Download or read book DK Essential Managers Marketing Effectively written by Moi Ali and published by Penguin. This book was released on 2001-02-28 with total page 98 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn all you need to know to improve your marketing skills, from researching and analyzing customers' buying habits to creating and managing a strong brand. Marketing Effectively not only shows you how to maximize market share by keeping up with trends, improving your competitiveness, exploiting new opportunities, and developing a winning marketing strategy, it also provides practical information on enhancing the image of your organization. Power tips help you to improve dramatically your chances of attaining instantly recognizable products. The Essential Managers have sold more than 2 million copies worldwide! Experienced and novice managers alike can benefit from these compact guides. The topics are relevant to every work environment, from large corporations to small businesses. Concise treatments of dozens of business techniques, skills, methods, and problems are presented with hundreds of photos, charts, and diagrams. It is the most exciting and accessible approach to business and self-improvement available.

Download or read book DK Essential Managers Effective Public Relations written by DK and published by Penguin. This book was released on 2001-07-25 with total page 94 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn all you need to know about how to generate and manage publicity — from recognizing public relations opportunities to creating and sustaining media coverage. Effective PR shows you not only how to identify and target your audience, but also provides practical techniques for presenting information, whether writing news releases or organizing press conferences and product launches. Power tips help you to deal with real-life situations and handle all types of media with confidence. The Essential Managers have sold more than 2 million copies worldwide! Experienced and novice managers alike can benefit from these compact guides. The topics are relevant to every work environment, from large corporations to small businesses. Concise treatments of dozens of business techniques, skills, methods, and problems are presented with hundreds of photos, charts, and diagrams. It is the most exciting and accessible approach to business and self-improvement available.

Download or read book Marketing Effectively written by Moi Ali and published by Penguin. This book was released on 2001 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn all you need to know to improve your marketing skills, from researching and analyzing customers' buying habits to creating and managing a strong brand. Marketing Effectively not only shows you how to maximize market share by keeping up with trends, improving your competitiveness, exploiting new opportunities, and developing a winning marketing strategy, it also provides practical information on enhancing the image of your organization. Power tips help you to improve dramatically your chances of attaining instantly recognizable products. The Essential Managers have sold more than 1.9 million copies worldwide! Experienced and novice managers alike can benefit from these compact guides that slip easily into a briefcase or a portfolio. The topics are relevant to every work environment, from large corporations to small businesses. Concise treatments of dozens of business techniques, skills, methods, and problems are presented with hundreds of photos, charts, and diagrams. It is the most exciting and accessible approach to business and self-improvement available.

Download or read book DK Essential Managers The Digital Revolution written by DK and published by Penguin. This book was released on 2009-10-19 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: Like it or not, the digital revolution has swept the business world and, no matter how good you are at your job, if you don't have the technical tools to keep up you'll be left behind. Luckily, The Digital Revolution is here to get you up to speed and get the jump on the competition. The DK Essential Managers series covers a range of business and management topics and has sold more than two million copies worldwide. Each guide is clearly presented for ease of reference, with visual pointers, tips, and graphics.

Download or read book The Essential Manager s Handbook written by DK and published by Penguin. This book was released on 2016-11-01 with total page 466 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you looking to take the next step in your career? Can you manage yourself with ease, but need more confidence when managing others? Achieving excellence as a manager requires a broad skillset, and The Essential Manager's Handbook provides easy-to-follow and engaging advice on the 6 key areas. Nurture your confidence with managing people, leadership, achieving high performance, effective communication, presenting, and negotiating. With key quotes, bright visuals, and breakdowns by subject, this book is accessible and easy-to-use. Interactive tips and checklists will encourage you to note down your thoughts, examining past and present workplace experiences that you can learn from. Expert insights from management professionals and step-by-step instructions will help you understand how to deal with challenges and gain valuable management skills for life. This accessible and clear guide is packed with practical, no-nonsense information covering everything you need to know about acquiring and developing management skills. Pick up The Essential Manager's Handbook for quick reference when you're in need of guidance or work through each section at your own pace to become the best manager you can be. Series Overview: DK's Essential Managers series contains the know-how you need to be a more effective manager and hone your management style, covering a range of essential topics, from managing, coaching, and mentoring teams and individuals to time management, communication, leadership, and strategic thinking. Each guide is clearly presented for ease of reference, with visual pointers, tips, and infographics.

Download or read book Project Management written by DK and published by Penguin. This book was released on 2022-01-04 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the ultimate practical guide to effective project management. Packed with clear, expert advice, bold graphics and bite-sized text, this beginner’s guide to modern project management gives you the tools you need to manage a team in different locations/time zones. Inside the pages of this project management book, you’ll find: • Practical, “how-to” approach that teaches you the skills you need to run a project successfully. • New spreads with tools for project managing teams who are working remotely. • Step-by-step instructions, tips, checklists and “Ask yourself” features that show you how to make an impact. • Tables, illustrations, “in-focus” panels and real-life case studies that demonstrate and explain problem-solving, and how to build confidence and get results. Learn how to improve your project management skills by defining a project brief, analyzing stakeholders and building a strong team. You'll also discover useful tips for initiating projects, delegating effectively and achieving your goals on budget and on time — every time. Essential Managers Project Management shows you how to focus your energy, manage change in the workplace and make an impact, even in a time when remote — and flexible — working plays a key role in business and management. It’s the perfect book for managers of all levels. Whether it’s negotiating, managing people or improving your leadership skills, DK's Essential Managers series contains the know-how you need to be a more effective manager and hone your management style.

Download or read book Performance Reviews written by Ken Langdon and published by DK Publishing (Dorling Kindersley). This book was released on 2001 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt: Practical techniques show you how to develop effective appraisal skills to enhance staff performance and ensure your company's successful growth.

Download or read book DK Essential Managers Selling written by Eric Barron and published by Penguin. This book was released on 2015-05-05 with total page 98 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn to speak persuasively, enthuse your audience, and sell with confidence with Essential Managers: Selling. This eBook offers master tips and techniques for successful selling. Eric Baron is an Associate Professor of Marketing at Columbia Business School and the CEO of Baron Group, a sales and marketing training consultancy. He is also author of Selling is a Team Sport. For more on Eric and his company, visit him on the web at: www.barongroup.com

Download or read book DK Essential Managers Innovation written by DK and published by Penguin. This book was released on 2009-11-16 with total page 74 pages. Available in PDF, EPUB and Kindle. Book excerpt: Think outside the box and get results with DK Essential Managers: Innovation. This book will give you all the tools you'll need to succeed.

Download or read book Essential Manager s Manual written by Robert Heller and published by DK Publishing (Dorling Kindersley). This book was released on 2008 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Improve your management skills and take control of your career with the new edition of this bestselling one-stop-shop for every manager. Pick up tips and advice on 12 core management skills- from communicating and motivating to conducting a company presentation. Explore all your options and put them into action with the aid of charts and diagrams. Plus, discover how to handle work issues whatever your level, with over 1,200 essential power tips. Follow as a complete management course or dip in and out of topics for quick and easy reference. Take it wherever life takes you!

Download or read book DK Essential Managers Working with Difficult People written by Raphael Lapin and published by Penguin. This book was released on 2009-11-16 with total page 105 pages. Available in PDF, EPUB and Kindle. Book excerpt: This practical and accessible guidebook, written by an international negotiation expert, gives you the tools and techniques to communicate with those with whom you don't see eye to eye. Learn the art of patience to compromise and negotiate to get what you want. The book is divided into four clear and concise sections: "Understanding difficult people," "Communicating with excellence," "Negotiating conflict," and "Managing the difficult person." The topics are addressed with crisp, efficient prose and helpful graphics, making these often-daunting challenges seem understandable and approachable. Complex issues are broken down into concrete, common-sense actions and questions, so you can not only understand the situation but work your way through it. Author Raphael Lapin is the founder of Lapin Negotiation Strategies and studied at Harvard Law School under pioneering negotiation scholar Roger Fisher (who co-wrote the business bestseller Getting to Yes). The DK Essential Managers series covers a range of business and management topics and has sold more than 2 million copies worldwide. Each guide is clearly presented for ease of reference, with visual pointers, tips, and graphics.

Download or read book Marketing Library and Information Services International Perspectives written by Dinesh K. Gupta and published by Walter de Gruyter. This book was released on 2006-05-02 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt: The marketing of library services is an essential agenda item for almost all kinds of libraries all over the world. In this volume 47 experts from 20 countries address the issue through 40 articles. The bundling of dozens of contributions from a truly international group of librarians, presented in this book, provides a broad spectrum on the topic. This book will thus prove immensely useful, helping both working librarians and future librarians to understand vital issues relating to the marketing of library and information services at the local, national and international level. The book is divided into the following six sections: Marketing concept: a changing perspective; Marketing in libraries around the world; Role of library associations; Education, training and research; Excellence in marketing; Databases and other marketing literature.

Download or read book Product and Services Management written by George Avlonitis and published by Pine Forge Press. This book was released on 2006-04-11 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: `A text that successfully bridges the gap between academic theorizing and practitioner applicability because it uses multiple real-world examples/mini-cases of management techniques to illustrate the well-researched academic theoretical foundations of the book′ - Creativity and Innovation Management `A complete and useful treatment of the domain of product and service decisions. This book is unique in its treatment, dealing with product and service portfolio evaluation, new product/service development and product/service elimination in an integrated manner. Enlivened by many mini-cases, the book provides a soup-to-nuts approach that will prove very attractive for students and be a valuable reference for managers as well. Highly recommended′ - Gary L Lilien, Distinguished Research Professor of Management Science, Penn State University `Product and Services Management (PSM) is a welcome, up to date summary of the key issues facing firms in developing and refreshing their portfolios. The examples and cases bring the academic arguments clearly into focus and demonstrate the crucial role of PSM in leading the overall strategy of the firm′ - Professor Graham Hooley, Senior Pro-Vice-Chancellor, Aston University, Birmingham `Managers responsible for and students interested in product portfolio decisions previously had to consult several sources for obtaining up-to-date information; books on new product development, articles on service development, readers on product management, and frameworks for product evaluation and termination. With the book Product and Services Management the reader obtains four-in-one. Avlonitis and Papastathopoulou reveal in a compelling and comprehensive manner why product decisions are the cornerstone of modern marketing and business, and illustrate the theory with numerous mini-cases from Europe and elsewhere. A must read for everyone with a passion for products′ - Dr Erik Jan Hultink, Professor of New Product Marketing, Delft University of Technology This book provides a holistic approach to the study of product and services management. It looks at the key milestones within a product′s or service life cycle and considers in detail three crucial areas within product management, namely product/service portfolio evaluation, new product/service development and product/service elimination. Based on research conducted in Europe and North America, this book includes revealing cases studies that will help students make important connections between theory and practice. The pedagogical features provided in each chapter include chapter introduction, summary, questions and a further reading section. Additional material for instructors include PowerPoint slides and indicative answers to each chapter′s questions. This book is written for undergraduate and postgraduate students of business administration who are pursuing courses in marketing, product portfolio management, new product development and product policy.

Download or read book DK Essential Managers Leadership written by Christina Osborne and published by Penguin. This book was released on 2012-06-28 with total page 74 pages. Available in PDF, EPUB and Kindle. Book excerpt: An update of one of the most popular Essential Managers titles, Leadership will show you how to guide and mentor your staff in order to get the best out of them. Part of the best-selling Essential Managers series, this book will carry the same livery on the jacket, but will have new text and a completely modern, updated design.

Download or read book DK Essential Managers Ethical Business written by Linda Ferrell and published by Penguin. This book was released on 2009-05-04 with total page 97 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ethical Business gives you the know-how to get results without getting ruthless. This book will teach you how to improve your bottom line and employee morale while listening to your conscience. It is practical, handy guide to ethical business skills which will give you the information and skills to succeed. Develop your ethical business skills by learning to assess your business, establish alternatives and plan for change. Step-by-step instructions, checklists and features examine business benefits, environmental impact, and human resources implications of each decision. Tips, dos and don'ts, "In Focus" features, and real-life case studies demonstrate how to plan your ethical strategy, monitor progress and achieve your goals. Read it cover-to-cover, or dip in and out of topics for quick reference. About DK Essential Managers: The DK Essential Managers series covers a range of business and management topics and has sold more than two million copies worldwide. Each guide is clearly presented for ease of reference, with visual pointers, tips, and graphics.

Download or read book DK Essential Managers Managing Change written by Robert Heller and published by Penguin. This book was released on 1999-04-26 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn all you need to know about adapting to change, from initiating modifications to responding positively to them. Turn and face the strange features of your new business environment with this efficient how-to guide. Managing Change enables you to understand and plan for change to achieve the best results, plus it provides practical techniques for you to try in different settings. Whether you want to be a richer person through business success, or just have to be a different person to deal with your new environment, this book will change you so that you can face change. This is one of many helpful and engaging titles from DK's Essential Managers series. Power tips help you handle real-life situations and develop the first-class management skills that are the key to a productive and informed workplace. Experienced and novice managers alike can benefit from these compact guides. The topics are relevant to every work environment, from large corporations to small businesses. Concise treatments of dozens of business techniques, skills, methods, and problems are presented with hundreds of photos, charts, and diagrams. It is the most exciting and accessible approach to business and self-improvement available.

Download or read book DK Essential Managers Putting Customers First written by Andy Bruce and published by Penguin. This book was released on 2002-09-09 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: DK's best-selling Essential Managers series are ideal for managers at every level. These compact references demonstrate the techniques and skills that are useful in any work environment, making this series the most accessible single-subject business guides on the market.