Download or read book Dynamic Competitive Strategy Product Life Cycles written by Chester R. Wasson and published by . This book was released on 1974 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt:

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Download or read book The Oxford Handbook of Strategic Sales and Sales Management written by David W. Cravens and published by Oxford University Press, USA. This book was released on 2011-01-27 with total page 660 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Oxford Handbook of Strategic Sales and Sales Management is a comprehensive overview of the latest research in the area by leading international academics. The Handbook is suitable for academics, professionals, and those taking professional qualifications in sales and marketing.

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Download or read book Marketing Management written by Philip Kotler and published by Pearson UK. This book was released on 2019-07-12 with total page 1199 pages. Available in PDF, EPUB and Kindle. Book excerpt: The classic Marketing Management is an undisputed global best-seller – an encyclopedia of marketing considered by many as the authoritative book on the subject.

Download or read book Strategy Dynamics Essentials written by Kim Warren and published by Createspace Independent Publishing Platform. This book was released on 2015-05-12 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book Kim provides the reader with a reliable method to develop "joined up" strategies and plans for common business situations - a powerful addition to current tools and frameworks. The initial focus is on the core "strategic architecture" of the business, which explains how performance arises from its system of real elements (customers, staff, products, capacity, cash). Later chapters extend the method to deal with the quality and development of customers and other resources, competition, policy decisions, intangible factors and organizational capabilities. The strategy dynamics method deploys the rigorous, scientific method of system dynamics - essentially the application of engineering control theory principles to social systems. The method leads to the creation of working, quantified models of any enterprise, or any part thereof, of any scale, in any sector-or of any issue that such an enterprise may face. Kim uses clear, every-day language, and develops examples demonstrating how to create working, quantified models we need to develop and manage strategy. The book is supported by the Sysdea strategy planning software. Many of Kim's example models are available online for the reader to explore. Sysdea - www.sysdea.com. This version of the book is printed in greyscale. A version with the interior charts etc in color is also available search on - ISBN-13: 978-1512107753 .

Download or read book Systems Thinking and Process Dynamics for Marketing Systems Technologies and Applications for Decision Management written by Rajagopal, Dr. and published by IGI Global. This book was released on 2012-04-30 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: Increased competition in the global marketplace has created enormous pressure on system implementation, particularly in the field of marketing. Systems Thinking and Process Dynamics for Marketing Systems: Technologies and Applications for Decision Management describes a holistic approach to monitoring, evaluating, and applying appropriate marketing strategies, and understanding the competition and its future implication on the business of a company. As complexities multiply, the scientific concept of systems thinking and analyzing process dynamics explained in this publication allows marketing firms succeed. The critical issues facing firms today are presented in a thoroughly modern context, laying the foundation for a bright future.

Download or read book CIM Handbook of Strategic Marketing written by Colin Egan and published by Taylor & Francis. This book was released on 2010-02-17 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: The CIM Handbook of Strategic Marketing targets senior executives responsible for shaping and managing the company's strategic direction. The strategic dimensions of marketing management are emphasised along with the critical importance of matching the company's capabilities with genuinely attractive market sectors. The Handbook's strategic perspective and pragmatic outlook pervade the text and underpin its practical foundations. The rise of global competition and continuous innovation have redefined market structures, reshaped industries and given customers unprecedented value and choice. In this era of customer sovereignty there is a tremendous amount of pressure on organizations to adopt the principles of the marketing concept and to develop a much sharper strategic focus. The CIM Handbook of Strategic Marketing is a reference source to guide effective marketing practice. It provides supportive material for managers and employees who are building their marketing competence by attending training programmes, and includes contributions from leading academics - such as, Peter Doyle, Malcolm McDonald, Nigel Piercy The book amounts to a firm blueprint written by leading marketing thinkers for designing and implementing effective marketing strategies and improving business performance. Colin Egan is Professor of Strategic Management at Leicester Business School. Michael J Thomas is Professor of Marketing at the University of Strathclyde Business School.

Download or read book Handbook of Marketing Research Methodologies for Hospitality and Tourism written by Ronald A. Nykiel and published by Routledge. This book was released on 2007-08-13 with total page 383 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the bridge between theory and applied research in the hospitality industry The success of marketing programs is dependent on the knowledge of the trends in the marketplace. Handbook of Marketing Research Methodologies for Hospitality and Tourism is a comprehensive guide that clearly explains analyzing markets, utilizing qualitative and quantitative research methodologies, applying findings to market, development, and marketing strategies for the hospitality industry. The text contains detailed outlines and case studies of several types of research, including feasibility studies, market assessment studies, and site selection studies. Numerous graphic examples and presentation techniques are provided to bridge between theory and applied research with ease. Handbook of Marketing Research Methodologies for Hospitality and Tourism clearly details, all in a single volume, the application of research methodology to the real world, as well as showing how to effectively communicate findings and recommendations. This resource provides dozens of case examples and close attention to clearly explaining all facets of market analysis. Part one discusses research and methodologies, including primary and secondary data and integrative research. Part two explores market analysis and assessment, including marketing assessment for development planning and assessing focal points and intuitive techniques. The third part helps the reader apply their learned research into strategies. The final section explains market analysis planning and communications, including preparing a research-based business review and the effective presentation of research findings. The text provides appendixes of essential data, and a helpful glossary of terms. Topics in Handbook of Marketing Research Methodologies for Hospitality and Tourism include: qualitative market analysis techniques and applications quantitative market research and analysis techniques and applications approaches to organized site selection studies, market studies, and project feasibility studies identification of the processes and sources for key market data for projects, markets, and sites presentation and communication techniques and strategies for market analysis and research findings the relationship of market analysis and research to marketing and development strategy selection and more! Handbook of Marketing Research Methodologies for Hospitality and Tourism is a perfect resource for upper-level undergraduate students and graduate students in hospitality colleges and schools; hotel and restaurant development and market research personnel in hospitality corporations; and market research firms serving the hospitality industry.

Download or read book Business Cycles and Depressions written by David Glasner and published by Routledge. This book was released on 2013-12-16 with total page 800 pages. Available in PDF, EPUB and Kindle. Book excerpt: Experts define, review, and evaluate economic fluctuations Economic and business uncertainty dominate today's economic analyses. This new Encyclopedia illuminates the subject by offering 323 original articles on every major aspect of business cycles, fluctuations, financial crises, recessions, and depressions. The work of more than 200 experts, including many of the leading researchers in the field, the articles cover a broad range of subjects, including capsule biographies of leading economists born before 1920. Individual entries explore banking panics, the cobweb cycle, consumer durables, the depression of 1937-1938, Otto Eckstein, Friedrich Engels, experimental price bubbles, forced savings, lass-Steagall Act, Friedrich hagen, qualitative indicators, use of macro-econometric models, monetary neutrality, Phillips Curve, Paul Samuelson, Say's law, supply-side recessions, James Tokin, trend and random wages, Thorstein Veblen, worker-job turnover, and more.

Download or read book Strategic Modelling and Business Dynamics written by John D. W. Morecroft and published by John Wiley & Sons. This book was released on 2015-05-27 with total page 507 pages. Available in PDF, EPUB and Kindle. Book excerpt: Insightful modelling of dynamic systems for better business strategy The business environment is constantly changing and organisations need the ability to rehearse alternative futures. By mimicking the interlocking operations of firms and industries, modelling serves as a ‘dry run’ for testing ideas, anticipating consequences, avoiding strategic pitfalls and improving future performance. Strategic Modelling and Business Dynamics is an essential guide to credible models; helping you to understand modelling as a creative process for distilling and communicating those factors that drive business success and sustainability. Written by an internationally regarded authority, the book covers all stages of model building, from conceptual to analytical. The book demonstrates a range of in-depth practical examples that vividly illustrate important or puzzling dynamics in firm operations, strategy, public policy, and everyday life. This updated new edition also offers a rich Learners' website with models, articles and videos, as well as a separate Instructors' website resource, with lecture slides and other course materials (see Related Websites/Extra section below). Together the book and websites deliver a powerful package of blended learning materials that: Introduce the system dynamics approach of modelling strategic problems in business and society Include industry examples and public sector applications with interactive simulators and contemporary visual modelling software Provide the latest state-of-the-art thinking, concepts and techniques for systems modelling The comprehensive Learners' website features models, microworlds, journal articles and videos. Easy-to-use simulators enable readers to experience dynamic complexity in business and society. Like would-be CEOs, readers can re-design operations and then re-simulate in the quest for well-coordinated strategy and better performance. The simulators include a baffling hotel shower, a start-up low-cost airline, an international radio broadcaster, a diversifying tyre maker, commercial fisheries and the global oil industry. "Much more than an introduction, John Morecroft’s Strategic Modelling and Business Dynamics uses interactive ‘mini-simulators and microworlds’ to create an engaging and effective learning environment in which readers, whatever their background, can develop their intuition about complex dynamic systems." John Sterman, Jay W. Forrester Professor of Management, MIT Sloan School of Management "Illustrated by examples from everyday life, business and policy, John Morecroft expertly demonstrates how systems thinking aided by system dynamics can improve our understanding of the world around us." Stewart Robinson, Associate Dean Research, President of the Operational Research Society, Professor of Management Science, School of Business and Economics, Loughborough University

Download or read book The Dynamics of Technology written by G. Barbiroli and published by Springer Science & Business Media. This book was released on 2013-03-14 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: Technology is taking on an increasingly central and determining role in so ciety, and can provide contradictory results: wealth on the one hand, but also unemployment, environmental imbalances and other social problems on the other. Manufacturing techniques and production organization are chosen in every country based mainly on the specific needs of the companies, while the real needs of each population are often quite different. Already, in order to prevent all forms of technology from becoming in creasingly "invasive", towards both the natural supply of resources and the specific - though highly differentiated - needs of humanity, technological paths must be identified and followed which are capable of making the vari ous needs compatible, from the standpoint of sustainable development, the conservation and increase in value of natural resources, and the quality of development. This will become increasingly important in the future. This goal is undoubtedly ambitious and difficult to achieve; however, evi dence of the problems caused by generalized, uncontrolled use of technolo gy, all over the world, leads us to believe that intense efforts must be made to achieve this aim. If not, humankind runs the risk of an irreversible degra dation of the most important aspects of economic development and its quali ty. Within this framework, those companies that produce goods and services obviously occupy a central, active role, which they must play with a view both to competitiveness and overall qualification and to contributing to the objectives of sustainable development.

Download or read book E Banking Management Issues Solutions and Strategies written by Shah, Mahmood and published by IGI Global. This book was released on 2009-05-31 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book focuses on human, operational, managerial, and strategic organizational issues in e-banking"--Provided by publisher.

Download or read book The Marketing Strategy Desktop Guide written by Norton Paley and published by Thorogood Publishing. This book was released on 2007 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: A valuable handbook on all aspects of marketing strategy, this essential book includes examples drawn from the world's most successful companies and provides key models to help you develop competitive strategies for the internet age.

Download or read book Dynamic Management of Growing Firms written by Lorraine Uhlaner Hendrickson and published by University of Michigan Press. This book was released on 1998 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: How CEOs and managers of established firms can move away from crisis management toward more effective, planned growth in this age of global competition. Derived from open systems theory, empirical research, and practical experience, the Dynamic Systems Planning (DSP) Model described here aids strategists and scholars in identifying and analyzing a comprehensive set of core competencies of an organization to assure growth and profitability.

Download or read book The Regional Economics of Knowledge and Talent written by Charlie Karlsson and published by Edward Elgar Publishing. This book was released on 2012-01-01 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Charlie Karlsson, Börje Johansson and Roger R. Stough have collected a set of important articles on some of the most important factors determining the growth of contemporary regional economies. the focus of the book is on important growth determinants that are almost never mentioned in the standard analyses of economic growth. Entrepreneurship is discussed from theoretical as well as empirical points of view. the role of social capital as well as institutional governance are highlighted in chapters that ought to be read by all economists interested in the economic growth and development of regions.' – Åke E. Andersson, Jönköping International Business School, Jönköping, Sweden 'This is an exceptional work that is the result of an outstanding selection of the best papers on agglomeration and innovation given at the 10th anniversary of the Udevalla conference. It is the finest set of conference papers I have seen in the past 25 years. These are artfully woven together into three primary areas. the first focuses on the role of knowledge and innovation in entrepreneurship, the second incorporates the institutional environment, while the third looks at the international context. I recommend this collection to academics, students and all who are interested in the role of creativity and innovation in entrepreneurial development. Not only are these the very best researchers in the field, but the materials are presented in a clear and concise manner, making it an outstanding base for advanced courses in this area. This work combines some of the best writings by top-notch authors sharing the sharpest insight into the complex area of the role of human capital in structuring agglomerative advantages. I take my hat off to the fine editorial work represented in this volume.' – Kingsley E. Haynes, George Mason University, US 'The book provides a remarkable contribution on the role of human capital as major creator of knowledge, interpreted as abilities, capabilities, methods, creativity and persistency in identifying and solving problems by collecting, selecting, interpreting and applying existing knowledge and information. the laws of increasing returns to human capital – among which are urban agglomerations as magnets which attract persons who embody knowledge – are conceptually searched and empirically verified. the book answers questions such as: Why do highly educated people, i.e. the carriers of human capital, tend to concentrate in large agglomerations?; What are the agglomerative forces?; and How does this agglomeration of human capital impact different types of economic activities and in particular their location behaviour? Important normative implications are thus derived from such a collected effort.' – Roberta Capello, Politecnico di Milano, Italy 'The Regional Economics of Knowledge and Talent, edited by Charlie Karlsson, Börje Johansson and Roger R. Stough brings together a wide range of cutting-edge studies and research on the role of talent in regional development. It is an important addition to our understanding of how knowledge, human capital, and talent shape the development of cities and regions across the globe.' – Richard Florida, University of Toronto, Canada This original and instructive new book defines and explores the concept of knowledge as the talent, skills, know-how and understanding embodied in individuals. the distinguished contributors advance the current research frontier in three novel directions which focus on: the role of human capital and talent for creativity, entrepreneurship and regional development; the role of institutions for the behaviour of firms and entrepreneurs; and the influence of the global context on the location, export and innovation behaviour of firms in a knowledge economy. They also address critical questions that underpin the emerging knowledge economy: • Why does human capital and talent tend to agglomerate in large urban regions? • How does this agglomeration affect the location of different types of economic activities? • How does this agglomeration affect regional growth? Presenting the state of the art in the field of knowledge economics, this book will prove a stimulating and challenging read for scholars and researchers with an interest in economics, business and management, and regional and urban studies.