Download or read book Electronic Media An Introduction written by Lynne Schafer Gross and published by McGraw-Hill Humanities/Social Sciences/Languages. This book was released on 2009-05-13 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This concise, student-friendly text teaches the essentials of electronic media and telecommunications. Exploring both the background and structure of this ever-evolving industry and the many ways in which media affects our lives, the text is directed at all students as consumers of media, as well as at students who plan to be media producers. The first section focuses on the various media forms (e.g. radio, the Internet), while the second addresses the functions of media (programming, advertising, etc.). The tenth edition features expanded coverage of contemporary methods and usages of communication, as well as the social significance of media, and how to obtain a job in electronic media.
Download or read book An Introduction to Writing for Electronic Media written by Robert B. Musburger, PhD and published by CRC Press. This book was released on 2012-09-10 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Wonderfully practical....just what every media writer needs." Christopher H. Sterling George Washington University * Learn what it takes to write for commercials, news, documentaries, corporate, educational, animation, games, the internet, and dramatic film & video productions * Outlines the key skills needed for a successful media writing career The demand for quality and knowledgeable multi-platform writing is always in high demand. An Introduction to Writing for Electronic Media presents a survey of the many types of electronic media you can write for, and explains how to do it. Musburger focuses on the skills you need to write for animation versus radio or television news versus corporate training. Sample scripts help you learn by example while modeling your own scripts. Production files illustrate the integral role writers' play in the production process, and individual movie frames allow you compare these to the real scripts. Armed with the skills developed in this book, a media writer can apply for a variety of positions in newsrooms, advertising firms, motion pictures or animation studios, as well as local and national cable operations. Robert B. Musburger, Ph.D., is Professor Emeritus and former Director of the School of Communication, University of Houston, USA. He has worked for 20 years in professional broadcasting, serving as camera operator, director, producer, and writer. Musburger has received numerous awards for his video work and teaching and he continues to work in electronic media with his Seattle, WA,. consulting firm, Musburger Media Services. "[An] authoritative and clearly written description of the processes involved in writing for film, radio and television production." Raymond Fielding, Dean Emeritus Florida State University
Download or read book Electronic Media An Introduction written by Lynne Schafer Gross and published by McGraw-Hill Education. This book was released on 2012-09-13 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Electronic Media: An Introduction provides students the essentials for interacting with electronic media whether they plan to become media producers or shrewd media consumers. The text discusses the most current media forms and the functions of those forms as they relate to advertising, promotional, regulatory, ethical and global issues. Students will explore types of media careers and learn how to obtain those jobs by developing networking and interviewing skills and by preparing strong application materials.
Download or read book An Introduction to Digital Media written by Tony Feldman and published by Routledge. This book was released on 2003-09-02 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: Addresses the fundamental questions about digital media and its potential use in our everyday lives. The world of 'off-line' media, CD-ROMs and broadcast media are examined as well as the dramatic explosion of 'on-line' services.
Download or read book Wired Up written by Sue Howard and published by Routledge. This book was released on 2005-08-04 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: For many years now, studies rejecting the idea of a direct causal link between the media and children's behaviour and beliefs, have been generating insights into children's interactions with all kinds of media forms. This book is designed as an accessible introduction to these important research findings, for students of cultural and communication studies, psychology, and education; for professionals working with children and young people, and in the media industry; and for parents. 'Wired Up' comprises separate studies of a wide range of electronic media forms including television, video, computer games and the telephone, and includes coverage of a broad age-range, from pre-school children to adolescents and young adults. It provides insights into such diverse issues as the gendered nature of media consumption, the role of parental regulation and peer groups, and the significance of narrative, realism and morality.
Download or read book Electronic Medi written by Lynne S. Gross and published by McGraw-Hill. This book was released on 2009-05-01 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Telecommunications written by Lynne S. Gross and published by McGraw-Hill Humanities, Social Sciences & World Languages. This book was released on 2000 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt: Teaches students the essentials of telecommunications, whether they are consumers or media practitioners. This book divides into two main sections, focusing on the various media forms (commercial radio, cable television) and focusing on the functions of media (programming, advertising). It offers a glossary to help readers with unfamiliar terms.
Download or read book Critical Issues in Electronic Media written by Simon Penny and published by State University of New York Press. This book was released on 2015-03-10 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: Critical Issues in Electronic Media is an interdisciplinary sourcebook that offers new critical perspectives directly related to, or arising from, the practice of electronic media art. It sketches the changing topology of culture as it enters electronic space and specifically addresses questions of art practice in that space. Some of the contributions focus on the dynamics of specific emerging media such as interactive media, while others look at the cultural conditions formed by, and forming around, new technological complexes. Still others examine contemporary technocultural manifestations against a background of social and technological history. The contributors are professionally and geographically diverse, representing professional fields such as computer graphics, video, sound, drama, and visual arts as well as media, cultural and literary theory, and the social sciences. Together, these essays provide a rich survey of contemporary technological critique and offer a perspective on creative practice in technological media.
Download or read book Electronic Media Law and Regulation written by Kenneth C. Creech and published by Routledge. This book was released on 2013-07-24 with total page 566 pages. Available in PDF, EPUB and Kindle. Book excerpt: Electronic Media Law and Regulation is a case-based law text that provides students with direct access to case law as well as the context in which to understand its meaning and impact. The text overviews the major legal and regulatory issues facing broadcasting, cable, and developing media in today's industry. Presenting information from major cases, rules, regulations, and legal documents in a concise and readable form, this book helps current and prospective media professsionals understand the complex realm of law and regulation. Students will learn how to avoid common legal pitfalls and anticipate situations that may have potential legal consequences. This sixth edition provides annotated cases with margin notes, and new chapters address such timely issues as media ownership, freedom of information, entertainment rights, and cyber law.
Download or read book Broadcasting cable and Beyond written by Joseph R. Dominick and published by McGraw-Hill Companies. This book was released on 1990 with total page 532 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Introduction to Electronic Media and Broadcasting written by Antonio Farrell and published by NY Research Press. This book was released on 2021-11-16 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: The media that use and electronic devices to access the content is known as electronic media. The most commonly used electronic media include audio and video recordings, multimedia presentations, CD-ROM, slide presentations and online content. Electronic media can be in analog electronic data or in digital electronic data format. Devices that are used in the electronic communication processes such as telephone, desktop computer, radio, television, game console and handheld device, are also considered as electronic media. The distribution of video or audio content to a wide audience through mass communication medium is referred to as broadcasting. Electronic broadcasting includes radio broadcasting, film and TV broadcasting and the use of social media communication. This book provides comprehensive insights into the field of electronic media and broadcasting. Most of the topics introduced herein cover new techniques and their applications. Through this book, we attempt to further enlighten the readers about the new concepts in this field.
Download or read book Managing Electronic Media written by Joan Van Tassel and published by Taylor & Francis. This book was released on 2012-09-10 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: This college-level media management textbook reflects the changes in the media industries that have occurred in the past decade. Today's managers must address new issues that their predecessors never faced, from the threats of professional piracy and casual copying of digital media products, to global networks, on-demand consumption, and changing business models. The book explains the new new vocabulary of media moguls, such as bandwidth, digital rights management, customer relations management, distributed work groups, centralized broadcast operations, automated playlists, server-based playout, repurposing, mobisodes, TV-to-DVD, and content management. The chapters logically unfold the ways that managers are evolving their practices to make content, market it, and deliver it to consumers in a competitive, global digital marketplace. In addition to media companies, this book covers management processes that extend to all content-producing organizations, because today's students are as likely to produce high-quality video and Web video for ABC Computer Sales as they are for the ABC Entertainment Television Network.
Download or read book Electronic Media written by Norman J. Medoff and published by Taylor & Francis. This book was released on 2013-03-20 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Electronic Media connects the traditional world of broadcasting with the contemporary universe of digital electronic media. It provides a synopsis of the beginnings of electronic media in broadcasting, and the subsequent advancements into digital media. Underlying the structure of the book is a "See It Then, See It Now, See It Later approach that focuses on how past innovations lay the groundwork for changing trends in technology, providing the opportunity and demand for change in both broadcasting and digital media. FYI and Zoom-In boxes point to further information, tying together the immediate and long-ranging issues surrounding electronic media. Career Tracks feature the experiences of industry experts and share tips in how to approach this challenging industry. Check out the companion website at http://www.routledge.com/cw/medoff-9780240812564/ for materials for both students and instructors.
Download or read book Now Media written by Norman J. Medoff and published by Routledge. This book was released on 2021-04-07 with total page 731 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its fourth edition, this book is one of the leading texts on the evolution of electronic mass communication in the last century, giving students a clear understanding of how the media of yesterday shaped the media world of today. Now Media, Fourth Edition (formerly Electronic Media: Then, Now, Later) provides a comprehensive view of the beginnings of electronic media in broadcasting and the subsequent advancements into ‘now’ digital media. Each chapter is organized chronologically, starting with the electronic media of the past, then moving to the media of today, and finally, exploring the possibilities for the media of the future. Topics include the rise of social media, uses of personal communication devices, the film industry, and digital advertising, focusing along the way on innovations that laid the groundwork for ‘now’ television and radio and the Internet and social media. New to the fourth edition is a chapter on the amazing world of virtual reality technology, which has spawned a ‘now’ way of communicating with the world and becoming a part of video content, as well as a discussion of the impacts of the COVID-19 pandemic on media consumption habits. This book remains a key text and trusted resource for students and scholars of digital mass communication and communication history alike. The new ‘now’ edition also features updated online instructor materials, including PowerPoint slides and test banks. Please visit www.routledge.com/cw/medoff to access these support materials.
Download or read book Music Electronic Media and Culture written by Simon Emmerson and published by Routledge. This book was released on 2016-04-29 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: Technology revolutionised the ways that music was produced in the twentieth century. As that century drew to a close and a new century begins a new revolution in roles is underway. The separate categories of composer, performer, distributor and listener are being challenged, while the sounds of the world itself become available for musical use. All kinds of sounds are now brought into the remit of composition, enabling the music of others to be sampled (or plundered), including that of unwitting musicians from non-western cultures. This sound world may appear contradictory - stimulating and invigorating as well as exploitative and destructive. This book addresses some of the issues now posed by the brave new world of music produced with technology.
Download or read book Media Studies written by Robert Kolker and published by John Wiley & Sons. This book was released on 2009-02-24 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media Studies is a comprehensive text for introductory and advanced courses in the growing field of media studies, integrating history with close textual analysis in a concise, readable style. Explores the growing synergies between print and online journalism, and the growth of independent journalism through blogging Discusses the ways advertising is connected to print and screen, economically and from the perspective of the reader Gives students the analytical skills they need in a presentation that is readable without sacrificing complexity Allows students to move within the media they know while increasing comprehension
Download or read book An Introduction to Digital Media written by Tony Feldman and published by Psychology Press. This book was released on 1997 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a clear and comprehensive account of the development and future possibilities of digital media by one of its most authoritative analysts.
