Download or read book Eat Mor Chikin written by S. Truett Cathy and published by Looking Glass Books, Incorporated. This book was released on 2002 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Eat Mor Chikin: Inspire More People, Truett Cathy challenges readers to focus on people and principles. The principles he outlines in this book have brought success to his business, and he insists that anyone who follows them will surely enjoy similar results.
Download or read book Covert Cows and Chick fil A written by Steve Robinson and published by HarperChristian + ORM. This book was released on 2019-06-11 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: The longtime chief marketing officer for Chick-fil-A tells the inside story of how the company turned prevailing theories of fast-food marketing upside down and built one of the most successful and beloved brands in America. Covert Cows will help you… Discover unexpected, out-of-the-box marketing methods and new ways of approaching business problems. Understand the positive impact of building a business based on biblical principles. Receive an insider’s look at the evolution of one of America’s most beloved brands. Learn key marketing and business insights from the man who was the chief marketing officer for Chick-fil-A for thirty-four years. During his thirty-four-year tenure at Chick-fil-A, Steve Robinson was integrally involved in the company’s growth--from 184 stores and $100 million in annual sales in 1981 to over 2,100 stores and over $6.8 billion in annual sales in 2015--and was a first-hand witness to its evolution as an indelible global brand. In Covert Cows and Chick-fil-A, Robinson shares behind-the-scenes accounts of key moments, including the creation of the Chick-fil-A corporate purpose and the formation and management of the now-iconic "Eat Mor Chikin" cow campaign. Drawing on his personal interactions with the gifted team of company leaders, restaurant operators, and the company's founder, Truett Cathy, Robinson explains the important traits that built the company's culture and sustained it through recession and many other challenges. He also reveals how every aspect of the company's approach reflects an unwavering dedication to Christian values and to the individual customer experience. Written with disarming candor and revealing storytelling, Covert Cows and Chick-fil-A is the never-before-told story of a great American success.
Download or read book Know What You re FOR written by Jeff Henderson and published by Zondervan. This book was released on 2019-10-01 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your organization - business, church, or nonprofit - will experience unprecedented growth when you close the gap between these two game-changing questions: What are we known for? What do we want to be known for? In Know What You're FOR, entrepreneur and thought leader Jeff Henderson makes it clear that if we want to change the world with our products or our mission, then we must shift the focus of our messaging and marketing. Rather than self-promoting, we must transform our organizations to be people-centric. This sounds like a no-brainer, but looking closer shows just how little this is true and how impactful the change would be if it were. Whether you're a business leader, a change advocate, or a movement maker, Know What You're FOR will help you - and your organization - thrive. It's what happens when you create an organization focused on who it is FOR. This is the future. Thriving organizations will be more concerned with becoming raving fans of their customers than they are trying to convince customers to become raving fans of the organization. This isn't theory. Jeff Henderson has experienced it. Working with companies like Chick-fil-A and the Atlanta Braves, then serving as a pastor for 15 years at one of the country's largest and most influential churches, North Point, Jeff knows what success looks like for healthy organizations and healthy lives. With fascinating stories from a host of entrepreneurs and Jeff's remarkable career, Know What You're FOR equips you with a simple strategy and the tools for extraordinary growth. You'll discover how to: Work FOR your current and future customers with a new, effective method Be FOR your team and help your people reach full potential Create a ripple impact by being FOR your community Live and work your best by caring FOR yourself In a hypercritical, cynical world, one that is often known for what it's against, let's be a group of people known for who and what we're FOR. It's a powerful strategy for business. But more importantly, it is a revolutionary way to live.
Download or read book How Did You Do It Truett written by S. Truett Cathy and published by Looking Glass Books, Incorporated. This book was released on 2007 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: How does a man working behind the counter of a mom-and-pop diner for 21 years turn a good idea into a restaurant chain with $2 billion in annual sales? The founder and CEO of Chick-fil-A, offers countless nuggets of wisdom in this work.
Download or read book S Truett Cathy Principles for Success in Business and Life written by S. Truett Cathy and published by . This book was released on 2010-06 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This set of three books authored by S. Truett Cathy, the CEO of Chick-fil-A restaurants, includes Eat Mor Chikin: Inspire More People, It's Better to Build Boys Than Mend Men, and How Did You Do It, Truett?
Download or read book A Quiet Strength written by Trudy Cathy White and published by Forefront Books. This book was released on 2020-03-10 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: While S. Truett Cathy was building Chick-fil-A, Jeannette M. Cathy was nurturing a family and together with their faith, they built an empire based on biblical principles. Chick-fil-A has become a national phenomenon over the past fifty years, forever changing the fast food industry in terms of food quality and customer service. Much has been written about Chick-fil-A founder S. Truett Cathy over the years, but the true, behind-the-scenes story of the Cathy family has never been told . . . until now. In A Quiet Strength, Truett’s daughter, Trudy Cathy White, tells the story of the real heart and soul of the Cathy family: her mother, Jeannette M. Cathy. This heartwarming memoir presents Trudy’s first-hand look at her mother’s amazing life, including growing up during the Great Depression with a struggling single mother, being crowned the best dancer in Atlanta at age six, singing in church revivals all across Georgia at age eight, breaking tradition by attending both college and seminary as a woman in the 1940s, and helping found the most influential and fastest-growing restaurant chain in the country. Trudy also shares Jeannette’s often-unbelievable misadventures raising three children on the Cathy farm—from beekeeping fiascos to regularly chasing a pony, a parrot, and a monkey around her living room! Throughout her incredible ninety-two years, Jeannette M. Cathy was an accomplished singer, dancer, musician, painter, theologian, farmhand, and self-taught repairman. Her most important roles, though, were the ones a precious few ever saw: that of a wife, mother, and grandmother. As S. Truett Cathy often said, “Jeannette can do and has done anything and everything. All I ever did was put a piece of chicken between a buttered bun!” Join Trudy Cathy White on a tour through the life of the surprising, enterprising, and downright hilarious grandmother you never knew you needed!
Download or read book The Generosity Factor written by Ken Blanchard and published by HarperChristian + ORM. This book was released on 2009-05-26 with total page 106 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the tradition of the bestselling book The One Minute Manager, authors Ken Blanchard and S. Truett Cathy, entrepreneur and founder of Chick-fil-A restaurants, present The Generosity Factor--a parable that demonstrates the virtues of generosity. It's the story of a meeting between the Broker--a young man on his way up the corporate ladder who has the illusion of success, yet deep inside feels insignificant--and the Executive--the CEO of a very large and successful company who claims the greatest joy in his life is his ability to give to others. Thinking he might get a competitive edge by meeting with the Executive, the Broker's worldview is turned upside down as he talks to the Executive and hears the principles that form his life. He calls it The Generosity Factor--a way to give time, talent, treasure, and touch to those in need. Providing a unique twist on what it means to thrive in business, at home, and in life, this story will forever change your definition of success.
Download or read book It s Easier to Succeed Than to Fail written by S. Truett Cathy and published by Oliver-Nelson Books. This book was released on 1989 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: C.2 GIFT. MR. CATHY. 10-02-2006. $19.99.
Download or read book It s My Pleasure written by Dee Ann Turner and published by Elevate Publishing. This book was released on 2015-11-03 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: Businesses are built by growing relationships with customers. Culture is created by the stories those relationships tell. Two of the most important differentiators of a business are its talent and its culture. Talent energized by a compelling culture will drive organizational success and provide innovative growth opportunities for both the business and the individual. Based on her more than thirty years at Chick-fil-A, most of which have been spent as Vice President, Corporate Talent, Dee Ann Turner shares how Chick-fil-A has built a devoted talent and fan base that spans generations. It's My Pleasure tells powerful stories and provides practical applications on how to develop extraordinary talent able to build and/or stimulate a company's culture.
Download or read book Making Dough written by Kirk Kazanjian and published by John Wiley & Sons. This book was released on 2003-10-17 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for Making Dough "I was enchanted, intrigued, and fascinated by every page of this book. Kirk Kazanjian, Amy Joyner, and Dick Clark (yes, that Dick Clark) have done a masterful job of storytelling in Making Dough. The book is inspirational, enlightening, and just plain great reading. In fact, it's great reading with sprinkles on it. What a yummy book!" -Jay Conrad Levinson Bestselling Author, Guerrilla Marketing series of books "Krispy Kreme's success goes well beyond being a retail phenomenon. This book will show you what went on behind the scenes to build the company. Along the way, it will teach you how you can take a product that is seemingly counter-culture and turn it into an addictive brand." -Phil Lempert Author, Being the Shopper and Today show food trends editor "Words can't do justice to Krispy Kreme doughnuts-just eat one! But as a fan of the product, it's interesting to read this business success story." -Vince Gill Singer/Songwriter "You know what? You have absolutely no chance of starting the next Krispy Kreme! But, the lessons they learned and the insight they used to build their once-in-a-lifetime success are useful, practical, and powerful tactics that any business can benefit from." -Seth Godin Author, Purple Cow "Take heart. You don't need a massive organization and a massive advertising budget to build a powerful brand. This interesting book by Kirk Kazanjian and Amy Joyner tells how Krispy Kreme did it on a shoestring." -Al Ries Coauthor, The Fall of Advertising and the Rise of PR "I think it's safe to say that just about every company would love to know the secret ingredients of Krispy Kreme's sweet success. After all, it doesn't advertise, it is a revered member of the community, and it keeps growing like crazy. What an extraordinary business! Without doubt, you should pay attention to what Krispy Kreme is doing, especially if you want to prosper in today's competitive world." -From the Foreword by Dick Clark Producer, Entertainer, and Krispy Kreme Franchisee
Download or read book Bet on Talent written by Dee Ann Turner and published by Baker Books. This book was released on 2019-09-03 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: When it comes to running a business, the most important decisions a leader makes are not about products or locations--they're about people. For the past 33 years, Dee Ann Turner has been recruiting, training, and retaining some of the best employees in the restaurant business. Now she's ready to share her secrets on how to build, sustain, and grow an organizational culture that attracts world-class talent and consistently delights customers, no matter what your industry. In Bet on Talent, Turner shows you how to - create a remarkable company culture - select, sustain, and steward talent - nurture internal relationships - create company loyalty that leads to customer loyalty - instill the practice of servant leadership within your organization - treat everyone with honor, dignity, and respect - and much more
Download or read book Climb Every Mountain written by Trudy Cathy White and published by Simon and Schuster. This book was released on 2019-02-12 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: If God had intended our days on earth to be easy, they would be. Instead, Jesus promised us quite the opposite. He said, “In this world, you willhave trouble.” He was right. We will have heartache. We will have sickness. We will have job loss, lost love, grief, and frustration. We will have times when all seems lost. Fortunately, that’s not the whole story. “But take heart!” Jesus says. “I have overcome the world.” In Climb Every Mountain, Trudy Cathy White invites you to join her on an expedition toward, up, and over the mountains most of us face in life—challenges such as figuring out our identity in Christ, understanding the gifts and calling God’s given us, godly parenting, and leaving (and living) a legacy for others to follow. She’ll also guide you through the rocky terrain of adversity, aging, and grief. With funny, heartwarming, and often-heartbreaking honesty, Trudy will reveal the principles God’s taught her through a lifetime of climbing the most challenging—and beautiful—mountains she ever imagined. God’s called us to join Him on the mountaintop of victory but getting there won’t be easy. We can’t wish, hope, or even pray our way to the top. We have to climb. Climb Every Mountain is the inspiring true story of Trudy Cathy White as she shares her life of climbing hermountains—literal and spiritual. As the daughter of S. Truett Cathy, founder of Chick-fil-A, Trudy learned how to climb mountains from her parents’ examples. Trudy learned that, as we climb every mountain withthe Lord, we move closer and closer to whoHe wants us to be and where He wants us to be. No matter how difficult the climb or how sweet the rewards seem today, the most glorious life we could ever imagine is still to come—just over the next peak.
Download or read book Taco Titan written by Debra Lee Baldwin and published by Bookworld Services. This book was released on 1999 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Meet the 'Bell' in Taco Bell. At 16, Glen Bell rode the rails across America looking for work, he built an innovative restaurant near a drive-in owned by brothers named McDonald, who borrowed his ideas. His early partners were entertainer Phil Crosby and L A Rams football stars, he was a mentor to employees who later founded Wienerschnitzel and Del Taco. Glen expanded Taco Bell nation-wide, then sold it for $130 million and today at Bell Gardens, he uses wealth to benefit children, runs his own train, and battles disability with the same determination he used to build Taco Bell.
Download or read book Creating Your Own Destiny written by Patrick Snow and published by John Wiley & Sons. This book was released on 2010-04-26 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Put your own fate exactly where it belongs-in your hands It is one of the great questions of life. Its a simple question, really, but it seems impossible for many to answer: Do we control our own destinies? 90 percent of people think and act as if their destiny is foreordained, while only about 10 percent believe in the capacity to change and act on it. Creating Your Own Destiny explains and demonstrates to the majority how to dream, plan, and execute a better future-despite the challenges of the economy and life circumstances. Based on time-honored principles, theories, and case studies Provides a Success Road Map for all those people who are seeking to achieve success but who aren't satisfied with their careers. Written in an easy and accessible tone by Patrick Snow, who has been dubbed "the Dean of Destiny" With the powerful and practical tools featured in this essential guide, you'll find yourself newly empowered and energized to achieve extraordinary results.
Download or read book Dairy Queen written by Catherine Gilbert Murdock and published by Houghton Mifflin Harcourt. This book was released on 2006 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: Murdock's stunning debut novel, narrated by 15-year-old D.J. Schwenk of Red Bend, Wisconsin, is now available in paperback.
Download or read book Spin Sucks written by Gini Dietrich and published by Pearson Education. This book was released on 2014 with total page 165 pages. Available in PDF, EPUB and Kindle. Book excerpt: Go beyond PR spin! Master better ways to communicate honestly and regain the trust of your customers and stakeholders with this book.
Download or read book Creative Followership written by Jimmy Collins and published by . This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Jimmy's account of personal events lets you follow him on his journey of discovery as he describes he route he traveled.
