Download or read book Drivers of Financial Brand Values written by Stefanie Nara Detz and published by . This book was released on 2017 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: The following bachelor thesis identifies and explore the drivers of financial brand value. First, we identify what drives financial brand value and categorized them into four groups, drivers from within the company, drivers that are external to the company, the choice of methodology of valuating brand value and drivers from the consumer perspective (customer-based brand equity). To explore the relationship and their effects between the drivers and financial brand value, we computed cross-tables and identified the positive relationship between industry and brand age. We could also identify an overall positive trend in the development of financial brand value. Next, we conducted a correlation analysis and found that the strongest correlations exist between brand value and market capital, sales and advertising expenses. Lastly, we identified the impact of the drivers on financial brand value. We identified that market capitalization, advertising expenses, operating expenses and corporate social responsibility have a positive impact and amongst them, corporate social responsibility shows the strongest effect. Sales growth has a negative impact on financial brand value. We conclude this paper by stressing the importance of financial brand value and that there is not one way to improve brand performance but many different factors that influence it.

Download or read book Drivers of Financial Brand Value written by Sarah Lallensack and published by . This book was released on 2019 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: The increasing interest in the financial value of the intangible asset brand and the role brands play in different departments within a company show the importance of brands. Further, a variety of brand valuation approaches and valuators exist. Thus, the area of brand values requires research. This study identifies potential driv-ers of brand value regarding brand and environmental characteristics. Besides the financial brand values, the data set also includes brand and environmental charac-teristics. Analyses based on 45,634 brand values of 4,698 different brands over a period of 19 years provide evidence that older brands have higher brand values. However, brands of the digital age might be faster in reaching a certain maturity and thus, value. Furthermore, the results indicate that the branding strategy (house of brands vs. mono brand) drives brand value. A brand's customers prove to be another brand value driver as business-to-consumer brands have higher brand val-ues than business-to-business brands. Among the different approaches, brands val-ued by the income-based approach show higher brand values in comparison to the other approaches. Adding to this, the results reveal that brands valued by commer-cial providers/valuators, who mostly apply the income-based approach, also have higher brand values. The study contributes to a better understanding of which char-acteristics have an impact on brand value and shows which characteristics need further research.

Download or read book Drivers of Financial Brand Value in the Context of Mergers Acquisitions written by Ksenia Feil and published by . This book was released on 2021 with total page 83 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brands have long been recognized as valuable intangible assets of companies and often far more significant than tangible assets. Surprisingly that until recently, brands have not been separately valued and recognized in the companies' balance sheets. Increased mergers and acquisitions (M&As) activity with growing premiums paid over the companies' market values is leading to a fundamental reassessment of the financial brand value. Namely, consideration of important brand value drivers in the transaction context. Building on the work of Bahadir, Bharadwaj, & Srivastava (2008), this thesis further investigates both the target and the acquirer company characteristics that affect financial brand value in M&As. The research is based on the acquisitions of publicly listed companies from 2000 to 2018. The study uses goodwill values retrieved from purchase price allocations to investigate what drives acquirers' brand valuations. Since these values represent subjective acquirers' opinion, the estimates attributed to the target brands by independent brand valuators are additionally investigated. Empirical tests of the research models are based on 118 M&As. The results indicate that brand age is an important predictor of brand value attributed by acquirers, while synergetic M&A emerges as an important predictor of brand value attributed by independent valuators. Both are found to have a positive impact on the financial brand value. Hitherto, marketing and accounting research relied mainly on cross-sectional data to investigate financial brand value. This thesis attempts to conduct a longitudinal analysis of brand values in the context of M&As, which was made possible by independent valuators who provide annual brand value rankings of the world's top 100 brands. According to the observed trend to overvalue intangibles in M&As, the study investigates how the size of the deal impacts the brand value change over time based on 31 M&As. The results indeed indicate that larger transactions negatively influence brand value development over time. The research findings also provide insights into important brand valuation differences between acquirers and external valuators as well as among various brand valuation approaches.

Download or read book Brand Valuation written by Luc Paugam and published by Routledge. This book was released on 2016-04-28 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the new economy where value drivers are shifting from tangible to intangibles resources, brands are the most familiar asset. They are well known by consumers, perceived as a critical component of enterprise value and often motivate large mergers and acquisitions. Yet, brands are a complex intangible asset, and their valuation is a difficult task requiring a variety of expertise: legal, economic, financial, sector-specific and marketing. Using rigorous methodologies, an analysis of the world of the new economy and an inquiry into the limits of modern valuation technics, this book offers empirical and theoretical background to the key issue of brand valuation. It provides answers to the many questions that arise when attempting to value a brand: How to understand the origin of brand value? How to assess its value objectively? Why valuations of some brands by consulting firms differ so widely? How to understand that some brands are valued millions of euros when the companies that own them are losing money? Brand Valuation explains the economics and finance factors explaining the value and volatility of brands and presents the most commonly used methodologies to value brands such as the cost methods, the excess earnings approach, the relief-from-royalty method or the excess revenue approach. The methodologies covered are illustrated with numerous examples allowing the reader to grasp the advantages and limits of each valuation techniques. The book presents the relevant context of brand valuation including the applicable existing accounting and valuation standards and also discusses the models developed by consulting firms.

Download or read book Financial Information and Brand Value written by Yves-Alain Ach and published by John Wiley & Sons. This book was released on 2021-03-03 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: The brand is the companys most important asset. In their financial statements, companies are faced with a lack of accounting recognition for the brands they have created, and value recognition for the brands they have acquired. This book studies the nature, characteristics and determinants of brand information published in companies annual and financial reports. It presents case studies on the methods of evaluating and developing brands, and analyzes annual reports published by listed companies, whose brands appear in international rankings. It reflects on the inadequacy of information and disclosed data to demonstrate the value of brands and the need to ensure that more reliable and relevant financial information is available to investors. Financial Information and Brand Value goes beyond the simple application of conceptual frameworks in order for the reader to master the practices related to brand valuation.

Download or read book Driving Your Company s Value written by Michael J. Mard and published by John Wiley & Sons. This book was released on 2005-01-03 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: Driving Your Company's Value: Strategic Benchmarking for Value is astep-by-step book presenting a valuation-oriented methodology thathelps companies maximize shareholder value. It offers clear,concise, and concrete methods for management to create and preservevalue, complete with case study applications. In an easy-to-readformat, it brings together the aspects of the Financial AccountingStandards Boards' new performance measurements, the balancedscorecard, and the new guidelines on fraud detection and ExtensibleBusiness Reporting Language (XBRL). * Identifies the critical decisions that most effectuate growth andvalue. * Covers the easy and reliable ways to monitor value of anentity. * Demonstrates how management can apportion and allocate resourcesto achieve the highest value.

Download or read book The International Brand Valuation Manual written by Gabriela Salinas and published by John Wiley & Sons. This book was released on 2011-11-22 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: The International Brand Valuation Manual is a detailed and extensive review of the main brand valuation models. The book reveals the state of the art in the field of brand valuation and coherently relates major trends in the theory and practice of brand valuation. This “one-stop” source is for valuation professionals as well as financial and marketing specialists who need to have an understanding of the principal valuation methods. Salinas also analyses the respective efficacy, advantages, disadvantages, and prospects for the future for each method. The book: - Provides a thorough overview of all the tools available for the brand valuation practitioner. - Offers an informed view on which methodologies are most suitable for different types of applications, and explains why. - Acts as an all-in-one source of reference for specialists who advise clients on which methodology to employ, or who are considering adopting one themselves. - Features case studies and examples from Guinness, PwC, Rolls-Royce, Santander, Shell, Telefonica, Unilever, BMW, Hanson Trust, Cadbury-Schweppes, Kellogg, Coco-Cola, Mercedes, Rolex, among others. Gabriella Salinas is the Global Brand Manager at Deloitte Touche Tohmatsu, Madrid, Spain.

Download or read book An Empirical Investigation of Brand Equity written by Nebojsa S. Davcik and published by . This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Purpose: The author presents a model of the brand value drivers, measured by brand equity. The goal of this research is to identify the drivers, and determine how they influence brand equity performance in the researched industry, in order to develop a more effective brand strategy. Design/Methodology: The author studied an aggregate dataset for 739 food brands. Six predictors have been controlled for (i.e. marketing investments, price, revenue, perceived quality [organic and functional] and brand ownership), while the impact of the brand equity drivers on brand value has been estimated. The model has been formulated and estimated using a robust OLS procedure. Several data sources have been used in this study, such as market-based data from ACNielsen, as well as information and variable constructs using data from the Bureau Van Dijk Electronic Publishing AIDA financial statements database. Findings: Results suggest that marketing investment, price, revenue, brand ownership and perceived quality are highly associated with brand equity, and consequently with a higher brand value in the food industry. Research limitations/Implications: This study has only studied one industry (food), one industry segment (enriched-food) and one country (Italy). Originality/Value: The majority of marketing studies apply a single research approach and measures. This is the first study of brand equity that combines consumer, financial and marketing approaches. The model contributes to theory and practice in terms of suggesting which business drivers create brand value and what type of brand strategy a firm can apply in order to create brand value.

Download or read book Driving Customer Equity written by Valarie A. Zeithaml and published by Simon and Schuster. This book was released on 2001-02-21 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: In their efforts to become more customer-focused, companies everywhere find themselves entangled in outmoded systems, metrics, and strategies rooted in their product-centered view of the world. Now, to ease this shift to a customer focus, marketing strategy experts Roland T. Rust, Valarie A. Zeithaml, and Katherine N. Lemon have created a dynamic new model they call "Customer Equity," a strategic framework designed to maximize every firm's most important asset, the total lifetime value of its customer base. The authors' Customer Equity Framework yields powerful insights that will help any business increase the value of its customer base. Rust, Zeithaml, and Lemon introduce the three drivers of customer equity -- Value Equity, Brand Equity, and Retention Equity -- and explain in clear, nontechnical language how managers can base their strategies on one or a combination of these drivers. The authors demonstrate in this breakthrough book how managers can build and employ competitive metrics that reveal their company's Customer Equity relative to their competitors. Based on these metrics, they show how managers can determine which drivers are most important in their industry, how they can make efficient strategic trade-offs between expenditures on these drivers, and how to project a financial return from these expenditures. The final section devotes two chapters to the Customer Pyramid, an approach that segments customers based on their long-term profitability, and an especially important chapter examines the Internet as the ultimate Customer Equity tool. Here the authors show how companies such as Intuit.com, Schwab.com, and Priceline.com have used more than one or all three drivers to increase Customer Equity. In this age of one-to-one marketing, understanding how to drive Customer Equity is central to the success of any firm. In particular, Driving Customer Equity will be essential reading for any marketing manager and, for that matter, any manager concerned with growing the value of the firm's customer base.

Download or read book Valuation DCF Model Download written by McKinsey & Company Inc. and published by Wiley. This book was released on 2010-07-26 with total page 840 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bundle Package Includes McKinsey Valuation Fifth Edition and the McKinsey DCF Valuation Model via website download. McKinsey's Valuation + DCF Model Download: Measuring and Managing the Value of Companies, Fifth Edition, provides the knowledge executives need to make value-creating decisions and McKinsey’s own proprietary discounted cash flow model to help them apply the techniques in the real world. Thoroughly revised and expanded to reflect business conditions in today's volatile global economy, the long-awaited Valuation, Fifth Edition provides up-to-date insights and practical advice on how to create, manage, and measure the value of an organization. Features include: ALL NEW CASE STUDIES that illustrate how valuation techniques and principles are applied in real-world situations NEW CONTENT on the strategic advantages of value-based management EXPANDED to include advanced valuation techniques UPDAZTED to reflect the events of the real estate bubble and its effect on stock markets, new developments in corporate finance, changes in accounting rules, and an enhanced global perspective PROVEN McKINSEY APPROACH gives strategies for multi-business valuation, corporate restructuring, mergers, acquisitions, and more using the McKinsey discounted cash flow approach. INTERACTIVE DCF VALUATION MODEL completes computations automatically promoting error-free analysis and real world application of McKinsey strategies and methods By combining the dynamic flexibility of a DCF Model Download with the depth and breadth of a classic text, this package will help you hone your valuation skills today and improve them for years to come.

Download or read book Valuation written by McKinsey & Company Inc. and published by John Wiley & Sons. This book was released on 2010-07-16 with total page 860 pages. Available in PDF, EPUB and Kindle. Book excerpt: The number one guide to corporate valuation is back and better than ever Thoroughly revised and expanded to reflect business conditions in today's volatile global economy, Valuation, Fifth Edition continues the tradition of its bestselling predecessors by providing up-to-date insights and practical advice on how to create, manage, and measure the value of an organization. Along with all new case studies that illustrate how valuation techniques and principles are applied in real-world situations, this comprehensive guide has been updated to reflect new developments in corporate finance, changes in accounting rules, and an enhanced global perspective. Valuation, Fifth Edition is filled with expert guidance that managers at all levels, investors, and students can use to enhance their understanding of this important discipline. Contains strategies for multi-business valuation and valuation for corporate restructuring, mergers, and acquisitions Addresses how you can interpret the results of a valuation in light of a company's competitive situation Also available: a book plus CD-ROM package (978-0-470-42469-8) as well as a stand-alone CD-ROM (978-0-470-42457-7) containing an interactive valuation DCF model Valuation, Fifth Edition stands alone in this field with its reputation of quality and consistency. If you want to hone your valuation skills today and improve them for years to come, look no further than this book.

Download or read book Valuation written by McKinsey & Company Inc. and published by John Wiley & Sons. This book was released on 2020-05-21 with total page 896 pages. Available in PDF, EPUB and Kindle. Book excerpt: McKinsey & Company's #1 best-selling guide to corporate valuation—the fully updated seventh edition Valuation has been the foremost resource for measuring company value for nearly three decades. Now in its seventh edition, this acclaimed volume continues to help financial professionals around the world gain a deep understanding of valuation and help their companies create, manage, and maximize economic value for their shareholders. This latest edition has been carefully revised and updated throughout, and includes new insights on topics such as digital, ESG (environmental, social and governance), and long-term investing, as well as fresh case studies. Clear, accessible chapters cover the fundamental principles of value creation, analyzing and forecasting performance, capital structure and dividends, valuing high-growth companies, and much more. The Financial Times calls the book “one of the practitioners’ best guides to valuation.” This book: Provides complete, detailed guidance on every crucial aspect of corporate valuation Explains the strategies, techniques, and nuances of valuation every manager needs to know Covers both core and advanced valuation techniques and management strategies Features/Includes a companion website that covers key issues in valuation, including videos, discussions of trending topics, and real-world valuation examples from the capital markets For over 90 years, McKinsey & Company has helped corporations and organizations make substantial and lasting improvements in their performance. Through seven editions and 30 years, Valuation: Measuring and Managing the Value of Companies, has served as the definitive reference for finance professionals, including investment bankers, financial analysts, CFOs and corporate managers, venture capitalists, and students and instructors in all areas of finance.

Download or read book The Business of Brands written by Jon Miller and published by John Wiley & Sons. This book was released on 2005-01-14 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is not a 'how to' book about branding. Instead it outlines approaches that will increase the accountability of marketing spending and provide tools to support investment decisions. Drawing on the world's largest database of brand research, The Business of Brands outlines the ways in which brands are a source of value for both businesses and consumers. For businesses, it shows how brands contribute to shareholder value, both through revenue generation and by acting as a management tool. And for consumers, it shows how brands can fulfil various valuable functions - such as acting as a source of trust or a predictor of quality.

Download or read book Valuation written by McKinsey & Company Inc. and published by John Wiley & Sons. This book was released on 2020-06-08 with total page 960 pages. Available in PDF, EPUB and Kindle. Book excerpt: McKinsey & Company's #1 best-selling guide to corporate valuation - the fully updated seventh edition Valuation, University Edition is filled with the expert guidance from McKinsey & Company that students and professors have come to rely on over nearly three decades. Now in its seventh edition, this acclaimed volume continues to help financial professionals around the world gain a deep understanding of valuation and help their companies create, manage, and maximize economic value for their shareholders. This latest edition has been carefully revised and updated throughout, and includes new insights on topics such as digital, ESG (environmental, social and governance), and long-term investing, as well as fresh case studies.

Download or read book Managing Brand Equity written by David A. Aaker and published by Simon and Schuster. This book was released on 2009-12-01 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: The most important assets of any business are intangible: its company name, brands, symbols, and slogans, and their underlying associations, perceived quality, name awareness, customer base, and proprietary resources such as patents, trademarks, and channel relationships. These assets, which comprise brand equity, are a primary source of competitive advantage and future earnings, contends David Aaker, a national authority on branding. Yet, research shows that managers cannot identify with confidence their brand associations, levels of consumer awareness, or degree of customer loyalty. Moreover in the last decade, managers desperate for short-term financial results have often unwittingly damaged their brands through price promotions and unwise brand extensions, causing irreversible deterioration of the value of the brand name. Although several companies, such as Canada Dry and Colgate-Palmolive, have recently created an equity management position to be guardian of the value of brand names, far too few managers, Aaker concludes, really understand the concept of brand equity and how it must be implemented. In a fascinating and insightful examination of the phenomenon of brand equity, Aaker provides a clear and well-defined structure of the relationship between a brand and its symbol and slogan, as well as each of the five underlying assets, which will clarify for managers exactly how brand equity does contribute value. The author opens each chapter with a historical analysis of either the success or failure of a particular company's attempt at building brand equity: the fascinating Ivory soap story; the transformation of Datsun to Nissan; the decline of Schlitz beer; the making of the Ford Taurus; and others. Finally, citing examples from many other companies, Aaker shows how to avoid the temptation to place short-term performance before the health of the brand and, instead, to manage brands strategically by creating, developing, and exploiting each of the five assets in turn

Download or read book The Financial Times Guide to Corporate Valuation written by David Frykman and published by Pearson UK. This book was released on 2012-09-26 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt: ‘Understanding valuation is relevant to everyone with an ambition in business. For us a Cevian Capital it is an absolutely critical skill. This book will take you there faster than any other in the field.’ Christer Gardell Former Partner McKinsey, Managing Partner and co-founder of Cevian Capital ‘A handy, accessible and well-written guide to valuation. The authors manage to capture the reader with high-level synthesis as well as more detailed insights in a great way.’ Anna Storakers Head of Group Strategy & Corporate Development, Nordea Bank AB, formerly with Goldman Sachs & Co and McKinsey & Co ”If you can envision the future value of a company you are a winner. Make this comprehensive and diligent book on corporate valuation your companion pursuing transactions and you will succeed.” Hans Otterling, Founding Partner, CEO Northzone Capital “Both in my previous position as an investment banker and today as an investor in high growth technology companies, corporate valuation has been a most critical subject. The Financial Times guide to Valuationserves as the perfect introduction to the subject and I recommend it to entrepreneurs as well as fellow private investors." Carl Palmstierna, former Partner Goldman Sachs, Business Angel ‘Not only will Financial Times Guide to Corporate Valuation provide you with the basic understanding of corporate valuation, it also gives you an interesting insight into non-operational challenges that companies will face. And it does it all in an unexpectedly efficient and reader friendly manner. If you want to learn the basics and only have a few hours to spare, invest them into reading this book!’ Daniel Hummel Head of Corporate Finance, Swedbank ‘In this highly accessible and reliable introduction to valuation, Messieurs Frykman and Tolleryd have succeeded in selecting only the essential building blocks in a topic that can otherwise be difficult to navigate. Indeed a guide, this book will prove handy to many of us and a breakthrough to some.’ Per Hedberg, Academic Director Stockholm School of Economics Russia ‘This book provides an accessible and informative entry point to the vast topic of valuation. The book covers mechanics as well as how value is linked to intangibles, growth opportunities and industry structure, all the way providing clear examples of every key idea. The authors understand value: they know what is useful, what is practical and what is critical, and give any reader great guidance to the challenge of getting values right.’ Bo Becker Assistant Professor Harvard Business School "I read Frykman & Tolleryds book on Corporate Valuation the first time in the late 90's - the book has not only thought me how to value investments, but also how important it is to focus on long term cashflow when building and leading an organization" Mikael Schiller Owner, Chairman, Acne Studios ‘The easy, no-nonsense approach to corporate valuation.’ Fiona McGuire, Corporate Finance Director FGS Understanding corporate valuation is crucial for all business people in today’s corporate world. No other measure can indicate as completely the current status as well as the future prospects of a company. The Financial Times Guide to Corporate Valuation is a quick, no-nonsense guide to a complex subject. Whether you’re a manager, executive, entrepreneur or student this comprehensive reading guide will help you tailor your learning according to your experience, existing knowledge and time constraints. Using the example of a fictional European telecommunications company, Mobitronics, as a model, it provides key insights into universal issues in corporate valuation and the most commonly used valuation methods. THE ONLY STRAIGHTFORWARD GUIDE TO CORPORATE VALUATION

Download or read book Value Above Cost written by Donald E. Sexton and published by Pearson Prentice Hall. This book was released on 2009-03-12 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book systematically explains how to maximize shareholder value. Columbia University's Don Sexton fully identifies the real drivers of shareholder value, unifying key concepts from marketing, branding, economics, management, finance, accounting, and statistics. Sexton introduces a powerful new metric: Customer Value Added (CVA), the difference between customer-perceived value and variable cost per unit. Next, he demonstrates CVA at work, presents research and case studies that prove its value, and shows how to use it to consistently measure, manage, and optimize profit, cash flow, and shareholder value. Readers will learn why CVA works; how to measure it; how changes in CVA correlate to changes in profits and cash flow; and how to use CVA to steer the enterprise. Along the way, Sexton illuminates CVA's key implications for managers, including why managers must focus attention simultaneously on both customers and costs, and why well-publicized "generic strategies" such as "net recommend" offer only part of the solution. Finally, drawing on his own extensive experience consulting on CVA and related issues, Sexton presents easy-to-use worksheets for translating CVA concepts into reality in your own organization.