Download or read book Elderly Characters in Italian Television Advertising written by Stephanie Catherine Walton and published by . This book was released on 2005 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Ageing and the Media written by Virpi Ylänne and published by Policy Press. This book was released on 2024-02-13 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bringing together leading scholars, this international collection examines different dimensions of ageing and ageism in a range of media and how older adults use and interact with the media.
Download or read book Women of a Certain Age written by Rita Cavigioli and published by Fairleigh Dickinson Univ Press. This book was released on 2005 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Situated at the crossroads of gender studies, narratology, and cultural studies, this book investigates the impact that the demographic and cultural revolutions of the last century have had on Italian women's life courses and on their literary imaginations. The geographic and chronological focus is Italy of the 1990s. The study is divided into two parts that represent an ideal progression from contexts to texts.
Download or read book Encyclopedia of Contemporary Italian Culture written by Gino Moliterno and published by Taylor & Francis. This book was released on 2023-06-14 with total page 1249 pages. Available in PDF, EPUB and Kindle. Book excerpt: This rigorously compiled A-Z volume offers rich, readable coverage of the diverse forms of post-1945 Italian culture. With over 900 entries by international contributors, this volume is genuinely interdisciplinary in character, treating traditional political, economic, and legal concerns, with a particular emphasis on neglected areas of popular culture. Entries range from short definitions, histories or biographies to longer overviews covering themes, movements, institutions and personalities, from advertising to fascism, and Pirelli to Zeffirelli. The Encyclopedia aims to inform and inspire both teachers and students in the following fields: *Italian language and literature *Arts, Humanities and Social Sciences *European Studies *Media and Cultural Studies *Business and Management *Art and Design It is extensively cross-referenced, has a thematic contents list and suggestions for further reading.
Download or read book The Media In Italy written by Hibberd, Matthew and published by McGraw-Hill Education (UK). This book was released on 2007-12-01 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: Annotation. Matthew Hibberd explores why politics and government are so closely linked, and addresses the question of whether it's just national pride that has allowed the media to remain relatively independent of global groups.
Download or read book Popular High Culture in Italian Media 1950 1970 written by Emma Barron and published by Springer. This book was released on 2018-08-20 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: When Mona Lisa smiled enigmatically from the cover of the Italian magazine Epoca in 1957, she gazed out at more than three million readers. As Emma Barron argues, her appearance on the cover is emblematic of the distinctive ways that high culture was integrated into Italy’s mass culture boom in the 1950s and 1960s, a period when popular appropriations of literature, fine art and music became a part of the rapidly changing modern Italian identity. Popular magazines ran weekly illustrated adaptations of literary classics. Television brought opera from the opera house into the homes of millions. Readers wrote to intellectuals and artists such as Alberto Moravia, Thomas Mann and Salvatore Quasimodo by the thousands with questions about literature and self-education. Drawing upon new archival material on the demographics of television audiences and magazine readers, this book is an engaging account of how the Italian people took possession of high culture and transformed the modern Italian identity.
Download or read book Contesting Aging Loss written by Janice Elizabeth Graham and published by University of Toronto Press. This book was released on 2010-01-01 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This volume invites readers to re-imagine the losses of aging by listening to the views of elders themselves. Researchers, students of aging, and policy makers should find this work most enlightening." - Athena McLean, Central Michigan University
Download or read book Elderlearning written by Lois S. Lamdin and published by R&L Education. This book was released on 1997 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Faced with the possibility of a significantly extended lifespan, many Americans can expect to enjoy continued growth and development well past the traditional age of retirement. Elderlearning examines the important role of learning in maintaining the health, quality of life, and longevity of older adults, and in providing opportunities for them to take on new roles in society. This book includes the results of the first comprehensive survey on the topic of adult learning in men and women over the age of 55. The authors provide key data on the sources, topics, and extent of the current learning activities of older adults, as well as on their preferred learning modes. Adult learning is viewed from the perspective of providers of learning services, as well as from the viewpoint of individual learners. This information is based on extensive interviews with elderlearners and with learning services providers across the country. The authors also discuss the policy implications of the elderlearning phenomenon at the federal, state, and institutional levels. They conclude the book with a recommended eight-point agenda for improving service to this rapidly growing segment of the population. Elderlearning will be a valuable aid to anyone involved in developing - or teaching - programs designed to meet the needs of older adults, as well as to elderlearners themselves.
Download or read book Global Advertising in a Cultural Context written by Mirjana Milenkovic and published by Diplomica Verlag. This book was released on 2009-02 with total page 69 pages. Available in PDF, EPUB and Kindle. Book excerpt: The globalization and saturation of local markets lead to increased international activities of companies. In this context marketers are forced to advertise globally and to decide between standardization and differentiation of their advertisements, i.e. to either use one single idea all over the world or to make adaptations for local preferences. Besides knowing the pros and cons of these approaches, it is essential that advertisers are familiar with different cultures. Otherwise the advertisement runs the risk of being misunderstood or in the worst case to offend cultural fundamentals. In her book Mirjana Milenkovic examines the specifics of different national cultures and their implications for global advertising. Describing the various local restrictions and obstacles international advertisers have to deal with, the challenge of global advertising becomes clear. The perception of advertising is greatly influenced by the respective culture and its members' understanding of reality. On the basis of Hofstede's Five Dimensions, cultures and their characteristics are described. The reader learns about the behavior in different cultures and how cultural backgrounds impact buying decisions. With numerous practical illustrations Global Advertising in a Cultural Context gives an insight into the specifics of worldwide advertising and the challenge of both approaches in strategy and execution in front of the cultural background. This book gives recommendations for successful global advertising on the basis of six different advertising approaches and their suitability to overcome cultural differences.
Download or read book The Advertising Age Encyclopedia of Advertising written by John McDonough and published by Routledge. This book was released on 2015-06-18 with total page 1754 pages. Available in PDF, EPUB and Kindle. Book excerpt: For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website. Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.
Download or read book Portrait of the Artist and His Mother in Twentieth Century Italian Culture written by Daniela Bini and published by Rowman & Littlefield. This book was released on 2020-11-05 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: The power exercised by the mother on the son in Mediterranean cultures has been amply studied. Italy is a special case in the Modern Era and the phenomenon of Mammismo italiano is indeed well known. Scholars have traced this obsession with the mother figure to the Catholic cult of the Virgin Mary, but in fact, it is more ancient. What has not been adequately addressed however, is how Mammismo italiano has been manifested in complex ways in various modern artistic forms. Portrait of the Artist and His Mother in Twentieth-Century Italian Culture focuses on case studies of five prominent creative personalities, representing different, sometimes overlapping artistic genres (Luigi Pirandello, Pier Paolo Pasolini, Dino Buzzati, Carlo Levi, Federico Fellini). The author examines how the mother-son relationship not only affected, but actually shaped their work. Although the analysis uses mainly a psychological and psychoanalytical critical approach, the belief of the author, substantiated by historians, anthropologists and sociologists, is that historical and cultural conditions contributed to and reinforced the Italian character. This book concludes with an analysis of some examples of Italian film comedies, such as Fellini's and Monicelli's where mammismo/vitellonismo is treated with a lighter tone and a pointed self irony.
Download or read book Women in Italy 1945 1960 An Interdisciplinary Study written by P. Morris and published by Springer. This book was released on 2006-10-30 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume brings together specialists from a variety of disciplines to develop a deeper understanding of the social, political, and cultural history of women in Italy in the years 1946-1960. Despite being a time when women and the family were at the center of national debates, and when society changed considerably, the fifteen years following the Second World War have tended to be overlooked or subsumed into discussions of other periods. By focusing on the experience of women and by broadening the frame of reference to include subjects and sources often ignored, or only alluded to, by traditional analyses, the essays in this volume break new ground and provide a corrective to previous interpretive models.
Download or read book Understanding the Older Consumer written by Barrie Gunter and published by Routledge. This book was released on 2012-10-12 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Understanding the Older Consumer, Barrie Gunter provides a detailed examination of the demographic, behavioural and psychological profiles of the older consumer. He shows that without the responsibilities of loans and child raising and with better financial provision than in previous years, the over-50s represent a powerful spending force. In order to reach this group, Barrie Gunter shows how to target advertising and respond to the changes that have occurred. Understanding the Older Consumer provides a wealth of information on older people's lifestyles and leisure, their interest in the mass media, their perceptions of advertising and their shopping.
Download or read book The Boston Italians written by Stephen Puleo and published by Beacon Press. This book was released on 2007 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this lively and engaging history, Stephen Puleo tells the story of the Boston Italians from their earliest years, when a largely illiterate and impoverished people in a strange land recreated the bonds of village and region in the cramped quarters of the North End: Sicilians lived next to Sicilians, Avellinesi among Avellinesi, and so on. Focusing on this first and crucial Italian enclave in Boston, Puleo describes the experience of Boston's Italian immigrants as they battled poverty, illiteracy, and prejudice (Italians were lynched more often than members of any other ethnic group except African Americans); explains their transformation into Italian Americans during the Depression and World War II; and chronicles their rich history in Boston up to the present day. He tells much of the story from the perspective of the Italian leaders who guided and fought for their people's progress, reacquainting readers with pivotal historical figures like James V. Donnaruma, founder of the key North End newspaper "La Gazetta" (now the English-language "Post Gazette"), and politician George A. Scigliano. The book's final section is devoted to interviews with today's influential Boston Italian Americans, including Thomas M. Menino, the city's first Italian American mayor. The story of the Boston Italians is among America's most important, vibrant, and colorful sagas, and necessary reading for anyone seeking to understand the heritage of this ethnic group.
Download or read book GCSE Media Studies for WJEC written by Mandy Esseen and published by Heinemann. This book was released on 2004 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers coverage of the WJEC specification. Suitable for students of the WJEC exam, this title provides them with an understanding of and engagement with GCSE Media Studies. It also provides guidance on pre-production, practical production and the supporting account for their coursework folder.
Download or read book Conference Proceeding written by Juan Carlos Suárez Villegas and published by Editorial Dykinson, S.L.. This book was released on 2014-06-09 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Library of Congress Subject Headings written by Library of Congress. Cataloging Policy and Support Office and published by . This book was released on 2006 with total page 1732 pages. Available in PDF, EPUB and Kindle. Book excerpt:
