Download or read book Distribution Management in the Swiss Wine Industry written by Raphaël Equey and published by . This book was released on 2009 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Palgrave Handbook of Wine Industry Economics written by Adeline Alonso Ugaglia and published by Springer. This book was released on 2019-03-15 with total page 548 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Palgrave Handbook offers the first international comparative study into the efficiency of the industrial organization of the global wine industry. Looking at several important vineyards of the main wine countries, the contributors analyze differences in implementation and articulation of three key stages: grape production, wine making and distribution (marketing, selling and logistics). By examining regulations, organization theory, industry organizational efficiency and vertical integration, up to date strategies in the sector are presented and appraised. Which models are most efficient? What are the most relevant factors for optimal performance? How do reputation and governance impact the industry? Should different models co-exist within the wine countries for global success? This comprehensive volume is essential reading for students, researchers and professionals in the wine industry.

Download or read book Swiss Wine Market Report written by Pierre Spahni and published by Elsevier. This book was released on 1998-01-01 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Swiss wine industry is waking up to a new challenge: to raise the competitiveness of its wines, which has been eroded by the general strength of the country's currency during the first half of the 1990s and is becoming ever more evident as the liberalisation of the country's trade regime is taking hold.This report brings together material on the vital issues shaping the future of the Swiss wine market. After a brief look at the country's socio-economic situation, consumption patterns are reviewed. The market for reds and for whites is then examined. Much of the emphasis is laid on imports, which have hardly been looked at to date. A look at distribution channels shows how wines reach final consumers. A handy who's who of negociants-importers is supplied. Finally, Pierre Spahni provides a review of the most recent policy changes and looks ahead at those planned for up until 2001- and beyond.The report is aimed at a foreign readership primarily - not just exporters seeking to gain a better knowledge of this major market but also for economists, lawyers and civil servants interested in the wine sector and those dealing with Swiss trade issues in general.

Download or read book Management and Marketing of Wine Tourism Business written by Marianna Sigala and published by Springer. This book was released on 2018-09-02 with total page 399 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book links research in wine marketing/management and wine tourism, offering international and multidisciplinary perspectives. Addressing the evolving nature of the wine tourism industry and market, the book brings in new research streams and technology advances such as; social media, customer empowerment and engagement, co-creation, social / responsible marketing and wine consumption. Each section includes an introductory chapter written by the editors discussing the aims and the chapters of the section. Section chapters provide theoretical and research based insights with practical implications, while every section is also complemented with case studies that further enrich the practice and industry implications of theory. Researchers will find in this book a holistic analysis of research and cases relating to the management and marketing of wine tourism businesses and visitors.

Download or read book Contemporary Wine Marketing and Supply Chain Management written by Daniel J. Flint and published by Springer. This book was released on 2016-04-29 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contemporary wine marketing practice is changing rapidly due to the intensity of industry competition, the emergence of numerous media options, and the dynamics of market segments. As new wineries emerge onto the global stage, both they and the entrenched firms must remain well-informed and leverage the latest marketing and sales approaches in order to succeed. Contemporary Wine Marketing and Supply Chain Management intricately weaves academic knowledge, practical insights, and firsthand wisdom from wine executives around the world. Drawing on over 200 interviews and visits with winery owners, executives and managers in five countries, industry experts across marketing and supply chain management examine successful marketing frameworks as they apply to growers, wineries, distributors, and retailers. Combined with contemporary expertise in brand management, sales, research, social media, this book explores exciting and effective business practices and offers contemporary marketing ideas that will help wineries thrive.

Download or read book Wine packaging The influence on the consumer s perception of quality written by Patrick Wiget and published by GRIN Verlag. This book was released on 2020-10-20 with total page 95 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2020 in the subject Business economics - Market research, grade: 65, University of Salford, language: English, abstract: In this exploratory dissertation the influence of wine packaging on the consumer’s perception of quality is examined. The focus of this dissertation will be the German Speaking part of Switzerland (GSP). For this research, wine in traditional glass bottles (0.75 liter) will be compared to wine from Bag-in-Box (BiB; 3 liter) in a qualitative research questionnaire in combination with a blind wine tasting and semi structured interviews. The research will be reflecting the perception of the consumers in Switzerland, showing what kind of influence the packaging has on the consumer. A multi method approach is applied 1) A white wine is filled from the Bag in Box into a traditional glass bottle. Afterwards the same wine was presented in a blind tasting, once in a covered bottle and once in the BiB, to a selected tasting panel that fills out a self-completion questionnaire, to see if the packaging has a direct influence on the perception of quality. 2) In addition, qualitative semi-structured interviews are conducted with people working in the wine industry to assess their perception in regards to the packaging. A manual database of categories was created, which has grown through a continuous comparison of data coding and concepts, based on the findings and arguments of the used literature.

Download or read book Wine Management and Marketing Opportunities for Companies and Challenges for the Industry written by Foued Cheriet and published by John Wiley & Sons. This book was released on 2020-11-17 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work highlights the new challenges facing the French wine industry and the issues that arise from it. Written on the basis of academic work and field studies, conducted by a group of Montpellier academics in Economics and Management Sciences (Groupe Montpellier Vin), this book presents recent and original research results and raises the key issues related to finance, strategy, international management and marketing. Professionals in the sector, academics, students and wine enthusiasts will find up-to-date information, in-depth analyses and above all, an invitation to a stimulating debate on the prospects of this traditional, yet innovative sector.

Download or read book Wine Sales and Distribution written by Paul Wagner and published by Rowman & Littlefield. This book was released on 2024-04-02 with total page 315 pages. Available in PDF, EPUB and Kindle. Book excerpt: This expanded second edition includes new technologies and market changes post-COVID, this comprehensive book covers every element of consultative wine sales, from understanding the market and the customer to providing excellent customer service. It covers the principles, strategies, and practices employed by top-notch wine professionals.

Download or read book Industrial Engineering and Operations Management written by João Carlos Gonçalves dos Reis and published by Springer Nature. This book was released on 2024-01-21 with total page 609 pages. Available in PDF, EPUB and Kindle. Book excerpt: This proceedings volume gathers selected, blinded peer-reviewed contributions presented at the XXIX International Joint Conference on Industrial Engineering and Operations Management (IJCIEOM), held in Lisbon, Portugal, from June 28th to 30th, 2023. This volume focuses especially on the applications of Industrial Engineering and Operations Management for research and practice. It includes relevant information for academics since most of the chapters focus on real-world case studies and systematic reviews. It also provides valuable insights for professionals in the industrial sector by presenting solutions to complex industrial challenges. The 2023 iteration of the IJCIEOM conference had the theme "Developing resilience in Industrial Engineering and Operations Management" and aimed to analyze the resilience of supply chains in the post-COVID-19 era. The works published in this volume focus on how Digital Transformation (DX) and Artificial Intelligence (AI) have made the manufacturing and service industry more resistant to VUCA elements (i.e., volatile, uncertain, complex, and ambiguous). Regarding DX and AI, the research specifically focused on supply chain management, project management, and Industry 4.0. Other studies explore how industrial engineering incorporated innovative and technological concepts into service and product operations. Overall, this volume provides a valuable resource for researchers and practitioners alike as it presents numerous relevant contributions in identifying new challenges and opportunities for industrial engineering and operations management. This conference was sponsored by renowned international industry engineering associations, particularly the American Society for Engineering Management (ASEM), the Institute of Industrial & Systems Engineers (IISE), and the Asociación para el Desarrollo de la Ingeniería de Organización (ADINGOR).

Download or read book Back End Supply Chain Management of Wine Industry A Study in Karnataka written by V.H Manjunath and published by . This book was released on 2010 with total page 119 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Wine Marketing written by Colin Michael Hall and published by Routledge. This book was released on 2008 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a practical guide to the specific issues that affect the marketing of wine at an international level. The author covers theory and the results of research but the focus is on the nuts and bolts of marketing based on case studies.

Download or read book Supply Chain and Logistics Management Concepts Methodologies Tools and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2019-11-01 with total page 2148 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business practices are constantly evolving in order to meet growing customer demands. Evaluating the role of logistics and supply chain management skills or applications is necessary for the success of any organization or business. As market competition becomes more aggressive, it is crucial to evaluate ways in which a business can maintain a strategic edge over competitors. Supply Chain and Logistics Management: Concepts, Methodologies, Tools, and Applications is a vital reference source that centers on the effective management of risk factors and the implementation of the latest supply management strategies. It also explores the field of digital supply chain optimization and business transformation. Highlighting a range of topics such as inventory management, competitive advantage, and transport management, this multi-volume book is ideally designed for business managers, supply chain managers, business professionals, academicians, researchers, and upper-level students in the field of supply chain management, operations management, logistics, and operations research.

Download or read book Differentiation Within the Swiss Wine Market Challenges for and Perspectives on Small and Medium sized Wineries written by and published by . This book was released on 2015 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Up until now, little has been written on managing small- and medium-sized wineries in saturated markets, such as in the Swiss wine market. This thesis is a first attempt in this direction with the aim to encourage further research. In saturated markets, SMEs need to differentiate from others in order to gain competitive advantage. Differentiation can take place along several dimensions. Most wineries up until now have only focused on product differentiation. This is about to change. Many wineries are beginning to realize that product differentiation alone is not sufficient to satisfy customers' needs. To gain sustained competitive advantage, new differentiation strategies need to be found. This thesis presents two concepts from entrepreneurship literature as a possible solution: market orientation and entrepreneurial orientation. The results show that market and entrepreneurial orientation can help differentiate from others. They prove to be a particularly valuable source of competitive advantage for small and medium-sized wineries. Further decisions wineries take, especially regarding service and distribution channels, will reveal further potential for differentiation. The thesis finally concludes that wineries can simultaneously follow different strategic orientations, since synergistic effects are prevalent among the different concepts.

Download or read book Vineyard Winery Management written by and published by . This book was released on 2006 with total page 730 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Swiss Wineries Export Strategies written by and published by . This book was released on 2015 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This thesis focuses on the export strategies of Swiss wineries. The relevance of the topic is given by the changing dynamics in the global wine industry and the actual competitive situation in the wine market in Switzerland. The thesis has three goals: first, discussing the export potential of Swiss wines and providing elements speaking in favor of or against the encouragement of exports; second, providing guidance for Swiss wine producers who would like to develop an export strategy; and third, adding to the literature on export strategies of SMEs. Accordingly, its research questions are: "Is exporting worth it for Swiss wine producers?" and "What makes exporting successful for Swiss wineries and what is the best export (marketing) strategy?" The analysis of the content of the in-depth semi-structured interviews (qualitative research) conducted with winemakers and members of organizations showed that exporting can be worth it for Swiss wine producers, principally because it brings image benefits, which can help sell more and better at home as well as abroad. Furthermore, from the responses and existing strategies of the respondents, the optimal export strategy, maximizing the benefits of exports (economic and non-economic), could be formulated. Broadly speaking, it consists of choosing high-end high quality products for niche markets, priced according to their positioning.

Download or read book Global Account Management written by H. David Hennessey and published by John Wiley & Sons. This book was released on 2004-11-19 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you buy a new BMW you may be surprised as much by the owner's manual as by the car itself. Thin, personalized, and containing information only on the features you have selected in the language you speak, it is the result of a year's collaboration with Xerox that has radically improved the product and decimated costs. It is just one example of the new organizational structures and processes being developed at leading companies to serve the global marketplace. As firms realize that dealing with global customers is not simply an extension of key account management, their most common response is to launch a formal global account management initiative. Done well this is powerful and effective; however without proper planning it can spell disaster. Drawing on widely accepted 'key success factors' for global account management as well as new elements revealed by their research, David Hennessy and Jean-Pierre Jeannet redefine the process global account management around the premise that sustainable value springs only from an expert understanding of the customer's industry, its structure and its strategy. The book covers all critical aspects of the topic (the planning process, account selection, team building, executive support, global IT requirements, compensation structures and more) and draws on interviews with top global account managers at leading companies including IBM, Cable and Wireless, Siemens, HP, Guinness, Cisco, and Procter & Gamble.

Download or read book Wine Management and Marketing Volume 2 written by Foued Cheriet and published by John Wiley & Sons. This book was released on 2024-07-18 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: With increased competition from new wine-producing countries and substitute products, declining wine consumption, climate change, health crises and geopolitical contexts, the wine industry has been facing serious difficulties in recent years. Paradoxically, however, this recent period also offers new opportunities. Through the presentation of original research results, reading grids, illustrations and case studies, Wine Management and Marketing 2 analyzes the main challenges facing the wine industry and considers new opportunities: a renewed dynamism of technical, organizational and commercial innovations; the adaptability of actors; a greater introduction of new technologies; etc. The multi-faceted approach adopted by the authors and experts offers an enriched reflection, which provides a better understanding of the current state of the wine industry, and presents various levers for adapting to new commercial, societal and environmental expectations.