Download or read book Ebook Marketing Warfare written by Young Akpasubi and published by Young Akpasubi. This book was released on 2023-07-01 with total page 54 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Ebook Marketing Warfare: 20 Battle-Tested Tactics” is a must-have resource for authors and publishers seeking to maximize the success of their ebooks in today's competitive digital landscape. This comprehensive guide offers a treasure trove of proven strategies, innovative techniques, and expert advice to help you navigate the intricacies of ebook marketing with confidence and achieve optimal results. In the first section, you'll discover a plethora of digital marketing strategies tailored specifically for ebooks. From harnessing the power of social media platforms and email marketing campaigns to leveraging influencer collaborations and search engine optimization (SEO) techniques, this guide provides practical step-by-step instructions on how to implement each strategy effectively. You'll learn how to build an engaged audience, increase your ebook's visibility, and ultimately boost sales. The second section delves into creative promotional tactics designed to captivate readers and drive engagement. From creating visually stunning book trailers and graphics to organizing exciting contests and giveaways, you'll find a treasure trove of ideas to generate buzz and attract new readers. The guide also explores the power of guest blogging, podcast interviews, and collaborations with complementary authors, offering valuable insights on how to leverage these opportunities to expand your reach and connect with your target audience. Finally, the guide wraps up with invaluable tips on utilizing self-publishing platforms, obtaining influential reviews, and exploring the realm of offline marketing through industry conferences and book fairs. With practical examples, real-world case studies, and thoughtful guidance, “Ebook Marketing Warfare: 20 Battle-Tested Tactics” equips you with the knowledge and tools necessary to navigate the dynamic world of ebook marketing and achieve sustainable success. Whether you're a seasoned author or a budding writer, this guide will empower you to stand out in the digital marketplace, increase your ebook's visibility, and build a loyal reader base. With its comprehensive approach, actionable insights, and innovative strategies, “Ebook Marketing Warfare: 20 Battle-Tested Tactics” is your roadmap to achieving ebook marketing success in the ever-evolving digital age.
Download or read book Marketing Warfare written by Al Ries and published by McGraw Hill Professional. This book was released on 1997-11-22 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A business book with a difference: clear-cut advice, sharp writing and a minimum of jargon."Newsweek "Revolutionary! Surprising!"Business Week "Chock-a-block with examples of successful and failed marketing campaigns, makes for a very interesting and relevant read."USA Today
Download or read book Dwarf Warfare written by Chris Pramas and published by The Rosen Publishing Group, Inc. This book was released on 2017-12-15 with total page 74 pages. Available in PDF, EPUB and Kindle. Book excerpt: Despite their short stature, dwarves are among the fiercest and most feared fighters of all the races. From an initial examination of the fighting methods of the individual dwarf soldier, this volume expands its focus to look at how they do battle in small companies and vast armies. It covers all of their troop types from the axemen that form the front lines of battle to their deadly accurate crossbowmen. Also examined are their tactics in specific situations such as underground fighting and combat in mountainous terrain. Finally, the book examines a few specific battles in great detail in order to fully demonstrate the dwarven way of war.
Download or read book The Kill Chain written by Christian Brose and published by Hachette Books. This book was released on 2020-04-21 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: From a former senior advisor to Senator John McCain comes an urgent wake-up call about how new technologies are threatening America's military might. For generations of Americans, our country has been the world's dominant military power. How the US military fights, and the systems and weapons that it fights with, have been uncontested. That old reality, however, is rapidly deteriorating. America's traditional sources of power are eroding amid the emergence of new technologies and the growing military threat posed by rivals such as China. America is at grave risk of losing a future war. As Christian Brose reveals in this urgent wake-up call, the future will be defined by artificial intelligence, autonomous systems, and other emerging technologies that are revolutionizing global industries and are now poised to overturn the model of American defense. This fascinating, if disturbing, book confronts the existential risks on the horizon, charting a way for America's military to adapt and succeed with new thinking as well as new technology. America must build a battle network of systems that enables people to rapidly understand threats, make decisions, and take military actions, the process known as "the kill chain." Examining threats from China, Russia, and elsewhere, The Kill Chain offers hope and, ultimately, insights on how America can apply advanced technologies to prevent war, deter aggression, and maintain peace.
Download or read book Mine Warfare written by Andrew Ross and published by Simon and Schuster. This book was released on 2021-05-05 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mine warfare, in its various forms, is a favoured weapon used by insurgents against government forces. By June 1966, when the 1st Australian Task Force (1ATF) arrived in Phuoc Tuy Province, South Vietnam, the Viet Cong and People’s Army of Vietnam forces were well entrenched in the province and used mines extensively. The mine campaign risked few enemy lives and was a powerful statement to everyone, including civilians, that the Viet Cong were still in the war and not a spent force. The intense patrolling practised by 1ATF inevitably put its men in close contact with enemy mines. Indeed, 1ATF suffered more casualties from the Viet Cong mine warfare campaign than from any other single cause, yet enemy casualties were minimal. So why did the enemy mine campaign collapse in the period July to December 1970 and continue its rapid decline until 1ATF ended combat operations in September 1971? Counterinsurgency has been described as a competition in learning and, facing a well-organised mine campaign against them, 1ATF learned and adapted to the enemy’s mine warfare techniques. Supported by statistical analyses of operational research data, this book details the complex tactics adopted by 1ATF to eventually defeat the Viet Cong mine campaign, and how enemy forces were reduced to a negligible military presence in Phuoc Tuy Province.
Download or read book Guerrilla Marketing for Writers written by Jay Conrad Levinson and published by Morgan James Publishing. This book was released on 2010-01-01 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: Build your career as a successful author with this proven, no-nonsense guide to marketing your own books. In today’s competitive publishing marketplace, the battle begins before a new book even hits the shelves. An author needs to deploy every weapon in their marketing arsenal to get ahead of the competition. Guerrilla Marketing for Writers is packed with proven insights and advice, it details a hundred “Classified secrets” that will help authors sell their work before and after it’s published. Having sold over twenty-one million of his own Guerilla Marketing books, Jay Conrad Levinson has mastered the art of connecting with readers and booksellers. Now he shares his practical low-cost and no-cost marketing techniques to help authors design their own powerful strategy for strengthening their proposals, promoting their books, and maximizing their sales.
Download or read book REPOSITIONING Marketing in an Era of Competition Change and Crisis written by Jack Trout and published by McGraw Hill Professional. This book was released on 2009-10-30 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book that completes Positioning . . . Thirty years ago, Jack Trout and Al Ries publishedtheir classic bestseller, Positioning: The Battle for YourMind—a book that revolutionized the world of marketing.But times have changed. Competition is fiercer.Consumers are savvier. Communications are faster. Andonce-successful companies are in crisis mode. Repositioning shows you how to adapt, compete—andsucceed—in today’s overcrowded marketplace. Globalmarketing expert Jack Trout has retooled his mosteffective positioning strategies—providing a must-havearsenal of proven marketing techniques specificallyredesigned for our current climate. With Repositioning,you can conquer the “3 Cs” of business: Competition,Change, and Crisis . . . BEAT THE COMPETITION: Challenge your rivals,differentiate your product, increase your value,and stand out in the crowd. CHANGE WITH THE TIMES: Use the latesttechnologies, communications, and multimediaresources to connect with your consumers. MANAGE A CRISIS: Cope with everything fromprofi t losses and rising costs to bad pressand PR nightmares. Even if your company is doing well, these cutting-edgemarketing observations can keep you on top of your gameand ahead of the pack. You’ll discover how expandingproduct lines may decrease your overall sales, why newbrand names often outsell established brands, and whyslashing prices is usually a bad idea. You’ll learn thedangers of attacking your competitors head-on—andthe value of emphasizing value. You’ll see how consumerscan have too many choices to pick from—and whatyou can do to make them pick your brand. Drawing from the latest research studies, consumer statistics,and business-news headlines, Trout reveals thehidden psychological motives that drive today’s market.Understanding the mindset of your consumers is halfthe battle. Winning in today’s world is often a matter ofrepositioning. It’s how you rethink the strategies you’vealways relied on. It’s how you regain the success you’veworked so hard for. It’s how you win the new battle ofthe mind.
Download or read book The Owned Media Doctrine written by Taulbee Jackson and published by Archway Publishing. This book was released on 2013-07 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The Petraeus Doctrine for the 21st Century Marketer" The Owned Media Doctrine is to Marketing what The Petraeus Doctrine was to modern warfare - a complete re-thinking of philosophy, strategy and tactics, dictated by the way war has changed. Just like in warfare, marketing and media is not at all what it used to be - but marketers are still fighting the battle like it's 1965. The Owned Media Doctrine is just that, a new doctrine for Marketing. A new philosophy, strategic approach and operational model for the marketing operations function based on how media works today, and how it will work in the future. It's the marketer's field manual for today's two-way, real-time media environment. "In this remarkable - and remarkably useful - book, Jackson and Deckers provide the granular, step-by-step instructions and advice that senior digital marketers have craved for years. This is the book you'll keep on your desk forever (or at least until they have time to write the 2nd edition)." -Jay Baer - Convince & Convert "Reis and Trout changed the way we think with Marketing Warfare. Anderson did it with The Long Tail. Jackson eloquently welcomes us to the new age of Owned Media and the reality we face as real-time marketers. An immediate must read....and more importantly, an immediate must do." -Michael Grimes, VP, Omni-Channel Marketing at Finish Line "Everything in this book just makes so much sense! If the words "content" or "marketing" are anywhere in your job description do yourself a favor and read it cover to cover." -Shelly Towns, VP of Product at AngiesList.com The Owned Media Doctrine will show you a future-proof way to advance your marketing efforts based on real-world experience with some of the largest brands on the planet... and it will let the ever-changing media ecosystem evolve around you, rather than the other way around.
Download or read book Unholy Wars written by John K. Cooley and published by Pluto Press. This book was released on 2002-06-20 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: A classic book on the history of the USA's involvement with Afghanistan
Download or read book Summary Marketing Warfare written by BusinessNews Publishing, and published by Primento. This book was released on 2014-10-14 with total page 41 pages. Available in PDF, EPUB and Kindle. Book excerpt: The must-read summary of Al Ries and Jack Trout’s book: “Marketing Warfare: How Corporations Are Applying Military Strategies to Business”. This complete summary of the ideas from Al Ries and Jack Trout’s book “Marketing Warfare” shows how important it is for companies to stay ahead of their competitors in today’s overcrowded market. The authors explain how leaders can adopt military strategies to use in their operations in order to gain a considerable competitive advantage. By following their advice, you can use this approach to defend your business territory and conquer any competitors that threaten your position. Added-value of this summary: • Save time • Understand the key concepts • Expand your business knowledge To learn more, read “Marketing Warfare” and start making use of military strategies to get ahead of the competition and gain loyal customers.
Download or read book Book Marketing Is Dead written by Derek Murphy and published by Creativindie. This book was released on 2013-12-31 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to sell a ton of books (even if you're starting with no platform). If you've found this book I'm assuming you have or will soon have a book out on the market, and are exploring ways to turn it into a best-selling powerhouse that will slaughter the competition and pay for your retirement. The indie publishing world is thrilling because of the possible returns, and I hope you and your book do well. You're probably searching for things like "book marketing" and "book promotion" so you can learn how to find readers and convince them to buy your book. But almost everything you read will be wrong. That's because marketing in general is dead. Advertising is dead. Selling and convincing people to buy: also dead. The new law of book sales is this: if you're talking about your book, promoting your book, sharing your book... you're screwing it all up. Don't make "Old School" marketing mistakes that will sabotage your efforts! This book will help you to... Avoid the common mistakes that kill book sales Set up an author platform quickly that will triple your results Use Social Media (like an expert) without being annoying Advertise for maximum impact (at the lowest cost) Make powerful friends online who can move thousands of books Before you spend a lot of money on book marketing services or author publicity... Make sure you've plugged all the holes in your sales funnel so you're not throwing money away. If you're looking for a "Bestseller Campaign" but don't have a big budget... This book will show you plenty of ways to improve sales without spending a dime.
Download or read book Roman Warfare written by Adrian Goldsworthy and published by Basic Books. This book was released on 2019-05-07 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: From an award-winning historian of ancient Rome, a concise and comprehensive history of the fighting forces that created the Roman Empire Roman warfare was relentless in its pursuit of victory. A ruthless approach to combat played a major part in Rome's history, creating an empire that eventually included much of Europe, the Near East and North Africa. What distinguished the Roman army from its opponents was the uncompromising and total destruction of its enemies. Yet this ferocity was combined with a genius for absorbing conquered peoples, creating one of the most enduring empires ever known. In Roman Warfare, celebrated historian Adrian Goldsworthy traces the history of Roman warfare from 753 BC, the traditional date of the founding of Rome by Romulus, to the eventual decline and fall of Roman Empire and attempts to recover Rome and Italy from the "barbarians" in the sixth century AD. It is the indispensable history of the most professional fighting force in ancient history, an army that created an Empire and changed the world.
Download or read book Guerrilla Marketing written by Alexander L. Fattal and published by University of Chicago Press. This book was released on 2018-12-10 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brand warfare is real. Guerrilla Marketing details the Colombian government’s efforts to transform Marxist guerrilla fighters in the FARC into consumer citizens. Alexander L. Fattal shows how the market has become one of the principal grounds on which counterinsurgency warfare is waged and postconflict futures are imagined in Colombia. This layered case study illuminates a larger phenomenon: the convergence of marketing and militarism in the twenty-first century. Taking a global view of information warfare, Guerrilla Marketing combines archival research and extensive fieldwork not just with the Colombian Ministry of Defense and former rebel communities, but also with political exiles in Sweden and peace negotiators in Havana. Throughout, Fattal deftly intertwines insights into the modern surveillance state, peace and conflict studies, and humanitarian interventions, on one hand, with critical engagements with marketing, consumer culture, and late capitalism on the other. The result is a powerful analysis of the intersection of conflict and consumerism in a world where governance is increasingly structured by brand ideology and wars sold as humanitarian interventions. Full of rich, unforgettable ethnographic stories, Guerrilla Marketing is a stunning and troubling analysis of the mediation of global conflict.
Download or read book Waging Business Warfare written by David J Rogers and published by Zebra Books. This book was released on 1988-11 with total page 452 pages. Available in PDF, EPUB and Kindle. Book excerpt: In business, winning may be impossible--unless you are a master of military strategy. The same techniques that made Napoleon an incomparable conqueror are still being employed today by such giants as Chrysler's Lee Iacocca. This book shows how it can be done.
Download or read book The 22 Immutable Laws of Marketing written by Al Ries and published by Profile Books(GB). This book was released on 1994 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ries and Trout share their rules for certain successes in the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace.
Download or read book Guerrilla Publishing written by Derek Murphy and published by Createspace Independent Publishing Platform. This book was released on 2017-01-24 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: TRAIN THE INTERNET TO SELL BOOKS FOR YOU Book marketing doesn't need to be an exhausting hamster wheel of promotion and publicity. Put your book sales on autopilot... so you can focus on writing your next bestseller. FAST AND EFFECTIVE BOOK MARKETING This book is a crash course on some of the more creative book marketing strategies I've discovered in my first year of publishing fiction. It will provide simple, actionable, measurable steps to publishing a high quality book quickly, doing only as much marketing as is necessary to launch your book like a rock star, and keep it selling enough to support you while you write another. I only mention the things I actually use, that I know work, and ignore options that don't get results. We'll discuss paid advertising, release strategies, pricing and pre-orders, book giveaways, how to target your audience, viral exposure and press coverage, marketing hacks, and how to reach your first $1000 on Kindle. LAUNCH BIG EVEN IF YOU'RE STARTING SMALL Guerrilla is a style of warfare intended to surprise and harass enemies. It can also mean using unconventional and usually inexpensive means to generate interest or raise concern among the public. That's basically how I'll use it: book marketing strategies from the trenches to help you win the publishing war. However, instead of "surprise and harass" I will focus on "surprise and delight." First you need to show up and get in front of the right people. Then you need to surprise and delight them. You need to be remarkable enough to be noticed. Few authors are using these strategies (yet) so it's relatively easy to outrank your competition, get more visibility and reach new readers.
Download or read book Securing the MRAP written by James Hasik and published by . This book was released on 2021-07 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dwight D. Eisenhower once quipped, "You will not find it difficult to prove that battles, campaigns, and even wars have been won or lost primarily because of logistics." Military acquisition and procurement--that is, how a nation manages investments, technologies, programs, and support--is critical to wartime success or failure. When unexpected battlefield problems arise, how do the government, the military, and industry work together to ensure effective solutions? During the American counterinsurgent campaign in Iraq, the improvised explosive device emerged as a disruptive and devastating threat. As Humvees, and their occupants, were ripped apart by IEDs, it was clear that new solutions had to be found. These solutions already existed but had not been procured, highlighting the need for more effective marketing to the military by industry. The ultimate successful response--the mine-resistant, ambush-protected vehicle, or MRAP--required years of entrepreneurial marketing by the defense industry. In Securing the MRAP: Lessons Learned in Marketing and Military Procurement, James Hasik explores how these vehicles, which the American military mostly rejected despite the great need for them, eventually came to be adopted as the Pentagon's top procurement priority. Hasik traces the story of the MRAP from the early 1970s to the future of mine-resistant vehicles on the battlefields of tomorrow. An important contribution to the seemingly disparate fields of marketing and defense policy, Securing the MRAP is an eye-opening revelation to defense industrialists, military officers, and government officials who want to understand how to avoid another IED-Humvee debacle.
