Download or read book Monthly Catalog of United States Government Publications written by and published by . This book was released on 2005 with total page 800 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book International Direct Marketing written by Manfred Krafft and published by Springer Science & Business Media. This book was released on 2007-10-14 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is the first to focus exclusively on International direct marketing (IDM), integrating state-of-the-art knowledge, best practice and unique data. The first part is a comprehensive, well-structured review, covering all relevant sources from academic journals to practitioner magazines. The second part consists of best practice examples on various aspects of IDM. The third part contains a summary of a proprietary consumer study on direct marketing attitudes and affinities across 24 countries worldwide, accompanied by country-specific fact sheets for IDM campaigns.
Download or read book Encyclopedia of Distance Learning written by Howard, Caroline and published by IGI Global. This book was released on 2005-04-30 with total page 2418 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This encyclopedia offers the most comprehensive coverage of the issues, concepts, trends, and technologies of distance learning. More than 450 international contributors from over 50 countries"--Provided by publisher.
Download or read book Marketing Information written by Michael R. Oppenheim and published by Routledge. This book was released on 2013-10-31 with total page 367 pages. Available in PDF, EPUB and Kindle. Book excerpt: Help your patrons create effective marketing research plans with this sourcebook! Marketing Information: A Strategic Guide for Business and Finance Libraries identifies and describes secondary published sources of information for typical marketing questions and research projects. Experts in the field offer a guided tour of the signposts and landmarks in the world of marketing information—highlighting the most important features. This extensive guide serves as a strategic bibliography, covering over 200 printed books and serials, subscription databases, and free Web sites. Marketing Information contains several useful features, including: basic bibliographic descriptions with publisher location, frequency, format, price, and URL contact information for each source listed special text boxes with practical tips, techniques, and short cuts an alphabetical listing of all source titles an index to subjects and sources Unlike some research guides that recommend only esoteric and expensive resources, this book offers a well-balanced mix of the 'readily available' and the costly and/or not widely available, so that researchers who lack immediate access to a large university business research collection still has a core of accessible materials that can be found in a public library or on the Web. This book will help you provide top-notch service to clients such as: marketing instructors in developing assignments and other curricula which incorporate a business information literacy component students whose assignments require library or other research to identify and use key marketing information tools entrepreneurs and self-employed business people writing marketing plans, business plans, loan applications, and feasibility plans marketers who wish to consult and/or incorporate standard secondary sources in their marketing plans or research projects experienced market researchers who need relevant secondary sources as a preliminary step to surveys, questionnaires, and focus groups reference librarians who advise these groups in academic, public, or corporate library settings collection development librarians selecting material for public, academic, and special libraries Marketing Information is a practical tool for marketers and for those studying to be marketers. The authors are seasoned academic business librarians who have helped doctoral candidates, faculty researchers, MBA and undergraduate students, marketing professionals, entrepreneurs, and business managers all find the right information. Now, in this resource, they come together to help you!
Download or read book Official Gazette of the United States Patent and Trademark Office written by and published by . This book was released on 2005 with total page 1274 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Plunkett s Advertising Branding Industry Almanac 2006 Your Complete Guide to All Facets of the Business of Advertising Marketing and Branding written by Plunkett Research Ltd and published by Plunkett Research, Ltd.. This book was released on 2006-04 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: Vital to businesses of all types, the fields of advertising, marketing and branding are covered in-depth in this important volume, from advertising on radio and television to direct mail, from online advertising to branding and public relations to paid search inclusion. Analysis of trends, globalization, technologies, finances and more. This carefully-researched book covers exciting trends in such areas as advertising agencies, marketing consultants, online advertising, branding strategies, global markets and more. This reference tool includes thorough market analysis as well as our highly respected trends analysis. Youll find a complete overview, industry analysis and market research report in one superb, value-priced package. It contains thousands of contacts for business and industry leaders, industry associations, Internet sites and other resources.This book also includes statistical tables, an industry glossary and thorough indexes. The corporate profiles section of the book includes our proprietary, in-depth profiles of 334 leading companies in all facets of the advertising, branding and marketing industry. Here you'll find complete profiles of the hot companies that are making news today, the largest, most successful corporations in the business. Purchasers of either the book or PDF version can receive a free copy of the company profiles database on CD-ROM, enabling key word search and export of key information, addresses, phone numbers and executive names with titles for every company profiled.
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Download or read book Being Direct written by Lester Wunderman and published by . This book was released on 1998 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Being Direct describes in vivid detail Leste r Wunderman''s discovery of the revolutionary advertising age ncy. It is essential reading for any business owner today lo oking for advertising stratgies that work. '
Download or read book International Advertising and Communication written by Sandra Diehl and published by Springer Science & Business Media. This book was released on 2006-09-19 with total page 477 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book presents a wide selection of studies and works in the area of international communication including seven main areas: Advertising and Communication Effects; Advertising and Information Processing; Communication and Branding; Emotional, Social and Individual Aspects of Communication; Communication and New Media; International Advertising and, finally, Perspectives on the Future of International Advertising
Download or read book E Commerce Adoption and Small Business in the Global Marketplace Tools for Optimization written by Thomas, Brychan and published by IGI Global. This book was released on 2010-01-31 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book focuses on isolating what determines the adoption of e-commerce applications that will optimize potential opportunities presented to small businesses through adoption"--Provided by publisher.
Download or read book Strategic and Pragmatic E Business Implications for Future Business Practices written by Mohammed Rezaul, Karim and published by IGI Global. This book was released on 2012-05-31 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt: In emerging and global economies, e-commerce and e-business have become increasingly necessary components of business strategy and strong catalysts for economic development. Strategic and Pragmatic E-Business: Implications for Future Business Practices disseminates information on the new practices and techniques in e-business and promotes a better understanding of contemporary issues and solutions to existing and emerging challenges. Making prospective audiences aware of concurrent business needs, models, trends, methods, and techniques, this books targets: e-commerce vendors, business managers, entrepreneurs, software industries, the digital media world, and online merchants who wish to build strong consumer brands.
Download or read book Journal of New Communications Research Vol II Issue 1 Spring Summer 2007 written by and published by Lulu.com. This book was released on with total page 141 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Plunkett s Advertising Branding Industry Almanac 2008 Advertising Branding Industry Market Research Statistics Trends Leading Companies written by Plunkett Research Ltd and published by Plunkett Research, Ltd.. This book was released on 2008-04 with total page 549 pages. Available in PDF, EPUB and Kindle. Book excerpt: Covers the fields of advertising, marketing and branding, from advertising on radio and television to direct mail, from online advertising to branding and public relations to paid search inclusion. This book also covers trends in such areas as advertising agencies, marketing consultants, online advertising, branding strategies, and more.
Download or read book Plunkett s Advertising Branding Industry Almanac 2007 Advertising Branding Industry Market Research Statistics Trends Leading Companies written by Plunkett Research Ltd and published by Plunkett Research, Ltd.. This book was released on 2007-04 with total page 555 pages. Available in PDF, EPUB and Kindle. Book excerpt: A market research guide to the advertising and branding industry and a tool for strategic planning, competitive intelligence, employment searches or financial research. It contains trends, statistical tables, and an industry glossary. It includes profiles of advertising and branding industry firms, which provides addresses and phone numbers.
Download or read book Ireland Investment and Business Guide Volume 1 Strategic and Practical Information written by IBP USA and published by Lulu.com. This book was released on with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Communication Technology and Social Change written by Carolyn A. Lin and published by Routledge. This book was released on 2014-04-08 with total page 349 pages. Available in PDF, EPUB and Kindle. Book excerpt: Communication Technology and Social Change is a distinctive collection that provides current theoretical, empirical, and legal analyses for a broader understanding of the dynamic influences of communication technology on social change. With a distinguished panel of contributors, the volume presents a systematic discussion of the role communication technology plays in shaping social, political, and economic influences in society within specific domains and settings. Its integrated focus expands and complements the scope of existing literature on this subject. Each chapter is organized around a specific structure, covering: *Background—offering an introduction of relevant communication technology that outlines its technical capabilities, diffusion, and uses; *Theory—featuring a discussion of relevant theories used to study the social impacts of the communication technology in question; *Empirical Findings—providing an analysis of recent academic and relevant practical work that explains the impact of the communication technology on social change; and *Social Change Implications—proposing a summary of the real world implications for social change that stems from synthesizing the relevant theories and empirical findings presented throughout the book. Communication Technology and Social Change will serve scholars, researchers, upper-division undergraduate students, and graduate students examining the relationship between communication and technology and its implications for society.
Download or read book Rural Wealth Creation written by John L. Pender and published by Routledge. This book was released on 2014-06-05 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book investigates the role of wealth in achieving sustainable rural economic development. The authors define wealth as all assets net of liabilities that can contribute to well-being, and they provide examples of many forms of capital – physical, financial, human, natural, social, and others. They propose a conceptual framework for rural wealth creation that considers how multiple forms of wealth provide opportunities for rural development, and how development strategies affect the dynamics of wealth. They also provide a new accounting framework for measuring wealth stocks and flows. These conceptual frameworks are employed in case study chapters on measuring rural wealth and on rural wealth creation strategies. Rural Wealth Creation makes numerous contributions to research on sustainable rural development. Important distinctions are drawn to help guide wealth measurement, such as the difference between the wealth located within a region and the wealth owned by residents of a region, and privately owned versus publicly owned wealth. Case study chapters illustrate these distinctions and demonstrate how different forms of wealth can be measured. Several key hypotheses are proposed about the process of rural wealth creation, and these are investigated by case study chapters assessing common rural development strategies, such as promoting rural energy industries and amenity-based development. Based on these case studies, a typology of rural wealth creation strategies is proposed and an approach to mapping the potential of such strategies in different contexts is demonstrated. This book will be relevant to students, researchers, and policy makers looking at rural community development, sustainable economic development, and wealth measurement.
