Download or read book Driving Green Marketing in Fashion and Retail written by Tarnanidis, Theodore K. and published by IGI Global. This book was released on 2024-05-28 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today, sustainability is a critical issue in the fashion industry. However, it can be challenging for fashion businesses to adopt green marketing strategies while keeping up with digital innovations. The book, Driving Green Marketing in Fashion and Retail, explores cutting-edge techniques to provide solutions to this challenge. It is an essential guide for fashion marketers looking to align their practices with environmental responsibility. As consumers become increasingly conscious of the environmental and social impacts of their purchasing decisions, fashion brands must adapt or risk being left behind. This book offers a comprehensive roadmap for embracing sustainability through digital marketing channels. From leveraging AI and big data analytics to implementing eco-friendly packaging solutions, each chapter presents actionable insights tailored to the modern fashion landscape.

Download or read book Driving Green Marketing in Fashion and Retail written by Theodore K. Tarnanidis and published by . This book was released on 2024 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book focuses on the effort of clothing/fashion businesses to best articulate the spectrum of green and sustainable digital marketing techniques based on the use of pioneering practices. By integrating these green and sustainable digital marketing techniques, fashion brands can effectively communicate their commitment to eco-friendly mechanisms towards the growing audience of environmentally conscious consumers. The book focuses on the ongoing trends of green and sustainable (digital) marketing techniques in the fashion industry"--

Download or read book Green Fashion Retail written by Jochen Strähle and published by Springer. This book was released on 2016-10-18 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on sustainability in fashion retail, which is fast becoming the pivot point of future fashion retail strategies. Chapters in the book provide theoretical and practical insight on how going green may positively influence the strategy of fashion retailers and marketers, who have to react to the changing society and customer needs. Structured in four main parts, and based on distinct research questions, readers will be able to dig deep into the individual levers for possible adaptions. It thus provides a solid understanding on how to integrate green aspects into any fashion retailers business model.

Download or read book Cross Cultural Perspectives on Luxury Marketing written by Tarnanidis, Theodore K. and published by IGI Global. This book was released on 2024-10-04 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt: As luxury brands become commonplace, businesses must incorporate more sustainable practices to handle the brands continuous growth. To achieve short-term financial goals, luxury brands employ mass marketing techniques that result in the creation of "masstige" (mass prestige) brands. Sustainable luxury marketing through a cross-cultural perspective requires tailored marketing strategies for luxury brands that emphasize the exclusivity and high quality of their products while integrating eco-friendly practices. Such marketing plans may also resonate with diverse cultural values across business sectors. Cross-Cultural Perspectives on Luxury Marketing explores ongoing trends in sustainable luxury marketing using cross-cultural viewpoints. It examines the usage of immersive technologies by luxury brands and their impact on consumer relationships. This book covers topics such as consumer behavior, luxury fashion, and data analysis, and is a useful resource for consultants, policymakers, economists, business owners, sociologists, academicians, scientists, and researchers.

Download or read book Reshaping Marketing Science in Wholesaling and Retailing written by Tarnanidis, Theodore K. and published by IGI Global. This book was released on 2024-08-21 with total page 460 pages. Available in PDF, EPUB and Kindle. Book excerpt: As consumer preferences shift with the continued innovation of digital technology in the marketing sector, traditional approaches to marketing in wholesaling and retailing become obsolete. With tools like artificial intelligence and eco-friendly advertising strategies, organizations move towards improved marketing tactics and sustainability. To reshape marketing science, businesses must adopt more sustainable and technological approaches to marketing, through methods like data analysis, consumer behavior reporting, or targeted marketing strategies. Reshaping Marketing Science in Wholesaling and Retailing explores continuing trends in marketing science for wholesaling and retailing, such as marketing methods and principles. With a focus on data-driven insights and personalized experiences, the book focuses on sustainable options and the ethics of new retail technological innovations. This book covers topics such as e-commerce, social media, and consumer behavior, and is a useful resource for consultants, economists, business owners, policymakers, academicians, researchers, and scientists.

Download or read book Green Marketing as a Positive Driver Toward Business Sustainability written by Naidoo, Vannie and published by IGI Global. This book was released on 2019-07-26 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: As corporations increasingly recognize the benefits of green marketing, the number of projects with important local environmental, economic, and quality-of-life benefits shall increase. Encouraging the holistic nature of green, moreover, inspires other retailers to push the movement. Green Marketing as a Positive Driver Toward Business Sustainability is a collection of innovative research on the methods and applications of integrating environmental considerations into all aspects of marketing. While highlighting topics including green consumerism, electronic banking, and sustainability, this book is ideally designed for industrialists, marketers, professionals, engineers, educators, researchers, and scholars seeking current research on green development in regular movement.

Download or read book Ethical AI and Data Management Strategies in Marketing written by Saluja, Shefali and published by IGI Global. This book was released on 2024-07-18 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's fast-paced digital world, marketers face an ever-growing challenge: effectively navigating the vast and complex data landscape while ensuring ethical practices. The explosion of digital information has created new opportunities for targeted marketing. Still, it has also raised concerns about privacy, security, and the responsible use of data. Marketers risk damaging consumer trust and facing regulatory scrutiny without a comprehensive understanding of data governance and ethical frameworks. Ethical AI and Data Management Strategies in Marketing provides a timely and comprehensive solution. This insightful guide offers practical strategies for implementing robust data governance plans that focus on eradicating isolated data repositories and adhering to ethical guidelines. These theoretical and actionable strategies give marketers the confidence to implement them effectively. By leveraging the power of artificial intelligence in marketing, marketers can enhance their understanding of the target audience and optimize content creation while maintaining ethical standards. The book delves into essential topics such as data privacy, ethical marketing, and technology ethics, providing valuable insights and practical solutions for managing data ethically in modern marketing.

Download or read book AI and Data Engineering Solutions for Effective Marketing written by Alla, Lhoussaine and published by IGI Global. This book was released on 2024-07-17 with total page 520 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the world of contemporary marketing, a challenge exists — the relationship between data engineering, artificial intelligence, and the essential elements of effective marketing. Businesses find themselves at a crossroads, grappling with the imperative to navigate this complex landscape. This challenge serves as the backdrop for the exploration in AI and Data Engineering Solutions for Effective Marketing, a comprehensive reference tailored for academic scholars. Seamlessly integrating theoretical models with real-world applications, the book delves into critical facets of strategic and operational marketing. From the adoption of data science techniques to grappling with big data's vast potential, it offers a guide for academics seeking profound insights into the future of marketing strategies and their efficient execution. Designed for researchers, practitioners, and students with an interest in the intersection of artificial intelligence, data engineering, and marketing, this book serves as a guide for implementing new marketing management solutions and optimizing their operational efficiency. While the primary audience is researchers and practitioners in the field, the book is also tailored to benefit students seeking a deep understanding of the latest developments in marketing.

Download or read book Navigating the Future of Finance in the Age of AI written by Pandow, Bilal Ahmad and published by IGI Global. This book was released on 2024-08-26 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt: The financial landscape is rapidly evolving, and professionals must keep pace with the complex relationship between traditional financial practices and cutting-edge technologies. The integration of Artificial Intelligence (AI) and Machine Learning (ML) into finance presents a transformative shift that requires a deep understanding and strategic approach. Navigating the Future of Finance in the Age of AI offers a comprehensive exploration of AI's impact on the financial sector, from predictive analytics to algorithmic trading strategies. Each chapter is written by experts in the field, and they provide practical insights and real-world examples to make complex concepts accessible and actionable. The book also delves into regulatory challenges, ethical considerations, and case studies, equipping readers with the tools needed to harness AI's transformative power in finance. Whether you are a finance professional seeking to enhance decision-making, a data scientist aiming to apply ML techniques in finance, or an academic exploring AI's role in financial innovation, this book is an indispensable resource that offers a roadmap to navigate the complexities of AI-driven finance and seize the opportunities it presents.

Download or read book Improving Service Quality and Customer Engagement With Marketing Intelligence written by Sinha, Mudita and published by IGI Global. This book was released on 2024-07-17 with total page 393 pages. Available in PDF, EPUB and Kindle. Book excerpt: To succeed, businesses must keep up with the ever-changing technological landscape and constantly introduce new advancements. The rise of digitalization has wholly transformed how companies interact with their customers, presenting both opportunities and challenges. Marketing professionals are inundated with data and need guidance on leveraging it effectively to craft successful marketing strategies. Additionally, the ethical and privacy concerns surrounding the collection and use of customer data make the marketing landscape even more complex. Improving Service Quality and Customer Engagement With Marketing Intelligence is a groundbreaking book that offers a comprehensive solution to these challenges. This book is a must-read for marketing professionals, business owners, and students, providing a practical guide to navigating the digital age. It explores the impact of digitalization on marketing practices. It offers insights into customer behavior, equipping readers with the knowledge and skills needed to thrive in today's competitive market. The book's interdisciplinary approach integrates insights from marketing, technology, data science, and ethics, giving readers a holistic understanding of marketing intelligence.

Download or read book Compelling Storytelling Narratives for Sustainable Branding written by Rodrigues, Paula and published by IGI Global. This book was released on 2024-07-16 with total page 437 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumers are applying more pressure on companies to embrace sustainable practices and tell purposeful stories to win their approval. They are increasingly critical of brands for their environmental and social impact, demanding authenticity and accountability. However, many businesses need help navigating this complex terrain, unsure of how to effectively integrate sustainability into their branding strategies. The lack of comprehensive resources that bridge the gap between theory and practice in sustainable branding is a significant challenge that needs immediate attention. Compelling Storytelling Narratives for Sustainable Branding solves this pressing problem through a collection of insightful chapters contributed by esteemed academics, researchers, and practitioners. This book offers a roadmap for businesses seeking to align their brand narratives with sustainability principles. By delving into the psychology of storytelling, analyzing successful case studies, and providing practical guidance, this compendium equips readers with the tools and strategies to integrate sustainability into their branding efforts authentically.

Download or read book Consumer Experience and Decision Making in the Metaverse written by Tarnanidis, Theodore and published by IGI Global. This book was released on 2024-06-24 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: Traditional marketing approaches must be more effective in a digital world where consumers seek more immersive and personalized experiences. Businesses need to help to engage with their target audience and to understand their evolving needs and preferences. This disconnect hinders their ability to create impactful marketing strategies that resonate with consumers and drive meaningful interactions. Consumer Experience and Decision-Making in the Metaverse offers a solution by exploring how the metaverse transforms consumer behavior and marketing practices. The book provides insights into immersive consumer experiences, virtual brand presence, data-driven personalization, and more through a collection of research. It equips readers with the knowledge and strategies to adapt to this new digital landscape and engage with consumers in innovative ways.

Download or read book Revolutionizing Pest Management for Sustainable Agriculture written by Zia Ul Haq, Muhammad and published by IGI Global. This book was released on 2024-08-29 with total page 778 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the industry of agriculture, farmers are facing a challenge worldwide: the need to simultaneously achieve substantial crop yields and mitigate the adverse environmental effects caused by persistent threats from agricultural parasites. The escalating demand for food in tandem with population expansion exacerbates this intricate dilemma, highlighting the shortcomings of conventional approaches to insect management. As climate change, the development of pest resistance, and the call for reduced chemical inputs intensify, a fundamental change in our approach to pest management becomes imperative. Revolutionizing Pest Management for Sustainable Agriculture , is an exploration into the convergence of technology and tradition, revealing how data-driven methodologies and state-of-the-art technologies are transforming the field of agricultural pest management. Revolutionizing Pest Management for Sustainable Agriculture serves as more than a compilation of developments; it is a strategic guide for policymakers, researchers, and farmers navigating the complexities of contemporary agriculture responsibly. With an objective to bridge the gap between traditional pest management and innovative technology, the book provides practical strategies, case studies, and valuable insights, inviting readers to explore the symbiotic relationship between technology and soil cultivation, paving the way for a paradigm shift in the agricultural industry. This carefully crafted resource is designed for a diverse audience, including agricultural researchers, Agri-tech professionals, policymakers, and educators, empowering them with the knowledge and resources needed to embrace smart solutions, contributing to increased productivity, reduced environmental impact, and the sustainability of agricultural systems.

Download or read book AI Powered Advances in Pharmacology written by Shaik, Aminabee and published by IGI Global. This book was released on 2024-09-14 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the field of pharmaceutical sciences, the integration of artificial intelligence (AI) has emerged as a groundbreaking force, propelling the field into uncharted territories of discovery and innovation. As traditional approaches in drug discovery and development encounter new challenges, the need for cutting-edge technologies becomes increasingly apparent. AI-Powered Advances in Pharmacology offers an insightful exploration of this critical intersection between AI and pharmacological research. This book delves into how AI technologies are reshaping the understanding of diseases, predicting drug responses, and optimizing therapeutic interventions. It navigates through the relationship between AI algorithms, big data analytics, and traditional pharmacological methodologies, promising to accelerate drug development and usher in a new era of precision medicine. The primary objective of AI-Powered Advances in Pharmacology is to conduct a thorough exploration of the integration of artificial intelligence (AI) into pharmacological research, shedding light on its transformative impact on drug discovery, development, and personalized medicine. This comprehensive overview aims to serve as a valuable resource for researchers, practitioners, and students in the field, bridging the gap between traditional pharmacological approaches and AI methodologies. Through case studies and discussions of emerging trends, the book contributes to the evolving landscape of pharmacology, fostering a deeper understanding of diseases, optimizing therapeutic interventions, and shaping the future of precision medicine. By providing practical insights, it aims to inspire further advancements at the intersection of artificial intelligence and pharmacology.

Download or read book Designing Sustainable Internet of Things Solutions for Smart Industries written by Thandekkattu, Salu George and published by IGI Global. This book was released on 2024-09-16 with total page 494 pages. Available in PDF, EPUB and Kindle. Book excerpt: As industries worldwide grapple with the dual challenge of meeting modernization demands while addressing urgent environmental concerns, the need for sustainable solutions has never been more pressing. The proliferation of Internet of Things (IoT) technologies offers a promising avenue for enhancing efficiency and productivity in various sectors. However, the design and implementation of IoT solutions often overlook environmental considerations, leading to missed opportunities for eco-friendly innovation. This oversight exacerbates environmental degradation and undermines efforts to achieve sustainability goals. Designing Sustainable Internet of Things Solutions for Smart Industries offers a forward-thinking approach to integrating IoT technologies with environmental stewardship. By delving into the intricacies of sustainable IoT design and implementation, this book provides engineers, designers, and industry leaders with the knowledge and tools necessary to create innovative solutions that prioritize sustainability. Through a mix of technical insights, case studies, and strategic frameworks, readers are equipped to navigate the complexities of IoT deployment while minimizing environmental impact.

Download or read book Eco Friendly and Fair written by Mark Heuer and published by Routledge. This book was released on 2018-05-11 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: The make-take-waste paradigm of fast fashion explains much of the producer and consumer behavior patterns towards fast fashion. The evolution from a two-season fashion calendar to fast fashion, characterized by rapid product cycles from retailers and impulse buying by consumers, presents new challenges to the environment, workplace and labour practices. This book provides a comprehensive overview of new insights into consumer behaviour mechanisms in order to shift practices toward sustainable fashion and to minimize the negative impacts of fast fashion on the environment and society. Concepts and techniques are presented that could overcome the formidable economic drivers of fast fashion and lead toward a future of sustainable fashion. While the need for change in the fashion industry post-Rana Plaza could not be more obvious, alternative and more sustainable consumption models have been under-investigated. The paucity of such research extends to highly consumptive consumer behaviours regarding fast fashion (i.e. impulse buying and throwaways) and the related impediments these behaviours pose for sustainable fashion. Written by leading researchers in the field of sustainable fashion and supported by the Textile Institute, this book evaluates fashion trends, what factors have led to new trends and how the factors supporting fast fashion differ from those of the past. It explores the economic drivers of fast fashion and what social, environmental and political factors should be maintained, and business approaches adopted, in order for fast fashion to be a sustainable model. In particular, it provides consumer behaviour concepts that can be utilized at the retail level to support sustainable fashion.

Download or read book Emery Sustainable Marketing written by Barry Emery and published by Pearson Higher Ed. This book was released on 2020-12-03 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consideration for the ethics of business, social responsibility and the environment has put sustainability at the top of the agenda for many organisations and marketing has a key role to play in driving this agenda. This book explores the complex and challenging environment of sustainable marketing. The author starts by considering the background of traditional marketing in order to understand the changes that have occurred over recent times and their significance. From corporate social responsibility to societal and green marketing movements, leading to the development of sustainable marketing practice, this book is the most complete and accessible introduction to Sustainable Marketing on the market. Key themes covered in the book include: Current developments in the marketing environment and their role in stimulating or impeding the progress of sustainability The nature of consumption in relation to sustainability The underlying attitudes of consumers towards sustainable consumption The use of social marketing for planning and implementing behavioural change in consumers towards a more sustainable lifestyle