Download or read book Customers First Dominate Your Market by Winning Them Over Where It Counts the Most written by Bolivar J. Bueno and published by McGraw Hill Professional. This book was released on 2012-04-13 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: “B.J. Bueno and his team at The Cult Branding Company respect and understand what so many strategists miss: before we can be experts on product, sales, or the market, we must fi rst be experts on human nature. They have a proven track record of building healthy, sustainable businesses for some of the best brands in the world—using the very process outlined in this book.” —BERT JACOBS, chief executive optimist, The Life is good Company “B.J. Bueno yet again deftly captures the essence of what is required to build and sustain a great brand. If you want to attract and retain highly profi table “brand lovers” rather than stalk new customers, then carefully read this book. B.J. wisely outlines why this is vital and importantly, how to actually do it in today’s marketplace! —DARRYL “DC” COBBIN, president, Brand Positioning Doctors, and former VP of Marketing, 20th Century Fox “Customers First tells the truth. I got a shiver up my back reading this book: What if my competitors read this and follow B.J.’s advice? I don’t care what size business you run, you could and should do exactly as this book instructs. As I was reading, I kept thinking of ways to get my customers to tell me how to be better.” —DAVID RATNER, owner, Dave’s Soda and Pet City MASTER THE SCIENCE OF MARKET DOMINATION... Brand Lovers are the best of your best customers. They power Harley-Davidson to the top of the enthusiast motorcycle market; they’re the core of Apple’s dominant position in portable devices; and they’re the reason why no other premium grocery chain can take a bite out of Whole Foods’ market share. Customers First, by top branding strategist B.J. Bueno, shows how your business will achieve this level of extreme customer loyalty through Brand Modeling, the objective and scientific analysis of your organization’s performance across a wide range of situations. An accurate Brand Model will arm you with hard data to pinpoint and engage your brand’s most passionate customers—and give you an action plan for inspiring and empowering these Brand Lovers to be your most effective evangelists. Much more than a summary of who you are and what you do, a Brand Model maps your business’s DNA to help you build an unbeatable competitive advantage. Through examples of real-world success stories—among them, IKEA, Nike, Coca-Cola, apparel upstart The Life is good Company, Starbucks, and Southwest Airlines—and a detailed sample case study that shows effective Brand Modeling practices in action, Customers First delivers strategic insights and proven techniques for you to: Differentiate your products in ways that are meaningful to your best customers Drive growth by creating brand extensions that are a natural fit with your existing products Significantly improve marketing ROI by avoiding customers not interested in your brand Visually and verbally communicate brand values that resonate with your best customers Brand Modeling evolves the current state of marketing to a new level of sophistication. In Customers First, B.J. Bueno shows how to use this critical tool to eliminate guesswork from your marketing efforts and focus more clearly on understanding (and pleasing) your most valuable ally in the battle for market dominance: The Brand Lover. B.J. BUENO is founder and managing partner of The Cult Branding Company, the premiere Brand Modeling and consumer insight research firm. He is a board member of the Retail Advertising and Marketing Association and a member of the Chief Marketing Officers board for international retailers.

Download or read book The Discipline of Market Leaders written by Michael Treacy and published by Basic Books. This book was released on 2007-03-20 with total page 175 pages. Available in PDF, EPUB and Kindle. Book excerpt: The classic bestseller outlining tactics for any business striving to achieve market dominance What does your company do better than anyone else? What unique value do you provide to your customers? How will you increase that value next year? Drawing on in-depth studies and interviews with the top CEOs in the country, renowned business strategists Michael Treacy and Fred Wiersema reveal that successful companies do not attempt to be everything to everyone. Instead, they win customers by mastering one of three "value disciplines": the highest quality products, the lowest prices, or the best customer experiences. From FedEx to Walmart, the companies that relentlessly focused on a single discipline not only thrived but dominated their industries, while once powerful corporations that didn't get the message, from Kodak to IBM, faltered. Presented in disarmingly simple and provocative terms, The Discipline of Market Leaders shows what it takes to become a leader in your market, and stay there, in an ever more sophisticated and demanding world.

Download or read book If You re Not First You re Last written by Grant Cardone and published by John Wiley and Sons. This book was released on 2010-05-27 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: During economic contractions, it becomes much more difficult to sell your products, maintain your customer base, and gain market share. Mistakes become more costly, and failure becomes a real possibility for all those who are not able to make the transition. But imagine being able to sell your products when others cannot, being able to take market share from both your competitors, and knowing the precise formulas that would allow you to expand your sales while others make excuses. If You’re Not First, You’re Last is about how to sell your products and services—despite the economy—and provides the reader with ways to capitalize regardless of their product, service, or idea. Grant shares his proven strategies that will allow you to not just continue to sell, but create new products, increase margins, gain market share and much more. Key concepts in If You’re Not First, You’re Last include: Converting the Unsold to Sold The Power Schedule to Maximize Sales Your Freedom Financial Plan The Unreasonable Selling Attitude

Download or read book Dominate Your Competition 5 Proven Steps To Differentiate Your Business In Your Marketplace written by Christopher McMullan and published by Lulu.com. This book was released on 2019-12-16 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you ready to take your business to another level and dominate your market? Are you ready to have an overflow of satisfied customers who sing your praises and give you referrals? If you answered yes, then this book is for you. This easy to read guide gives you five simple steps broken into five sections to help you discover and understand some critical fundamentals required to build a successful business and dominate your market. These proven steps work whether you are a new or seasoned entrepreneur, a business owner or even a politician running for office. That's right; we did say politician because running a successful campaign possesses the same facets as operating a successful business. It's all the same because creating a powerful brand and positioning it correctly in the marketplace makes the difference in either you getting elected or sitting in a coffee shop dreaming about your next bid for office.

Download or read book Small Business Big Vision written by Matthew Toren and published by John Wiley & Sons. This book was released on 2011-08-02 with total page 138 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lessons in applying passion and perseverance from prominent entrepreneurs In the world of entrepreneurship, your vision solidifies your resolve when things get tough, and it reminds you why you went into business in the first place. Authors, brothers, and serial entrepreneurs, Matthew and Adam Toren have compiled a wealth of valuable information on the passionate and pragmatic realities of starting your own business. They've also gathered insights from some of the world's most successful entrepreneurs. This book delivers the information that both established and budding entrepreneurs need, explains how to implement that information, and validates each lesson with real-world examples. Small Business, Big Vision provides inspiration and practical advice on everything from creating a one-page business plan to setting up an advisory board, and also delivers a call to social entrepreneurship and sustainable business practices. This powerful book: Offers instruction in whether and how to seek investors Outlines the pros and cons of hiring employees and provides guidance on how to find the best outsourced workers Presents a comprehensive action plan for effective social media marketing Explains how to build an information empire and become an expert Small Business, Big Vision proves that with a flexible mindset, practical skills, and the passion to keep pushing forward, entrepreneurs can find success, even in today's ever-changing business landscape.

Download or read book Will and Vision written by Gerard J. Tellis and published by . This book was released on 2006 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Twitter Power written by Joel Comm and published by John Wiley & Sons. This book was released on 2009-03-03 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get the business leader's guide to using Twitter to gain competitive advantage. Since 2006, forward-thinking companies like Apple, JetBlue, Whole Foods, and GM have discovered the instant benefits of leveraging the social media phenomenon known as Twitter to reach consumers directly, build their brand, and increase sales. Twitter is at the leading edge of the social media movement, allowing members to connect with one another in real time via short text messages?called "tweets"?that can be received either via the Twitter site or by e-mail, instant messenger, or cell phone. Many companies have started building entire teams within their organization dedicated solely to responding to tweets from consumers about their brand. And this is just the beginning. In Twitter Power, Internet marketing and Web innovation expert Joel Comm shows businesses and marketers how to integrate Twitter into their existing marketing strategies to build a loyal following among Twitter members, expand awareness for their product or service, and even handle negative publicity due to angry or disappointed consumers. The book also presents case studies of companies on the forefront of the Twitter movement, to help you develop your own social networking strategies. Twitter Power is the result of extensive testing and participation in the social networking community and is a must-have for any business that wants to keep up with the social media movement. Twitter Power features a foreword by Tony Robbins.

Download or read book Maximum Success with LinkedIn Dominate Your Market Build a Global Brand and Create the Career of Your Dreams written by Dan Sherman and published by McGraw Hill Professional. This book was released on 2013-02-01 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leverage the power of the world's largest professional network for all your business purposes Maximum Success with LinkedIn revolutionizes the way busy professionals use LinkedIn. It isn’t just about professional networking and job-seeking; it’s a step-by-step guide to answering any professional challenge by harnessing the potential of LinkedIn. It explains how to use LinkedIn to: Find customers, partners, investors, or advisors Hire qualified employees Build a personal brand to draw customers and recruiters Attract opportunities for more work, media exposure, lucrative partnerships Increase your network with thousands of contacts with one simple technique Find and land the perfect job Develop business relationships The book includes access to online resources for regular updates. Dan Sherman is a full-time LinkedIn consultant, trainer, and speaker, who works with companies and individuals to help them maximize the potential of the world’s largest professional network. He has more than twenty years of corporate marketing management experience at successful firms, ranging from Silicon Valley Internet startups to Fortune 500 companies.

Download or read book The Shadow Market written by Eric J. Weiner and published by Simon and Schuster. This book was released on 2011-10-11 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Argues that sovereign wealth funds and rogue nations are threatening the security of America's financial future, explaining how they undermine the economy and the stability of banking institutions.

Download or read book Dominate Your Market A Confident Approach to Selling That Will Double Your Business written by Bob Oros and published by Lulu.com. This book was released on 2012-10-22 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by a US Navy Veteran and Patriot. This book was written for you IF - you are, or aspiring to be, a member of the noblest profession of all: A Professional Salesperson. People who have never felt the pain of defeat and agony of rejection, never been turned down over and over again yet kept on going, never lived out of a suitcase for weeks at a time traveling from airport to airport, dealing with overcrowded airplanes, navigating rental cars in strange cities, calling on pressured and short-tempered buyers and purchasing agents, up late wining and dining, only to leave the next morning on the 6:00 AM flight to do it all over again, wonder WHY WE DO IT AND LOVE EVERY MINUTE OF IT! People don't understand what it means to have the spirit of a patriot. Those timid souls who sit on the sidelines and complain should thank their lucky stars there are people like us who sell the goods and services that provide a safe environment where they can sit at their desk and collect their paycheck.

Download or read book 8 Ways to Dominate Any Real Estate Market written by Nate Martinez and published by . This book was released on 2021-07-29 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: You might not know that 87% of real estate agents fail in the first five years. Nate Martinez and Sarah Michelle Bliss don't want that to happen to you. This is why after nearly sixty combined years of working together in the real estate industry, they have written 8 Ways to Dominate Any Real Estate Market, which also features Dave Liniger, Chairman & Co-Founder of RE/MAX, Verl Workman, Founder/CEO of Workman Success Systems, and Adam Contos, CEO of RE/MAX. This book encompasses their tell-all, blood-and-guts, tried-and-true sales methods that, if applied with a high level of consistency, will help you create a thriving book of business. One that will stand the test of time, no matter what is happening with the housing market. Real estate can be a get-rich business, which is why there are more than a million licensed agents in the United States, according to the National Association of REALTORS® (NAR). However, most agents jump in with no clue as to what it takes to make it in the real estate industry. They have no support, no training, and no plan to create a business model that will lead to a rewarding career in real estate. Using 8 simple steps, Martinez and Bliss share with you what they wish someone had shared with them when they were rookie agents. Whether you are brand new to the real estate field, an established REALTOR®, or a successful team leader, 8 Ways to Dominate Any Real Estate Market is a game-changing read. Learn from the best, then create a plan for a thriving real estate business, and you will have the life you dream of. For decades, the authors have successfully run a top-producing team in the Phoenix, Arizona metro area. Their team was the # 1 RE/MAX team in the Southwest Region. They understand the real-time challenges agents face in the real estate industry - where to find leads, how to have a life outside of listing and selling homes, and what it's like to owe the IRS money you don't have in the bank.

Download or read book Kotler On Marketing written by Philip Kotler and published by Simon and Schuster. This book was released on 2012-12-11 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since 1969, Philip Kotler's marketing text books have been read as the marketing gospel, as he has provided incisive and valuable advice on how to create, win and dominate markets. In KOTLER ON MARKETING, he has combined the expertise of his bestselling textbooks and world renowned seminars into this practical all-in-one book, covering everything there is to know about marketing. In a clear, straightforward style, Kotler covers every area of marketing from assessing what customers want and need in order to build brand equity, to creating loyal long-term customers. For business executives everywhere, KOTLER ON MARKETING will become the outstanding work in the field. The secret of Kotler's success is in the readability, clarity, logic and precision of his prose, which derives from his vigorous scientific training in economics, mathematics and the behavioural sciences. Each point and chapter is plotted sequentially to build, block by block, on the strategic foundation and tactical superstructure of the book.

Download or read book Dominate Real Estate written by James Tyler and published by . This book was released on 2019-08-23 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Dominate Real Estate book is a practical step-by-step guide to help real estate professionals nationwide find wealth and happiness. The author, James Tyler, focuses on overcoming the challenges of business development, marketing, and sales to help build a profitable and scalable real estate business and eventually, an enjoyable lifestyle.

Download or read book Maximum Success with LinkedIn written by Dan Sherman and published by CreateSpace. This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Whether you are looking for more customers, more visibility for your company, or your ideal job, one surefire and effective way to achieve your goals is to leverage and maximize LinkedIn. If you want a step-by-step guide to begin the process of mastering LinkedIn, Dan Sherman's book is a valuable resource that will provide you with the latest LinkedIn strategies and tools." -- Jay Block, national best-selling McGraw-Hill author of 15 books Millions of business professionals around the world rely on LinkedIn to help them take their companies and their careers to the next level. Isn't it time you made the most of the world's largest professional network? In this user-friendly guide, Dan Sherman shares with you the insights and tactics you need to:* Build a world class network of professionals* Create a profile that pulls opportunities directly to you * Gain visibility as the leader in your field* Fill your sales pipeline with eager customers* Land the career of your dreamsYou can no longer avoid social media...it's here to stay. Start now to harness its power to find new customers, increase sales, boost your career, become a global thought leader and achieve all your business goals.

Download or read book How to Dominate Your Market and Become the Go to Listing Agent written by Alex Piech and published by Createspace Independent Publishing Platform. This book was released on 2017-11-03 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: A complete guide on how to dominant your market and become the Go-To listing agent.Whether you are a new agent or you have been selling real estate for years, How to Dominate Your Market and Become the Go-To Listing Agent is your handbook for growing your real estate business.How to Dominate Your Market and Become the Go-To Listing Agent explains:* How Real Estate sales have changed over the years and what you need to do to stay on the cutting edge.* The time management secrets that the top agents use to take back control of their time while still selling 50, 100, 200 even 300+ homes a year.* How to have more predictability and certainty in your sales pipeline.* Secrets to generating a consistent flow of quality leads on a tight budget.* The 5 Steps to converting phone leads to face-to-face appointments.* How to differentiate yourself from your competition by offering unique performance guarantees.* And much more...

Download or read book Category Creation written by Anthony Kennada and published by John Wiley & Sons. This book was released on 2019-10-08 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lessons from HubSpot, Salesforce, Gainsight and Other Iconic Brands "The Uber of this" "The Salesforce of that" "It's like Instagram, but for..." There is no such thing as an original idea anymore – right? Actually, it turns out that the world’s most innovative companies have created so much more than just brand new products and technology. They've created entirely new market categories. The challenge is that successfully building new categories requires a perfect storm of luck and timing. Or does it? Category Creation is the first and only book on the topic written by executives and marketers actively building new categories. It explains how category creation has become the Holy Grail of marketing, and more importantly, how it can be planned and orchestrated. It's not about luck. You can use the same tactics that other category-defining companies have used to delight customers, employees, and investors. There’s no better strategy that results in faster growth and higher valuations for the company on top. Author Anthony Kennada, former Chief Marketing Officer at Gainsight, explains how he led Gainsight in creating the “customer success” category, and shares success stories from fellow category-creators like Salesforce, HubSpot and others. It requires much more than just having the best product. You have to start and grow a conversation that doesn’t yet exist, positioning a newly discovered problem in addition to your company and product offerings. The book explains the 7 key principles of category creation, including the importance of creating a community of early adopters who will rally around the problem they all share—especially if someone will lead them. · Identify the “go” and “no go” signals for category creation in your business · Activate customers and influencers as brand ambassadors · Grow a community by investing in live events and experiences · Prove the impact of category creation investments on growth, customer success, and company culture Written for entrepreneurs, marketers, and executives from startups to large enterprises, Category Creation is the exclusive playbook for building a category defining brand in the modern economy.

Download or read book Play Bigger written by Al Ramadan and published by HarperCollins. This book was released on 2016-06-14 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: The founders of a respected Silicon Valley advisory firm study legendary category-creating companies and reveal a groundbreaking discipline called category design. Winning today isn’t about beating the competition at the old game. It’s about inventing a whole new game—defining a new market category, developing it, and dominating it over time. You can’t build a legendary company without building a legendary category. If you think that having the best product is all it takes to win, you’re going to lose. In this farsighted, pioneering guide, the founders of Silicon Valley advisory firm Play Bigger rely on data analysis and interviews to understand the inner workings of “category kings”— companies such as Amazon, Salesforce, Uber, and IKEA—that give us new ways of living, thinking or doing business, often solving problems we didn’t know we had. In Play Bigger, the authors assemble their findings to introduce the new discipline of category design. By applying category design, companies can create new demand where none existed, conditioning customers’ brains so they change their expectations and buying habits. While this discipline defines the tech industry, it applies to every kind of industry and even to personal careers. Crossing the Chasm revolutionized how we think about new products in an existing market. The Innovator’s Dilemma taught us about disrupting an aging market. Now, Play Bigger is transforming business once again, showing us how to create the market itself.