Download or read book El libro rojo de la publicidad ed actualizada written by Luis Bassat and published by DEBOLS!LLO. This book was released on 2020-06-04 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: La edición actualizada y ampliada de la obra más vendida en toda la historia de la publicidad en España. Descubre en unas horas lo que Luis Bassat tardó 25 años en aprender: la publicidad que vende y la que no, en televisión, prensa, radio y exterior; las estrategias y los diferentes caminos creativos; los secretos de un buen eslogan; las promociones, el Marketing directo, la publicidad institucional y la importancia de las marcas, Internet y la comunicación de 360o. EDICIÓN ACTUALIZADA Los expertos han dicho... «Una lección magistral sobre la importancia de la publicidad hoy en día.» Juan Antonio Samaranch, Ex presidente del Comité Olímpico Internacional (Suiza) «Las lecciones que ha aprendido y ha transmitido a los demás a través del libro son de gran interés y valorpara cualquiera que ejerza su trabajo en el sector de la comunicación.» Peter Brabeck-Letmathe, CEO de Nestlé S.A. (Suiza) «Es el mejor libro del sector y creo que lo será por mucho tiempo.» Robert Rodergas, Presidente del Gremio de la Publicidad de Barcelona «Tu libro es magnífico.» David Ogilvy (Touflou)
Download or read book El libro rojo de la publicidad written by Luis Bassat and published by . This book was released on 2020 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book El libro rojo de la publicidad written by Luis Bassat and published by . This book was released on 2002 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book El libro rojo de las marcas written by Luis Bassat and published by DEBOLS!LLO. This book was released on 2017-02-02 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: Una guía de Luis Bassat, autor de El libro rojo de la publicidad, para comprender cómo un producto -también un nombre- puede convertirse en marca reconocible y resonante. Famoso y exitoso publicista, en esta obra el autor ofrece una completa guía para diseñadores, empresarios y políticos. Y para todos aquellos interesados en comprender cómo un producto -también un nombre- puede convertirse en marca reconocible y resonante. * Si realmente queremos entender qué es una marca, debemos empezar por preguntarnos qué significado tiene el producto en la vida del consumidor. * Los productos se hacen en las fábricas pero las marcas se crean y viven en la mente. * Las marcas son como catedrales, se construyen a lo largo de los años, por personas distintas, de diferentes generaciones, pero con un objetivo común. * Las marcas viven en tres lugares muy distintos: en el mercado, en el cerebro y en el corazón humano. * La estrategia es como el juego del golf, desde un punto de partida hemos de llegar a un objetivo. * Vender es humano, fidelizar es divino. * Dime qué marca eliges y te diré quién eres. * Tratamos a las marcas como si fueran personas. * Las marcas acaban pareciéndose a los directores que toman las decisiones que acaban afectando a esas marcas. * Si le digo «almohada», «silla» o «tenedor», por citar productos que utilizamos a diario, ¿cuántas marcas de cada categoría de producto le vienen a la cabeza? * Si a los fundadores de Harley Davidson les hubieran dicho que, algún día, los consumidores de su marca la llevarían tatuada y realizarían reuniones masivas para venerarla, no sé qué cara habrían puesto. * El envase es nuestra última oportunidad para que el consumidor elija nuestro producto y no otro. * La promoción de ciudades y países sigue los mismos principios y reglas que las marcas, con una pequeña salvedad, que las decisiones que tomemos y acciones que llevemos a cabo, si consiguen el éxito, no harán felices a un grupo de accionistas, sino a millones de ciudadanos.
Download or read book Queen of the South written by Arturo Pérez-Reverte and published by Penguin. This book was released on 2005-05-31 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: The international bestseller that inspired the must-watch drama on USA Network starring Alice Braga as Teresa Mendoza. From “master of the intellectual thriller” Arturo Pérez-Reverte, a remarkable tale, spanning decades and continents—from the dusty streets of Mexico to the sparkling waters off the coast of Morocco, to the Strait of Gibraltar and Spain—in a story encompassing sensuality and cruelty, love and betrayal, and life and death. Teresa Mendoza's boyfriend is a drug smuggler who the narcos of Sinaloa, Mexico, call "the king of the short runway," because he can get a plane full of coke off the ground in three hundred yards. But in a ruthless business, life can be short, and Teresa even has a special cell phone that Guero gave her along with a dark warning. If that phone rings, it means he's dead, and she'd better run, because they're coming for her next. Then the call comes. In order to survive, she will have to say goodbye to the old Teresa, an innocent girl who once entrusted her life to a pinche narco smuggler. She will have to find inside herself a woman who is tough enough to inhabit a world as ugly and dangerous as that of the narcos-a woman she never before knew existed. Indeed, the woman who emerges will surprise even those who know her legend, that of the Queen of the South.
Download or read book NANDA International Nursing Diagnoses written by Heather T. Herdman and published by Thieme. This book was released on 2017-06-28 with total page 526 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fully updated and revised by authors T. Heather Herdman, PhD, RN, FNI, and Shigemi Kamitsuru, PhD, RN, FNI, Nursing Diagnoses: Definitions and Classification 2018-2020, Eleventh Edition is the definitive guide to nursing diagnoses, as reviewed and approved by NANDA International (NANDA-I). In this new edition of a seminal text, the authors have written all introductory chapters at an undergraduate nursing level, providing the critical information needed for nurses to understand assessment, its link to diagnosis and clinical reasoning, and the purpose and use of taxonomic structure for the nurse at the bedside. Other changes include: 18 new nursing diagnoses and 72 revised diagnoses Updates to 11 nursing diagnosis labels, ensuring they are consistent with current literature and reflect a human response Modifications to the vast majority of the nursing diagnosis definitions, including especially Risk Diagnoses Standardization of diagnostic indicator terms (defining characteristics, related factors, risk factors, associated conditions, and at-risk populations) to further aid clarity for readers and clinicians Coding of all diagnostic indicator terms for those using electronic versions of the terminology Web-based resources include chapter and reference lists for new diagnoses Rigorously updated and revised, Nursing Diagnoses: Definitions and Classification 2018-2020, Eleventh Edition is a must-have resource for all nursing students, professional nurses, nurse educators, nurse informaticists, and nurse administrators.
Download or read book McCary s Human Sexuality written by James Leslie McCary and published by . This book was released on 1982 with total page 696 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Without Criteria written by Steven Shaviro and published by MIT Press. This book was released on 2012-08-17 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Deleuzian reading of Whitehead and a Whiteheadian reading of Deleuze open the possibility of a critical aesthetics of contemporary culture. In Without Criteria, Steven Shaviro proposes and explores a philosophical fantasy: imagine a world in which Alfred North Whitehead takes the place of Martin Heidegger. What if Whitehead, instead of Heidegger, had set the agenda for postmodern thought? Heidegger asks, “Why is there something, rather than nothing?” Whitehead asks, “How is it that there is always something new?” In a world where everything from popular music to DNA is being sampled and recombined, argues Shaviro, Whitehead's question is the truly urgent one. Without Criteria is Shaviro's experiment in rethinking postmodern theory, especially the theory of aesthetics, from a point of view that hearkens back to Whitehead rather than Heidegger. In working through the ideas of Whitehead and Deleuze, Shaviro also appeals to Kant, arguing that certain aspects of Kant's thought pave the way for the philosophical “constructivism” embraced by both Whitehead and Deleuze. Kant, Whitehead, and Deleuze are not commonly grouped together, but the juxtaposition of them in Without Criteria helps to shed light on a variety of issues that are of concern to contemporary art and media practices.
Download or read book The small BIG written by Steve J. Martin and published by Hachette+ORM. This book was released on 2016-04-12 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: At some point today you will have to influence or persuade someone - your boss, a co-worker, a customer, client, spouse, your kids, or even your friends. What is the smallest change you can make to your request, proposal or situation that will lead to the biggest difference in the outcome? In The small BIG, three heavyweights from the world of persuasion science and practice -- Steve Martin, Noah Goldstein and Robert Cialdini -- describe how, in today's information overloaded and stimulation saturated world, increasingly it is the small changes that you make that lead to the biggest differences. In the last few years more and more research - from fields such as neuroscience, cognitive psychology, social psychology, and behavioral economics - has helped to uncover an even greater understanding of how influence, persuasion and behavior change happens. Increasingly we are learning that it is not information per se that leads people to make decisions, but the context in which that information is presented. Drawing from extensive research in the new science of persuasion, the authors present lots of small changes (over 50 in fact) that can bring about momentous shifts in results. It turns out that anyone can significantly increase his or her ability to influence and persuade others, not by informing or educating people into change but instead by simply making small shifts in approach that link to deeply felt human motivations.
Download or read book Helping Yourself with Numerology written by Helyn Hitchcock and published by Prentice Hall Press. This book was released on 1988-09 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: A step-by-step guide to the fundamentals of numerology contains information for setting up a chart as well as data on the significance of numbers, names, and birthdays
Download or read book Embrace Your Almost written by Jordan Lee Dooley and published by WaterBrook. This book was released on 2023-05-09 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Not quite where you expected to be? You’re in good company. Now the bestselling author of Own Your Everyday helps you navigate unmet expectations, waiting, and uncertainty with confidence and clarity. “If you are like me and need practical steps, hard-won wisdom, and a friend to help lead the way into a new season of promise, this redirection resource is what you need.”—Lysa TerKeurst, #1 New York Times bestselling author and president of Proverbs 31 Ministries Jordan Lee Dooley knows firsthand how frustrating it can be when you almost achieve a goal, almost reach a dream, and almost get to where you want to be, only to land just short of the finish line or watch it all fall apart at the last minute. Unmet expectations have a way of making us rethink everything. But perhaps rethinking dreams is not always the worst thing. Why? Because it’s in those moments, when you’re not where you expected to be, that you have a chance to pause and consider what matters most to you as well as redefine what success looks like for you in a world that’s constantly telling you what you should want or should do. Believe it or not, it is possible to cultivate a life you really like—and one where you can succeed—in the tension of the middle, between where you started and where you hoped to be. Discover: • practical steps to move forward when your plans don’t go according to plan • how to clarify which goals are right for you to pursue • what to do when dreams seem to come true for everyone but you • the unexpected gains that can arise from unwanted pain • how to know when it’s time to let go of a dream—and what to do with the space left behind Life is filled with unmet expectations, disrupted dreams, uncertainty, and in-between seasons. As hard as those experiences may be, they also offer a unique invitation to align your dreams and goals with what matters most. Learn how you can gain greater clarity about what you truly want, why you want it, and how to begin pursuing it.
Download or read book An Introduction to the Old Testament written by Tremper Longman III and published by Zondervan Academic. This book was released on 2009-05-26 with total page 529 pages. Available in PDF, EPUB and Kindle. Book excerpt: An upper-level introduction to the Old Testament that offers students a thorough understanding of three key issues: historical background, literary analysis, and theological message. This second edition of An Introduction to the Old Testament integrates recent developments in Old Testament scholarship. It has many distinctive features that set it apart from other introductions to the Old Testament: It's committed to a theologically evangelical perspective. Emphasizes "special introduction"—the study of individual books. Interacts in an irenic spirit with the historical-critical method. Features points of research history and representative scholars rather than an exhaustive treatment of past scholarship. Deals with the meaning of each book, not in isolation but in a canonical context. Probes the meaning of each book in the setting of its culture. Including callouts, charts, and graphs, An Introduction to the Old Testament is written with an eye to understanding the nature of Old Testament historiography. Perfect for seminary students, professors, and Bible teachers and ministry leaders, as well as anyone looking for an in-depth and balanced approach to Old Testament study.
Download or read book The 7 Habits of Highly Effective Families written by Stephen R. Covey and published by Macmillan. This book was released on 1998-09-15 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creating and sustaining a strong family culture.
Download or read book Skeletina and the In Between World written by Susie Jaramillo and published by Skeletina and the In-Between World. This book was released on 2022-09-06 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Meet Skeletina, a fun-loving, fearless little girl who lives in the in-between world with her friends, who include monsters, creatures, ghosts, and more. The upside-down, inside-out, in-between world is where the living go when they are fast asleep and where the dead hang out when they have unfinished business. Visitors to the in-between world are children who come to confront their fears or to see a loved one who has recently left the world of the living. Either way, Skeletina is there to guide them and help children conquer their anxieties. Inspired by Mexican culture and perfect for fans of the hit movies Coco and The Nightmare Before Christmas, Skeletina and the In-Between World is the first book in a series that combines kooky characters and a spooky story with important and resonant themes about empathy, bravery, self-esteem, and the enduring power of love.
Download or read book The Angst Ridden Executive written by Manuel Vazquez Montalban and published by Melville House. This book was released on 2012-02-14 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introducing one of crime fiction’s most legendary detectives, and greatest writers, to America When Antonio Jauma, a director of the multinational conglomerate Petnay, is murdered, his widow seeks out private investigator Pepe Carvalho, who had met and forgotten the playboy executive after their single chance encounter—back when Carvalho still worked for the CIA. Jauma was a “womanizer,” according to a friend, “of the least pleasant sense,” and the police have decided that the murder is the work of an unhappy pimp. But Carvalho doggedly pursues his own phlegmatic investigation, with time out for his signature book burning (Sartre’s Critique of Dialectical Reasoning; Sholokov’s And Quiet Flows the Don), cooking (leek soup and a freshly-caught steamed turbot), and running with his girlfriend Charo, whose last name he can’t remember.
Download or read book Intentional Living written by John C. Maxwell and published by Center Street. This book was released on 2015-10-06 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: John C. Maxwell, #1 New York Times bestselling author, helps readers take the first steps to living a life that matters inIntentional Living. We all have a longing to be significant. We want to make a contribution, to be a part of something noble and purposeful. But many people wrongly believe significance is unattainable. They worry that it's too big for them to achieve. That they have to have an amazing idea, be a certain age, have a lot of money, or be powerful or famous to make a real difference. The good news is that none of those things is necessary for you to achieve significance and create a lasting legacy. The only thing you need to achieve significance is to be intentional. And to do that, all you need to do is start. You can't make an impact sitting still and doing nothing. Every major accomplishment that's ever been achieved started with a first step. Sometimes it's hard; other times it's easy, but no matter what, you have to do it if you want to get anywhere in life. In Intentional Living, John Maxwell will help you take that first step, and the ones that follow, on your personal path through a life that matters.
Download or read book Enough about Me written by Jen Oshman and published by Crossway. This book was released on 2020-02-28 with total page 98 pages. Available in PDF, EPUB and Kindle. Book excerpt: Women today feel a constant pressure to improve themselves and just never feel like they're "enough." All too often, they live their daily lives disheartened, disillusioned, and disappointed. That's because joy doesn't come from a new self-improvement strategy; it comes from rooting their identity in who God says they are and what he has done on their behalf. This book calls women to look away from themselves in order to find the abundant life God offers them—contrasting the cultural emphasis on personal improvement and empowerment with what the Scriptures say about a life rooted, built up, and established in the gospel.
