Download or read book e Learning for Management and Marketing in Libraries written by Daisy McAdam and published by Walter de Gruyter. This book was released on 2006-05-19 with total page 165 pages. Available in PDF, EPUB and Kindle. Book excerpt: The contributions to the conference held in Geneva in 2003, focus on the very latest approaches to 'e-Learning'. The power and enormous diversity of this medium, becomes apparent as experts from all over the world compare notes and raise a whole new range of issues. The reader can examine the presentations of the various practitioners, or go straight to the discussions at the end, for insights into what the future holds for teachers and students alike.
Download or read book E Learning for Management and Marketing in Libraries written by and published by . This book was released on 2006 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book E learning for Management and Marketing in Libraries Papers Presented at the IFLA Satellite Meeting Section Management Marketing Management Marketing Section Geneva Switzerland July 28 30 200 written by International Federation of Library Associations and Institutions and published by . This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing Today s Academic Library written by Brian Mathews and published by American Library Association. This book was released on 2009 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Marketing Today’s Academic Library, Brian Mathews uses his vast experience to speak directly to the academic library practitioner about matching services with user needs. This book proposes new visions and ideas, challenging the traditional way of thinking and providing a framework to target users more precisely.Most library marketing intended for undergraduates promotes the collection, reference and instructional service, and occasional events such as guest speakers or exhibits. The guiding principle of Marketing Today’s Academic Library is that marketing should focus on the lifestyle of the user, showcasing how the library fits within the daily life of the student. Mathews’ personal and compelling presentation will assist readers in Challenging and rethinking their marketing strategies Demonstrating their value through applied relevance Focusing on the needs of the student and their expectationsWritten in a concise and engaging manner that speaks to popular anxiety points about new marketing techniques, this book is filled with tips and strategies that academic librarians can use to communicate with students, surpassing their expectations of their library experience.
Download or read book Marketing Your Library s Electronic Resources written by Marie R. Kennedy and published by American Library Association. This book was released on 2017-10-05 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: When front line librarians improve awareness of under-utilized resources, thereby increasing demand for more of the same, it can also encourage increased funding for the library. This book's flexible, step-by-step layout makes it an ideal resource for a wide range of learning styles, institutional environments, and levels of marketing experience.
Download or read book Instruction in Libraries and Information Centers written by Laura Saunders and published by . This book was released on 2020 with total page 389 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This open access textbook offers a comprehensive introduction to instruction in all types of library and information settings. Designed for students in library instruction courses, the text is also a resource for new and experienced professionals seeking best practices and selected resources to support their instructional practice. Organized around the backward design approach and written by LIS faculty members with expertise in teaching and learning, this book offers clear guidance on writing learning outcomes, designing assessments, and choosing and implementing instructional strategies, framed by clear and accessible explanations of learning theories. The text takes a critical approach to pedagogy and emphasizes inclusive and accessible instruction. Using a theory into practice approach that will move students from learning to praxis, each chapter includes practical examples, activities, and templates to aid readers in developing their own practice and materials."--Publisher's description.
Download or read book Marketing Library and Information Services II written by Dinesh K. Gupta and published by Walter de Gruyter. This book was released on 2013-06-25 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: With contributions from library and information professionals (practitioners, researchers, faculty members, consultants, and others), Marketing Library and Information Services: A Global Outlook highlights a variety of exemplary LIS marketing practices and efforts from around the globe. The following broad topics are explored: changing marketing concepts; marketing library and information services in different countries; marketing library and information services in different kind of libraries; web-based LIS marketing, etc.
Download or read book E Learning in Libraries written by Charles Harmon and published by Scarecrow Press. This book was released on 2013-02-11 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: If libraries are to remain centers for lifelong learning, then that learning must increasingly be e-learning. But, where can librarians turn for the best ideas and inspiration on how to implement e-learning programs? This book features nine exemplary programs set in all types of libraries. You’ll find proven, successful ways of introducing online credit-based information literacy instruction, innovative methods for teaching critical thinking skills online, ways of using open source software in interactive learning, step-by-step guidance for instructional screencasting, ways to work with faculty on e-learning solutions through streaming video, and how a school library used e-learning to teach about the Holocaust. These stellar models offer solutions and feature the aspects you and your staff need because they recognize the problems you face. There’s plenty here for all libraries to grab on to and implement to move learning from inside the library to where your users live and work.
Download or read book Strategic Planning for Public Libraries written by Joy L. Fuller and published by Library Association Publishing (UK). This book was released on 2021-09-06 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Planning for Public Libraries is a complete planning toolkit. Each purchase comes with a downloadable supplemental folder full of reusable templates, worksheets, as well as real-life examples from other libraries to help guide the reader through the planning process. This book provides a framework that any library, whether it serves urban, suburban, or rural communities, can use as a basis for its strategic planning.
Download or read book Strategies for Regenerating the Library and Information Profession written by Jana Varlejs and published by Walter de Gruyter. This book was released on 2009-08-17 with total page 415 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume comprises papers prepared for the 8th World Conference on Continuing Professional Development (Bologna, Italy, 18-20 August 2009). Within the broad theme of creating a positive work environment for a multi-generational workforce in library and information organizations, the conference addresses managing between and across generations, mentoring and coaching, attracting people to the profession and developing a new generation of leaders, re-skilling and transferability of skills, succession planning and passing on knowledge.
Download or read book Library Services for Online Patrons written by Joelle E. Pitts and published by Bloomsbury Publishing USA. This book was released on 2019-10-16 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: This practical and holistic approach to offering library resources and services to online patrons addresses multiple areas of service to online patrons, including reference, instruction, access, and marketing. Academic libraries are wonderful resources for university students and faculty on campus, and public libraries thrive on providing targeted in-person services such as storytime, makerspaces, and adult programming. It can be easy, however, to forget about the large population of students, faculty, and community members who access library resources and use library services remotely. Library Services for Online Patrons reaches out to patrons who are not—or not always—located on campus or who seldom—if ever—visit libraries' physical facilities and who may not be aware of or able to equitably use library services. The authors focus on ways to organize library resources using principles of design and to cater library services to the specific needs of online students, faculty, and community members. They also address how to effectively target marketing to the online population and how to collaborate with campus and community stakeholders who work directly with them.
Download or read book Designing Online Learning written by Susan W. Alman and published by Bloomsbury Publishing USA. This book was released on 2012-07-16 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides an introduction and helpful guide to online education for librarians and educators in the K12, public, and academic library settings. Today's librarians must be comfortable working in online learning environments, teaching information literacy courses, and supporting online students across curricula. With the rapid proliferation of the Internet and online technologies in the last decade, however, it is not uncommon for some library professionals to feel left behind. Designing Online Learning: A Primer for Librarians provides best practices for librarians who are unfamiliar with online education and need guidance in either developing an online course or providing support to faculty and students in online courses. This book offers practical guidance for librarians and educators serving a variety of users, including students and teachers in the K12, public, and academic library communities. The authors provide a valuable introduction to online teaching and learning that details elementary technologies and technical standards, utilizes case studies that showcase successful programs, and identifies best practices for design, instructor development, and student assessment.
Download or read book Education and Research for Marketing and Quality Management in Libraries La formation et la recherche sur le marketing et la gestion de la qualit en biblioth que written by Réjean Savard and published by Walter de Gruyter. This book was released on 2013-02-07 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: The International Federation of Library Associations and Institutions (IFLA) is the leading international body representing the interests of library and information services and their users. It is the global voice of the information profession. The series IFLA Publications deals with many of the means through which libraries, information centres, and information professionals worldwide can formulate their goals, exert their influence as a group, protect their interests, and find solutions to global problems.
Download or read book E Learning and Business Plans written by Elaina Norlin and published by Scarecrow Press. This book was released on 2008-07-25 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the invention of desktop computers, electronic learning or e-learning has become a convenient learning tool of choice for individuals with busy schedules. For the past several years, there has been a continuous stream of much needed innovation in the use of e-learning and these have now become second nature to both e-learning providers and users. But just as e-learning has enhanced and enriched our lives, challenges have increased as the creation of courses and e-learning material evolve. Technology, although it makes our lives easier, can come with a 'not so affordable' price tag. As creators of e-learning content, after raising money to provide a costly e-learning initiative, how do we know if our customers or target audience are really learning? Who is going to maintain the technology? Who will subsidize the upkeep costs? How do we know if there is a better product on the horizon that can do it more cheaply and with more advanced technology infrastructure? E-learning and Business Plans: National and International Case Studies provides a comprehensive view on how to develop non-profit business plans for both small and large-scale e-learning projects. Editors Tiffini Travis and Elaina Norlin present both national and international case studies covering many elements of a typical non-profit business plan and reveal the experiences individuals have had while developing their project. This book will be useful to professionals, non-profit organizations, and academic researchers who are currently considering working on large-scale e-learning or high cost/high risk projects. While many issues are library-related, the book is relevant to non-librarians as well.
Download or read book Marketing Library and Information Services written by Dinesh K. Gupta and published by Walter de Gruyter. This book was released on 2006 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing of library services has now been recognised as an essential agenda item for almost all kinds of libraries all over the world. As the term "marketing" has different meanings for different colleagues, the bundling of dozens of contributions from a truly international group of librarians is presented in this book, provides a broad scala on the topic. Therefore this book offers a useful tool for both working librarians and future librarians to understand vital issues relating to marketing of library and information services at the local, national and international level. The book is divided into six sections: Marketing concept: a changing perspective; Marketing in libraries around the world; Role of library associations; Education, training and research; Excellence in marketing; Databases and other marketing literature.
Download or read book Marketing Your Library s Electronic Resources written by Marie R. Kennedy and published by . This book was released on 2017-10-17 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Your Library's Electronic Resources shows library and information professionals how todevelop strategic marketing plans to inform users how their library'se-resources can have an impact on their lives, from providing a trusted answerto a quick question to offering sage advice to inspire them through a long-termproject of their own design. Newly expanded and updated, thismanual demonstrates how to design and implement marketing plans that will helplibrarians save time, effort, and money while increasing the use of libraryresources. It shows readers how to construct marketing plans, from identifyingpurpose, its component parts, implementation, assessment, through to a guide tohow and when to revise it. Comprehensive yet to the point, this book includes: seven complete programs from avariety of public and academic libraries guides to determining, writing,implementing, assessing, and updating library marketing plans advice on making the most ofmarketing opportunities from learning management systems, discovery services,LibGuides, and more a step-by-step organizationguide, with a variety of model feedback and assessment forms an examination of the e-resourcelife cycle case studies that demonstratebest practice and outcomes. This book's flexible, step-by-step layout makes it an idealresource for anyone involved in promoting their library or information service,whether at an academic, public or special library or in archives or recordsmanagement. It's also a useful guide for LIS students internationally who needto understand the practice of library marketing.
Download or read book E learning in Libraries written by Charles Harmon and published by Rowman & Littlefield. This book was released on 2013 with total page 135 pages. Available in PDF, EPUB and Kindle. Book excerpt: If libraries are to remain centers for lifelong learning, then that learning must increasingly be e-learning. But, where can librarians turn for the best ideas and inspiration on how to implement e-learning programs? This book features nine exemplary programs set in all types of libraries. You'll find proven, successful ways of introducing online credit-based information literacy instruction, innovative methods for teaching critical thinking skills online, ways of using open source software in interactive learning, step-by-step guidance for instructional screencasting, ways to work with faculty on e-learning solutions through streaming video, and how a school library used e-learning to teach about the Holocaust. These stellar models offer solutions and feature the aspects you and your staff need because they recognize the problems you face. There's plenty here for all libraries to grab on to and implement to move learning from inside the library to where your users live and work.
