Download or read book Dynamics and Strategies of Product Tangibility in Product Life Cycles written by Rayne Chen and published by . This book was released on 1998 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Dynamic Competitive Strategy Product Life Cycles written by Chester R. Wasson and published by . This book was released on 1974 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Product Life Cycles and Product Management written by Sak Onkvisit and published by Praeger. This book was released on 1989-03-27 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides--for the first time in a single source--a complete--and systematic treatment of the varying perspectives and dimensions of product management. Onkvisit and Shaw focus on product management and decision making within a product life cycle context, integrating theory, applications, and managerial implications to provide product managers, corporate planners, and entrepreneurs with a balanced, meaningful framework for strategic decisions. Throughout, examples of actual products and company strategies are used to illustrate the authors' points. Following an introductory chapter on the nature and types of products--such as product vs. commodity--and what constitutes a product from the consumer's and management's viewpoint, the authors demonstrate how to formulate appropriate marketing strategies for a variety of market situations. Unusually comprehensive in scope, the book devotes separate chapters to demographic trends and their marketing implications, the evolution of pricing and marketing strategies as the product moves through its life cycle stages, the diffusion of innovations and the adoption process for new products, and the international product life cycle and strategies for meeting foreign competition. An important resource for product managers and marketing professionals, this book is also an ideal text for business school courses in product and marketing management.
Download or read book Dynamic Competitive Strategy Product Life Cycles written by Chester R. Wasson and published by . This book was released on 1978 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Competitive Power of the Product Lifecycle written by 50minutes, and published by 50 Minutes. This book was released on 2015-09-17 with total page 33 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fundamental stages behind every product This book is a practical and accessible guide to understanding and applying the concept of product lifecycle, providing you with the essential information and saving time. In 50 minutes you will be able to: • Understand the theory of the product lifecycle and the features of each of the four phases: launch, growth, maturity and decline • Learn how to make the right decisions according to the lifecycle phases of your product and how to react during the decline phase • Identify how you can use the product lifecycle to tailor your marketing strategies and constantly innovate and improve your product in order to prolong its growth phase ABOUT 50MINUTES.COM | Management & Marketing 50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level.
Download or read book Product Life Cycle Untangled written by Dinker Charak and published by Notion Press. This book was released on 2024-06-26 with total page 427 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you ready to dive deep into the life cycle of a product, from inception to retirement? Whether you're a seasoned product manager, a newcomer to the field, or someone who has unexpectedly found themselves in a product-focused role, this book is your comprehensive guide. From identifying opportunities and conducting market research to defining your product and managing its evolution, this book provides a roadmap for navigating the complexities of the product life cycle. Through a blend of practical advice, case studies, and hands-on tools, you'll learn how to effectively manage each stage of the product life cycle. Whether you're looking to enhance your product management skills or seeking to understand the intricacies of product development and management, this book equips you with the knowledge and strategies needed to succeed. Get ready to untangle the complexities of product life cycle management and take your product management skills to the next level with "Product Life Cycle Untangled"!.
Download or read book Product Life Cycle written by Antonella Petrillo and published by BoD – Books on Demand. This book was released on 2021-12-01 with total page 115 pages. Available in PDF, EPUB and Kindle. Book excerpt: Globalization and increased competition are forcing companies to review and improve their production processes to be more sustainable. However, a clear vision and environmental culture are lacking because, even today, companies are motivated to act to improve the environment essentially by compliance with government regulations and the opportunity to achieve profit growth. This book presents practices, challenges, and opportunities for the digital and sustainable transformation of business as we know it.
Download or read book Managing the Dynamics of New Product Development Processes written by Arie Karniel and published by Springer Science & Business Media. This book was released on 2011-07-28 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: Managing the Dynamics of New-Product Development Processes merges product-based planning, process modelling, process execution, probabilistic simulations, and simulation based decision-making into one framework called the Dynamic new-Product Development Process. It provides readers with a means of improving the management of product development through enhanced methods and tools that are specifically tailored to the characteristics and challenges of such processes. It calls for a new Product Lifecycle Management paradigm of utilizing the managed product data for management of the product's development process. Within the framework, the methods used are enhanced or modified to fit the new-product development process requirements. Each specific method is exhaustively analyzed, from the basic definition of terms through a description of the state of the art of that topic and its limitations. Then, the method enhancements are illustrated by many examples, and discussed while suggesting further research directions. Finally, the enhanced methods are integrated and demonstrated by a test case. The main two methods described are the design structure matrix (DSM) and Petri nets, which are merged into a novel concept entitled DSM nets. Managing the Dynamics of New Product Development Processes provides algorithms, proofs, and practical examples that can be used for general study of the issues concerned. The main concepts presented are applicable to systems engineering and can be used by practitioners of product development processes, such as designers, product managers, and process managers, as well as developers of process management tools for systems with dynamically changing process structures.
Download or read book Dissertation Abstracts International written by and published by . This book was released on 2005 with total page 582 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Organizational Physics The Science of Growing a Business written by Lex Sisney and published by Lulu.com. This book was released on 2013-03-01 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: There are hidden laws at work in every aspect of your business. Understand them, and you can create extraordinary growth. Ignore them, and you run the risk of becoming another statistic. It's become almost cliche: 8 out of every 10 new ventures fail. Of the ones that succeed, how many truly thrive-for the long run? And of those that thrive, how many continually overcome their growth hurdles ... and ultimately scale, with meaning, purpose, and profitability? The answer, sadly, is not many. Author Lex Sisney is on a mission to change that picture. After more than a decade spent leading and coaching high-growth technology companies, Lex discovered that the companies that thrive do so in accordance with 6 Laws - universal principles that govern the success or failure of every individual, team, and organization.
Download or read book The Product Life Cycle written by David M. Gardner and published by . This book was released on 1986 with total page 18 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Dynamics of Commerce and Management written by J. Lydia, R. Rajkumar, N. Kogila& Dr. M. Ganesh Babu and published by Archers & Elevators Publishing House. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing Management Theory And Practice written by Dr. D. Ranjith Kumar and published by Academic Guru Publishing House. This book was released on 2024-01-22 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: Everything that happens in the course of a successful transaction between a buyer & a seller is the focus of marketing. One may say that marketing is based on the premise that the client is the centre of attention for everyone working for the firm as opposed to economics which focuses on the link between supply and demand. Applying the marketing principle to a company means making the consumer the focal point of every decision-making process. In accordance with the marketing philosophy the organization's dominant tendency will be to cater to the demands and requirements of the end user. To provide the goods and services that customers want the company will persistently try to learn what those desires are both now and in the future. The company may need to expand into new areas modify its fixed asset bases or drastically alter the products and services it offers as a result of this. When businesses accomplish their goals—profit and otherwise—by meeting or exceeding the expectations of their consumers they have traditionally adhered to the tenets of marketing. Nevertheless it fails to take into account a crucial element of the business world: competition. To succeed businesses need more than just the tried-and-true marketing formula. Companies can't rest on their laurels if they want to succeed; they need to outperform the competition. The idea of contemporary marketing is best articulated as: The attainment of organizational objectives by outperforming rivals in satisfying and delighting customers.
Download or read book The Routledge Companion to Nonprofit Marketing written by Adrian Sargeant and published by Routledge. This book was released on 2007-11-22 with total page 499 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by a leading team of international experts, this is a timely collection of cutting edge articles. It offers a complete overview of marketing issues in the nonprofit sector, and a review of the latest research.
Download or read book Global Product written by John Stark and published by . This book was released on 2007 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book CIM Coursebook 06 07 Marketing Fundamentals written by Frank Withey and published by Routledge. This book was released on 2007-07-11 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt: Elsevier/Butterworth-Heinemann’s 2006-2007 Official CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually and independently reviewed. The only coursebooks recomended by CIM include free online access to the MarketingOnline learning interface offering everything you need to study for your CIM qualification. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students, where you can: *Annotate, customise and create personally tailored notes using the electronic version of the Coursebook *Search the Coursebook online for easy access to definitions and key concepts *Access the glossary for a comprehensive list of marketing terms and their meanings
Download or read book Advertising and the Practice of Marketing written by Kenneth E. Runyon and published by C.E. Merill Publishing Company. This book was released on 1979 with total page 506 pages. Available in PDF, EPUB and Kindle. Book excerpt:
