Download or read book Doing Semiotics written by Laura R. Oswald and published by Oxford University Press, USA. This book was released on 2020-06-04 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: The semiotics discipline - a hybrid of communication science and anthropology - accounts for the deep cultural codes that structure communication and sociality, endow things with value, move us through constructed space, and moderate our encounters with change. Doing Semiotics shows readers how to leverage these codes to solve business problems, foster innovation, and create meaningful experiences for consumers. In addition to the key principles and methods of applied semiotics, it introduces the basics of branding, strategic decision-making, and cross-cultural marketing management. Through practical exercises, examples, extended team projects, and evaluation criteria, this book guides students through the application of learning to all phases of semiotics-based projects for communications, brand equity management, design strategy, new product development, and public policy management. In addition to tools for sorting data and mapping cultural dimensions of a market, it includes useful interview protocols for use in focus groups, in-depth interviews, and ethnographic studies, as well as expert case studies that will enable readers to apply semiotics to consumer research.

Download or read book Women in Social Semiotics and SFL written by Eva Maagerø and published by Routledge Studies in Linguistics. This book was released on 2023-05 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book showcases interviews with nine women who have made pioneering contributions to social semiotics and systemic functional linguistics (SFL), highlighting how these women have taken the discipline into new and innovative directions, and the enduring impact of their work. The volume features interviews with a generation of scholars inspired by the prominent linguists Michael Halliday and Ruqaiya Hasan in Sydney, reflecting on their achievements in the advancement of theory, knowledge, and practical application as well as the establishment of research centers in different parts of the world. A consistent interview format helps to illustrate the different directions the work of these scholars has taken and their different takes on key concepts to the discipline such as register, genre, text and context, and multimodality. Taken together, the interviews offer insights into key strands of social semiotic and SFL scholarship and give inspiration toward moving the field into new theoretical and applied directions. Reflecting on the groundbreaking work of renowned women scholars in social semiotics and SFL and their continued global impact, this book will be key reading for students and scholars in these fields, as well as those in the areas of language pedagogy, literacy, and multimodality.

Download or read book Doing Semiotics written by Laura R. Oswald and published by Oxford University Press. This book was released on 2020-06-03 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: The semiotics discipline - a hybrid of communication science and anthropology - accounts for the deep cultural codes that structure communication and sociality, endow things with value, move us through constructed space, and moderate our encounters with change. Doing Semiotics shows readers how to leverage these codes to solve business problems, foster innovation, and create meaningful experiences for consumers. In addition to the key principles and methods of applied semiotics, it introduces the basics of branding, strategic decision-making, and cross-cultural marketing management. Through practical exercises, examples, extended team projects, and evaluation criteria, this book guides students through the application of learning to all phases of semiotics-based projects for communications, brand equity management, design strategy, new product development, and public policy management. In addition to tools for sorting data and mapping cultural dimensions of a market, it includes useful interview protocols for use in focus groups, in-depth interviews, and ethnographic studies, as well as expert case studies that will enable readers to apply semiotics to consumer research.

Download or read book Changing Signs of Truth written by Crystal L. Downing and published by InterVarsity Press. This book was released on 2012-05-15 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: Crystal Downing brings the postmodern theory of semiotics within reach for today's evangelists. Following the idea of the sign through Scripture, church history and the academy, Downing shows you how signs work and how sensitivity to their dynamics can make or break an attempt to communicate truth.

Download or read book Marketing Semiotics written by Laura R. Oswald and published by OUP Oxford. This book was released on 2012-02-16 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: Everyday consumers buy into the concept of brands and their associated meanings - the perception of quality, a symbolic relationship, a vicarious experience, or even a sense of identity. Marketing Semiotics suggests that the extent to which consumers recognize, internalize, and relate to brand meanings is not only an academic question. These meanings contribute to 'brand equity', the financial value of intangible brand benefits that exceed the use value of goods, and impacts upon a firm's financial performance. Therefore, the management of brand equity demands first and foremost the management of brand meanings, or semiotics. The book uses structural semiotics, a discipline that extends the laws of structural linguistics to the analysis of verbal, visual, and spatial sign systems, to shed light on the cultural codes and discourse of brands. It proposes that semiotic research should form the cornerstone of brand equity management, since brands rely so heavily on sign systems that contribute to profitability by distinguishing brands from simple commodities, from competitors, and engaging consumers in the brand world. The book includes dozens of global business cases where semiotics has been used to refocus, reposition, or extend the brand to new products, customers, and markets. Drawing upon twenty years of academic and consulting experience, the book provides actionable direction for steering brands through technological and cultural change, differentiating brands in the competitive environment, and counteracting the natural depletion of brand meaning over time.

Download or read book Doing Semiotics written by Laura R. Oswald and published by . This book was released on 2020 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Using applied semiotics, this book shows readers how to leverage the cultural codes that structure communication and sociality, endow things with value, and help us navigate social space and cultural change to solve business problems, foster innovation, and create meaningful experiences for consumers.

Download or read book Paris School Semiotics written by Paul Perron and published by John Benjamins Publishing. This book was released on 1989-01-01 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: It has often been claimed that the aim of semiotics is to establish a general theory of systems of signification. However, as Jean-Claude Coquet notes in a recent collection of essays, what distinguishes one school of semiotics from another is the initial definition given of sign. If, for certain semioticians, the sign is first of all an observable phenomenon, for the Paris School it is first of all a construct and this point of departure has crucial theoretical and practical consequences. The essays appearing in these two volumes are representative of recent work carried out by members of this semiotic school. Essays in Volume I study problems more closely related to theoretical issues, while Volume II focuses more specifically on various fields of application.

Download or read book Paris School Semiotics Theory written by Paul Perron and published by John Benjamins Publishing. This book was released on 1989-01-01 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: It has often been claimed that the aim of semiotics is to establish a general theory of systems of signification. However, as Jean-Claude Coquet notes in a recent collection of essays, what distinguishes one school of semiotics from another is the initial definition given of sign. If, for certain semioticians, the sign is first of all an observable phenomenon, for the Paris School it is first of all a construct and this point of departure has crucial theoretical and practical consequences. The essays appearing in these two volumes are representative of recent work carried out by members of this semiotic school. Essays in Volume I study problems more closely related to theoretical issues, while Volume II focuses more specifically on various fields of application.

Download or read book Maupassant the Semiotics of Text written by Algirdas Julien Greimas and published by John Benjamins Publishing. This book was released on 1988-01-01 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: Translated by Paul Perron Maupassant's short story, “Two Friends”, is examined in order to test methodological tools and to hone them for their application in the analysis of narrative discourse, starting from the oral tale (Propp) and ending with the written tale instituted as literary genre. Complex procedures of textual production are identified: among which entire sequences as well as the “evenemential” level of narrative fade away in favor of its cognitive dimension. This semiotic investigation is accompanied by a challenge to certain conventions of literary criticism: dialogue, the locus of Realist stereotypes, appears laden with paradoxical truths; the description of nature, inherited from the Romantics, bristles with narrative intent, and entire sections of a valorized figurative universe unfold before us. Thematic readings are linked up with semantic analysis: the figure of Water exerts its profound fascination. A Christian symbolics is uncovered which traverses the text and invites us to read it as a new Gospel Parable. New readings complement older ones and remain as so many suspended possibilities. The tale appears somewhat as a sonnet, that is to say as a “fixed-form” genre, where the closure of the text would be a necessary condition for transcending it.

Download or read book The Fortunes written by Peter Ho Davies and published by HarperCollins. This book was released on 2016-09-06 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winner of the Anisfield-Wolf Book Award for literature that confronts racism and examines diversity Winner of the 2017 Chautauqua Prize Finalist for the Dayton Literary Peace Prize A New York Times Notable Book "Riveting and luminous...Like the best books, this one haunts the reader well after the end."—Jesmyn Ward “[A] complex, beautiful novel . . . Stunning.”—NPR, Best Books of 2016 “Intense and dreamlike . . . filled with quiet resonances across time.”—The New Yorker Sly, funny, intelligent, and artfully structured, The Fortunes recasts American history through the lives of Chinese Americans and reimagines the multigenerational novel through the fractures of immigrant family experience. Inhabiting four lives—a railroad baron’s valet who unwittingly ignites an explosion in Chinese labor; Hollywood’s first Chinese movie star; a hate-crime victim whose death mobilizes the Asian American community; and a biracial writer visiting China for an adoption—this novel captures and capsizes over a century of our history, showing that even as family bonds are denied and broken, a community can survive—as much through love as blood. “A prophetic work, with passages of surpassing beauty.”—Joyce Carol Oates, Anisfield-Wolf Book Award citation “A poignant, cascading four-part novel . . . Outstanding.”—David Mitchell, Guardian “The most honest, unflinching, cathartically biting novel I’ve read about the Chinese American experience.”—Celeste Ng

Download or read book Social Semiotics written by Robert Ian Vere Hodge and published by Cornell University Press. This book was released on 1988 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: A textbook in communication and cultural studies. It offers a comprehensive approach to the study of the ways in which meaning is constituted in social life.

Download or read book Social Semiotics written by Thomas Hestbaek Andersen and published by Routledge. This book was released on 2015-03-27 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: M.A.K Halliday’s work has been hugely influential in linguistics and beyond since the 1960s. This is a collection of interviews with key figures in the generation of social semioticians who have taken Halliday’s concept of social semiotics and developed it further in various directions, making their own original contributions to theory and practice. This book highlights their main lines of thought and considers how they relate to both the original concept of social semiotics and to each other. Key themes include: Linguistic studies, multilinguality and evolution of language; Text, discourse and classroom studies; Digital texts, computer communication and science teaching; Multimodal text- and discourse analysis; Education and literacy; Media work and visual and audio modes; Critical Discourse Analysis. Featuring interviews with leading figures from linguistics, education and communication studies, a framing introduction and concluding chapter summing up commonalities and differences, connections and conflicts and key themes, this is essential reading for any scholar or student working in the area of social semiotics and systemic functional linguistics. Additional video resources are available on the Routledge website. Featuring: Christian M.I.M. Matthiessen, Theo Van Leeuwen, James R. Martin, Jay Lemke, Gunther Kress

Download or read book Theory and Methodology of Semiotics written by Alexandros Ph. Lagopoulos and published by Walter de Gruyter GmbH & Co KG. This book was released on 2020-11-23 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book is an in-depth presentation of the European branch of semiotic theory, originating in the work of Ferdinand de Saussure. It has four parts: a historical introduction, the analysis of langue, narrative theory and communication theory. Part I briefly presents all the semiotic schools and their main points of reference. Although this material is accessible in many other Anglophone publications, the presentation is marked by specific choices aiming to display similarities and differences. The analysis of langue in Part II is also available in Anglophone bibliography, but the book presents Saussurean theory according to a new theoretical rationale and enriched with later developments. In addition, it is orientated so as to offer the foundation for the part that follows. Part III is a presentation of Greimasian narrative theory, well documented in Francophone bibliography but poorly represented in Anglophone publications. The presentation extends the theory in both a qualitative and a new quantitative direction, and includes a great number of examples and two extended textual analyses to help the reader understand and apply it. Part IV, communication theory, combines an extension of Greimasian sociosemiotics with other schools of thought. This original theoretical section discusses fourteen consecutive communication models, the synthesis of which results in a holistic, social semiotic theory of communication.

Download or read book Computational Semiotics written by Jean-Guy Meunier and published by Bloomsbury Publishing. This book was released on 2021-08-12 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Can semiotics and computers be compatible? Can computation advance semiotics by enhancing the scientific basis of the theory of signs? Coupling semiotics, a philosophical and phenomenological tradition concerned with theories of signs, with computation, a formal discipline, may seem controversial and paradoxical. Computational Semiotics tackles these controversies head-on and attempts to bridge this gap. Showing how semiotics can build the same type of conceptual, formal, and computational models as other scientific projects, this book opens up a rich domain of inquiry toward the formal understanding of semiotic artifacts and processes. Examining how pairing semiotics with computation can bring more methodological rigor and logical consistency to the epistemic quest for the forms and functions of meaning, without compromising the important interpretive dynamics of semiotics, this book offers a new cutting-edge, model-driven theory to the field.

Download or read book Semiotics The Basics written by Daniel Chandler and published by Routledge. This book was released on 2022-05-26 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: This fourth edition of the bestselling textbook, now available in print, eBook, and audiobook, has been fully updated, continuing to provide a concise introduction to the key concepts of semiotics in accessible and jargon-free language. Demystifying what is a complex, highly interdisciplinary field, key questions covered include: what are signs and codes? What can semiotics teach us about representation and reality? What tools does it offer for analysing texts and cultural practices? The fourth edition of Semiotics: The Basics focuses in particular on its application to communication and cultural studies. It has been extensively revised and extended, with an entirely new section on cognitive semiotics, many more illustrations, and a new glossary. With updates to theory, further examples, and suggestions for review and further reading, this must-have resource is both the ideal introductory text and an essential reference guide for students at all levels of language and communication, media, and cultural studies.

Download or read book Semiotics Education Experience written by and published by BRILL. This book was released on 2010-01-01 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Semiotics Education Experience” is a collection of fifteen essays edited by Inna Semetsky that explores semiotic approaches to education: semiotics of teaching, learning, and curriculum; educational theory and philosophies of Dewey, Peirce, and Deleuze; education as political semiosis; logic and mathematics; visual signs; semiotics and complexity; semiotics and ethics of the self. This is a landmark collection of cross-disciplinary chapters by international scholars that mark out the appeal and significance of a semiotic approach to education. As Marcel Danesi reminds us in the Foreword, Vygotsky construed learning theory as the science of signs. Semetsky’'-s collection should be widely read by students and scholars in education, philosophy, futures studies, cultural studies, and related disciplines. It deserves the widest dissemination. Michael A Peters, Professor, University of Illinois at Urbana-Champaign; Editor, Educational Philosophy & Theory and Policy Futures in Education

Download or read book Handbook of Brand Semiotics written by George Rossolatos (Hrsg.) and published by kassel university press GmbH. This book was released on 2015-11-09 with total page 47 pages. Available in PDF, EPUB and Kindle. Book excerpt: Semiotics has been making progressively inroads into marketing research over the past thirty years. Despite the amply demonstrated conceptual appeal and empirical pertinence of semiotic perspectives in various marketing research streams, spanning consumer research, brand communications, branding and consumer cultural studies, there has been a marked deficit in terms of consolidating semiotic brand-related research under a coherent disciplinary umbrella with identifiable boundaries and research agenda. The Handbook of Brand Semiotics furnishes a compass for the perplexed, a set of anchors for the inquisitive and a solid corpus for scholars, while highlighting the conceptual richness and methodological diversity of semiotic perspectives. Written by a team of expert scholars in various semiotics and branding related fields, such as John A. Bateman, David Machin, Xavier Ruiz Collantes, Kay L. O’Halloran, Dario Mangano, George Rossolatos, Merce Oliva, Per Ledin, Gianfranco Marrone, Francesco Mangiapane, Jennie Mazur, Carlos Scolari, Ilaria Ventura, and edited by George Rossolatos, Chief Editor of the International Journal of Marketing Semiotics, the Handbook is intended as a point of reference for researchers who wish to enter the ‘House of Brand Semiotics’ and explore its marvels. The Handbook of Brand Semiotics, actively geared towards an inter-disciplinary dialogue between perspectives from marketing and semiotics, features the state-of-the-art, but also offers directions for future research in key streams, such as: Analyzing and designing brand language across media Brand image, brand symbols, brand icons vs. iconicity The contribution of semiotics to transmedia storytelling Narrativity and rhetorical approaches to branding Semiotic roadmap for designing brand identity Semiotic roadmap for designing logos and packaging Comparative readings of structuralist, Peircean and sociosemiotic approaches to brandcomms Sociosemiotic accounts of building brand identity online Multimodality and Multimodal critical discourse analysis Challenging the omnipotence of cognitivism in brand- related research Semiotics and (inter)cultural branding Brand equity semiotics