Download or read book History of Hydrogenation Shortening and Margarine 1860 2020 written by William Shurtleff; Akiko Aoyagi and published by Soyinfo Center. This book was released on 2020-06-05 with total page 1159 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the world's most comprehensive, well documented and well illustrated books on this subject, With extensive subject and geographic index. 106 photographs and illustrations - mostly color. Free of charge in digital format on Google Books.
Download or read book Freud on Madison Avenue written by Lawrence R. Samuel and published by University of Pennsylvania Press. This book was released on 2011-06-06 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: What do consumers really want? In the mid-twentieth century, many marketing executives sought to answer this question by looking to the theories of Sigmund Freud and his followers. By the 1950s, Freudian psychology had become the adman's most powerful new tool, promising to plumb the depths of shoppers' subconscious minds to access the irrational desires beneath their buying decisions. That the unconscious was the key to consumer behavior was a new idea in the field of advertising, and its impact was felt beyond the commercial realm. Centered on the fascinating lives of the brilliant men and women who brought psychoanalytic theories and practices from Europe to Madison Avenue and, ultimately, to Main Street, Freud on Madison Avenue tells the story of how midcentury advertisers changed American culture. Paul Lazarsfeld, Herta Herzog, James Vicary, Alfred Politz, Pierre Martineau, and the father of motivation research, Viennese-trained psychologist Ernest Dichter, adapted techniques from sociology, anthropology, and psychology to help their clients market consumer goods. Many of these researchers had fled the Nazis in the 1930s, and their decidedly Continental and intellectual perspectives on secret desires and inner urges sent shockwaves through WASP-dominated postwar American culture and commerce. Though popular, these qualitative research and persuasion tactics were not without critics in their time. Some of the tools the motivation researchers introduced, such as the focus group, are still in use, with "consumer insights" and "account planning" direct descendants of Freudian psychological techniques. Looking back, author Lawrence R. Samuel implicates Dichter's positive spin on the pleasure principle in the hedonism of the Baby Boomer generation, and he connects the acceptance of psychoanalysis in marketing culture to the rise of therapeutic culture in the United States.
Download or read book The Hidden Persuaders written by Vance Packard and published by Ig Publishing. This book was released on 2007 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A discussion of how modern advertising attempts to control our thoughts and desires in order to make us buy the products it produces. Exploring the use of consumer motivational research and other psychological techniques, including subliminal tactics, this book shows how advertisers secretly manipulate mass desire for consumer goods and products. In addition, Packard also discusses advertising in politics, predicting the way image and personality rapidly came to overshadow real issues in the televised age.
Download or read book This is Norman Brokenshire written by Norman Brokenshire and published by . This book was released on 1954 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book History of Meat Alternatives 965 CE to 2014 written by William Shurtleff and published by Soyinfo Center. This book was released on 2014-12-18 with total page 1437 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world's most comprehensive, well documented and well illustrated book on this subject. With extensive index. 435 color photographs and illustrations. Free of charge in digital PDF format on Google Books.
Download or read book Politically Incorrect Nutrition written by Michael Barbee and published by Square One Publishers, Inc.. This book was released on 2012-05-22 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: Did you know that some noncaloric artificial sweeteners can actually make you fat—or even kill you? Did you know that the overconsumption of certain soy products can upset your hormonal balance and lead to hypothyroidism? Most people didn’t, until now. Politically Incorrect Nutrition exposes many current and widely held beliefs foisted on both consumers and health-care practitioners by well-oiled, agenda-driven food industry propaganda. It analyzes popular claims and reveals what, in fact, is healthy—and what is decidedly unhealthy—by exploring the most current and objective scientific data regarding good nutrition. If you want to provide the best possible food for yourself and your family, or if you simply want to learn the truth behind the many food myths that are presented to us day after day, Politically Incorrect Nutrition is must reading.
Download or read book In Defense of Processed Food written by Robert L. Shewfelt and published by Springer. This book was released on 2016-11-23 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: It has become popular to blame the American obesity epidemic and many other health-related problems on processed food. Many of these criticisms are valid for some processed-food items, but many statements are overgeneralizations that unfairly target a wide range products that contribute to our health and well-being. In addition, many of the proposed dangers allegedly posed by eating processed food are exaggerations based on highly selective views of experimental studies. We crave simple answers to our questions about food, but the science behind the proclamations of food pundits is not nearly as clear as they would have you believe. This book presents a more nuanced view of the benefits and limitations of food processing and exposes some of the tricks both Big Food and its critics use to manipulate us to adopt their point of view. Food is a source of enjoyment, a part of our cultural heritage, a vital ingredient in maintaining health, and an expression of personal choice. We need to make those choices based on credible information and not be beguiled by the sophisticated marketing tools of Big Food nor the ideological appeals and gut feelings of self-appointed food gurus who have little or no background in nutrition.
Download or read book The Big Broadcast 1920 1950 written by Frank Buxton and published by . This book was released on 1980 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Scandal of Money written by George Gilder and published by Simon and Schuster. This book was released on 2016-03-28 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Why do we think governments know how to create money? They don't. George Gilder shows that money is time, and time is real. He is our best guide to our most fundamental economic problem." --Peter Thiel, founder of PayPal and Palantir Technologies "Thirty-five years ago, George Gilder wrote Wealth and Poverty, the bible of the Reagan Revolution. With The Scandal of Money he may have written the road map to the next big boom." --Arthur B. Laffer, coauthor of the New York Times bestseller An Inquiry into the Nature and Causes of the Wealth of States "Gilder pushes us to think about the government monopoly on money and makes a strong case against it. If you believe in economic freedom, you should read this book." --Senator Jim DeMint, president of The Heritage Foundation As famed economist and New York Times bestselling author George Gilder points out, “despite multi-billion dollar stimulus packages and near-zero interest rates, Wall Street recovers but the economy never does.” In his groundbreaking new book, The Scandal of Money, Gilder unveils a radical new explanation for our economic woes. Gilder also exposes the corruption of the Federal Reserve, Washington power-brokers, and Wall Street’s “too-big-to-fail” megabanks, detailing how a small cabal of elites have manipulated currencies and crises to stifle economic growth and crush the middle class. Gilder spares no one in his devastating attack on politicians’ economic policies. He claims that the Democrats will steer us to ruin – but points out that Republicans are also woefully misguided on how to salvage our economic future. With all major polls showing that voters rank the economy as one of the top three “most important problems” facing the nation, Gilder’s myth-busting, paradigm-shifting recipe for economic growth could not come at a more critical time. In The Scandal of Money, the reader will learn: Who is to blame for the economic crippling of America How the new titans of Wall Street value volatility over profitability Why China is winning and we are losing Who the real 1% is and how they are crushing the middle class The hidden dangers of a cashless society What Republicans need to do to win the economic debate—and what the Democrats are doing to make things worse
Download or read book The Chalfonte written by Karen Fox and published by Exit Zero Press. This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: For the first time the stories of those who have loved the Chalfonte over the last 135 years have been collected to form a remarkable history of a hotel that is unlike any other. The hotel was built in the seaside town of Cape May, New Jersey, by a Civil War hero from the North and nurtured by a storied Virginian family who turned it into a quintessential, southern-style retreat. Also included are hundreds of historical photos to help round out an interesting and eccentric slice of American culture, architecture, and vacationing habits.
Download or read book Persuasion written by Charles U. Larson and published by . This book was released on 1989 with total page 452 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Feeding You Lies written by Vani Hari and published by Hay House, Inc. This book was released on 2020-02-18 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: This follow-up to New York Times bestseller The Food Babe Way exposes the lies we've been told about our food--and takes readers on a journey to find healthy options. There's so much confusion about what to eat. Are you jumping from diet to diet and nothing seems to work? Are you sick of seeing contradictory health advice from experts? Just like the tobacco industry lied to us about the dangers of cigarettes, the same untruths, cover-ups, and deceptive practices are occurring in the food industry. Vani Hari, aka The Food Babe, blows the lid off the lies we've been fed about the food we eat--lies about its nutrient value, effects on our health, label information, and even the very science we base our food choices on. You'll discover: • How nutrition research is manipulated by food company funded experts • How to spot fake news generated by Big Food • The tricks food companies use to make their food addictive • Why labels like "all natural" and "non-GMO" aren't what they seem and how to identify the healthiest food • Food marketing hoaxes that persuade us into buying junk food disguised as health food Vani guides you through a 48-hour Toxin Takedown to rid your pantry, and your body, of harmful chemicals--a quick and easy plan that anyone can do. A blueprint for living your life without preservatives, artificial sweeteners, additives, food dyes, or fillers, eating foods that truly nourish you and support your health, Feeding You Lies is the first step on a new path of truth in eating--and a journey to your best health ever.
Download or read book Principles of Marketing written by Philip Kotler and published by Pearson. This book was released on 2020-11-11 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Petticoats and Pistols written by Margaret Brownley and published by Berkley. This book was released on 1995 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: Kate Whittaker will never find a husband as long as she keeps shocking the town with her newfangled inventions. That's just fine with Kate--until she meets Jonas Hunter, who dares to claim her inventions are his. Jonas is stunned to discover that this infuriating woman is stealing his ideas--and then his heart.
Download or read book The Associated Press Stylebook and Briefing on Media Law with Internet Guide and Glossary written by Norm Goldstein and published by . This book was released on 2000 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Principles of Management written by Carlene M. Cassidy and published by Thomson South-Western. This book was released on 2012-01-28 with total page 608 pages. Available in PDF, EPUB and Kindle. Book excerpt: PRINCIPLES OF MANAGEMENT, 12E, International Edition takes a practical, student-oriented approach toward teaching management with an emphasis on current topics, including issues of diversity, ethics, and technology. The student-friendly content features references to pop culture and cites current publications of interest to students. In addition to providing the management framework and introducing students to contemporary management topics, the text provides experiential activities to get students thinking and acting like real-life managers. A robust network of supplements helps students to understand the hands-on, real-world application of chapter concepts.
Download or read book Broadcasting Telecasting written by and published by . This book was released on 1952 with total page 924 pages. Available in PDF, EPUB and Kindle. Book excerpt:
