telecommunications written by Lynne S. Gross and published by McGraw-Hill Humanities, Social Sciences & World Languages. This book was released on 2000 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt: Teaches students the essentials of telecommunications, whether they are consumers or media practitioners. This book divides into two main sections, focusing on the various media forms (commercial radio, cable television) and focusing on the functions of media (programming, advertising). It offers a glossary to help readers with unfamiliar terms.
Download or read book Beyond Prime Time written by Amanda Lotz and published by Routledge. This book was released on 2010-04-02 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: Beyond Prime Time brings together established television scholars writing new chapters in their areas of expertise that reconsider how programming forms other than prime-time series have been affected by the wide-ranging industrial changes instituted over the past twenty years. The chapters explore the relationship between textual and industrial changes in particular forms such as news, talk, sports, soap operas, syndication, children’s programming, made-for-television movies, public broadcasting, and local programming.
Download or read book Media Programming written by Susan Tyler Eastman and published by Wadsworth Publishing Company. This book was released on 2005 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is primarily about television and radio and it focuses on entertainment and informational programs coming to viewers as pre-produced units of content. -Pref. [This book] provides students with ... information on the techniques and strategies used in the programming industry. [This] text covers all aspects of media programming for broadcast and cable television, radio, and the Internet ... The authors explore how programs (units of content) are selected (or not selected), how programs are arranged in schedules of various kinds, how programs are evaluated by the industry, and how they are promoted to audiences and advertisers. The book also delves into the limits of media programming arising from technology, regulations, policies, and marketing needs, as well as how things like human attention spans, lifestyle patterns and economics determine the availability and arrangement of media entertainment content. -http://www.wadsworth.com.
Download or read book Principles of Electronic Media written by William R. Davie and published by Allyn & Bacon. This book was released on 2006 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt: The professional broadcasting experience of this talented author team offers students considering careers in television, radio, or the Web a firm grounding in the field. Students will gain a basic understanding of the history and technical foundations of electronic media as well as the daily business realities and likely future challenges facing today's media professionals. Throughout the main text and in the stand-out "ProTalk" boxes, students meet industry leaders and visionaries who chart the future of electronic media. The authors' accessible and engaging writing style fosters understanding and encourages critical thinking on the complex issues that surround the way our culture interacts with the broadcasting media. New to this Second EditionNEW 4-color design! The first four-color book in this market gives this high-tech and very vibrant industry the visual appeal it deserves in a textbook. The new "Sidebar" feature unifies boxed material that covers a broad range of valuable material, from industry statistics and organizational charts, to media conglomerates and technological advances. Updated "ProTalk" boxes introduce readers to emerging and established industry leaders in radio, television and Web broadcasting Enhanced coverage of media professionals of diverse backgrounds, such as Native American, African American and Asian American, provide students with an accurate reflection of the broadcasting industry today. New and timely coverage of current events throughout every chapter, including discussions of reporting in Iraq, the Democratic primary race, the 2004 presidential elections, highly publicized court cases, and corporate scandals, give students valuable insights into the realities of working in the industry. Entertainment coverage--from reality TV to specialized radio talk shows--has been updated throughout every chapter, bringing electronic media into the cultural world of students and energizing class discussions Part III: Electronic Media: A Broader View has been restructured to first introduce students to legal and ethical frameworks of the field, and then to the theories and research they will apply on the job. From there students are poised to understand and explore the highly regulated world of public broadcasting and, ultimately, electronic media's role and effects in the world.Praise for "Principles of Electronic Media" "The authors do more than survey the field of electronic media; they encourage students to envision and determine their potential roles within today's media landscape." "Antone J. Silvia, University of Rhode Island" ..".a textbook that could become a staple of students studying electronic media." "Kenneth A Fischer, Southern Illinois University"
Download or read book Teen Television written by Sharon Marie Ross and published by McFarland. This book was released on 2008-04-05 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: This essay collection explores the phenomenon of "teen TV" in the United States, analyzing the meanings and manifestations of this category of programming from a variety of perspectives. Part One views teen television through an industrial perspective, examining how networks such as WB, UPN, The CW, and The N have created a unique economic framework based on demographic niches and teen-focused narrowcasting. Part Two focuses on popular teen programs from a cultural context, evaluating how such programs reflect and at times stretch the envelope of the cultural contexts in which they are created. Finally, Part Three explores the cultures of reception (including the realms of teen consumerism, fan discourse, and unofficial production) through which teens and consumers of teen media have become authors of the teenage experience in their own right.
