Download or read book Dynamic Competitive Strategy Product Life Cycles written by Chester R. Wasson and published by . This book was released on 1974 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Wharton on Dynamic Competitive Strategy written by George S. Day and published by John Wiley & Sons. This book was released on 2004-08-13 with total page 484 pages. Available in PDF, EPUB and Kindle. Book excerpt: Die Wharton Business School ist die älteste Institution ihrer Art in Amerika und eine der bestangesehenen der Welt. Ein Expertenteam aus fünf verschiedenen Fachgebieten in Wharton diskutiert hier eine der wichtigsten Fragen für ein Unternehmen der Gegenwart - die Sicherung der Wettbewerbsfähigkeit. Neueste Konzepte kreativer Strategien werden vorgestellt.
Download or read book Proceedings of the 1987 Academy of Marketing Science AMS Annual Conference written by Jon M. Hawes and published by Springer. This book was released on 2015-05-18 with total page 562 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1987 Academy of Marketing Science (AMS) Annual Conference held in Bal Harbour, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Download or read book CIM Handbook of Strategic Marketing written by Colin Egan and published by Routledge. This book was released on 2010-02-17 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: The CIM Handbook of Strategic Marketing targets senior executives responsible for shaping and managing the company's strategic direction. The strategic dimensions of marketing management are emphasised along with the critical importance of matching the company's capabilities with genuinely attractive market sectors. The Handbook's strategic perspective and pragmatic outlook pervade the text and underpin its practical foundations. The rise of global competition and continuous innovation have redefined market structures, reshaped industries and given customers unprecedented value and choice. In this era of customer sovereignty there is a tremendous amount of pressure on organizations to adopt the principles of the marketing concept and to develop a much sharper strategic focus. The CIM Handbook of Strategic Marketing is a reference source to guide effective marketing practice. It provides supportive material for managers and employees who are building their marketing competence by attending training programmes, and includes contributions from leading academics - such as, Peter Doyle, Malcolm McDonald, Nigel Piercy The book amounts to a firm blueprint written by leading marketing thinkers for designing and implementing effective marketing strategies and improving business performance. Colin Egan is Professor of Strategic Management at Leicester Business School. Michael J Thomas is Professor of Marketing at the University of Strathclyde Business School.
Download or read book Strategy As Action written by Curtis M. Grimm and published by Oxford University Press on Demand. This book was released on 2006 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategy as Action presents an action plan for how firms can build, improve, and defend their competitive advantage at every stage of their life cycle. For start-up firms entering a market, it provides a model for exploiting competitive uncertainty and blind spots; for growth firms who have established some market advantages, it provides an action plan for exploiting relative resources; for mature firms, it explains how to exploit market position; finally, for firms that have no decisive resource advantage, it provides an action plan based on firm co-operative reactions.
Download or read book The CIM Handbook of Strategic Marketing written by Chartered Institute of Marketing and published by Routledge. This book was released on 1998 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: This reference source is a guide to effective marketing practice for managers and employees who are building their marketing competence by attending training programmes.
Download or read book Product Life Cycles and Product Management written by Sak Onkvisit and published by Praeger. This book was released on 1989-03-27 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides--for the first time in a single source--a complete--and systematic treatment of the varying perspectives and dimensions of product management. Onkvisit and Shaw focus on product management and decision making within a product life cycle context, integrating theory, applications, and managerial implications to provide product managers, corporate planners, and entrepreneurs with a balanced, meaningful framework for strategic decisions. Throughout, examples of actual products and company strategies are used to illustrate the authors' points. Following an introductory chapter on the nature and types of products--such as product vs. commodity--and what constitutes a product from the consumer's and management's viewpoint, the authors demonstrate how to formulate appropriate marketing strategies for a variety of market situations. Unusually comprehensive in scope, the book devotes separate chapters to demographic trends and their marketing implications, the evolution of pricing and marketing strategies as the product moves through its life cycle stages, the diffusion of innovations and the adoption process for new products, and the international product life cycle and strategies for meeting foreign competition. An important resource for product managers and marketing professionals, this book is also an ideal text for business school courses in product and marketing management.
Download or read book Turbulence in the American Workplace written by Peter B. Doeringer and published by Oxford University Press. This book was released on 1991-01-31 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Turbulence--rapid and sometimes tumultuous changes--has characterized the labor markets of the 1970's and 1980's. Turbulent competitive conditions have cut sharply into profits and have forced downsizings and radical readjustments in America's workplaces. Workplace turbulence has resulted in lost jobs, declining incomes, and falling productivity for American labor. From the perspectives of business and labor, turbulence and its consequences is the key human resources issue for the last part of the twentieth century. In Turbulence in the American Workplace, a distinguished group of experts forcefully and convincingly argue that the human resources capacity of the private sector is the first line of defense against turbulence and is of equal importance to public sector education and training programs. The authors--including Kathleen Christensen, Patricia M. Flynn, Douglas T. Hall, Harry C. Katz, Jeffrey H. Keefe, Christopher J. Ruhm, Andrew M. Sum, and Michael Useem--effectively demonstrate how global competition, deregulation, and technological change are creating hard choices for employers that will alter both the living standards of workers and the performance of American industry in the coming decades. This illuminating work will be of significant value to business school faculty, corporate strategic planners, and general managers, as well as students and professionals interested in the areas of public policy, industrial relations, education, and labor studies.
Download or read book Organizational Physics The Science of Growing a Business written by Lex Sisney and published by Lulu.com. This book was released on 2013-03-01 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: There are hidden laws at work in every aspect of your business. Understand them, and you can create extraordinary growth. Ignore them, and you run the risk of becoming another statistic. It's become almost cliche: 8 out of every 10 new ventures fail. Of the ones that succeed, how many truly thrive-for the long run? And of those that thrive, how many continually overcome their growth hurdles ... and ultimately scale, with meaning, purpose, and profitability? The answer, sadly, is not many. Author Lex Sisney is on a mission to change that picture. After more than a decade spent leading and coaching high-growth technology companies, Lex discovered that the companies that thrive do so in accordance with 6 Laws - universal principles that govern the success or failure of every individual, team, and organization.
Download or read book Marketing Management written by S.H.H. Kazmi and published by Excel Books India. This book was released on 2007 with total page 728 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing is of interest to students of marketing, or marketers of tangibles or non tangibles.
Download or read book Managing Product Life Cycles written by and published by Harvard Business Review Press. This book was released on 1991 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Shrewd attention to the product life cycle is critical to competitive advantage. That means managing everything from product development to the service life cycle. This collection provides a comprehensive guide to the product life cycle, with articles on collaborative project design, going to market, managing the service life cycle, and more. Included are Kim Clark and Takahiro Fujimoto's "The Power of Product Integrity" and the best-selling "Exploit the Product Life Cycle" by Theodore Levitt."--
Download or read book Wiley International Encyclopedia of Marketing 6 Volume Set written by and published by John Wiley & Sons. This book was released on 2011-02-07 with total page 1775 pages. Available in PDF, EPUB and Kindle. Book excerpt: With over 300 entries from hundreds of global experts, this is one of the premier marketing reference resources available worldwide. The 6-volume WIEM provides scholars and professionals with an international guide to marketing concepts and applications The far-reaching new developments, challenges and opportunities that have arisen in recent years are fully reflected in the entries Scholars and professionals will enjoy the flexible, multi-level structure, with entries ranging from topics summaries to short essays reviewing areas of development and debate Entries are further extended by sophisticated cross-referencing both among volumes and between encyclopedia entries and external sources The encyclopedia is also available online For ease of reference, the entries are arranged alphabetically within each of the subject volumes. Designed to encompass the scope of modern marketing, the volumes cover: Volume 1: Marketing Strategy Volume 2: Marketing Research Volume 3: Consumer Behavior Volume 4: Advertising and Integrated Communication Volume 5: Product Innovation and Management Volume 6: International Marketing
Download or read book Catalog of Copyright Entries Third Series written by Library of Congress. Copyright Office and published by Copyright Office, Library of Congress. This book was released on 1976 with total page 1520 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Foreign Competition and Firm Boundary Dynamics written by Florian Gröne and published by Springer Science & Business Media. This book was released on 2010-12-01 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt: Florian Gröne provides a systematic assessment of mounting import and FDI pressure’s influence on large US and German enterprises and explains how and why firms change their product scope, geographic footprint, and value chain configuration as a result.
Download or read book Proceedings of the 1996 Multicultural Marketing Conference written by Pravat K. Choudhury and published by Springer. This book was released on 2015-05-19 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1996 Multicultural Marketing Conference presented by the Academy of Marketing Science (AMS) and Old Dominion University in Virginia Beach, Virginia. The focus of the conference and the enclosed papers is on marketing to various ethnic groups in both a US and global context. It presents papers on various multicultural issues across the entire spectrum of marketing activities and functions including marketing management, marketing strategy and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Download or read book Management of Convergence in Innovation written by Fredrik Hacklin and published by Springer Science & Business Media. This book was released on 2007-10-15 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: Driven by the fascination about dramatic structural and competitive changes within telecommunication and information technology in dustries during the past decade, the convergence phenomenon has increasingly gained my personal attention throughout my work and studies. Therefore, not entirely coincidentally, this book was written as the result of my doctoral research at ETH Zurich, which turned out to be a challenging, yet highly rewarding endeavor. However, this work would not have been possible without the enduring support of several people. First, I would like to express my gratitude to my thesis supervisor Prof. Fritz Fahrni, for providing me with the opportunity to conduct exciting research projects in close collaboration with industry, and for supporting me with solid guidance and advice all the way. Also, I would like to thank Dr. Christian Marxt, for urging me to pursue the chosen line of enquiry, as well as for his devoted coaching, both at ETH and at Stanford, both within and beyond of?ce hours. Furthermore, I am grateful to Prof. Georg von Krogh, for his encouraging feedback and valuable comments during various inspiring discussions.
Download or read book Managing for Joint Venture Success written by Kathryn Rudie Harrigan and published by Simon and Schuster. This book was released on 1986 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Management development guide on the management of joint ventures in the USA - discusses questions of ownership, contract, productivity, competition, technology transfer, etc; reviews the establisment, profitability, top management continuity, evaluation, and dissolution of the Joint Venture. References.
