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Book Direct Response Marketing A Complete Guide   2020 Edition

Download or read book Direct Response Marketing A Complete Guide 2020 Edition written by Gerardus Blokdyk and published by . This book was released on 2019 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Direct Response Marketing A Complete Guide - 2020 Edition.

Book Direct Response Marketing A Complete Guide   2020 Edition

Download or read book Direct Response Marketing A Complete Guide 2020 Edition written by Gerardus Blokdyk and published by 5starcooks. This book was released on 2019-10-23 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: What are the Direct Response Marketing use cases? How will you measure your Direct Response Marketing effectiveness? Do you have any cost Direct Response Marketing limitation requirements? How have you defined all Direct Response Marketing requirements first? What Direct Response Marketing metrics are outputs of the process? This breakthrough Direct Response Marketing self-assessment will make you the credible Direct Response Marketing domain assessor by revealing just what you need to know to be fluent and ready for any Direct Response Marketing challenge. How do I reduce the effort in the Direct Response Marketing work to be done to get problems solved? How can I ensure that plans of action include every Direct Response Marketing task and that every Direct Response Marketing outcome is in place? How will I save time investigating strategic and tactical options and ensuring Direct Response Marketing costs are low? How can I deliver tailored Direct Response Marketing advice instantly with structured going-forward plans? There's no better guide through these mind-expanding questions than acclaimed best-selling author Gerard Blokdyk. Blokdyk ensures all Direct Response Marketing essentials are covered, from every angle: the Direct Response Marketing self-assessment shows succinctly and clearly that what needs to be clarified to organize the required activities and processes so that Direct Response Marketing outcomes are achieved. Contains extensive criteria grounded in past and current successful projects and activities by experienced Direct Response Marketing practitioners. Their mastery, combined with the easy elegance of the self-assessment, provides its superior value to you in knowing how to ensure the outcome of any efforts in Direct Response Marketing are maximized with professional results. Your purchase includes access details to the Direct Response Marketing self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows you exactly what to do next. Your exclusive instant access details can be found in your book. You will receive the following contents with New and Updated specific criteria: - The latest quick edition of the book in PDF - The latest complete edition of the book in PDF, which criteria correspond to the criteria in... - The Self-Assessment Excel Dashboard - Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation - In-depth and specific Direct Response Marketing Checklists - Project management checklists and templates to assist with implementation INCLUDES LIFETIME SELF ASSESSMENT UPDATES Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.

Book Response

    Book Details:
  • Author : Lois K. Geller
  • Publisher : Oxford University Press, USA
  • Release : 2002
  • ISBN : 0195158695
  • Pages : 384 pages

Download or read book Response written by Lois K. Geller and published by Oxford University Press, USA. This book was released on 2002 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work offers all marketers, in any size company, a strategy for creating and sustaining a profitable direct marketing programme - both on- and off-line.

Book Direct Marketing A Complete Guide   2020 Edition

Download or read book Direct Marketing A Complete Guide 2020 Edition written by Gerardus Blokdyk and published by . This book was released on 2019 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Direct Marketing A Complete Guide - 2020 Edition.

Book Direct Mail A Complete Guide   2020 Edition

Download or read book Direct Mail A Complete Guide 2020 Edition written by Gerardus Blokdyk and published by 5starcooks. This book was released on 2020-02-16 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Will you directly distribute to customers via your own retail location(s), organization website, social media, direct mail catalogs, etc.? What attracts them to your advertisements, direct mail, and other marketing activities? What makes direct mail the workhorse of marketing? Why incorporate direct mail into your Account Based Marketing? Who has time to research every person in a prospect organization and make a specific direct mail piece for each? This one-of-a-kind Direct Mail self-assessment will make you the reliable Direct Mail domain authority by revealing just what you need to know to be fluent and ready for any Direct Mail challenge. How do I reduce the effort in the Direct Mail work to be done to get problems solved? How can I ensure that plans of action include every Direct Mail task and that every Direct Mail outcome is in place? How will I save time investigating strategic and tactical options and ensuring Direct Mail costs are low? How can I deliver tailored Direct Mail advice instantly with structured going-forward plans? There's no better guide through these mind-expanding questions than acclaimed best-selling author Gerard Blokdyk. Blokdyk ensures all Direct Mail essentials are covered, from every angle: the Direct Mail self-assessment shows succinctly and clearly that what needs to be clarified to organize the required activities and processes so that Direct Mail outcomes are achieved. Contains extensive criteria grounded in past and current successful projects and activities by experienced Direct Mail practitioners. Their mastery, combined with the easy elegance of the self-assessment, provides its superior value to you in knowing how to ensure the outcome of any efforts in Direct Mail are maximized with professional results. Your purchase includes access details to the Direct Mail self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows you exactly what to do next. Your exclusive instant access details can be found in your book. You will receive the following contents with New and Updated specific criteria: - The latest quick edition of the book in PDF - The latest complete edition of the book in PDF, which criteria correspond to the criteria in... - The Self-Assessment Excel Dashboard - Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation - In-depth and specific Direct Mail Checklists - Project management checklists and templates to assist with implementation INCLUDES LIFETIME SELF ASSESSMENT UPDATES Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.

Book Direct Marketing Services A Complete Guide   2020 Edition

Download or read book Direct Marketing Services A Complete Guide 2020 Edition written by Gerardus Blokdyk and published by 5starcooks. This book was released on 2020-05-22 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you know what you need to know about Direct marketing services? Why is Direct marketing services important for you now? For your Direct marketing services project, identify and describe the business environment, is there more than one layer to the business environment? Which Direct marketing services goals are the most important? What counts that you are not counting? This premium Direct Marketing Services self-assessment will make you the reliable Direct Marketing Services domain specialist by revealing just what you need to know to be fluent and ready for any Direct Marketing Services challenge. How do I reduce the effort in the Direct Marketing Services work to be done to get problems solved? How can I ensure that plans of action include every Direct Marketing Services task and that every Direct Marketing Services outcome is in place? How will I save time investigating strategic and tactical options and ensuring Direct Marketing Services costs are low? How can I deliver tailored Direct Marketing Services advice instantly with structured going-forward plans? There's no better guide through these mind-expanding questions than acclaimed best-selling author Gerard Blokdyk. Blokdyk ensures all Direct Marketing Services essentials are covered, from every angle: the Direct Marketing Services self-assessment shows succinctly and clearly that what needs to be clarified to organize the required activities and processes so that Direct Marketing Services outcomes are achieved. Contains extensive criteria grounded in past and current successful projects and activities by experienced Direct Marketing Services practitioners. Their mastery, combined with the easy elegance of the self-assessment, provides its superior value to you in knowing how to ensure the outcome of any efforts in Direct Marketing Services are maximized with professional results. Your purchase includes access details to the Direct Marketing Services self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows you exactly what to do next. Your exclusive instant access details can be found in your book. You will receive the following contents with New and Updated specific criteria: - The latest quick edition of the book in PDF - The latest complete edition of the book in PDF, which criteria correspond to the criteria in... - The Self-Assessment Excel Dashboard - Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation - In-depth and specific Direct Marketing Services Checklists - Project management checklists and templates to assist with implementation INCLUDES LIFETIME SELF ASSESSMENT UPDATES Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.

Book Direct Response Marketing Complete Self Assessment Guide

Download or read book Direct Response Marketing Complete Self Assessment Guide written by Gerardus Blokdyk and published by . This book was released on with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Direct Marketing A Complete Guide   2020 Edition

Download or read book Direct Marketing A Complete Guide 2020 Edition written by Gerardus Blokdyk and published by 5starcooks. This book was released on 2019-09-19 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you obtain information for which you are unable to identify a legitimate purpose? What is the best way to maximize the return on your marketing investment? Is your organizations name included on each direct marketing communication? Is a warehouse management system right for your multichannel business? How do you use Computer Profile data for direct marketing and be GDPR-compliant? Defining, designing, creating, and implementing a process to solve a challenge or meet an objective is the most valuable role... In EVERY group, company, organization and department. Unless you are talking a one-time, single-use project, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?' This Self-Assessment empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make Direct Marketing investments work better. This Direct Marketing All-Inclusive Self-Assessment enables You to be that person. All the tools you need to an in-depth Direct Marketing Self-Assessment. Featuring 955 new and updated case-based questions, organized into seven core areas of process design, this Self-Assessment will help you identify areas in which Direct Marketing improvements can be made. In using the questions you will be better able to: - diagnose Direct Marketing projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices - implement evidence-based best practice strategies aligned with overall goals - integrate recent advances in Direct Marketing and process design strategies into practice according to best practice guidelines Using a Self-Assessment tool known as the Direct Marketing Scorecard, you will develop a clear picture of which Direct Marketing areas need attention. Your purchase includes access details to the Direct Marketing self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next. You will receive the following contents with New and Updated specific criteria: - The latest quick edition of the book in PDF - The latest complete edition of the book in PDF, which criteria correspond to the criteria in... - The Self-Assessment Excel Dashboard - Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation - In-depth and specific Direct Marketing Checklists - Project management checklists and templates to assist with implementation INCLUDES LIFETIME SELF ASSESSMENT UPDATES Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.

Book The Complete Idiot s Guide to Direct Marketing

Download or read book The Complete Idiot s Guide to Direct Marketing written by Robert W. Bly and published by Penguin. This book was released on 2001 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers advice on starting a direct marketing campaign, including tips on doubling response rates, writing creative copy, and evaluating mailing lists.

Book Direct Response

Download or read book Direct Response written by Royal Mail Group (Firm) and published by . This book was released on 1987 with total page 61 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Direct Digital Marketing A Complete Guide   2020 Edition

Download or read book Direct Digital Marketing A Complete Guide 2020 Edition written by Gerardus Blokdyk and published by 5starcooks. This book was released on 2020-02-16 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is your theory of human motivation, and how does your compensation plan fit with that view? What are the clients issues and concerns? How do you verify performance? What do you measure and why? Would you recognize a threat from the inside? This powerful Direct Digital Marketing self-assessment will make you the assured Direct Digital Marketing domain master by revealing just what you need to know to be fluent and ready for any Direct Digital Marketing challenge. How do I reduce the effort in the Direct Digital Marketing work to be done to get problems solved? How can I ensure that plans of action include every Direct Digital Marketing task and that every Direct Digital Marketing outcome is in place? How will I save time investigating strategic and tactical options and ensuring Direct Digital Marketing costs are low? How can I deliver tailored Direct Digital Marketing advice instantly with structured going-forward plans? There's no better guide through these mind-expanding questions than acclaimed best-selling author Gerard Blokdyk. Blokdyk ensures all Direct Digital Marketing essentials are covered, from every angle: the Direct Digital Marketing self-assessment shows succinctly and clearly that what needs to be clarified to organize the required activities and processes so that Direct Digital Marketing outcomes are achieved. Contains extensive criteria grounded in past and current successful projects and activities by experienced Direct Digital Marketing practitioners. Their mastery, combined with the easy elegance of the self-assessment, provides its superior value to you in knowing how to ensure the outcome of any efforts in Direct Digital Marketing are maximized with professional results. Your purchase includes access details to the Direct Digital Marketing self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows you exactly what to do next. Your exclusive instant access details can be found in your book. You will receive the following contents with New and Updated specific criteria: - The latest quick edition of the book in PDF - The latest complete edition of the book in PDF, which criteria correspond to the criteria in... - The Self-Assessment Excel Dashboard - Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation - In-depth and specific Direct Digital Marketing Checklists - Project management checklists and templates to assist with implementation INCLUDES LIFETIME SELF ASSESSMENT UPDATES Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.

Book Response

Download or read book Response written by and published by . This book was released on 2002 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work offers all marketers, in any size company, a strategy for creating and sustaining a profitable direct marketing programme - both on- and off-line.

Book Direct Marketing A Complete Guide   2019 Edition

Download or read book Direct Marketing A Complete Guide 2019 Edition written by Gerardus Blokdyk and published by 5starcooks. This book was released on 2019-06-19 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: The strategic value of direct marketing: What are you good at? How do you know that your organization is going to properly monitor its personnel and make sure they are following the new policy that you just put out on privacy? What is digital direct marketing? What are the benefits of direct marketing? To what companies/consumers would you direct a new direct marketing program? This one-of-a-kind Direct Marketing self-assessment will make you the assured Direct Marketing domain leader by revealing just what you need to know to be fluent and ready for any Direct Marketing challenge. How do I reduce the effort in the Direct Marketing work to be done to get problems solved? How can I ensure that plans of action include every Direct Marketing task and that every Direct Marketing outcome is in place? How will I save time investigating strategic and tactical options and ensuring Direct Marketing costs are low? How can I deliver tailored Direct Marketing advice instantly with structured going-forward plans? There's no better guide through these mind-expanding questions than acclaimed best-selling author Gerard Blokdyk. Blokdyk ensures all Direct Marketing essentials are covered, from every angle: the Direct Marketing self-assessment shows succinctly and clearly that what needs to be clarified to organize the required activities and processes so that Direct Marketing outcomes are achieved. Contains extensive criteria grounded in past and current successful projects and activities by experienced Direct Marketing practitioners. Their mastery, combined with the easy elegance of the self-assessment, provides its superior value to you in knowing how to ensure the outcome of any efforts in Direct Marketing are maximized with professional results. Your purchase includes access details to the Direct Marketing self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows you exactly what to do next. Your exclusive instant access details can be found in your book. You will receive the following contents with New and Updated specific criteria: - The latest quick edition of the book in PDF - The latest complete edition of the book in PDF, which criteria correspond to the criteria in... - The Self-Assessment Excel Dashboard - Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation - In-depth and specific Direct Marketing Checklists - Project management checklists and templates to assist with implementation INCLUDES LIFETIME SELF ASSESSMENT UPDATES Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.

Book Direct Response Marketing Complete Self Assessment Guide

Download or read book Direct Response Marketing Complete Self Assessment Guide written by Gerardus Blokdyk and published by 5starcooks. This book was released on 2017-05-18 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: How would one define Direct Response Marketing leadership? Are there any constraints known that bear on the ability to perform Direct Response Marketing work? How is the team addressing them? What other areas of the organization might benefit from the Direct Response Marketing team's improvements, knowledge, and learning? Is Direct Response Marketing currently on schedule according to the plan? What would be the goal or target for a Direct Response Marketing's improvement team? Defining, designing, creating, and implementing a process to solve a business challenge or meet a business objective is the most valuable role... In EVERY company, organization and department. Unless you are talking a one-time, single-use project within a business, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?' For more than twenty years, The Art of Service's Self-Assessments empower people who can do just that - whether their title is marketer, entrepreneur, manager, salesperson, consultant, business process manager, executive assistant, IT Manager, CxO etc... - they are the people who rule the future. They are people who watch the process as it happens, and ask the right questions to make the process work better. This book is for managers, advisors, consultants, specialists, professionals and anyone interested in Direct Response Marketing assessment. Featuring 371 new and updated case-based questions, organized into seven core areas of process design, this Self-Assessment will help you identify areas in which Direct Response Marketing improvements can be made. In using the questions you will be better able to: - diagnose Direct Response Marketing projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices - implement evidence-based best practice strategies aligned with overall goals - integrate recent advances in Direct Response Marketing and process design strategies into practice according to best practice guidelines Using a Self-Assessment tool known as the Direct Response Marketing Index, you will develop a clear picture of which Direct Response Marketing areas need attention. Included with your purchase of the book is the Direct Response Marketing Self-Assessment downloadable resource, containing all questions and Self-Assessment areas of this book. This enables ease of (re-)use and enables you to import the questions in your preferred management tool. Access instructions can be found in the book. You are free to use the Self-Assessment contents in your presentations and materials for customers without asking us - we are here to help. This Self-Assessment has been approved by The Art of Service as part of a lifelong learning and Self-Assessment program and as a component of maintenance of certification. Optional other Self-Assessments are available. For more information, visit http: //theartofservice.com

Book Direct Selling A Complete Guide   2020 Edition

Download or read book Direct Selling A Complete Guide 2020 Edition written by Gerardus Blokdyk and published by 5starcooks. This book was released on 2020-01-13 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: What motivates buying decisions in each market segment? How will the product be priced for each market segment? Is there a specific product that will appeal to the market segment? Why was a particular method of distribution selected for a market segment? What has that got to do with Multi-Level Marketing/Direct selling? This powerful Direct Selling self-assessment will make you the entrusted Direct Selling domain veteran by revealing just what you need to know to be fluent and ready for any Direct Selling challenge. How do I reduce the effort in the Direct Selling work to be done to get problems solved? How can I ensure that plans of action include every Direct Selling task and that every Direct Selling outcome is in place? How will I save time investigating strategic and tactical options and ensuring Direct Selling costs are low? How can I deliver tailored Direct Selling advice instantly with structured going-forward plans? There's no better guide through these mind-expanding questions than acclaimed best-selling author Gerard Blokdyk. Blokdyk ensures all Direct Selling essentials are covered, from every angle: the Direct Selling self-assessment shows succinctly and clearly that what needs to be clarified to organize the required activities and processes so that Direct Selling outcomes are achieved. Contains extensive criteria grounded in past and current successful projects and activities by experienced Direct Selling practitioners. Their mastery, combined with the easy elegance of the self-assessment, provides its superior value to you in knowing how to ensure the outcome of any efforts in Direct Selling are maximized with professional results. Your purchase includes access details to the Direct Selling self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows you exactly what to do next. Your exclusive instant access details can be found in your book. You will receive the following contents with New and Updated specific criteria: - The latest quick edition of the book in PDF - The latest complete edition of the book in PDF, which criteria correspond to the criteria in... - The Self-Assessment Excel Dashboard - Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation - In-depth and specific Direct Selling Checklists - Project management checklists and templates to assist with implementation INCLUDES LIFETIME SELF ASSESSMENT UPDATES Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.

Book No B S  Guide to Direct Response Social Media Marketing

Download or read book No B S Guide to Direct Response Social Media Marketing written by Dan S. Kennedy and published by Entrepreneur Press. This book was released on 2015-11-16 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: To avoid grabbing every business owner he meets by the shoulders and shaking them, millionaire maker Dan S. Kennedy has joined with marketing strategist Kim Walsh-Phillips to help business owners, private practice professionals, and professional marketers start making dollars and cents of their social media marketing. Daring readers to stop accepting non-monetizable “likes” and “shares” for their investment of time, money, and energy, Kennedy and Walsh-Phillips urge readers to see their social platforms for what they are—another channel to reach customers and gain leads and sales for their efforts. Illustrated by case studies and examples, this No B.S. guide delivers practical strategies for applying the same direct- response marketing rules Kennedy has himself found effective in all other mediums. Covers: •How to stop being a wimp and make the switch from a passive content presence into an active conversion tool •How to become a lead magnet by setting up social media profiles that focus on the needs of ideal prospects (not the product or service) •Creating raving fans that create introductions to their networks •How to move cold social media traffic into customers •The role of paid media and how to leverage social media advertising to drive sales

Book Profitable Direct Marketing

Download or read book Profitable Direct Marketing written by Jim Kobs and published by McGraw-Hill Companies. This book was released on 1992 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: Jim Kobs is a respected leader in the field of direct marketing, a strategic thinker, an effective teacher/lecturer, an award-winning creative thinker, a noted author and a good friend. Profitable Direct Marketing incorporates the wisdom of his years of experience and is an important addition to the library of every serious direct marketer. -- Jonah Gitlitz President Direct Marketing Association, Inc. This eagerly awaited new edition provides the know-how needed by every advertising, promotion and direct marketing manager who wants to succeed in the age of the individual. Highly recommended for both the basics and its advanced strategic insights. -- Stan Rapp Coauthor of MaxiMarketing Like Jim Kobs himself, his book is so wise, so clear, so well-organized, and so knowledgeable, I can't imagine a better place to get a broad grasp of the direct marketing of today and tomorrow. -- Thomas L. Collins Coauthor of MaxiMarketing Before you spend another dime to promote your product or service, you should read Jim Kobs' book to ensure that you are maximizing your investment. Getting the most out of direct marketing requires not only careful planning and execution, but rigorous analysis. Jim Kobs shows you how to do it, from start to finish. -- John Schlactenhaufen Vice President Sales &Marketing Dictaphone Corporation Jim Kobs covers it all . . . . Strategy, tactics, basic rules and advanced concepts are all addressed in what is becoming a must read for anyone using or contemplating a direct marketing program. -- Stephen E. Toman Executive Vice President Grolier, Inc. Finding this book is like finding your glasses . what seemed vague and obscure becomes clear. -- Susan J.McIntyre Direct Marketing Manager NIKE, Inc. This second edition updates, reinvigorates and adds fresh knowledge and insights to Jim Kobs' masterful work. -- Barrie M. Spelling Vice President, New Business Colgate-Palmolive Company Profitable Direct Marketing is a goldmine of information for immediate (and enjoyable) reading, and is an invaluable reference source for years to come. -- Richard S. Hodgson Author of Direct Mail and Mail Order Handbook