Download or read book El mundo del envase written by María Dolores Vidales Giovannetti and published by . This book was released on 2000 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: Actualmente los sistemas de comercializacion y consumo tanto a nivel nacional como internacional, son cada vez mas exigentes y requieren un conocimiento amplio y especifico sobre los diversos aspectos del envase. Los envases son el vinculo entre el fabricante y el consumidor, comprendiendo una gran cadena de agentes, de la que forman parte el fabricante del producto, envasadores, disenadores graficos e industriales, ingenieros de produccion, mercadologos, vendedores y comerciantes. Los diversos puntos de vista de los agentes, convergen en el diseno de un envase, sin embargo, en ocasiones se producen fallas en el proceso debido a la falta de un amplio conocimiento en este campo. Esta obra esta dividida en cuatro capitulos. El primer capitulo Materiales, contempla las caracteristicas, formas de produccion y optimizacion de los diferentes materiales empleados en la fabricacion de envases y embalajes. El segundo supone una Metodologia de diseno, que incluye los estudios mercadologicos previos, asi como la influencia del color en el impacto del envase, lo cual permitira optimizar los recurso tecnologicos y artisticos para lograr un envase adecuado al producto y al consumidor. Pero ningun diseno puede llegar a un buen termino sin un minimo conocimiento de los metodos de Impresion etiquetado, ya que un buen diseno no logra destacar sin un buen trabajo de impresion. Finalmente se incluye un Apendice que abarca diversos aspectos sobre la utilizacion del codigo de barras, el llenado y envasado, los diferentes tipos de cierres y tapas para envases, el almacenaje y transporte, las pruebas que se efectuan a un envase y la relacion de los envases con el medio ambiente.
Download or read book Value based Marketing Strategy written by Santiago Lopez and published by Vernon Press. This book was released on 2020-10-06 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers novel methods for developing Value-based marketing strategies aimed at increasing revenue and profits. The Value concept relates all the benefits offered by a product with its price and the effort required to obtain it. Global competition requires managing Value rather than individual products or brands. This fosters customer loyalty, and provides a solid basis for relationship marketing. The book takes a practical, step-by-step approach to explain: • How the forces of supply and demand interact with customer Value; • The relationships between benefits, quantities, prices and costs; • How to develop effective competitive strategies; • How to manage inventory and product mix efficiently; • How to apply the Value model to increase profitability, and solve major marketing problems. The book sets forth several new approaches for marketing and pricing decision-making: • The concept of Value integrates marketing, finance, economics and accounting, in order to link Value-based pricing with relationship marketing. • The law of supply and demand is restated with quantity as a function of Value instead of price; this makes it a more realistic and practical tool for understanding today´s highly competitive business environment. • The confrontation and complementation concepts provide useful tools for guiding marketers into new segments, and pricing products accordingly. They play a key role for devising win-win strategies, not only with customers, but also with competitors. • The Value Matrix is a practical tool for understanding the product´s positioning, analyzing its competition, setting prices and developing strategy. It aims at achieving an optimal balance between customer loyalty and product mix profitability. • The Value Life Cycle illustrates how Value acts as a force that constantly changes revenue, providing insight for developing strategies in each phase of the product´s life cycle. • Analogies with physics illustrate how policy constraints create resistance to sales velocity, thereby determining the rate at which a firm advances towards its financial and marketing goals. • The strategy for pricing business services applies Value to balance supply with demand; this leads to increased revenue. • The marketing approach set forth unifies product portfolio and inventory management with Value-based pricing for maximizing income. Clear explanations and accessible language make this book ideal for marketing professionals and non-specialists. Advanced readers may refer to the appendices, where the subjects are analyzed further and the mathematical foundations are laid out; numerous solved problems of pricing and costs are included.
Download or read book El envase en el tiempo written by María Dolores Vidales Giovannetti and published by Trillas/Mexico. This book was released on 1999 with total page 445 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book El mundo de los envases written by and published by . This book was released on 2006 with total page 576 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Repetibilidad written by Chris Zook and published by Editorial Almuzara. This book was released on 2012-11 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: Permanecer fieles a sus principios, replicar y adaptar un modelo de negocio a lo largo del tiempo son las claves de las compañías exitosas. Tres principios, a priori sencillos, y que sin embargo solo conseguirán llevar a cabo un 9% de todas las empresas que existen en el mundo y que hayan sido capaces de alcanzar niveles modestos de crecimiento sostenido y rentable a lo largo de la última década.Repetibilidad se convierte en un manual de consulta imprescindible. A través de sus páginas explica la estrategia de negocio que utilizan las empresas con éxito duradero y los errores que han cometido otras grandes. Para ello Chris Zook y James Allen, sus autores, desgranan los «Grandes Modelos de Negocio Repetibles». O lo que es lo mismo, el puñado de principios que aprovechan el poder de lo repetible para que una marca triunfe y se expanda.
Download or read book Marketing written by Gary Armstrong and published by Pearson Educación. This book was released on 2003 with total page 686 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written for courses in Principles of Marketing at four-year and two-year colleges, this shorter overview aims to help students master the basic principles and practices of modern marketing in an enjoyable and practical way. Its coverage balances upon three essential pillars - (1) theory and concepts; (2) practices and applications; and (3) pedagogy - cultivating an efficient, effective teaching and learning environment. This sixth edition provides revised content throughout, and reflects the major trends and forces that are impacting marketing in this new, connected millennium. It includes new thinking and expanded coverage on a wide variety of topics, for example: relationship marketing; connecting technologies; the company value chain; value-delivery networks; and global marketing.
Download or read book Argentina ante el mundo written by and published by . This book was released on 1976 with total page 632 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Variedades Ling sticas Y Lenguas En Contacto En El Mundo De Habla Hispana written by NILSA LASSO - VON LANG and published by AuthorHouse. This book was released on 2005-04-06 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: El presente volumen ofrece una revisin general de la situacin del espaol como lengua en contacto con otras lenguas en diversos pases del mundo hispano. Cada seccin del libro cubre un rea o pas dentro de Espaa, Latinoamrica y el Caribe, donde el espaol convive con otras lenguas desde hace siglos.
Download or read book Ninos A Cocinar written by Igone Marrodan and published by iUniverse. This book was released on 2000-12 with total page 55 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book El periodo orientalizante written by Sebastián Celestino Pérez and published by . This book was released on 2005 with total page 754 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book La Fortuna Del Lagartijo written by Luis Alfonso Rodriguez Martinez and published by Palibrio. This book was released on 2011-12 with total page 403 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sobre el libro: La fortuna del lagartijo. Novela que trata la amistad y la lealtad de entre amigos, desde los momentos cas cálidos y gloriosos hasta los más desafortunados, la amistad ante todo y sobre todo. el lagartijo hereda de su padre un negocio de reciclaje de metales, el cual pone en manos de un socio capitalista minoritario, "ponchito", quien mientras este hace crecer el negocio, el lagartijo se la vive viajando por el mundo, gastando dinero y le suceden una serie de acontecimientos, desde un secuestro hasta conocer altos funcionarios de gobierno, los narcotraficantes y cabarteras de toda clase. La fortuna del lagartijo: novela que nos narra la lealtad entre dos amigos, los logros por la astucia en los negocios, sucesos por una conducta rebelde y desordenada, y un cariño disimulado de una mujer hacia un buen amigo.
Download or read book Espa ol written by Carlos A. Solé, Jr. and published by Prentice Hall. This book was released on 1987-03 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: Text and workbook reviews first-year fundamentals and expands both grammar and vocabulary.
Download or read book Exporters Review written by and published by . This book was released on 1910 with total page 994 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Dun s Review written by and published by . This book was released on 1903 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Imprisoned in the Caribbean written by Ligia T. Domenech Ph.D. and published by iUniverse. This book was released on 2014-12-19 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winston Churchill recognized in his memoirs: The only thing that ever really frightened me during the war was the U-boat peril. His fears would be realized in the Caribbean: By the end of the war, the Germans had sunk four hundred merchant ships in the Caribbean while only losing seventeen U-boats in what was called Operation Neuland. Begun in 1942, the campaign sought to cut the supply lines from the Caribbean to the Allies with the intention of strangling their import-based economies. Colonies of various empires would be left to fend for themselves. Dr. Ligia T. Domenech explores how the campaign hurt the people of the Caribbean, focusing on her native Puerto Rico. Learn about the principal targets of the German U-boats in the Caribbean, the United States reaction to Operation Neuland, the shortage of essential goods, new industries that developed during the war period, and the blockades long-lasting effects. To this day, the public and even most historians dont know about the blockades devastating effects and what it meant to be Imprisoned in the Caribbean.
Download or read book Roman Amphora Contents Reflecting on the Maritime Trade of Foodstuffs in Antiquity In honour of Miguel Beltr n Lloris written by Darío Bernal-Casasola and published by Archaeopress Publishing Ltd. This book was released on 2021-11-04 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents the results of the RACIIC International Congress (Roman Amphora Contents International Interactive Conference, Cádiz, 2015), dedicated to the distinguished Spanish amphorologist Miguel Beltrán Lloris. This volume aims to reflect on the current state of knowledge about the palaeocontents of Roman amphorae.
Download or read book Sugar Central and Planters News written by and published by . This book was released on 1925 with total page 816 pages. Available in PDF, EPUB and Kindle. Book excerpt:
