Download or read book Don t Panic I m a Professional Digital Marketing Manager written by Digital Marketing Manager Book Press and published by . This book was released on 2020-01-13 with total page 102 pages. Available in PDF, EPUB and Kindle. Book excerpt: A funny customized lined notebook journal for a busy Digital Marketing Manager employee and team member. Give this keepsake book to a colleague, friend or family member, instead of a throw away greeting card to show how much they are appreciated. Can I sign this book? Yes, there's space on the first page to sign this book, just as you would a greeting card. Product Details: Pages: 100 lined pages with space for the date on each if required. Cover: Quality Matte finish. Size: Handy 6 x 9 inches. Format: Paperback. Gift Message Space? Yes, on first page.
Download or read book Don t Panic I m a Professional Senior Digital Marketing Manager written by Senior Digital Marketing Manager Book Press and published by . This book was released on 2020-02-14 with total page 102 pages. Available in PDF, EPUB and Kindle. Book excerpt: A funny customized lined notebook journal for a busy Senior Digital Marketing Manager employee and team member. Give this keepsake book to a colleague, friend or family member, instead of a throw away greeting card to show how much they are appreciated. Can I sign this book? Yes, there's space on the first page to sign this book, just as you would a greeting card. Product Details: Pages: 100 lined pages with space for the date on each if required. Cover: Quality Matte finish. Size: Handy 6 x 9 inches. Format: Paperback. Gift Message Space? Yes, on first page.
Download or read book Don t Panic I m a Professional Online Marketing Manager written by Online Guru Books and published by . This book was released on 2020-01-26 with total page 102 pages. Available in PDF, EPUB and Kindle. Book excerpt: A funny customized lined notebook journal for a busy Online Marketing Manager employee and team member. Give this keepsake book to a colleague, friend or family member, instead of a throw away greeting card to show how much they are appreciated. Can I sign this book? Yes, there's space on the first page to sign this book, just as you would a greeting card. Product Details: Pages: 100 lined pages with space for the date on each if required. Cover: Quality Matte finish. Size: Handy 6 x 9 inches. Format: Paperback. Gift Message Space? Yes, on first page.
Download or read book The 7 Critical Principles of Effective Digital Marketing written by Kasim Aslam and published by Createspace Independent Publishing Platform. This book was released on 2017-02-16 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A must read for anyone who wants to be successful with their digital marketing." - Greg S. Reid, bestselling author of Three Feet from Gold The 7 Critical Principles of Effective Digital Marketing is an attempt at establishing a baseline for one of the most tumultuous and change-ridden industries in existence. It takes a step back from the strategies and tactics that most digital marketing approaches start with and, instead, establishes a core and foundational structure from which all digital marketing initiatives can and should operate. The 7 Principles are simple without being simplistic and help to align digital marketers with a set of axiomatic, unchanging and foundational beliefs. In fact, these 7 principles may be the only thing about digital marketing that won't change. A note from the author: Oh, look! You're reading the synopsis. That means I've got another sentence or two before you get bored and jump ship to go roam greener pastures. I get that, I do the same thing all of the time. Here's the problem with my book: That sexy little tidbit that you're looking for...you know, that hint, tip, trick, hack, best practice, "whatever" that'll make you an instant digital marketing demigod...it ain't here. I'm not saying it doesn't exist. I'm not saying Santa doesn't exist either. Here's what I am saying: maybe, just maybe, we're doing this wrong. I said "we" because I'm one of you! I'm a professional digital marketer (10 years and running!) and I do the same stupid thing that all of us are guilty of. I go out hunting for quick-fix content that'll give me some sort of blueprint to success as if digital marketing genius comes in a template. That's exactly why I wrote this book. Yes, strategies, tactics and best practices are important. But more important than any of that, something truly irreplaceable and a prerequisite to any lasting success: Principles. Here's the problem that I face: Principles aren't sexy! They just aren't. Tips and hacks and all of that crap, easy to sell. But principles...' Yawn! So, dear reader, I issue you a warning: if you're looking for that casual read that'll just drop a couple of little nuggets to simply make you sound smart the next time you're at a conference, I invite you to look elsewhere. (You're looking for dessert and I'm offering up that deep-dish beef stew your mom used to make on rainy days.) However, if you want the real deal, feet on the street, decade in the making, principle-centered, value driven, foundational approach to digital marketing: You found it. It's time we put down our plastic spiderman sporks and pick up the fine silver so we can sit at the big boy table with every other industry. It's time for digital marketing to have a principle-centered foundation. I hope you'll join me. Thug life, Kasim
Download or read book Digital Marketing Strategy for Small Business written by Dina Nath Jha Dinker and published by . This book was released on 2023-03-29 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is intended for small business owners, professionals, and freelancers who need and intend to market themselves on digital platforms, but lack fund to hire professional digital marketing firms. They lack fund to spend on Google or Facebook advertising. They are not IT professionals, but can work on computer. If you are the one among them, this book is for you. You do not need to be IT savvy, but you need to have skills and competency to plan and execute your plan. With the help of this book, you can develop an inexpensive but effective digital marketing strategy. Small businesses, professionals, and freelancers have small marketing budget. They need to get high ROI on their marketing investment. Digital marketing can help them achieve this goal. Many small business owners and professionals miss to get advantage of digital marketing because they do not understand where to start, or they fear that they will have to make heavy investment in it. Many business owners avoid digital marketing because they think it is for IT guys. On contrary, digital marketing is easy. You do not need to be a programmer to do digital marketing. It is more about creativity than IT knowledge. Another myth is, digital marketing is costly. Fact is, it may or may not be costly. If you do it right, you can earn more return per dollar invested than any other form of marketing. Business owners can also do digital marketing without investment. All they have to invest is time. For a business owner or professional, time is valuable. They need a good but easy to understand and implement digital marketing strategy in place so that they can get maximum benefit out of their time and money invested in it. This book intends to make the business owners and professionals understand the importance of digital marketing, various channels of digital marketing, and how they can use these channels. This book also explains dos and don'ts for various channels of digital marketing.
Download or read book The Bliss List written by J.P. Hansen and published by Penguin. This book was released on 2013-05-16 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: More information to be announced soon on this forthcoming title from Penguin USA
Download or read book Ask a Manager written by Alison Green and published by Ballantine Books. This book was released on 2018-05-01 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the creator of the popular website Ask a Manager and New York’s work-advice columnist comes a witty, practical guide to 200 difficult professional conversations—featuring all-new advice! There’s a reason Alison Green has been called “the Dear Abby of the work world.” Ten years as a workplace-advice columnist have taught her that people avoid awkward conversations in the office because they simply don’t know what to say. Thankfully, Green does—and in this incredibly helpful book, she tackles the tough discussions you may need to have during your career. You’ll learn what to say when • coworkers push their work on you—then take credit for it • you accidentally trash-talk someone in an email then hit “reply all” • you’re being micromanaged—or not being managed at all • you catch a colleague in a lie • your boss seems unhappy with your work • your cubemate’s loud speakerphone is making you homicidal • you got drunk at the holiday party Praise for Ask a Manager “A must-read for anyone who works . . . [Alison Green’s] advice boils down to the idea that you should be professional (even when others are not) and that communicating in a straightforward manner with candor and kindness will get you far, no matter where you work.”—Booklist (starred review) “The author’s friendly, warm, no-nonsense writing is a pleasure to read, and her advice can be widely applied to relationships in all areas of readers’ lives. Ideal for anyone new to the job market or new to management, or anyone hoping to improve their work experience.”—Library Journal (starred review) “I am a huge fan of Alison Green’s Ask a Manager column. This book is even better. It teaches us how to deal with many of the most vexing big and little problems in our workplaces—and to do so with grace, confidence, and a sense of humor.”—Robert Sutton, Stanford professor and author of The No Asshole Rule and The Asshole Survival Guide “Ask a Manager is the ultimate playbook for navigating the traditional workforce in a diplomatic but firm way.”—Erin Lowry, author of Broke Millennial: Stop Scraping By and Get Your Financial Life Together
Download or read book Don t Fall For It written by Ben Carlson and published by John Wiley & Sons. This book was released on 2020-01-02 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn financial and business lessons from some of the biggest frauds in history Why does financial fraud persist? History is full of sensational financial frauds and scams. Enron was forced to declare bankruptcy after allegations of massive accounting fraud, wiping out $78 billion in stock market value. Bernie Madoff, the largest individual fraudster in history, built a $65 billion Ponzi scheme that ultimately resulted in his being sentenced to 150 years in prison. People from all walks of life have been scammed out of their money: French and British nobility looking to get rich quickly, farmers looking for a miracle cure for their health ailments, several professional athletes, and some of Hollywood’s biggest stars. No one is immune from getting deceived when money is involved. Don’t Fall For It is a fascinating look into some of the biggest financial frauds and scams ever. This compelling book explores specific instances of financial fraud as well as some of the most successful charlatans and hucksters of all-time. Sharing lessons that apply to business, money management, and investing, author Ben Carlson answers questions such as: Why do even the most intelligent among us get taken advantage of in financial scams? What make fraudsters successful? Why is it often harder to stay rich than to get rich? Each chapter in examines different frauds, perpetrators, or victims of scams. These real-life stories include anecdotes about how these frauds were carried out and discussions of what can be learned from these events. This engaging book: Explores the business and financial lessons drawn from some of history’s biggest frauds Describes the conditions under which fraud tends to work best Explains how people can avoid being scammed out of their money Suggests practical steps to reduce financial fraud in the future Don’t Fall For It: A Short History of Financial Scams is filled with engrossing real-life stories and valuable insights, written for finance professionals, investors, and general interest readers alike.
Download or read book The Burnout Gamble written by Hamza Khan and published by . This book was released on 2017-08-08 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: BURN BRIGHT, NOT OUT. Stress has been called the "Health Epidemic of the 21st Century" by the World Health Organization. It is estimated to cost North American businesses more than $320 billion a year, and studies show we are working longer and harder than ever before, leaving very little time for much else. With everything competing for your time, energy, and attention, stress is unavoidable. But how do you manage stress without sacrificing the things you want to achieve in life and work? The Burnout Gamble is full of stories, tools and strategies to teach you how to conquer stress, beat burnout, and stay motivated. THIS BOOK HELPS YOU: - Recognize the 12 stages of burnout (and which ones you're going through). - Understand the negative consequences of stress on yourself and others. - Control your stress and recover from burnout. - Prevent burnout and achieve more using a simple 6-step solution. - Build resilience. - Learn from the mistakes of real entrepreneurs, executives, and employees just like yourself. - And much, much more! Imagine a version of yourself that is thriving, productive, and motivated. The Burnout Gamble will help you become that version of yourself.
Download or read book Age of Context written by Robert Scoble and published by Createspace Independent Pub. This book was released on 2014 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 2006, co-authors Robert Scoble and Shel Israel wrote Naked Conversations, a book that persuaded businesses to embrace what we now call social media. Six years later they have teamed up again to report that social media is but one of five converging forces that promise to change virtually every aspect of our lives. You know these other forces already: mobile, data, sensors and location-based technology. Combined with social media they form a new generation of personalized technology that knows us better than our closest friends. Armed with that knowledge our personal devices can anticipate what we'll need next and serve us better than a butler or an executive assistant. The resulting convergent superforce is so powerful that it is ushering in a era the authors call the Age of Context. In this new era, our devices know when to wake us up early because it snowed last night; they contact the people we are supposed to meet with to warn them we're running late. They even find content worth watching on television. They also promise to cure cancer and make it harder for terrorists to do their damage. Astoundingly, in the coming age you may only receive ads you want to see. Scoble and Israel have spent more than a year researching this book. They report what they have learned from interviewing more than a hundred pioneers of the new technology and by examining hundreds of contextual products. What does it all mean? How will it change society in the future? The authors are unabashed tech enthusiasts, but as they write, an elephant sits in the living room of our book and it is called privacy. We are entering a time when our technology serves us best because it watches us; collecting data on what we do, who we speak with, what we look at. There is no doubt about it: Big Data is watching you. The time to lament the loss of privacy is over. The authors argue that the time is right to demand options that enable people to reclaim some portions of that privacy.
Download or read book The Healthy Writer written by Joanna Penn and published by Curl Up Press via PublishDrive. This book was released on 2018-08-11 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you suffer from physical pain relating to your writing life? Are you struggling with back pain, weight gain related to sedentary working, anxiety, depression, sleep problems, neck pain, eye strain, stress, loneliness, digestive issues, or Repetitive Strain Injury? These are the most common issues reported by writers and if you struggle with any of them, you are not alone. Writing is not a physically healthy job, but if you want a long-term writing career, then you need to look after your body. I've been through my own pain journey over the last six years. I used to get crippling migraines that sent me to a dark room, and back pain so bad that I couldn't sleep, as well as stress levels so high that I wasn't able to breathe normally. Now, my back pain, migraines and RSI have almost gone completely, and I manage my writing life in a far healthier way than ever before. I share my personal journey and insights with you in this book. My co-author is Dr Euan Lawson, who shares his insights into how we can reduce pain, improve health and build a writing career for the long term. The book covers: Introduction and survey results from 1200 writers 7 Reasons why writing is great for your health Part 1: The Unhealthy Writer Stress, anxiety, burnout Back, neck and shoulder pain Repetitive Strain Injury (RSI) A personal journey to a pain-free back Writing with chronic pain Sedentary life and inactivity Sleep problems/ insomnia Eye strain, headaches, and migraine A personal story of headaches and migraine Loneliness and isolation Weight gain or weight loss Joanna's Letter to Sugar Digestive issues and IBS A personal journey through IBS with FODMAP Mood and mental health Riding the Waves: Writing with depression Alcohol - the good, the bad, and the ugly Coffee and caffeine Supplements, substances, and nootropics Part 2: The Healthy Writer Improve your workspace Sort out your sleep Sort out your diet From fat to fit Sort out your back Lessons learned about writing from yoga How to use dictation for a healthier writing life The active writer mindset Strategies for the sofa-bound The active writer: Three golden rules The running writer: Three rookie mistakes Lessons learned about writing from walking a double ultra-marathon Find a community Build wellbeing with mindfulness Develop healthy habits for the long-term Conclusion: It's your turn. Choose life! It's time to be a healthy writer!
Download or read book Ishmael written by Daniel Quinn and published by Bantam. This book was released on 1995-05-01 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the most beloved and bestselling novels of spiritual adventure ever published, Ishmael has earned a passionate following. This special twenty-fifth anniversary edition features a new foreword and afterword by the author. “A thoughtful, fearlessly low-key novel about the role of our species on the planet . . . laid out for us with an originality and a clarity that few would deny.”—The New York Times Book Review Teacher Seeks Pupil. Must have an earnest desire to save the world. Apply in person. It was just a three-line ad in the personals section, but it launched the adventure of a lifetime. So begins an utterly unique and captivating novel. It is the story of a man who embarks on a highly provocative intellectual adventure with a gorilla—a journey of the mind and spirit that changes forever the way he sees the world and humankind’s place in it. In Ishmael, which received the Turner Tomorrow Fellowship for the best work of fiction offering positive solutions to global problems, Daniel Quinn parses humanity’s origins and its relationship with nature, in search of an answer to this challenging question: How can we save the world from ourselves? Explore Daniel Quinn’s spiritual Ishmael trilogy: ISHMAEL • MY ISHMAEL • THE STORY OF B Praise for Ishmael “As suspenseful, inventive, and socially urgent as any fiction or nonfiction you are likely to read this or any other year.”—The Austin Chronicle “Before we’re halfway through this slim book . . . we’re in [Daniel Quinn’s] grip, we want Ishmael to teach us how to save the planet from ourselves. We want to change our lives.”—The Washington Post “Arthur Koestler, in an essay in which he wondered whether mankind would go the way of the dinosaur, formulated what he called the Dinosaur’s Prayer: ‘Lord, a little more time!’ Ishmael does its bit to answer that prayer and may just possibly have bought us all a little more time.”—Los Angeles Times
Download or read book Product Management Essentials written by Aswin Pranam and published by Apress. This book was released on 2017-12-12 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gain all of the techniques, teachings, tools, and methodologies required to be an effective first-time product manager. The overarching goal of this book is to help you understand the product manager role, give you concrete examples of what a product manager does, and build the foundational skill-set that will gear you towards a career in product management. To be an effective PM in the tech industry, you need to have a basic understanding of technology. In this book you’ll get your feet wet by exploring the skills a PM needs in their toolset and cover enough ground to make you feel comfortable in a technical discussion. A PM is not expected to have the same level of depth or knowledge as a software engineer, but knowing enough to continue the conversation can be a benefit in your career in product management. A complete product manager will have a 360-degree understanding of user experience and how to craft beautiful products that are easy-to-use, with the end user in mind. You’ll continue your journey with a walk through basic UX principles and even go through the process of building a simple set of UI frames for a mock app. Aside from the technical and design expertise, a PM needs to master the social aspects of the role. Acting as a bridge between engineering, marketing, and other teams can be difficult, and this book will dive into the business and soft skills of product management. After reading Product Management Essentials you will be one of a select few technically-capable PMs who can interface with management, stakeholders, customers, and the engineering team. What You Will Learn Gain the traits of a successful PM from industry PMs, VCs, and other professionals See the day-to-day responsibilities of a PM and how the role differs across tech companies Absorb the technical knowledge necessary to interface with engineers and estimate timelines Design basic mocks, high-fidelity wireframes, and fully polished user interfaces Create core documents and handle business interactions Who This Book Is For Individuals who are eyeing a transition into a PM role or have just entered a PM role at a new organization for the first time. They currently hold positions as a software engineer, marketing manager, UX designer, or data analyst and want to move away from a feature-focused view to a high-level strategic view of the product vision.
Download or read book Spin Sucks written by Gini Dietrich and published by Pearson Education. This book was released on 2014 with total page 165 pages. Available in PDF, EPUB and Kindle. Book excerpt: Go beyond PR spin! Master better ways to communicate honestly and regain the trust of your customers and stakeholders with this book.
Download or read book Gig written by John Bowe and published by Crown. This book was released on 2001-08-21 with total page 688 pages. Available in PDF, EPUB and Kindle. Book excerpt: “An engaging, humorous, revealing, and refreshingly human look at the bizarre, life-threatening, and delightfully humdrum exploits of everyone from sports heroes to sex workers.” -- Douglas Rushkoff, author of Coercion, Ecstasy Club, and Media Virus This wide-ranging survey of the American economy at the turn of the millennium is stunning, surprising, and always entertaining. It gives us an unflinching view of the fabric of this country from the point of view of the people who keep it all moving. The more than 120 roughly textured monologues that make up Gig beautifully capture the voices of our fast-paced and diverse economy. The selections demonstrate how much our world has changed--and stayed the same--in the three decades prior to the turn of the millennium. If you think things have speeded up, become more complicated and more technological, you're right. But people's attitudes about their jobs, their hopes and goals and disappointments, endure. Gig's soul isn't sociological--it's emotional. The wholehearted diligence that people bring to their work is deeply, inexplicably moving. People speak in these pages of the constant and complex stresses nearly all of them confront on the job, but, nearly universally, they throw themselves without reservation into coping with them. Instead of resisting work, we seem to adapt to it. Some of us love our jobs, some of us don't, but almost all of us are not quite sure what we would do without one. With all the hallmarks of another classic on this subject, Gig is a fabulous read, filled with indelible voices from coast to coast. After hearing them, you'll never again feel quite the same about how we work.
Download or read book At Last a Life written by Paul David and published by . This book was released on 2006 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Art of Learning written by Josh Waitzkin and published by Simon and Schuster. This book was released on 2008-05-27 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: An eight-time national chess champion and world champion martial artist shares the lessons he has learned from two very different competitive arenas, identifying key principles about learning and performance that readers can apply to their life goals. Reprint. 35,000 first printing.
