Download or read book Critical Discourse Analysis of Dove s Campaign for Real Beauty Advertisement written by Seda Evirgen and published by GRIN Verlag. This book was released on 2020-12-21 with total page 25 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2019 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,7, Justus-Liebig-University Giessen, language: English, abstract: The purpose of this paper is to explore how Dove experienced the corporate social responsibility paradox, which occurs when a CSR campaign hurts the brand’s reputation instead of benefiting it. Dove communicates its corporate social responsibility activities, as part of its marketing strategy, through social media, which caused in some cases criticism and backlash towards the brand. Even though the message from Dove, that everyone is beautiful in their own way, was perceived positively, the way it was being advertised and represented also caused negative consumer responses toward Dove. The advertisement that was criticized and is the object of investigation in this paper, is the body-shaped bottle advertisement, that was published as part of Dove’s Real Beauty Campaign. The analysis of the advertisement will be conducted according to Fairclough’s (1989, 1995) model for critical discourse analysis. The aim of the Critical Discourse Analysis (CDA) is to explore the visuals, ideology and stereotypes behind the advertisement, what the reason for the negative responses could be, the role of social media in this context and the resulting consequences for Dove.
Download or read book Discourse behind Dove s Campaign for Real Beauty written by Mary McCall and published by . This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Critical Discourse Analysis of Dove s Campaign for Real Beauty Advertisement written by Seda Evirgen and published by . This book was released on 2020-11-28 with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2019 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,7, Justus-Liebig-University Giessen, language: English, abstract: The purpose of this paper is to explore how Dove experienced the corporate social responsibility paradox, which occurs when a CSR campaign hurts the brand's reputation instead of benefiting it. Dove communicates its corporate social responsibility activities, as part of its marketing strategy, through social media, which caused in some cases criticism and backlash towards the brand. Even though the message from Dove, that everyone is beautiful in their own way, was perceived positively, the way it was being advertised and represented also caused negative consumer responses toward Dove. The advertisement that was criticized and is the object of investigation in this paper, is the body-shaped bottle advertisement, that was published as part of Dove's Real Beauty Campaign. The analysis of the advertisement will be conducted according to Fairclough's (1989, 1995) model for critical discourse analysis. The aim of the Critical Discourse Analysis (CDA) is to explore the visuals, ideology and stereotypes behind the advertisement, what the reason for the negative responses could be, the role of social media in this context and the resulting consequences for Dove.
Download or read book Discourses of Ageing and Gender written by Clare Anderson and published by Springer. This book was released on 2018-08-25 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents in-depth investigation of the language used about women and ageing in public discourse, and compares this with the language used by women to express their personal, lived experience of ageing. It takes a linguistic approach to identify how messages contained in public discourse influence how individual women evaluate their own ageing, and particularly their ageing appearance. It begins by establishing the wider cultural context that produces prevailing attitudes to women, before turning to an analysis of representations of the ageing female body in beauty and cosmetic advertising and the lifestyle media. The focus then moves to a detailed investigation of women’s own perceptions of the process of ageing and of their ageing appearance as revealed through their personal narratives. The final chapters challenge dominant attitudes to women and ageing by presenting two case studies of women who for different reasons and in different ways refuse to conform to cultural expectations. This work provides a platform for further academic research in the fields of linguistics, gerontology, gender and media studies; as well as offering meaningful applications in the wider domains of business and advertising.
Download or read book Handbook of Consumer Psychology written by Curtis P. Haugtvedt and published by Routledge. This book was released on 2018-12-07 with total page 1296 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic field of consumer psychology. Although these researchers are housed in different academic departments (ie. marketing, psychology, advertising, communications) all have the common goal of attaining a better scientific understanding of cognitive, affective, and behavioral responses to products and services, the marketing of these products and services, and societal and ethical concerns associated with marketing processes. Consumer psychology is a discipline at the interface of marketing, advertising and psychology. The research in this area focuses on fundamental psychological processes as well as on issues associated with the use of theoretical principles in applied contexts. The Handbook presents state-of-the-art research as well as providing a place for authors to put forward suggestions for future research and practice. The Handbook is most appropriate for graduate level courses in marketing, psychology, communications, consumer behavior and advertising.
Download or read book Discourses of Perfection written by Anne-Mette Hermans and published by Routledge. This book was released on 2021-03-22 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores editorial and advertising discourses related to cosmetic procedures and beauty products and services in UK lifestyle magazines, offering a holistic perspective on the normalisation of cosmetic procedures and the societal context in which particular perceptions have flourished. The volume examines the societal climate that contributed to cultural perceptions of the body as object and project, and constructions of masculinities and femininities as context for developments in lifestyle magazines’ content on beauty and cosmetic procedures. Integrating approaches from Critical Discourse Analysis, Thematic Analysis, and Content Analysis, Hermans explores the varying ways in which cosmetic procedures and other beauty products are marketed to different audiences and examines phenomena such as the problem/solution rhetoric, and developments in beauty advertising discourse specifically targeted at men. The book also investigates the continuum view of beauty products and cosmetic procedures, and examines the implications of these blurred boundaries for the regulation of the cosmetic surgery industry. This innovative contribution to research on the representation of cosmetic procedures and beauty products in the media will be of interest to scholars researching at the intersection of language, gender, individualised body projects, and sexuality.
Download or read book Gender Race and Class in Media written by Bill Yousman and published by SAGE Publications. This book was released on 2020-07-24 with total page 769 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gender, Race, and Class in Media provides students a comprehensive and critical introduction to media studies by encouraging them to analyze their own media experiences and interests. The book explores some of the most important forms of today’s popular culture—including the Internet, social media, television, films, music, and advertising—in three distinct but related areas of investigation: the political economy of production, textual analysis, and audience response. Multidisciplinary issues of power related to gender, race, and class are integrated into a wide range of articles examining the economic and cultural implications of mass media as institutions. Reflecting the rapid evolution of the field, the Sixth Edition includes 18 new readings that enhance the richness, sophistication, and diversity that characterizes contemporary media scholarship. Included with this title: The password-protected Instructor Resource Site (formally known as SAGE Edge) offers access to all text-specific resources, including a test bank and editable, chapter-specific PowerPoint® slides.
Download or read book Gender Sexuality and the UN s SDGs written by Drew Dalton and published by Springer Nature. This book was released on 2023-06-27 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: Against the backdrop of Covid-19, this edited volume will utilize a gendered lens to explore the United Nation’s Sustainable Development Goals (SDGs), with a clear focus on challenging the omission of sexuality in relation to the SDGs as well as analyzing the ways in which the SDGs are also equally relevant for Western countries. While acknowledging the importance of these goals, contributors unpack the exclusion of marginalized genders and sexualities as well as how popular media and social media contribute to the wider understanding of issues of gender and sexuality and the SDGs. This volume also dispels assumptions about the irrelevance of SDGs to countries in the West, with a particular focus on the UK. Chapters examine a variety of topics including: HIV/AIDS, sex work, global migration, climate change and environmental sustainability, poverty, education, and sexual harassment. This collection will be of interest to scholars, researchers, and students across Sociology, Gender & Sexuality Studies, Education, Development Studies and Sustainability Studies.
Download or read book Mass Communication written by Ralph E. Hanson and published by SAGE Publications. This book was released on 2016-10-20 with total page 1221 pages. Available in PDF, EPUB and Kindle. Book excerpt: Transform your students into smart, savvy consumers of the media. Mass Communication: Living in a Media World (Ralph E. Hanson) provides students with comprehensive yet concise coverage of all aspects of mass media, along with insightful analysis, robust pedagogy, and fun, conversational writing. In every chapter of this bestselling text, students will explore the latest developments and current events that are rapidly changing the media landscape. This newly revised Sixth Edition is packed with contemporary examples, engaging infographics, and compelling stories about the ways mass media shape our lives. From start to finish, students will learn the media literacy principles and critical thinking skills they need to become savvy media consumers.
Download or read book Feminists Feminisms and Advertising written by Kim Golombisky and published by Lexington Books. This book was released on 2017-10-16 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is the first to offer explicitly feminist views on the shared histories of the advertising industry and women’s movement. Contributors consider the ways advertisers encode race, ethnicity, gender, andheteronormativity into advertising practices and messages, as well as the ways intersectional audiences and consumers resist.
Download or read book Digesting Femininities written by Natalie Jovanovski and published by Springer. This book was released on 2017-07-18 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume addresses how the rhetoric of feminist empowerment has been combined with mainstream representations of food, thus creating a cultural consciousness around food and eating that is unmistakably pathological. Throughout, Natalie Jovanovski discusses key texts written by women, for women: best-selling diet books, popular cookbooks produced by female food celebrities, and iconic feminist self-help texts. This is the first book to engage in a feminist analysis of body-policing food trends that focus specifically on the use of feminist rhetoric as a harmful aspect of food culture. There is a smorgasbord of seemingly diverse gender roles for women to choose from, but many encourage breaking gender norms and embracing a love of food while perpetuating old narratives of guilt and restraint. Digesting Femininities problematizes the gendering of food and eating and challenges the reader to imagine what a genderless and emancipatory food culture would look like.
Download or read book Feminism in the News written by K. Mendes and published by Springer. This book was released on 2011-10-03 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: An exploration of the representations of the women's movement, its members, and their goals between 1968 and 2008 in the British and American press. Examining over 1100 news articles, the book analyses the nuanced ways feminism has historically been supported, marginalized and debated in the mainstream press.
Download or read book Recovering Subversion written by Nivedita Menon and published by Orient Blackswan. This book was released on 2004 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Book Is About The Relation Between Law And Feminist Politics. The Area It Traverses Ranges From Feminist Initiatives On Sexual Harassment To The Parity Movement In France.
Download or read book Public Relations in Global Cultural Contexts written by Nilanjana Bardhan and published by Routledge. This book was released on 2011-01-31 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume emphasizes theories and concepts that highlight global interconnectedness through a range of interpretative and critical approaches to understanding the global significance and impacts of public relations.
Download or read book Over the Influence written by Kara Alaimo and published by Crooked Lane Books. This book was released on 2024-03-05 with total page 175 pages. Available in PDF, EPUB and Kindle. Book excerpt: This essential book is a rallying cry for women to recognize and reject the ways social media is being weaponized against us — and instead wield it to empower ourselves. In Over the Influence, communication professor and CNN Opinion contributor Kara Alaimo reveals how social media is affecting every aspect of the lives of women and girls—from our relationships and our parenting to our physical and mental well-being. Over the Influence is a book about what it means to live in the world social media has wrought—whether you’re constantly connected or have deleted your accounts forever. Alaimo shows why you’re likely to get fewer followers if you’re a woman. She explains how fake news is crafted to prey on women’s vulnerabilities. She reveals why so much of the content we find in our feeds is specifically designed to hold us back. And she explains how social media has made the offline world an uglier place for women. But we can change this. Alaimo offers up brilliant advice for how to get over the influence—how to handle our daughters’ use of social media, use dating apps to find the partners we’re looking for, use social networks to bolster our careers, and protect ourselves from sextortionists, catfishers, and trolls. She also explains what we need to demand from lawmakers and tech companies. Over the Influence calls on women to recognize and call out the subtle (and not-so-subtle) sexism and misogyny we find online, reject misinformation that is targeted to us because of our gender, and use our platforms to empower ourselves and other women.
Download or read book Aging Performance and Stardom written by Aagje Swinnen and published by LIT Verlag Münster. This book was released on 2012 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume focuses on questions concerning the ways in which actors and socialites perform aging on the stage of consumerist culture. How do celebrities, whose star personae are ultimately connected with the prime of their lives, cope with the aging process?
Download or read book Discourse on Woman written by Lucretia Mott and published by . This book was released on 1850 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt: This lecture by Mott, delivered 17 December 1849, was in response to one by an unidentified lecturer criticizing the demand for equal rights for women. She makes a very gentle appeal, here, for women's enfranchisement, placing emphasis, instead on the injustices done to women in marriage.
