Download or read book Disrupted From Gen Y to iGen written by Stefan Pollack and published by Pacific Coast Creative Publishing. This book was released on 2014-07-01 with total page 53 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by tenured PR professional and president of a Los Angeles/New York PR and marketing firm, Stefan Pollack, Disrupted focuses on the iGen generation, the generation born between 1994 and 2004 (often called Gen Z). In just a few short years, iGen will be joining Gen Y as a majority among digital natives. Their existing consumer behavior represents the upcoming mainstream environment. - See more at: http://disruptedbook.com/about/#sthash.OnHKyQXU.dpuf

Download or read book Disrupted written by Stefan Pollack and published by Way Things Are Publications. This book was released on 2013-01-01 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: Disrupted is an exploration of the nature of the generation born during and after the great communications disruption of the last decade. Foreword by Futurist Davide Houle. It delivers strategic insights on how brands can navigate this new consumer-controlled environment. Written by tenured PR professional and president of a Los Angeles/New York PR and marketing firm, Stefan Pollack, Disrupted focuses on the iGen generation, the generation born between 1994 and 2004 (often called Gen Z). In just a few short years, iGen will be joining Gen Y as a majority among digital natives. Their existing consumer behavior represents the upcoming mainstream environment. Disrupted insists that brands need to understand how iGen communicates and change brand communication to be relevant and accessible by consumers since traditional strategies and tactics are becoming obsolete. Pollack asserts brands must gain trust with iGen by listening and becoming fluent in iGen s language and habits, conversing through two-way genuine and authentic communication, and delivering on brand promises.

Download or read book iGen written by Jean M. Twenge and published by Simon and Schuster. This book was released on 2017-08-22 with total page 452 pages. Available in PDF, EPUB and Kindle. Book excerpt: As seen in Time, USA TODAY, The Atlantic, The Wall Street Journal, and on CBS This Morning, BBC, PBS, CNN, and NPR, iGen is crucial reading to understand how the children, teens, and young adults born in the mid-1990s and later are vastly different from their Millennial predecessors, and from any other generation. With generational divides wider than ever, parents, educators, and employers have an urgent need to understand today’s rising generation of teens and young adults. Born in the mid-1990s up to the mid-2000s, iGen is the first generation to spend their entire adolescence in the age of the smartphone. With social media and texting replacing other activities, iGen spends less time with their friends in person—perhaps contributing to their unprecedented levels of anxiety, depression, and loneliness. But technology is not the only thing that makes iGen distinct from every generation before them; they are also different in how they spend their time, how they behave, and in their attitudes toward religion, sexuality, and politics. They socialize in completely new ways, reject once sacred social taboos, and want different things from their lives and careers. More than previous generations, they are obsessed with safety, focused on tolerance, and have no patience for inequality. With the first members of iGen just graduating from college, we all need to understand them: friends and family need to look out for them; businesses must figure out how to recruit them and sell to them; colleges and universities must know how to educate and guide them. And members of iGen also need to understand themselves as they communicate with their elders and explain their views to their older peers. Because where iGen goes, so goes our nation—and the world.

Download or read book The Art of Leadership through Public Relations written by Patrik Schober and published by Emerald Group Publishing. This book was released on 2023-09-18 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book highlights the challenges that leaders in the field of public relations will face in the future and how to communicate effectively to achieve leadership success.

Download or read book The Generation Z Guide written by Ryan Jenkins and published by . This book was released on 2019-11-26 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Generation Z Guide equips professionals to improve recruitment, enhance engagement, and effectively train and develop the post-Millennial generation. Born after 1998, Generation Z ranges from those entering high school, completing undergraduate college, and starting careers. Generation Z is very different than Millennials and their rapid entrance into the workforce is increasing the complexity of managing and working across generations. In fact, 62 percent of Generation Z anticipate challenges working with Baby Boomers and Generation X. Generation Z has never known a Google-free world. Growing up during the most accelerated and game-changing periods of technological advancements in history has imprinted Generation Z with new behaviors, preferences, and expectations of work, communication, leadership, and much more. The Generation Z Guide's insights are research based and the applications are marketplace tested. Learn from leading companies on how best to attract, engage, and lead Generation Z.

Download or read book Exploring Connectedness written by Darina Callanan and published by Book Hub Publishing. This book was released on 2021-06-20 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: Our aspiration is that this #Connectedness Series will facilitate readers, and particularly students of third level Human Resources courses, to understand the complexity of the generations that are Gen Z and Millennials. Karl Mannheim published "Das Problem der Generationen" in 1923 (translated to English in 1952) and noted a generation was defined as a group of people that had collectively experienced a "tempo of change" at a young age. This tends to derive from very significant historical events that, in some ways, altered the very status quo concerning external environments or method of 'doing' things (Mannheim, 1952). The current generations of the past nine decades or so include some exciting titles; the Silent Generation (people in their-upper 70s through early-90s), the Boomers (people in their upper-50s through mid-70s), Generation X (people in their early-40s through mid-50s), the Millennials or Generation Y (people in their mid-20s to upper-30s), and Generation Z (people aged about 8 to 23) (Dimock, 2019). I was born into Generation X (those of us born between 1965-1980) and, along with my peers, have witnessed many globally notable events, including examples such as the momentous fall of the Berlin Wall and communism. I remember clearly the beginnings of the HIV/AIDS epidemic when I was a university student. Such phenomena have greatly influenced my thinking around the power of the individual and collective thought and action. Connections and connecting. I bought my first house (as a home, not as an investment property) in my mid-twenties. I was fortunate to secure tenured employment in my mid-twenties. At the time, these were considered not only to be hugely influential in life but somehow the natural order of things. But is this the case now? Can it be the case? Will it ever be the case again for youthful workers? Millennials (those born between 1981-1994) have also experienced and been directly affected by seismic events such as the global recession of 2007-2009 and now again with another global occurrence; COVID-19. They have been very significantly and I believe disproportionately affected by the massive layoffs and furloughs, as have their younger peers. Generation Z is referred to as the iGeneration, iGenners, GenZ, and Generation Now and consists of those born in the mid-1990s through the late 2010s. This is the college/university- aged generation (Seemiller & Grace, 2016) who grew up with access to more and more complex and disruptive technology (Looper, 2011). Ironically, this generation is the safest (in the western world) compared to previous generations when one considers a range of health and safety statistics, but are more likely to be anxious and depressed and to die through suicide due to their 'emotional fragility' as identified by Twenge (2017). This is both perplexing and deeply shocking. This series is designed to be valid for 1) the individual looking to enhance knowledge about Millennials and Gen Z and 2) the interested Human Resources student and professional who do not want to read purely theoretical material but are interested in acquiring valuable references to scholarly material. Make no mistake; lives are complex for Millennials and Gen Z (Eisenberger, Lieberman & Williams, 2003). It's been a pleasure editing the diverse chapters from my colleagues. Therefore, the series itself is intended not just to be 'books to read' but also as reference guides. We do not demand you read this book in a narrative arc; feel free to dip in and out of whatever chapter takes your fancy. We're not precious about individual chapter ownership, and each chapter can be read individually and out of order without losing the integrity of the book's theme of connectedness. Enjoy. - Dr. Niall MacGiolla Bhuí, Editor.

Download or read book Eurasian Business Perspectives written by Mehmet Huseyin Bilgin and published by Springer Nature. This book was released on 2020-08-31 with total page 381 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents selected theoretical and empirical papers from the 26th and 27th Eurasia Business and Economics Society (EBES) Conferences, held in Prague, Czech Republic, and Bali, Indonesia. Covering diverse areas of business and management in various geographic regions, it addresses a range of current topics, such as human resources, management, SMEs and marketing. It also includes related studies that analyze management and marketing aspects, e.g. workplace learning, gamification in business, resilience and entrepreneurship, the use of IT tools in small businesses, and dynamic marketing capabilities in an intercultural environment.

Download or read book Liquid Leadership written by Brad Szollose and published by Greenleaf Book Group Llc. This book was released on 2011 with total page 307 pages. Available in PDF, EPUB and Kindle. Book excerpt: Easing the tensions between generations in the workforce demands a new type of leadership, one based on adaptability, transparency, and strength. With his actionable program, Brad Szollose shares the wisdom and the tools necessary for anyone to acquire the flexibility and insight of a liquid leader. This wide-ranging discussion by a pioneering Internet entrepreneur provides an entirely new perspective on the major factors affecting business today. The author reveals seven immutable laws that can enable any leader to maximise the effectiveness of any organisation. From placing people first to leaving a lasting legacy, the liquid leader knows just the right techniques to motivate individuals to perform at their best. This book will help readers to avoid getting caught up in a workforce culture clash and learn how a dynamic approach to everything from communication to social commitment can bridge the culture gap.

Download or read book Are Generational Categories Meaningful Distinctions for Workforce Management written by National Academies of Sciences, Engineering, and Medicine and published by National Academies Press. This book was released on 2020-11-21 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: Headlines frequently appear that purport to highlight the differences among workers of different generations and explain how employers can manage the wants and needs of each generation. But is each new generation really that different from previous ones? Are there fundamental differences among generations that impact how they act and interact in the workplace? Or are the perceived differences among generations simply an indicator of age-related differences between older and younger workers or a reflection of all people adapting to a changing workplace? Are Generational Categories Meaningful Distinctions for Workforce Management? reviews the state and rigor of the empirical work related to generations and assesses whether generational categories are meaningful in tackling workforce management problems. This report makes recommendations for directions for future research and improvements to employment practices.

Download or read book Alone Together written by Sherry Turkle and published by Basic Books. This book was released on 2017-11-07 with total page 463 pages. Available in PDF, EPUB and Kindle. Book excerpt: A groundbreaking book by one of the most important thinkers of our time shows how technology is warping our social lives and our inner ones Technology has become the architect of our intimacies. Online, we fall prey to the illusion of companionship, gathering thousands of Twitter and Facebook friends, and confusing tweets and wall posts with authentic communication. But this relentless connection leads to a deep solitude. MIT professor Sherry Turkle argues that as technology ramps up, our emotional lives ramp down. Based on hundreds of interviews and with a new introduction taking us to the present day, Alone Together describes changing, unsettling relationships between friends, lovers, and families.

Download or read book Unlocking Generational Codes written by Anna Liotta M. a. and published by . This book was released on 2012-09-01 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Anna Liotta, creator of Generationally Savvy Communication Solutions, is an award-winning speaker, consultant, and author who engages and energizes national audiences with her practical strategies for attracting, growing, and retaining top talent and loyal clients from every generation. Her unique interdisciplinary approach integrates the crucial elements of communications, sociology, business psychology, and demography. Her expertise and approach have helped such companies as Pike Place Fish, Microsoft, Seahawks, Intel, Wells Fargo, Office Max, United Way, Merrill Lynch, and the Federal Reserve Bank of San Francisco. Anna holds a Master's degree in Interpersonal Communication and has over fifteen years of experience in the field of intergenerational communication and leadership as a consultant, coach, speaker, and author. Anna's most impressive generational credential, however, is that she grew up in a household of six generations, making her daily life an "insider's view" into the realities of generational communication. In addition, she is one of nineteen children "

Download or read book Foundations of Education An EMS Approach written by National Association of EMS Educators (NAEMSE) and published by Jones & Bartlett Learning. This book was released on 2019-07-15 with total page 585 pages. Available in PDF, EPUB and Kindle. Book excerpt: The evolving field of emergency medical services (EMS) requires professional educators who are knowledgeable about teaching and learning strategies, classroom management, assessment and evaluation, technology in learning, legal implications in education, program infrastructure design, and administering programs of excellence to meet state and national accreditation guidelines. Foundations of Education: An EMS Approach, Third Edition, provides EMS educators with the tools, ideas, and information necessary to succeed in each of these areas. The content reflects how current educational knowledge and theory uniquely apply to EMS students, educators, and programs. This textbook is used in the NAEMSE Instructor Courses, and is an excellent reference for all EMS educators, as well as educators in allied health professions. Evidence-Based Content In addition to foundational topics such as teaching philosophy and classroom management, the text covers brain-based learning, accreditation and program evaluation, emerging technologies, and assessment strategies. It guides educators to write objectives, prepare lesson plans, and deliver education in engaging ways to maximize student learning. Grounded in this information, EMS educators can promote effective education regardless of the type of course or setting. Highlights -Covers current educational theory and teaching methodologies specific to EMS -Meets and exceeds the latest DOT National Guidelines for Educating EMS Instructors -Offer practical advice and scenarios in the form of Teaching Tips and Case in Points

Download or read book Managing Human Behavior in Public and Nonprofit Organizations written by Robert B. Denhardt and published by CQ Press. This book was released on 2018-12-27 with total page 569 pages. Available in PDF, EPUB and Kindle. Book excerpt: Managing Human Behavior in Public and Nonprofit Organizations, Fifth Edition is an established core text designed to help you develop your leadership and management skills. Bestselling authors Denhardt, Denhardt, Aristigueta, and Rawlings cover important topics such as stress, decision-making, motivation, leadership, teams, communication, and change. Cases, self-assessment exercises, and numerous examples provide you with the opportunity to apply concepts and theories discussed in the chapter. Focusing exclusively on organizational behavior in both public and nonprofit organizations, this text is a must-read for students in public administration programs. New to the Fifth Edition: Increased attention to issues related to nonprofit organizations helps you develop a better understanding of the differences and similarities in public and nonprofit organizations, as well as the way they interact with one another and with the private sector. Broadened coverage of issues related to ethics and diversity offers you a broader perspective on important issues to consider, such as the examination of implicit and explicit bias, generational differences, and power and privilege. Additional discussions of collaboration, inclusion, and participation, both within the organization and with external constituencies, show you the value rationale for engagement and its practical effects. Revised and updated information on emerging technology illustrates to you how an increasingly digital, connected, and networked environment affects our ability to manage public and nonprofit organizations. New cases, examples, self-assessments, and exercises cover recent developments in research and practice to offer relevant ways for you to practice and improve your management skills.

Download or read book Designing Museum Experiences written by Mark Walhimer and published by Rowman & Littlefield. This book was released on 2021-12-19 with total page 203 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designing Museum Experiences is a “how-to” book for creating visitor-centered museums that emotionally and intellectually connect with museum visitors, stakeholders, and donors. Museums are changing from static, monolithic, and encyclopedic institutions to institutions that are visitor-centric, with shared authority that allows museum and visitors to become co-creators in content creation. Museum content is also changing, from static content to dynamic, evolving content that is multi-cultural and transparent regarding the evolution of facts and histories, allowing multi-person interpretations of events. Designing Museum Experiences leads readers through the methods and tools of the three stages of a museum visit (Pre-visit, In-Person Visit, and Post-visit), with a goal of motivating visitors to return and revisit the museum in the future. This museum visitation loop creates meaningful intellectual, emotional, and experiential value for the visitor. Using the business-world-proven methodologies of user centered design, Museum Visitor Experience leads the reader through the process of creating value for the visitor. Providing consistent messaging at all touchpoints (website, social media, museum staff visitor services, museum signage, etc.) creates a trusted bond between visitor and museum. The tools used to increase understanding of and encourage empathy for the museum visitor, and understand visitor motivations include: Empathy Mapping, Personas, Audience segmentation, Visitor Journey Mapping, Service Design Blueprints, System Mapping, Content Mapping, Museum Context Mapping, Stakeholder Mapping, and the Visitor Value Proposition. In the end, the reason for using the tools is to empower visitors and meet their emotional and intellectual needs, with the goal of creating a lifelong bond between museum and visitor. This is especially important as museums face a new post COVID-19 reality; only the most nimble, visitor-centered museums are likely to survive. The companion website to Designing Museum Experiences features: Links to additional visitor-centered museum information Downloadable sample documents and templates Bibliography of sources for further reading Online glossary of museum visitor experience terms Daily checklists of “how-to” provide and receive visitor-centered experiences More than 50 associated Designing Museum Experiences documents

Download or read book The Face to Face Book written by Edward B. Keller and published by Simon and Schuster. This book was released on 2012-05-22 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world's preeminent word-of-mouth marketing experts demonstrate how in-person social networking, not online marketing, is the secret to soaring revenues.

Download or read book The Coddling of the American Mind written by Greg Lukianoff and published by Penguin. This book was released on 2018-09-04 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Something is going wrong on many college campuses in the last few years. Rates of anxiety, depression, and suicide are rising. Speakers are shouted down. Students and professors say they are walking on eggshells and afraid to speak honestly. How did this happen? First Amendment expert Greg Lukianoff and social psychologist Jonathan Haidt show how the new problems on campus have their origins in three terrible ideas that have become increasingly woven into American childhood and education: what doesn’t kill you makes you weaker; always trust your feelings; and life is a battle between good people and evil people. These three Great Untruths are incompatible with basic psychological principles, as well as ancient wisdom from many cultures. They interfere with healthy development. Anyone who embraces these untruths—and the resulting culture of safetyism—is less likely to become an autonomous adult able to navigate the bumpy road of life. Lukianoff and Haidt investigate the many social trends that have intersected to produce these untruths. They situate the conflicts on campus in the context of America’s rapidly rising political polarization, including a rise in hate crimes and off-campus provocation. They explore changes in childhood including the rise of fearful parenting, the decline of unsupervised play, and the new world of social media that has engulfed teenagers in the last decade. This is a book for anyone who is confused by what is happening on college campuses today, or has children, or is concerned about the growing inability of Americans to live, work, and cooperate across party lines.

Download or read book Generation Z Goes to College written by Corey Seemiller and published by John Wiley & Sons. This book was released on 2016-01-19 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: Say Hello to Your Incoming Class—They're Not Millennials Anymore Generation Z is rapidly replacing Millennials on college campuses. Those born from 1995 through 2010 have different motivations, learning styles, characteristics, skill sets, and social concerns than previous generations. Unlike Millennials, Generation Z students grew up in a recession and are under no illusions about their prospects for employment after college. While skeptical about the cost and value of higher education, they are also entrepreneurial, innovative, and independent learners concerned with effecting social change. Understanding Generation Z's mindset and goals is paramount to supporting, developing, and educating them through higher education. Generation Z Goes to College showcases findings from an in-depth study of over 1,100 Generation Z college students from 15 vastly different U.S. higher education institutions as well as additional studies from youth, market, and education research related to this generation. Authors Corey Seemiller and Meghan Grace provide interpretations, implications, and recommendations for program, process, and curriculum changes that will maximize the educational impact on Generation Z students. Generation Z Goes to College is the first book on how this up-and-coming generation will change higher education.