Download or read book Effective Car Dealer written by Max Zanan and published by . This book was released on 2020-07-13 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is my fourth book on the auto industry, and I have written it because this business is complicated, sophisticated, and ever-changing. Automotive retail is changing slowly, and one of the main reasons for that are the franchise laws. I want to urge you to operate as though franchise laws don't exist to protect you. Carvana is not going anywhere and neither is Amazon. At some point they will join forces. Also, OEM's such as Tesla, Rivian, and many more are going to go directly to the consumer, bypassing the dealer network altogether. At the end of the day, awesome customer service, whether in sales, service, or parts, will keep your customers coming back for more. Poor service and a cumbersome sales experience will drive them elsewhere-Carvana, CarMax, Tesla, Jiffy Lube, Firestone, Good Year, Valvoline, NAPA Parts, Pep Boys, etc.COVID-19 is already having a profound effect on consumer behavior and the way in which we buy and service cars. I predict that there will be two types of dealers after this pandemic abates-the first will change their business operations, adopting frictionless digital and showroom retail; the second will hope that things go back to normal and that nothing needs to change. Unfortunately, the second type of dealer will be out of business. It is ultimately your choice whether to accept change. Consumers will continue to purchase cars. The only question is: Will they will be buying from you?

Download or read book The Art and Science of Running a Car Dealership written by Max Zanan and published by . This book was released on 2019-10-09 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is the pocket guide I wish I had when I first became a general manager of a Mitsubishi dealership in New York. Honestly, I am not the brightest star in the sky and made every mistake anyone could've possibly made. Unfortunately, I see dealer principals/general managers/general sales managers making the same mistakes today. The only difference is the time and consequences of these mistakes. I got my first GM gig in 2004. That was in the beginning days of the Internet, before millennials joined the workforce, and way before any viable disrupters entered the market space. It was a lot easier to get away with mistakes then. I don't think you could get away with making the same mistakes now. The stakes are too high. Automotive retail profit margins are tiny. According to the National Automobile Dealers Association (NADA), automotive net profit margin as of March 31, 2019 was merely 1.38 percent. As a result, every misstep makes it harder to stay in business.The car business desperately needs better leadership skills, understanding of social media, inventory management, fixed operations, and so much more. There is no educational barrier to the entry into car business, and there are only a handful of universities offering a major in car dealership general management, such as Liberty and Keiser. On top of that, only a tiny percentage of dealer principals and general managers attend the National Automobile Dealer Association University. That means that a vast majority of general managers receive training on the job, even if we took business-related classes in college. The auto business is a different animal. General information will only carry you so far. That is exactly why general managers make the same mistakes year after year. My goal is to break this vicious cycle and provide as much information as possible to ensure that automotive retail survives the disruptions we are witnessing today. We need to be ready for the next generation of car buyers, people who are more computer savvy and not afraid to search for better deals. According to surveys, 80 percent of millennials plan to buy a vehicle in the next five years. In fact, millennials worldwide will buy about 40 percent of all vehicles in the next decade. At the same time, they spend an average of 17 hours on line before going to a dealership.Are you ready for them?

Download or read book How to Sell Anything to Anybody written by Joe Girard and published by Simon and Schuster. This book was released on 2006-02-07 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Joe Girard was an example of a young man with perseverance and determination. Joe began his working career as a shoeshine boy. He moved on to be a newsboy for the Detroit Free Press at nine years old, then a dishwasher, a delivery boy, stove assembler, and home building contractor. He was thrown out of high school, fired from more than forty jobs, and lasted only ninety-seven days in the U.S. Army. Some said that Joe was doomed for failure. He proved them wrong. When Joe started his job as a salesman with a Chevrolet agency in Eastpointe, Michigan, he finally found his niche. Before leaving Chevrolet, Joe sold enough cars to put him in the Guinness Book of World Records as 'the world's greatest salesman' for twelve consecutive years. Here, he shares his winning techniques in this step-by-step book, including how to: o Read a customer like a book and keep that customer for life o Convince people reluctant to buy by selling them the right way o Develop priceless information from a two-minute phone call o Make word-of-mouth your most successful tool Informative, entertaining, and inspiring, HOW TO SELL ANYTHING TO ANYBODY is a timeless classic and an indispensable tool for anyone new to the sales market.

Download or read book Car Business 101 written by Max Zanan and published by Independently Published. This book was released on 2018-12-24 with total page 102 pages. Available in PDF, EPUB and Kindle. Book excerpt: Automotive retail is at crossroads--either it gets better or becomes extinct. Consumers are dissatisfied with the sales process in brick and mortar dealerships and that is the driving force behind the rise of Carvana and other industry disrupters. However, it is not too late to fix the way car dealerships operate and improve their reputation. Car Business 101 highlights irrational and counterproductive behavior that car dealers engage in on a daily basis. If you own or work in a car dealership it will be easy to recognize insanity that goes on in Sales, F&I, BDC, HR, and Parts & Service departments. This book offers a fresh perspective and plenty of practical solutions that should be implemented as soon as possible. It is informative and entertaining at the same time. It is a must read for dealer principals, dealership employees, and vendors that service car dealers.

Download or read book Inside the Minds of Car Dealers written by Ray Lopez and published by . This book was released on 2009 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Before buying another car, let Ray Lopez, a former swift talking, blood-sucking salesperson and author of Inside the Minds of Car Dealers give you a look under the hood of dealerships to show you every trick that will be used against you! Learn every single psychological ploy and manipulative scheme typical auto dealers employ to squeeze every last dime out of your pocket--all while you''re being sold a car you may not even want! Discover in detail the 12 crucial dos and don''ts to car buying from a seasoned insider. This comprehensive, tell-all car buying guide holds nothing back! reviews Hanford Sentinel Commentary: You and the Law: Shopping for a new car? "Now a retired car salesman, Lopez has written "Inside the Minds of Car Dealers," a book which You and the Law absolutely recommends that anyone in the market for a new car reads before stepping onto a dealer''s lot." "We were impressed by his honesty, desire to educate and protect the public, along with a terrific sense of humor, making this not only a practical, money-saving book, but also an entertaining read. "''Just how practical is the book? Beyond interesting, will it save me money?'' you might be thinking. "One of his tips was responsible for a You and the Law staff member saving close to $4,000 on a new car, while another answered the question, ''Do I trade-in or sell privately?''..." June 14, 2014 6:30 am By Dennis Beaver Hanford Sentinel Commentary: You and the Law: Shopping for a new car? May 2014: Ray Lopez was recently interviewed by ABC''s "20/20" -you can watch it the May 9 segment here. Congrats to Five Star Publications author Ray Lopez - who gave guidance to car shoppers on ABC World News with Diane Sawyer in the broadcast that aired on 11/16/2011. Video: Used Car Tactics: Former Salesman Speaks Out How do you get a car that''s safe, yet something for a great deal? USA Today quotes Ray Lopez, Five Star Publications'' author of Inside the Minds of Car Dealers as saying "buyers of the priciest luxury cars want to have all that''s available. But for more mainstream cars, expensive safety features are a very hard sell." Read the article & Ray''s book to shop smarter for your next car. USA Today Next time I step onto a dealer''s lot, I''m going armed with insider information. Inside the Minds of Car Dealers is a new book written by Ray Lopez, a former car salesman with thirty years of experience in numerous dealerships. Inside the Minds of Car Dealers is, as the title suggests, a 118-page insight into the mind of a car salesman, and contains engagingly-written explanations of what goes on behind the curtain at a car dealer, so to speak. Inside the Minds of Car Dealers offers tips on how to find a good dealer before you even leave the house, explains the head games salesmen play and how they can spot a so-called "auto expert" a mile away-and take him or her for even more money than they will the average consumer. Reading Inside the Minds of Car Dealers, I saw exactly what was going on when I bought my Miata...and my Saab...and my Escort. This book explained what the dealer was doing in each case-and how I was getting taken for every last cent each time! Lopez'' writing style is a bit heavy-handed at times, but the information contained in this volume is vital, valuable stuff that''ll make your next car buying experience a great deal less stressful. It''s $15.95 well spent. Christopher Jackson Elepent Automotive Reviews What makes someone sell you a clunker? "Inside the minds of Car Dealers: How to Buy Your Next Car without Fear" is a guide for readers who seek a psychological edge in dealing with the shifty con artists who go by the more politically correct title of car dealers. Written by a man who has played the devil, he offers much in the way of trying to decipher the thoughts on both sides of the deal and does well in arming his readers in how to get the best deal they can and avoid the toxic ones. "Inside the Minds of Car Dealers" is a must for anyone considering purchasing a new vehicle in the near future. Midwest Book Review Library Bookwatch December 2009 5 out of 5 stars A PROFESSIONAL, INFORMATIVE AND USEFUL GUIDE! In 2003, I walked into a Chevrolet showroom to purchase a new car for my daughter. As I look back now, I remember being there from opening to closing. After signing the contract and going through with the deal, I realized that I wasn''t prepared, and I could have saved a lot of money. Since that sale, I''ve read many books and did some research on how to buy a new car, or used car, and what we should know about trading in your car. In comparison to THE CAR BUYER''S BIBLE, HOW TO BUY A CAR, and BUYING A CAR FOR DUMMIES, I found "INSIDE THE MINDS OF CAR DEALERS" to be the most informative guide on this subject. If you want expert advice on buying a car, then it would be logical to obtain information from someone who spent thirty years as a car salesman, who served an estimated 2,800 customers per year. Ray Lopez worked for many top-notch leading dealerships such as Chrysler, Cadillac, and Nissan. Through the experience of his thirty year career, knowledge, and expertise, the author can educate the public on how to be a wise car buyer. I highly recommend this book to anyone who is contemplating on buying a car, or trading in your used car. The author provides excellent information that is extremely helpful in purchasing a car, or trading one in. This book is easy to read and understand, many tips are provided on how to obtain the best deal, and many crucial factors are included as to what to do, and what not to do. Did you ever go to a showroom, and buy a car that you didn''t want? Were you ever told by a salesman that you can afford to buy their car? Were you ever disrespected, or mistreated by a car salesman? Were you ever lured into a factory discount? Ever gone for a test drive, but told you can''t drive it off the lot due to insurance liability? Ray Lopez can answer these questions and many more, while showing you every trick of the trade that can be used against you, through manipulative schemes. The author reveals the biggest secrets in the car buying industry in this unique, professionally written, informative guide. "INSIDE THE MINDS OF CAR DEALERS" is something you may want to read again-and-again, before walking into that showroom as a potential buyer. You will indeed be prepared, and informed on how to become a composed car buyer. Ray Lopez encourages you to do research, includes resources of what to be aware of, and how to detect signs of being taken advantage of. By Geraldine Ahearn "Author Geri Ahearn" October 5, 2009 (Phoenix, AZ) 5.0 out of 5 stars Very Impressive Amazon Verified Purchase. I bought the book because I wanted to find out the right way to buy a car. I''m going to be ready for a new one in a few months. So I might as well start now on learning all I can about car salesmen. I can''t trust them. My goal was to buy one, read it, then buy another, and so on, as long as they had high recommendations and were reasonably priced. I figured I''d spend about $75 on 5 books. By then I could probably learn everything about how they always end up screwing you. And if it cost me $75 but saved me $1000 or more, it would be a worthwhile investment. I saw this book and I liked the title so I thought, why not? I''ll take a chance. I''m really glad I did. Inside The Minds Of Car Dealers has everything you''ll ever need to know on how to get a really good deal. There was stuff in it that I never even dreamed of that goes at the dealership. And it''s not just with the salesman. It''s with the sales manager, the way the showroom is laid out and even the dealership''s ads for salesmen! Who would''ve ever thought to start researching there first? But it does make sense. This book explains why you never want to go on the lot with an attitude like you know how to deal. I just found out why my friend ended up paying more for his Focus than I did a couple years ago. We bought ours a few days apart. He told them he knew the exact price they paid for the car and he wouldn''t pay anything over that. He ended up paying $1378 more than me. And the reason is in this book. Too bad for him the book wasn''t available back then. There''s so much great information in it and it''s so easy to read too. None of the sales lingo. Just plain English. And it uncovers even more than you''d ever expect. I''m going to read it a few more times before I get my new car. And I recommend to everyone to buy Inside The Minds Of Car Dealers. It will save you money and a lot of time. And like the title says, you can Buy Your Next Car Without Fear. By Radio Guy November 14, 2009 (Los Angeles)

Download or read book Pervasive Prejudice written by Ian Ayres and published by University of Chicago Press. This book was released on 2003-10-15 with total page 893 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you're a woman and you shop for a new car, will you really get the best deal? If you're a man, will you fare better? If you're a black man waiting to receive an organ transplant, will you have to wait longer than a white man? In Pervasive Prejudice? Ian Ayres confronts these questions and more. In a series of important studies he finds overwhelming evidence that in a variety of markets—retail car sales, bail bonding, kidney transplantation, and FCC licensing—blacks and females are consistently at a disadvantage. For example, when Ayres sent out agents of different races and genders posing as potential buyers to more than 200 car dealerships in Chicago, he found that dealers regularly charged blacks and women more than they charged white men. Other tests revealed that it is commonly more difficult for blacks than whites to receive a kidney transplant because of federal regulations. Moreover, Ayres found that minority male defendants are frequently required to post higher bail bonds than their Caucasian counterparts. Traditional economic theory predicts that free markets should drive out discrimination, but Ayres's startling findings challenge that position. Along with empirical research, Ayres offers game—theoretic and other economic methodologies to show how prejudice can enter the bargaining process even when participants are supposedly acting as rational economic agents. He also responds to critics of his previously published studies included here. These studies suggest that race and gender discrimination is neither a thing of the past nor merely limited to the handful of markets that have been the traditional focus of civil rights laws.

Download or read book Assumptive Selling written by Steve Stauning and published by Createspace Independent Publishing Platform. This book was released on 2018-07-16 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt: Assumptive selling is about knowing everyone is a buyer... and knowing that the first time you believe someone is not, you'll be right. Take charge of your sales career by recognizing that everyone is a buyer and they want to buy today. What's more, is that if you do take charge, if you are direct, and if you provide the right guidance, they'll want to buy from you!

Download or read book Be Your Own Boss Used Car Dealership Business Startup written by Jack Porter and published by Independently Published. This book was released on 2019-06-12 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: Be Your Own Boss! Used Car Dealership Business Startup A Detail Step By Step Guide to Starting a Successful Preowned Car Lot Business for All 50 States Have you ever wanted to be your own boss? Are you looking for a rewarding career? Do you consider yourself a master salesman, or maybe want to become one? Are you looking to start a business that really matters? Car dealership owners provide a much-needed service to our communities, and this service is with a personal touch that cannot be achieved via an online-only buying experience. Sometimes it appears that there are more cars on the road than people already, how could you possibly make any money in this industry? The market has never been better for individuals who are striving to begin their own used car dealership. Used car dealerships are a recession sturdy business model. With my 30 years of hands-on experience in the automobile dealership industry, this book fulfills my need to give something back. I share all of my wisdom and time-honored advice for venturing into your dream career! My family memories involve selling baseball cards at the local flea market and traveling to auto auctions with my father and Uncle Sam. I was an adult at the time of my first auction, but I felt like a kid on his way to the circus. I became captivated by all of the action happening between the auctioneer and the people with the paddles. My Uncle Sam's voice cut through the bidding to yell the winning bid for a beat-up and rusted yet supposedly reliable pick-up truck. Three weeks and two paint jobs later, I was able to watch him sell it for a $3,500 profit. I was immediately hooked. Ever since then, I knew I desperately wanted to sell used cars, but not just for the insane profits. I once sold a gently used Volvo in great condition to an elderly couple who were completely thrilled to have it. They wanted it for safety reasons and of course its record of reliability. That made me proud. Moments like these make it all worth it. Car salesmen have to be therapists, educators, and extended family all rolled into one. The entire experience can be very rewarding! If you have a passion for cars, helping others, and making lots of money, you cannot go wrong with starting your own car dealership. In this "Be Your Own Boss! Used Car Dealership Business Startup" book, I show you everything you need to know, from start to finish of how to run a used car dealership. You can even start from the comfort of your own home! You'll learn the basics like: What impact the car industry has Why you should start a used car dealership NOW How to complete market research What the pros and cons are of starting a used car lot How & Where to buy your inventory How to Navigate through the two big Auction Houses How to price your stock How to market yourself Most importantly, I give you some cold, hard facts. What your initial startup costs will be How to finance The legal requirements What licenses you'll need Answers to some difficult issues you'll face What legal issues you need to consider Licensing requirements & Fees for all 50 states All of this is sprinkled with my time-tested advice and experience. I yearn to give back and mentor some up-and-coming entrepreneurs! I also include a full listing of instructions and regulations to start your own used car dealership, broken down by state in an expansive appendix. With this all-inclusive guide, you will have all the tools you need to begin the greatest journey of your life! As an added bonus, with the purchase of this paperback book, you can also download the eBook version for FREE!

Download or read book Driving Sales written by Chris Martinez and published by . This book was released on 2016-09-15 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Through sheer determination to succeed after almost dropping out of high school, finishing in 5 years and then failing to see college through, the car business unexpectedly found Chris Martinez in 2003. In his more than 13 years in the industry, he has assisted with the openings of 5 dealerships across the U.S. and helped turn a failing store into one of the Top 10 dealerships in the nation. Driving Traffic is a comprehensive roadmap that details what it takes to sell 1000+ cars per month---from the 4 critical strategies your sales team must master to the building blocks that took Charles Maund Toyota to 1000+ car sales per month to how to strategically drive customers to your dealership. This insider's guide is a must-read for any dealership ready to level up.

Download or read book Customers for Life written by Carl Sewell and published by Crown Currency. This book was released on 2009-07-01 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this completely revised and updated edition of the customer service classic, Carl Sewell enhances his time-tested advice with fresh ideas and new examples and explains how the groundbreaking “Ten Commandments of Customer Service” apply to today’s world. Drawing on his incredible success in transforming his Dallas Cadillac dealership into the second largest in America, Carl Sewell revealed the secret of getting customers to return again and again in the original Customers for Life. A lively, down-to-earth narrative, it set the standard for customer service excellence and became a perennial bestseller. Building on that solid foundation, this expanded edition features five completely new chapters, as well as significant additions to the original material, based on the lessons Sewell has learned over the last ten years. Sewell focuses on the expectations and demands of contemporary consumers and employees, showing that businesses can remain committed to quality service in the fast-paced new millennium by sticking to his time-proven approach: Figure out what customers want and make sure they get it. His “Ten Commandants” provide the essential guidelines, including: • Underpromise, overdeliver: Never disappoint your customers by charging them more than they planned. Always beat your estimate or throw in an extra service free of charge. • No complaints? Something’s wrong: If you never ask your customers what else they want, how are you going to give it to them? • Measure everything: Telling your employees to do their best won’t work if you don’t know how they can improve.

Download or read book What Car Dealers Won t Tell You written by Bob Elliston and published by Plume Books. This book was released on 1996 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: What car dealers won't tell you, auto industry insider Bob Elliston will. Whether you're leasing or buying, whether you're purchasing a new or used car, this comprehensive, user-friendly handbook will help buyers get the best deal in town. With checklists, tables and worksheets not found anywhere else, this book takes the uncertainty out of buying a car.

Download or read book How to Buy a Used Car written by Ezekiel Fierce Zeke and published by . This book was released on 2020-09-14 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt: DO NOT BUY A USED VEHICLE UNTIL YOU HAVE READ THIS VERY SHORT AND SIMPLE BOOK!!! THESE STRATEGIES AND TACTICS ARE EASY TO REMEMBER AND CAN BE USED FOR A LIFETIME!!! INTRODUCTION, OVERVIEW, AND WHAT YOU WILL LEARN IN THIS BOOK: GET THE BEST PRICE; AND/OR THE BEST PAYMENT TERMS; AND/OR THE BEST INTEREST RATES; AND/OR THE BEST CONTRACT TERMS; AND/OR A GREAT WARRANTY; AND/OR INSURE YOU GET A QUALITY VEHICLE THAT WILL SERVE YOU WELL FOR A LONG TIME. IN THIS BOOK ARE SOME SIMPLE AND QUICK "MUST KNOW CONCEPTS" FOR A CAR BUYER TO UNDERSTAND TO BE ABLE TO PURCHASE A VEHICLE FROM A DEALER AND/OR A PRIVATE PARTY SELLER TO GET THE BEST PRICE; AND/OR TO GET THE BEST PAYMENT TERMS; AND/OR TO GET THE BEST INTEREST RATES; AND/OR TO GET THE BEST CONTRACT TERMS; AND/OR TO GET A GREAT WARRANTY; AND/OR TO INSURE A QUALITY VEHICLE THAT WILL SERVE YOU WELL FOR A LONG TIME. This very short book will give you the ABSOLUTE confidence, from the beginning to the end of the car buying process, of how to go out and purchase a vehicle and save thousands of dollars and receive a quality vehicle that will serve you well for a long time. This book is ABSOLUTELY the way to minimize the price you pay for a vehicle and/or how to get the best payment terms; and an ABSOLUTE way to minimize the interest rate; and an ABSOLUTE way to get closer to the terms you want; and an ABSOLUTE way to get a great warranty; and an ABSOLUTE way to insure a quality vehicle in any car buying deal. If you do not know these concepts and car buying tips, you will CERTAINLY pay more for the price of the vehicle; and/or payments will be higher; and/or the interest rate on the vehicle will be higher; and/or the other terms will CERTAINLY work against you; and/or you will not get a warranty; and/or you could possibly buy a PROBLEM VEHICLE. FURTHER, this book is short and straight to the point. This book is also very simple to follow and all the concepts are disclosed in a way that is manageable so you can master them easily and quickly and commit them to your memory or strategy and go into the car buying process with extreme CONFIDENCE and get a great deal. By now we all are aware that Dealers, Dealerships, Sales People, and Sellers of vehicle's make more when they sale the vehicle at a higher price. There is no secret that the seller's whole motivation is to sell you the vehicle at the highest price possible, and/or at the highest interest rates possible, and/or on the seller's terms. It is a very common practice in dealerships that the higher the sales person sales the vehicle for, the higher the sales person's commission. The higher the interest rate, the higher the sales person's commission. The more the sales person can convince you to sign the contract closer to his terms, the higher the sales person's commission. Therefore, it should not be a surprise to you that you need to gain the most knowledge you can to offset the sales person's strategies and tactics and save yourself some money. Money that you can use for other things. This is just common sense. The concepts, and the explanations of these concepts, will CERTAINLY put you at a better advantage and keep the Sales Person from "eating you alive." These concepts are a "MUST KNOW." This book entails a very concise and short but thorough straight to the point step-by-step guide on how to successfully get a good deal on a vehicle. Directly below are 12 SIMPLE and QUICK "MUST KNOW" concepts to understand to be able to get the best PRICE deal and/or payment terms; and/or the best interest rates; and/or the best contract terms; and/or to insure you receive a quality used vehicle. AGAIN, THESE STRATEGIES AND TACTICS ARE EASY TO REMEMBER AND CAN BE USED FOR A LIFETIME!!! Please read the concepts below. Then, continue reading and the following pages will explain and expound on each concept and what each means in detail; so you understand each. 1. TRUSTING THE SELLER IS A BIG KEY. IF AT ALL POSSIBLE, MAKE SURE...

Download or read book How I Raised Myself From Failure to Success in Selling written by Frank Bettger and published by Simon and Schuster. This book was released on 2009-11-24 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: A business classic endorsed by Dale Carnegie, How I Raised Myself from Failure to Success in Selling is for anyone whose job it is to sell. Whether you are selling houses or mutual funds, advertisements or ideas—or anything else—this book is for you. When Frank Bettger was twenty-nine he was a failed insurance salesman. By the time he was forty he owned a country estate and could have retired. What are the selling secrets that turned Bettger’s life around from defeat to unparalleled success and fame as one of the highest paid salesmen in America? The answer is inside How I Raised Myself from Failure to Success in Selling. Bettger reveals his personal experiences and explains the foolproof principles that he developed and perfected. He shares instructive anecdotes and step-by-step guidelines on how to develop the style, spirit, and presence of a winning salesperson. No matter what you sell, you will be more efficient and profitable—and more valuable to your company—when you apply Bettger’s keen insights on: • The power of enthusiasm • How to conquer fear • The key word for turning a skeptical client into an enthusiastic buyer • The quickest way to win confidence • Seven golden rules for closing a sale

Download or read book Sh t Sandwich written by Steve Stauning and published by Createspace Independent Publishing Platform. This book was released on 2017-07-12 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: No one succeeds without sacrifice... can we all agree on that? The problem is that most every book on the subject of success misses the big picture by ignoring all the little pictures. Think about it; while there have been plenty of books that claim to help anyone achieve the near impossible - like wealth beyond their wildest dreams - the fact is that most everyone on the planet has their sights set on something a little more realistic (and way more rewarding). That is, their goal is simply to live a great life. Living a great life is the epitome of success... can we all agree on that? Great! Based on the two axioms we've all agreed on: Living a great life is what we all want, and living a great life takes sacrifice. The interesting thing about sacrifice is that it's not the huge, bold, public sacrifices one makes in life that drive the most success; but rather the small, seemingly insignificant sacrifices we make (or avoid) every single day that have the greatest positive (or negative) impact on our life and the lives of those around us. I call these shit sandwiches. All successful people ate shit sandwiches to get where they are today. In fact, the more successful they are the more shit sandwiches they ate. The funny thing about shit sandwiches, however, is that the more successful you become, the more shit sandwiches you have to eat to stay there. Shit sandwiches are those little sacrifices, hardships, or unpleasantness we undertake every day to achieve some common or personal good; and everyone who wants to succeed eats them. As you'll read in this book, great employees eat a lot of shit sandwiches. Great leaders eat a lot of shit sandwiches. Great husbands, wives, brothers, sisters, mothers, fathers, boyfriends and girlfriends all eat a lot of shit sandwiches. Successful people - in work or in play - all eat their share shit sandwiches. Are you ready to start eating your share?

Download or read book How to Sell Cars written by Ezekiel ZEKE and published by . This book was released on 2021-05-16 with total page 74 pages. Available in PDF, EPUB and Kindle. Book excerpt: DO NOT SELL A USED VEHICLE OR ENTER THE CAR BUSINESS UNTIL YOU HAVE READ THIS VERY SHORT AND SIMPLE BOOK!!! THESE BUSINESS STRATEGIES AND TACTICS ARE EASY TO REMEMBER AND CAN BE USED FOR A LIFETIME!!! BE A WINNER IN THE CAR SELLING PROCESS AND MAKE THOUSANDS OF DOLLARS$$$; AND AT THE SAME TIME CREATE A VERY SATISFIED AND RELIABLE LONG-TERM CUSTOMER BASE!!!HERE ARE SOME SIMPLE AND QUICK "MUST KNOW CONCEPTS" FOR A CAR SELLER, DEALER, DEALERSHIP, OR ENTREPRENEUR TO UNDERSTAND TO BE ABLE TO SELL A VEHICLE, AND/OR TO BE ABLE TO SELL MORE VEHICLES TO CUSTOMERS AND TO CREATE A SATISFIED AND RELIABLE LONG-TERM CUSTOMER BASE. As you are reading, remember this: "There is nothing wrong with making a lot of money, as long as you make it the right way." And "it's not what you do, but rather, how you do it." And "it's not what you say, but rather, how you say it." I have been a successful car sales person for about 16 years and a Licensed Car Dealer for approximately 14 years. I have owned and ran my own dealership for about 13 years as well. Therefore, I know this business very well through my own experiences and can tell you what it takes to be successful in this business and how to maximize your money making possibilities. This very short book will give you the ABSOLUTE confidence, from the beginning to the end of the car-selling process, of how to sell a vehicle and make thousands of dollars and create a very satisfied and reliable long-term customer base that will serve you well for a long time. This book is ABSOLUTELY the way to minimize the price you pay for a vehicle; and an ABSOLUTE way to make sure you acquire quality vehicles; and an ABSOLUTE way to sell more vehicles; and an ABSOLUTE way to maximize the profit you make at the sale of the vehicle; and an ABSOLUTE way to get more customers; and an ABSOLUTE way to ensure you create a very satisfied and long-term customer base that will serve you well for a long time. If you do not know these concepts and car selling tips, you will CERTAINLY pay more for the price of the vehicle; and/or you will be selling low quality vehicles and thus sell less vehicles; and/or you will DEFINTELY make less profits; and/or you will not have many satisfied customers; and/or you will not be able to create a long-term satisfied customer base. FURTHERMORE, this book is short and straight to-the-point. This book is also very simple to follow and all the concepts are disclosed in a way that is manageable so you can master them easily and quickly and commit them to your memory or strategy and go into the car selling process with extreme CONFIDENCE and make a lot of money and have a very happy and satisfied long-term customer base. These concepts, and the explanations of these concepts, will CERTAINLY put you at a better advantage and stimulate growth for your business. These concepts are a "must know." This book entails a very short and concise, but thorough, straight to-the-point step-by-step guide to selling a car, and/or for selling more cars. And again, THESE BUSINESS STRATEGIES AND TACTICS ARE EASY TO REMEMBER AND CAN BE USED FOR A LIFETIME!!! We will discuss: Why quality, honesty, and integrity are so important, where and how to find the best price deals on vehicles, how to inspect a vehicle before putting it in your inventory, how to prepare your vehicles for sale, how to market your vehicles, and how to engage your customers to get them to buy. So let's get started: By now we all are aware that Dealers, Dealerships, Sales People, and Sellers of vehicles make more when they sale the vehicle at a higher price. There is no secret that the seller's whole motivation is to sell a customer the vehicle at the highest price possible, and/or at the highest interest rates possible, and/or on the seller's terms. It is a very common practice in dealerships that the higher the sales person sells the vehicle for, the higher the sales person's commission! The higher the interest rate, ...

Download or read book How to Make Extreme Profits in Your Used Car Operation written by Kevin Thomas and published by Dog Ear Publishing. This book was released on 2010-06 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Kevin Thomas delivers the must read business book of the year for anyone looking to get into the used car business. Kevin combines valuable insight with real how-to techniques that will shorten your learning curve and get you profitable fast. Just executing his Right System concept alone will add thousands to your bottom line." Cory L. Mosley, Auto Industry Sales & Marketing Expert and Founder of Mosley Automotive "Kevin has proven time after time his ability to take an auto dealership to the next level and beyond. His understanding of the entire used car operation, from procuring inventory, to reconditioning, sales, and financing is thorough and his business ethics insure him success time after time. I knew Kevin would be successful, and he has surpassed even my ambitious predictions." Joe Callahan, President Callahan Coachworks Are you an auto dealer wondering how to manage stagnant growth and low profits? Are you afraid the current economy will force you to close up shop? Let's face it. Our industry has changed dramatically in recent years. But as a dealer, when I turned to the so called Guru's for answers to my questions, their advice and ideas were stale and out of touch. I decided to take control. While I couldn't influence gas or stock market prices, I could harness my fifteen years of industry experience and focus on controlling "three vital components" of my business: customers, inventory and processes. How to make Extreme Profits in Your Used Car Operation is the most valuable resource on the market today, offering you answers to the questions dealers routinely grapple with. It's a simple plan to help you master the "three vital components," get predictable and consistent results, and ensure your dealership's long-term success. Kevin Thomas knows what it takes to create a successful automotive dealership. The owner and operator of several of Georgia's most successful stores, former President of the Georgia Independent Automobile Dealers Association, and winner of the prestigious Quality Dealer Award; this fifteen year veteran's in depth industry knowledge results from firsthand experience in a wide range of new and used car dealership positions from sales consultant to general manager. A visionary and a trendsetter, and a graduate of the Professional Business Coaching Alliance's School of Coaching, Kevin masterfully combines his hard earned entrepreneurial expertise with his intimate understanding of the automotive world, sharing his knowledge and ideas with companies and industry professionals around the world. On the Board of Directors for the local Chamber of Commerce, and President of the local Rotary Club, Kevin is happily married to his wife and business partner Karyn. They have three children; Ann Marie, Morgan and Kevin Jr.

Download or read book The Insider s Guide to Buying a New or Used Car written by Burke Leon and published by Betterway Books. This book was released on 1997-03-15 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: This revised edition of the book that helps car buyers get the best new- and used-car deals--and not get burned--includes even more information gleaned from the Leons' years of buying and selling experience, plus detailed car-buying checklists.