Download or read book Efficient and Effective Marketing of Zambia as a Globally Recognised Leading Tourist Destination written by Chileshe Chaunga and published by . This book was released on 2013 with total page 19 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Dynamics of Marketing in African Nations written by Sonny Nwankwo and published by Bloomsbury Publishing USA. This book was released on 2002-05-30 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consider Africa—not with pre-established mindsets, unexamined assumptions, and bland generalizations—but for what Africa actually is: a setting in which marketers can gather new ideas and test old ones and perhaps emerge with a more varied, certain sense of what the marketing enterprise itself, is all about. Nwankwo, Aiyeku, and their contributing authors, all specialists with a remarkably wide range of experience and viewpoints, uncover the unexpected factors that they are certain will determine the success of selling just about any product or service to established or developing African nations. Original, eclectic, and agenda-setting, their book provides a startling insight into the dynamics of marketing in this fascinating region of the world as it continues to initiate the new macroeconomic and political reforms that are transforming the African continent into an important player on the international business scene. Nwankwo and Aiyeku see their book as a welcome attempt to identify and explore the institutional processes in which not only the study but also the practice of marketing is embedded. They work with three main themes: the processual issues, including theory development and the reconceptualization of conventional paradigms; the nature of the interrelationships that shape the dynamics of marketing overall; and the context-specific dimensions of marketing generally, its marketing operations. As the volume editors state: By and large, African nations present new contexts and new strategic challenges. As they become focused, certain general approaches as to how various characteristics influence marketing behaviors have to be established. This book, through addressing these contextual issues, provides a better focus for creating a relevant set of marketing activities in African situations.
Download or read book Africa Research Bulletin written by and published by . This book was released on 2006 with total page 472 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Annual Report for the Zambia National Tourist Board for the Year Ended written by Zambia National Tourist Board and published by . This book was released on 1984 with total page 40 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Meeting the Challenges of Climate Change to Tourism written by Louis D'Amore and published by Cambridge Scholars Publishing. This book was released on 2014-07-24 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: As UN Secretary-General Ban Ki-moon has stated, “Climate change is the pre-eminent geopolitical and economic issue of the 21st century. It rewrites the global equation for development, peace and prosperity.” The scientific evidence is clear – climate change is happening and the exposure to weather-related disasters such as heat waves, forest fires, cyclones and flooding has the potential to seriously impact the tourism sector. The travel and tourism industry is both a significant contributor to climate change, being responsible for 5% of global greenhouse gas emissions, and is directly impacted by it. At the same time, the industry is a vital driver of the global economy with an estimated US$6.6 trillion total contribution in 2012, and is particularly significant to developing and emerging economies where the impacts of climate change can be most disruptive. This collection of papers is a timely and indispensable source of insights and models of best practice relating to the mitigation of and adaptation to climate change by various sectors of the industry.
Download or read book Sustainable Development in Post Pandemic Africa written by Fred Olayele and published by Taylor & Francis. This book was released on 2022-10-21 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: With both domestic and external financing expected to dry up in the wake of the COVID-19 pandemic, this book argues that there is a need for fresh ideas and new strategies for achieving sustainable development in Africa. In addition to triggering the most severe recession in nearly a century, the COVID-19 pandemic has disrupted global value chains, causing unprecedented damage to healthcare systems, economies, and well-being, hitting the world’s most vulnerable people the hardest. Even before the pandemic, Africa was suffering from the effects of low commodity prices, sluggish GDP growth, high debt levels, low levels of domestic savings, and weak private capital inflows. This book argues that now, as the continent emerges from the current crisis, it will be important to reconfigure current financing sources under a forward-looking framework that incorporates other non-traditional financing tools and mechanisms such as public-private partnerships, sovereign wealth funds, gender lens investing, new growth drivers, and emerging and disruptive technologies. Finally, the book concludes by adopting a sectoral approach and examining the real economy impacts of new growth drivers such as agriculture value chains, industrialization, tourism, and the blue economy. Drawing on a range of original research as well as insights from practice, this book will be a useful guide for Global Development and African Studies researchers, as well as for policy makers, investors, finance specialists, and global business practitioners and entrepreneurs.
Download or read book Tourism in National Parks and Protected Areas written by Paul F. J. Eagles and published by CABI. This book was released on 2002 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book describes the state of the art of tourism planning and management in national parks and protected areas. It also provides guidelines for best practice in tourism operations. Other objectives are to: Describe case studies and guidelines that contribute to conservation of biological diversity; consider the role of local communities within or near these areas; outline the development of tourism infrastructure and services; discuss visitor management; provide guidelines to enhance the quality of the tourism experience. The focus is global and the book will appeal to both academics and practitioners.
Download or read book Destination Branding written by Nigel Morgan and published by Routledge. This book was released on 2007-06-07 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's highly competitive market, many destinations - from individual resorts to countries - are adopting branding techniques similar to those used by 'Coca Cola', 'Nike' and 'Sony' in an effort to differentiate their identities and to emphasize the uniqueness of their product. By focusing on a range of global case studies, Destination Branding demonstrates that the adoption of a highly targeted, consumer research-based, multi-agency 'mood branding' initiative leads to success every time.
Download or read book Tourism in Africa written by Iain Christie and published by World Bank Publications. This book was released on 2014-06-19 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents how tourism initiates economic development and how constraints to the growth of tourism in Sub-Saharan Africa can be addressed. With 24 case studies that illustrate tourism development, it reveals that despite destination challenges, the basic elements needed to initialize or intensify success are applicable across the region.
Download or read book Marketing in Zambia written by Reginald Biddle and published by . This book was released on 1985 with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing Tourist Destinations in Emerging Economies written by Ishmael Mensah and published by Springer Nature. This book was released on 2021-11-27 with total page 315 pages. Available in PDF, EPUB and Kindle. Book excerpt: While tourism is a key economic generator for many countries, emerging economies are confronted with additional challenges that those well-established destinations in North America, Australia and Europe normally don’t have to contend with. The potential for terrorism, political unrest, natural disasters, accidents – not to mention epidemics – have the potential to derail tourism in emerging economies. To mitigate these risks, emerging destinations need well-coordinated management and marketing strategies. However, most texts on tourism destination marketing reflect destinations in more advanced countries. This book acknowledges the fact that emerging tourist destinations have unique characteristics and challenges, which have implications for destination marketing. Highlighting the marketing challenges, best practices and strategies relevant to emerging economies, this book covers core topics such as image creation and branding, destination marketing during crises and pandemics, market segmentation and the travel decision making process among others. Providing up to date knowledge on an otherwise under-explored topic, this collection is ideal reading for upper-level students, researchers and policymakers.
Download or read book Sustainable Destination Branding and Marketing written by Anukrati Sharma and published by CABI. This book was released on 2019-12-21 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Destination branding and marketing form the backbone of tourism industry growth, but it is increasingly important that the strategies employed consider and promote sustainable solutions. This book provides a comprehensive set of tools and techniques for branding and marketing for sustainable tourism development. It blends tourism and marketing strategies with practical, innovative information technology solutions and a psychological perspective, providing illustrative case studies and examples to aid understanding. Addressing opportunities and challenges across the field, it also reviews how different types of tourism such as community based, accessible, film, agricultural and cultural-heritage tourism entail unique issues for development.
Download or read book Official Verbatim Report of the Parliamentary Debates written by Zambia. National Assembly and published by . This book was released on 2008-03-11 with total page 1210 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book International Business and Tourism written by Tim Coles and published by Routledge. This book was released on 2008-03-10 with total page 383 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether its bungee jumping in Queenstown or visiting the Guinness factory in Dublin, where we travel and what we do when we get there - has changed significantly in the past twenty years. This innovative textbook explores what is possibly the most unrecognized of international service industries, placing tourism in the context of contemporary gl
Download or read book Tourism Destination Marketing and Management written by Youcheng Wang and published by CABI. This book was released on 2011-03-01 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a comprehensive understanding of the concept and scope of the tourism industry in general and of destination marketing and management in particular. Taking an integrated and comprehensive approach, it focuses on both the macro and micro aspects of destination marketing and management. The book consists of 27 chapters presented in seven parts with the following themes: concept, scope and structure of destination marketing and management, destination planning and policy, consumer decision-making processes, destination marketing research, destination branding and positioning, destination product development and distribution, the role of emerging technologies in destination marketing, destination stakeholder management, destination safety, disaster and crisis management, destination competitiveness and sustainability, and challenges and opportunities for destination marketing and management. -- [Source inconnue].
Download or read book Global Trends 2040 written by National Intelligence Council and published by Cosimo Reports. This book was released on 2021-03 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The ongoing COVID-19 pandemic marks the most significant, singular global disruption since World War II, with health, economic, political, and security implications that will ripple for years to come." -Global Trends 2040 (2021) Global Trends 2040-A More Contested World (2021), released by the US National Intelligence Council, is the latest report in its series of reports starting in 1997 about megatrends and the world's future. This report, strongly influenced by the COVID-19 pandemic, paints a bleak picture of the future and describes a contested, fragmented and turbulent world. It specifically discusses the four main trends that will shape tomorrow's world: - Demographics-by 2040, 1.4 billion people will be added mostly in Africa and South Asia. - Economics-increased government debt and concentrated economic power will escalate problems for the poor and middleclass. - Climate-a hotter world will increase water, food, and health insecurity. - Technology-the emergence of new technologies could both solve and cause problems for human life. Students of trends, policymakers, entrepreneurs, academics, journalists and anyone eager for a glimpse into the next decades, will find this report, with colored graphs, essential reading.
