Download or read book Effect of Wine Labels on Public Perception written by and published by . This book was released on 1998 with total page 70 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Effect of Bottle Closures and Label Information on Consumers Perception of Wine Attributes written by Claire Nakagawa Furutani and published by . This book was released on 1982 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Global Status Report on Alcohol and Health 2018 written by World Health Organization and published by World Health Organization. This book was released on 2019-02-14 with total page 472 pages. Available in PDF, EPUB and Kindle. Book excerpt: The report provides an overview of alcohol consumption and harms in relation to the UN Sustainable Development Goals (Chapter 1) presents global strategies action plans and monitoring frameworks (Chapter 2) gives detailed information on: the consumption of alcohol in populations (Chapter 3); the health consequences of alcohol consumption (Chapter 4); and policy responses at national level (Chapter 5). In its final chapter 6 the imperative for reducing harmful use of alcohol in a public health perspective is presented. In addition the report contains country profiles for WHO Member States and appendices with statistical annexes a description of the data sources and methods used to produce the estimates and references.

Download or read book The effect of bottle closures and label information on comsumers perception of wine attributes written by Claire Nakagawa Furutani and published by . This book was released on 1982 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Wine packaging The influence on the consumer s perception of quality written by Patrick Wiget and published by GRIN Verlag. This book was released on 2020-10-20 with total page 95 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2020 in the subject Business economics - Market research, grade: 65, University of Salford, language: English, abstract: In this exploratory dissertation the influence of wine packaging on the consumer’s perception of quality is examined. The focus of this dissertation will be the German Speaking part of Switzerland (GSP). For this research, wine in traditional glass bottles (0.75 liter) will be compared to wine from Bag-in-Box (BiB; 3 liter) in a qualitative research questionnaire in combination with a blind wine tasting and semi structured interviews. The research will be reflecting the perception of the consumers in Switzerland, showing what kind of influence the packaging has on the consumer. A multi method approach is applied 1) A white wine is filled from the Bag in Box into a traditional glass bottle. Afterwards the same wine was presented in a blind tasting, once in a covered bottle and once in the BiB, to a selected tasting panel that fills out a self-completion questionnaire, to see if the packaging has a direct influence on the perception of quality. 2) In addition, qualitative semi-structured interviews are conducted with people working in the wine industry to assess their perception in regards to the packaging. A manual database of categories was created, which has grown through a continuous comparison of data coding and concepts, based on the findings and arguments of the used literature.

Download or read book The Semiotics of Wine Labeling written by and published by . This book was released on 2018 with total page 22 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research shows that Millennial customers rely on a front package label as their primary purchase factor when determining a product's worth, but there is little research as to what each element on a label communicates to a customer, and specifically, to a Millennial customer. Traditional semiotic analysis uses a qualitative approach to discover how attitudes and perceptions of brands are communicated to the consumer. The semiotic method looks to the subconscious consumer interpretations of emblems, icons, fonts, colors and other visual graphic components of a brand to uncover how different elements communicate to an individual. Using wine labels as a field of investigation, this study uses a semiotic approach to determine the design elements and attributes that contribute to a Millennial's interpretation of wine value. A random selection of twenty Millennials in Portland, Oregon, were asked to sort preselected wine bottles [representing a wide array of semiotic emblems] into lexical groups of semiotic perception. A qualitative semiotic analysis was conducted alongside a free word association test to determine the semiotic codes and lexical themes that produce idea associations to Millennial customers. This study confirmed a range of previous research indicating the influence of semiotics in merchandising for markets with low concentration and high differentiation. Using intentional semiotic implementation, a merchandiser can strengthen idea associations surrounding a wine brand and predict how a Millennial consumer is likely to perceive their wine value. Practical Implications: Semiotics will assist in the differentiation of a brand in markets with low centration and high industry competition. This study will help merchandising managers position their brand through subconscious communication with the consumer in the form of semiotics.

Download or read book Calories Consumed from Alcoholic Beverages by U S Adults 2007 2010 written by Samara Joy Nielsen and published by . This book was released on 2012 with total page 8 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Social Impact of Wine Marketing written by Mojca Ramšak and published by Springer Nature. This book was released on 2022-01-24 with total page 123 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is inspired by the term “digiwine,” a neologism referring to the production and/or marketing of wine through the use of new technologies and robotics such as vineyard information systems, sensor units, weather stations, drones, robotic harvesters, social media videos, digital labels, and wine apps. The alcohol industry is using these technologies to develop digital strategies and online tools for more efficient sales of wine. This book analyzes the use of digital alcohol marketing, the reasons for it, the role of regulation, and its social impact. In particular, malignant forms of alcohol marketing to youth are precisely described through exact case descriptions from the global milieu. The author questions whether the loopholes in the legislation or inefficiency of self-regulation have negative consequences that can no longer be prevented by public health care programs. When and how did the alcohol industry become so deeply interwoven in our lives that we mindlessly advertise and parade in its shadow on social media and that we increasingly buy alcohol digitally for fun, in innovative packaging, and with strange ingredients combinations? Dr. Mojca Ramšak’s book peels back the layers of the alcohol industry’s most obvious yet overlooked marketing tactics. It also reveals the sluggishness of preventive and curative efforts, as well as legal or self-regulatory measures, at keeping up with the alcohol industry’s use of technology. - Nadja Furlan Štante, Principal Research Associate and Professor of Religious Studies, Science and Research Centre of Koper, Slovenia.

Download or read book Regional Brand Image and Perceived Wine Quality written by Ray Johnson and published by . This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Purpose- The overall aim of this study is to examine the regional brand image of selected California wine regions and the effect of that image on consumers' quality perceptions when included on wine labels. It also seeks to examine the importance of regional brand image with respect to information other than place-of-origin provided on the wine labels. Finally, the study seeks to define consumer preference for selected California wine regions, with a deeper look at Sonoma, and their preference for appellations within those regions. Design/methodology/approach- Data collection took place by means of a highly-structured online survey of male and female wine consumers, during a two-week period in May 2006 across the USA. The sample was limited to two groups of wine consumers who are the recipients of monthly and quarterly wine newsletters respectively. The request to participate was directed to 9,922 e-mail boxes that yielded a response rate of 5.7 percent, finally resulting in 570 usable surveys. Findings- The perceived quality of a wine region raises the quality expectation of the sub-regions or appellations within that region. This was especially evident in the case of Sonoma County. The wine region is the most important information to predict quality on wine labels. Almost without exception, the addition of regional information on a label increased consumer confidence in the quality of the product. The ever-increasing number of American viticultural areas (AVAs) results in a fragmented offering in terms of the place-of-origin marketing strategy to consumers and is not desirable. Research limitations/implications- The research suggests that a wine regional brand image is multi-dimensional in nature and that many, in fact, most individual AVAs have weak regional brand strength when compared with the high equity ones such as Napa Valley and Sonoma. These findings are, however, tentative as the study was conducted only in the USA and largely among California residents with a relatively high wine involvement level. These issues warrant further investigation. Originality/value- This paper is of value to academic readers, wine industry practitioners and regional wine and/or tourism associations alike as it synthesises the importance of a wine's region of origin in the consumer wine-buying process and the impact of place-of-origin as a wine marketing strategy.

Download or read book Typeface Appropriateness and Its Impact on Wine Purchase Intent and Brand Credibility written by Luther Ottaway and published by . This book was released on 2020 with total page 105 pages. Available in PDF, EPUB and Kindle. Book excerpt: Wine is big business in the United States—with over $68 billion in 2018 retail sales (Wine Institute, 2019). The U.S. boasts over 10,000 wineries, which when combined with significant imports from across the globe, create a multitude of choices for consumers. Further complicating the purchase decision is the consumption occasion, the question of where and with whom wine is intended to be enjoyed. The purpose of this study is to improve the understanding of consumers’ interaction with typeface on wine labels and how that interaction impacts: (1) purchase intent in wine consumption scenarios of varying perceived risk and (2) perceptions of brand credibility. Sixteen typefaces were pretested by 106 respondents recruited through Amazon Mechanical Turk (“MTurk”), who determined Monotype Corsiva typeface was the most appropriate typeface for use on a cabernet sauvignon wine label and Impact typeface was the least appropriate. Main experiment participants (N = 154)—again recruited through MTurk— were randomly presented with one of four wine consumption occasions (e.g., home, gift, family dinner, and business dinner) and asked to select a wine bottle for purchase—between two digitally presented wine bottles—each utilizing the typefaces selected in the pretest. Participants were also asked questions surrounding risk perceptions relative to the act of purchasing wine as well as brand credibility perceptions of the wine bottle selected in the choice experiment. Respondents selected the wine with the label utilizing the most appropriate typeface—regardless of wine use occasion. The study’s results, however, failed to support a strong relationship between brand credibility and purchase intent. From a managerial perspective, this study’s results suggest wine companies would benefit from: (1) testing label typefaces with consumers to assess appropriateness (an apparent proxy for likeability and purchase intent) and (2) utilizing typefaces ranking high from such tests on wine labels.

Download or read book Effectual Entrepreneurship written by Stuart Read and published by Taylor & Francis. This book was released on 2016-09-19 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: What are you waiting for? Whether you’re dreaming about starting a business, learning about entrepreneurship or on the brink of creating a new opportunity right now, don’t wait. Open this updated bestseller. Inside you’ll find everything you need, including: a new and popular way to learn about and to practice entrepreneurship. new practical exercises, questions and activities for each step in your process. specific principles derived from the methods of expert entrepreneurs. over seventy updated case briefs of entrepreneurs across industries, locations and time. new applications to social entrepreneurship, technology and to large enterprises. plentiful connections to current and foundational research in the field (Research Roots) brand new chapter on "The Ask" - strategies for initiating the process of co-creating with partners data that will challenge conventional entrepreneurship wisdom a broader perspective on the science of entrepreneurship In this vibrant updated edition, you will find these ideas presented in the concise, modular, graphical form made popular in the first edition, perfect for those learning to be entrepreneurs or those already in the thick of things. If you want to learn about entrepreneurship in a way that emphasizes action, this new edition is vital reading. If you have already launched your entrepreneurial career and are looking for new perspectives, take the effectual entrepreneurship challenge! this book is for you. If you feel that you are no longer creating anything novel or valuable in your day job, and you’re wondering how to change things, this book is for you. Anyone using entrepreneurship to create the change they want to see in the world will find a wealth of thought-provoking material, expert advice and practical techniques in these pages and on the accompanying website: www.effectuation.org So, what are you waiting for?

Download or read book Multisensory Human Food Interaction written by Carlos Velasco and published by Frontiers Media SA. This book was released on 2018-07-26 with total page 101 pages. Available in PDF, EPUB and Kindle. Book excerpt: Our food experiences can be significantly influenced by both intrinsic and extrinsic multisensory information. Therefore, it is crucial to understand and apply the principles that govern the systematic connections that exist between the senses in the context of Human-Food Interaction (HFI). In our Research Topic, namely Multisensory Human-Food Interaction (MHFI), several studies that consider such connections in the context of HFI are presented. We also have contributions that focus on multisensory technologies that can be used to share and reproduce specific HFIs. This eBook, which resulted from the Research Topic, presents some of the most recent developments in the field of MHFI. In particular, it consists of two main sections and corresponding articles. The eBook begins with the Editorial, which provides an overview of MHFI. Then, it includes six articles that relate to principles in MHFI and three on technologies in MHFI. We hope that the different contributions featured here will support future developments in MHFI research.

Download or read book Quality Image Effects of Canadian Wine Labels written by University of Guelph. Department of Consumer Studies and published by . This book was released on 1983 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Wine and Society written by Stephen Charters and published by Routledge. This book was released on 2006 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Wine and Society: The social and cultural context of a drink examines the cultural forces which have shaped both how wine is made and the way in which it is consumed. It's divided into four parts and illustrated by case studies from around the world."--BOOK JACKET.

Download or read book What You Should Know about Grape Wine Labels written by and published by . This book was released on 1984 with total page 6 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Interaction Effects in Multiple Regression written by James Jaccard and published by SAGE Publications. This book was released on 2003-03-05 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt: Interaction Effects in Multiple Regression has provided students and researchers with a readable and practical introduction to conducting analyses of interaction effects in the context of multiple regression. The new addition will expand the coverage on the analysis of three way interactions in multiple regression analysis.

Download or read book Advances in Grape and Wine Biotechnology written by Antonio Morata and published by BoD – Books on Demand. This book was released on 2019-09-04 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advances in Grape and Wine Biotechnology is a collection of fifteen chapters that addresses different issues related to the technological and biotechnological management of vineyards and winemaking. It focuses on recent advances in the field of viticulture with interesting topics such as the development of a microvine model for research purposes, the mechanisms of cultivar adaptation and evolution in a climate change scenario, and the consequences of vine water deficit on yield components. Other topics include the metabolic profiling of different Saccharomyces and non-Saccharomyces yeast species and their contribution in modulating the sensory quality of wines produced in warm regions, the use of new natural and sustainable fining agents, and available physical methods to reduce alcohol content. This volume will be of great interest to researchers and vine or wine professionals.