EBookClubs

Read Books & Download eBooks Full Online

EBookClubs

Read Books & Download eBooks Full Online

Book Directed Cognitive Responses  Involvement  and Persuasion

Download or read book Directed Cognitive Responses Involvement and Persuasion written by Ley A. Killeya and published by . This book was released on 1994 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Cognitive Responses in Persuasion

Download or read book Cognitive Responses in Persuasion written by Richard Petty and published by Psychology Press. This book was released on 2014-06-17 with total page 490 pages. Available in PDF, EPUB and Kindle. Book excerpt: First published in 1982. This collaborative product of leading contributors seeks to update information on the psychology of attitudes, attitude change, and persuasion. Social psychologists have invested almost exclusively in the strategies of theory-testing in the laboratory in contrast with qualitative or clinical observation, and the present book both exemplifies and reaps the products of this mainstream tradition of experimental social psychology. It represents experimental social psychology at its best. It does not try to establish contact with the content-oriented strategies of survey research, which have developed in regrettable independence of the laboratory study of persuasion processes.

Book Cognition and Affect in Persuasion

Download or read book Cognition and Affect in Persuasion written by Connie Roser and published by . This book was released on 1986 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book The Effect of Novelty and Involvement on Cognitive Responses to Persuasive Messages

Download or read book The Effect of Novelty and Involvement on Cognitive Responses to Persuasive Messages written by Yi-mei Chen and published by . This book was released on 1991 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Resistance and Persuasion

Download or read book Resistance and Persuasion written by Eric S. Knowles and published by Psychology Press. This book was released on 2004-02-26 with total page 383 pages. Available in PDF, EPUB and Kindle. Book excerpt: Resistance and Persuasion is the first book to analyze the nature of resistance and demonstrate how it can be reduced, overcome, or used to promote persuasion. By examining resistance, and providing strategies for overcoming it, this new book generates insight into new facets of influence and persuasion. With contributions from the leaders in the field, this book presents original ideas and research that demonstrate how understanding resistance can improve persuasion, compliance, and social influence. Many of the authors present their research for the first time. Four faces of resistance are identified: reactance, distrust, scrutiny, and inertia. The concluding chapter summarizes the book's theoretical contributions and establishes a resistance-based research agenda for persuasion and attitude change. This new book helps to establish resistance as a legitimate sub-field of persuasion that is equal in force to influence. Resistance and Persuasion offers many new revelations about persuasion: *Acknowledging resistance helps to reduce it. *Raising reactance makes a strong message more persuasive. *Putting arguments into a narrative increases their influence. *Identifying illegitimate sources of information strengthens the influence of legitimate sources. *Looking ahead reduces resistance to persuasive attempts. This volume will appeal to researchers and students from a variety of disciplines including social, cognitive, and health psychology, communication, marketing, political science, journalism, and education.

Book The Persuasion Handbook

Download or read book The Persuasion Handbook written by James Price Dillard and published by SAGE Publications. This book was released on 2002-07-23 with total page 897 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Persuasion Handbook provides readers with cogent, comprehensive summaries of research in a wide range of areas related to persuasion. From a topical standpoint, this handbook takes an interdisciplinary approach, covering issues of interest to interpersonal and mass communication researchers as well as psychologists and public health practitioners. Persuasion is presented in this volume on a micro to macro continuum, moving from chapters on cognitive processes, the individual, and theories of persuasion to chapters highlighting broader social factors and phenomena related to persuasion, such as social context and larger scale persuasive campaigns. Each chapter identifies key challenges to the area and lays out research strategies for addressing those challenges.

Book The Wiley Handbook on the Cognitive Neuroscience of Addiction

Download or read book The Wiley Handbook on the Cognitive Neuroscience of Addiction written by Stephen J. Wilson and published by John Wiley & Sons. This book was released on 2015-07-07 with total page 552 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume provides a thorough and up-to-date synthesis of the expansive and highly influential literature from the last 30 years by bringing together contributions from leading authorities in the field, with emphasis placed on the most commonly investigated drugs of abuse. Emphasises the most commonly investigated drugs of abuse, including alcohol, cocaine, nicotine, and opiates Brings together the work of the leading authorities in all major areas of the field Provides novel coverage of cutting-edge methods for using cognitive neuroscience to advance the treatment of addiction, including real-time neurofeedback and brain stimulation methods Includes new material on emerging themes and future directions in the use of cognitive neuroscience to advance addiction science

Book Dual process Theories in Social Psychology

Download or read book Dual process Theories in Social Psychology written by Shelly Chaiken and published by Guilford Press. This book was released on 1999-02-19 with total page 676 pages. Available in PDF, EPUB and Kindle. Book excerpt: This informative volume presents the first comprehensive review of research and theory on dual-process models of social information processing. These models distinguish between qualitatively different modes of information processing in making decisions and solving problems (e.g., associative versus rule-based, controlled versus uncontrolled, and affective versus cognitive modes). Leading contributors review the basic assumptions of these approaches and review the ways they have been applied and tested in such areas as attitudes, stereotyping, person perception, memory, and judgment. Also examined are the relationships between different sets of processing modes, the factors that determine their utilization, and how they work in combination to affect responses to social information.

Book The Handbook of Communication Science

Download or read book The Handbook of Communication Science written by Charles R. Berger and published by SAGE Publications. This book was released on 2009-04-30 with total page 601 pages. Available in PDF, EPUB and Kindle. Book excerpt: This revision of a classic volume presents state-of-the-art reviews of established and emerging areas of communication science and provides an intellectual compass that points the way to future theorizing about communication processes. In this Second Edition of The Handbook of Communication Science, editors Charles R. Berger, Michael E. Roloff, and David Roskos-Ewoldsen bring together an impressive array of communication scholars to explore and synthesize the varying perspectives and approaches within the dynamic field of communication science. After first addressing the methods of research and the history of the field, the Handbook then examines the levels of analysis in communication (individual to macro-social), the functions of communication (such as socialization and persuasion), and the contexts in which communication occurs (such as couples, families, organizations, and mass media). Key Features: Draws on the scholarship and expertise of leading communication scholars who explore different aspects of the field Covers all facets of communication science, from the historical and theoretical to the practical and applied Covers the latest theoretical developments in the field, as well as alternative methodologies and levels of analysis Explores key communication contexts of the 21st century, including interpersonal dimensions of health communication, the scientific investigation of marital and family communication, and computer-mediated communication Includes incisive analyses, literature reviews, bibliographies, and suggestions for future research The Handbook of Communication Science, Second Edition, is an essential reference resource for scholars, practitioners, and students. It is appropriate for upper-level undergraduate or graduate courses in Communication and Media Studies and Mass Communication.

Book The Social Psychology Of Consumer Behaviour

Download or read book The Social Psychology Of Consumer Behaviour written by Bagozzi, Richard and published by McGraw-Hill Education (UK). This book was released on 2002-08-01 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ouvrage théorique permettant d'appréhender les attitudes et comportement des consommateurs et examinant comment le marketing peut influencer les processus.

Book CONSUMER INVOLVEMENT AND PRODUCT DIVERSITIES

Download or read book CONSUMER INVOLVEMENT AND PRODUCT DIVERSITIES written by Dr. Ashutosh Sandhe and published by Lulu.com. This book was released on with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Wilderness Science in a Time of Change Conference

Download or read book Wilderness Science in a Time of Change Conference written by and published by . This book was released on 2000 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Psychology of Entertainment

Download or read book Psychology of Entertainment written by Jennings Bryant and published by Routledge. This book was released on 2013-10-31 with total page 476 pages. Available in PDF, EPUB and Kindle. Book excerpt: As entertainment becomes a trillion-dollar-a-year industry worldwide, as our modern era increasingly lives up to its label of the "entertainment age," and as economists begin to recognize that entertainment has become the driving force of the new world economy, it is safe to say that scholars are beginning to take entertainment seriously. The scholarly spin on entertainment has been manifested in traditional ways, as well as innovative ones. Representing the current state of theory and research, Psychology of Entertainment promises to be the most comprehensive and up-to-date volume on entertainment. It serves to define the new area of study and provides a theoretical spin for future work in the area. Divided into three basic parts, this book: *addresses the fundamental mechanisms and processes involved in orienting to and selecting entertainment fare, as well as receiving and processing it; *explores the mechanisms and processes by which we are entertained by the media messages we select and receive; and *provides an opportunity for the application of well-established as well as emerging psychological and psychobiological theories to be applied to the study of entertainment in ways that seldom have been utilized previously. Psychology of Entertainment will appeal to scholars, researchers, and graduate students in media studies and mass communication, psychology, marketing, and other areas contributing to the entertainment studies area.

Book Why We Evaluate

Download or read book Why We Evaluate written by Gregory R. Maio and published by Psychology Press. This book was released on 1999-11 with total page 479 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited volume offers engaging summaries on the latest research on attitude function from the leaders in the field. Topics include attitude functions, persuasion, individual-differences approaches, the role of motivation, and the practical implicatio

Book International Journal of Advertising

Download or read book International Journal of Advertising written by and published by . This book was released on 2010 with total page 862 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Emotions  persuasion  and public discourse in classical Athens

Download or read book Emotions persuasion and public discourse in classical Athens written by Dimos Spatharas and published by Walter de Gruyter GmbH & Co KG. This book was released on 2019-07-22 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is an addition to the burgeoning secondary literature on ancient emotions. Its primary aim is to suggest possible ways in which recent approaches to emotions can help us understand significant aspects of persuasion in classical antiquity and, especially audiences' psychological manipulation in the civic procedures of classical Athens. Based on cognitive approaches to emotions, Skinner's theoretical work on the language of ideology, or ancient theories about enargeia, the book examines pivotal aspects of psychological manipulation in ancient rhetorical theory and practice. At the same time, the book looks into possible ways in which the emotive potentialities of vision -both sights and mental images- are explained or deployed by orators. The book includes substantial discussion of Gorgias' approach to sights ' emotional qualities and their implications for persuasion and deception and the importance of visuality for Thucydides' analysis of emotions' role in the polis' public communication. It also looks into the deployment of enargeia in forensic narratives revolving around violence. The book also focuses on the ideological implications of envy for the political discourse of classical Athens and emphasizes the rhetorical strategies employed by self-praising speakers who want to preempt their listeners' loathing. The book is therefore a useful addition to the burgeoning secondary literature on ancient emotions. Despite the prominence of emotions in classicists' scholarly work, their implications for persuasion is undeservedly under-researched. By employing appraisal-oriented analysis of emotions this books suggests new methodological approaches to ancient pathopoiia. These approaches take into consideration the wider ideological or cultural contexts which determine individual speakers' rhetorical strategies. This book is the second volume of Ancient Emotions, edited by George Kazantzidis and Dimos Spatharas within the series Trends in Classics. Supplementary Volumes. This project investigates the history of emotions in classical antiquity, providing a home for interdisciplinary approaches to ancient emotions, and exploring the inter-faces between emotions and significant aspects of ancient literature and culture

Book Negotiation Neuroscience

    Book Details:
  • Author : Federico Addimando
  • Publisher : Springer Nature
  • Release :
  • ISBN : 3031697545
  • Pages : 193 pages

Download or read book Negotiation Neuroscience written by Federico Addimando and published by Springer Nature. This book was released on with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: